Bonfix
BONFIX is a Dutch manufacturer of plumbing and heating installation fittings, valves, and tools, serving professional installers and wholesalers across the Netherlands, Belgium, Germany, France, and Italy through direct sales, e-commerce, mobile app, and channel distribution.
- Company typePrivate
- Founded1994
- HeadquartersZwolle, Netherlands
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Bonfix does
BONFIX B.V. is a Dutch manufacturer and distributor of installation fittings, valves, couplings, hoses, and tools for plumbing, heating, and gas applications. Founded in 1994 and headquartered in Zwolle, Netherlands, the company operates as a private B.V. under founder M.R. van Buul and employs 101-250 people. Its product portfolio spans more than 5,000 SKUs, including press fittings, compression fittings, threaded fittings, multilayer piping systems, and the proprietary Alu-pers system engineered for multi-profile press jaw compatibility (TH, H, U, F, CH profiles). Key technical differentiators include Leak Before Pressed (LBP) safety features on plastic press fittings, a 19 kN cordless press machine, and a comprehensive mobile app with barcode scanning and direct ordering. Certifications (KIWA, KIWA-ATA, KOMO, Gastec QA, Belgaqua) and warranty terms of 15-20 years underpin quality positioning in regulated European markets.
The company's go-to-market is a hybrid B2B model combining direct field sales with dedicated account managers, an e-commerce webshop, a multi-language mobile app, and wholesale/distribution partner channels across the Netherlands, Belgium, Germany, France, and Italy. Primary customers are professional installers (plumbers, heating engineers) served through installer-focused content and tools; secondary segments are DIY consumers (via webshop, app, and consumer blog) and wholesalers stocking BONFIX products for resale. Pricing is quote-based for B2B relationships with volume tiers, free freight over EUR 500 within the Netherlands, same-day dispatch for orders before 4 PM, and 4-hour emergency transport for urgent deliveries. Revenue is generated entirely through product sales (one-time purchase) across direct, e-commerce, and channel distribution streams, with the company bootstrapped as a privately held entity (no funding rounds disclosed).
Bonfix firmographics
Firmographics- Name
- Bonfix
- Legal name
- BONFIX B.V.
- Website
- https://bonfix.nl
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- BONFIX is a Dutch manufacturer of plumbing and heating installation fittings, valves, and tools, serving professional installers and wholesalers across the Netherlands, Belgium, Germany, France, and Italy through direct sales, e-commerce, mobile app, and channel distribution.
- Ownership category
- akta.pro rank
Bonfix industry classification
Industry- Product category
- Plumbing and Heating Installation Fittings
- NAICS
- Plastics Pipe and Pipe Fitting Manufacturing (326122), Rubber and Plastics Hoses and Belting Manufacturing (326220), Rubber and Plastics Hoses and Belting Manufacturing (32622), Other Metal Valve and Pipe Fitting Manufacturing (332919), Fluid Power Valve and Hose Fitting Manufacturing (332912)
- SIC
- Gaskets, Packg & Sealg Devices & Rubber & Plastics Hose (3050), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- Hoses, Tubing & Fittings (Hydraulic/Pneumatic Lines & Connectors) (IMAHAGAH)
- akta.pro secondary industries
- Seals, Valves & Auxiliary Components (for Pumps/Compressors) (IMAHANAH), Industrial Hoses & Tubing (Rubber/Elastomer) (IMANALAA), Seals, Gaskets & Fluid Connectors (O-rings, packings, rotary seals, quick couplers) (IMAHAGAI), Pipe Accessories & Joining Systems (Couplings, Gaskets, Solvent Cement, Fusion Fittings) (IMANADAJ)
Keywords
Where Bonfix is headquartered
LocationHeadquarters
- HQ city
- Zwolle
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Bonfix business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales - B2B: BONFIX generates revenue through direct sales of fittings, valves, pipes, tools, and installation materials to professional installers and wholesalers. The company maintains account managers for key B2B relationships and offers volume-based pricing.
- Product Sales - E-commerce/Webshop: BONFIX operates an e-commerce webshop allowing customers to place orders directly. The mobile app enables barcode scanning for quick reordering. Orders before 4 PM are delivered next day, with emergency transport available within 4 hours.
- Channel/Distribution Sales: Sales through resellers, distributors, and partners who purchase BONFIX products for resale to end customers in the installation industry.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard B2B pricing with freight structure |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels10 records
Bonfix product offering
Product offeringCore offering
BONFIX manufactures and distributes a comprehensive range of plumbing and installation fittings, valves, multilayer pipes, hoses, and tools under its own brand. The portfolio centers on press fittings (Alu-pers system), compression fittings (knelkoppelingen), valves/taps, central heating components, sealing products, and installation tools, supplied primarily to professional installers and wholesalers across Northwestern Europe, with a self-service webshop and mobile app for DIY consumers.
Differentiator
Problem solved
Functional benefit
Products and services
- BONFIX Alu-pers System Complete multilayer press system for drinking water and central heating installations, including press fittings, multilayer pipes, and compatible press jaws; features color-coded press rings to prevent electrolytic corrosion between aluminum pipe and brass fitting, with multi-profile jaw compatibility and a 15-year system warranty.
- BONFIX Knelkoppelingen (Compression Fittings) High-quality, in-house manufactured brass compression fittings with a smoothly rotating compression nut, offered with a 20-year warranty for professional plumbing applications.
- BONFIX Perskoppelingen (Press Fittings) Press fittings range in galvanized steel, stainless steel, and copper, available in sizes 12 mm to 108 mm, sealed with an original M-profile, and stocked for direct dispatch.
- BONFIX Kranen (Taps and Valves) Range of taps and valves for plumbing and installation use, carrying applicable European certifications for drinking water and gas applications.
- BONFIX Slangen (Hoses) Hoses offered as part of the BONFIX installation product range for plumbing connections.
- BONFIX Centrale Verwarming (Central Heating Components) Central heating installation components offered alongside the Alu-pers system for low- and high-temperature heating systems.
- BONFIX 19 kN Cordless Press Machine New cordless press machine with 19 kN pressing force and a noise level under 70 dB, intended for use with BONFIX press fittings; promoted with a free calibration set bundle.
- BONFIX V-Profile Press Jaw New V-profile press jaw added to BONFIX's press jaw range alongside M, TH, and U profiles; available in six sizes and specifically suited for pressing Belgian gas fittings.
- BONFIX FittingFix PTFE Sealing Cord Dynamic professional PTFE sealing cord that self-adjusts during installation, eliminating the need for multiple PTFE tape types and ensuring consistent sealing in professional applications.
- BONFIX Vorstvrije Buitenkraan (Frost-Free Outdoor Faucet) Frost-resistant outdoor faucet positioned as a superior-quality, sharply priced solution for winter outdoor water access, aimed at both installers and DIY consumers.
- BONFIX Mobile App Customer-facing mobile application offering real-time stock visibility, product details, technical documentation, a built-in barcode scanner, and direct ordering capability; available in Dutch (NL/BE), English, French, German, and Italian on iOS and Android.
- BONFIX Alu-pers System Pipe on Length (3.5 meter) Rigid 3.5-meter Alu-pers system pipe providing a straight (starre buis) option alongside the existing roll-format system pipe.
Quantifiable outcome
- Next-day delivery for orders placed before 4 PM
- +3 more outcomes
Companies that use Bonfix
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Bonfix technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Bonfix partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PEC ZwolleminorBONFIX is the main shirt sponsor of PEC Zwolle football club. This sponsorship provides brand visibility at matches and within the local community. The partnership is described as 'The perfect fit' (De perfecte match) between PEC Zwolle and BONFIX.
Scale indicators5 records
Recent moves6 records
Expansion highlights8 records
Bonfix competitors and assessment
Company assessmentDirect peers
- Viega: German-headquartered global leader in press fitting systems (Profipress, Sanpress) for plumbing, heating, and gas. Directly comparable to BONFIX's Alu-pers system, with overlapping installer customer base and similar multi-profile jaw compatibility features.
- Herz Valves: Austrian manufacturer of valves, fittings, and controls for heating, plumbing, and gas installations. European mid-size peer with directly overlapping product categories and installer channel focus.
- TECE: German family-owned manufacturer of installation systems, press fittings, and sanitary modules. Directly comparable mid-size player serving European installers with similar press technology and certification-driven product approach.
- Comap (Ideal Standard/Honeywell): European manufacturer of valves, fittings, and connection systems for heating, plumbing, and gas. Direct competitor in the fittings and connection category with similar professional installer customer base.
- Henco Industries: Belgian manufacturer of multilayer composite pipes and press fittings (Henco Press) for heating and sanitary installations. Geographically overlapping with BONFIX in Belgium/Netherlands and offers directly comparable press-fitting product lines.
- Frabo (Adriatica Group): Italian manufacturer of press fittings, compression fittings, and multilayer pipes for plumbing and heating. Comparable scale privately-held competitor serving Southern European installer markets with similar product positioning.
- Uponor: Finnish manufacturer of plumbing and heating solutions including multilayer pipe systems (Uponor Multi) and press fittings. Directly competes with BONFIX in the Benelux and DACH installer markets, with similar product portfolio spanning pipes, fittings, and tools.
Broad incumbents
- REHAU: German polymer-based solutions provider with broad plumbing, heating, and infrastructure portfolio including multilayer pipes and compression fittings. Large incumbent with overlapping products in DACH and Benelux installer markets.
- Geberit: Swiss listed leader in sanitary technology with broad portfolio including installation systems, piping, and fittings. Larger incumbent serving the same European installer channel with overlapping press fitting and supply system offerings.
- Watts Water Technologies: US-listed global manufacturer of plumbing, heating, and water quality products. Broader incumbent with significant European presence and overlapping flow-control, valve, and fittings portfolio for installer and OEM customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Bonfix social profiles
Digital presenceBonfix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bonfix leadership team
Management profileNumber of profiles
Profiles1 record
Bonfix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bonfix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bonfix
What does Bonfix do?
BONFIX manufactures and distributes a comprehensive range of plumbing and installation fittings, valves, multilayer pipes, hoses, and tools under its own brand. The portfolio centers on press fittings (Alu-pers system), compression fittings (knelkoppelingen), valves/taps, central heating components, sealing products, and installation tools, supplied primarily to professional installers and wholesalers across Northwestern Europe, with a self-service webshop and mobile app for DIY consumers.
Is Bonfix a public or private company?
Bonfix is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bonfix founded?
Bonfix was founded in 1994. It employs 101 to 250 people.
Where is Bonfix based?
Bonfix is headquartered in Zwolle, Netherlands, in the Europe region.
How does Bonfix make money?
Three revenue lines are on record. Product Sales - B2B is the primary driver. The others are product Sales - E-commerce/Webshop and channel/Distribution Sales.
Who are Bonfix's main competitors?
Direct peers on record are Viega, Herz Valves, TECE, Comap (Ideal Standard/Honeywell), Henco Industries, Frabo (Adriatica Group) and Uponor. Broad incumbents are REHAU, Geberit and Watts Water Technologies.
Does Bonfix have an API?
No public API is recorded for Bonfix.
What industry is Bonfix in?
Bonfix's product category is Plumbing and Heating Installation Fittings. Its primary akta.pro industry code is IMAHAGAH, Hoses, Tubing & Fittings (Hydraulic/Pneumatic Lines & Connectors), with a secondary code of IMAHANAH, Seals, Valves & Auxiliary Components (for Pumps/Compressors). Its NAICS code is 326122 and its SIC code is 3050.