Norway Seafoods

What Norway Seafoods does

Norway Seafoods is a consumer-facing seafood brand operated as a wholly-owned sub-brand of Lerøy Seafood Group ASA (publicly listed on Oslo Stock Exchange under ticker LSG.OL). Headquartered in Bergen, Norway, the brand was established around 2021 to sell wild-caught Norwegian seafood — primarily cod (Gadus morhua), saithe (Pollachius virens), salmon (Salmo salar), and cold-water shrimp (Pandalus borealis) — directly to Norwegian retail consumers. The brand's SKU portfolio is narrow and focused: six core products comprising cod loin, Sprø Torsk (a gluten-free crispy-breaded cod with a chickpea and rice flour coating), two fish cube variants (cod with salmon, cod with saithe), peeled Arctic shrimp, and traditionally cured herring (spekesild).

All products are processed at four company-owned factories in Melbu, Båtsfjord, Bulandet, and Stamsund, with dedicated shrimp processing at Kårvikhamn, giving the brand full vertical integration from catch through to packaged consumer goods via its parent group's supply chain. Distribution is exclusively through a single retail channel partner, REMA 1000, Norway's largest discount grocery chain, under an explicit exclusivity arrangement — there is no direct-to-consumer shipping, no online sales, and no other retail channel. The brand's website functions as a content-marketing and recipe hub (50+ recipes) that drives consumer demand into the REMA 1000 purchase funnel, supplemented by Instagram, Facebook, and seasonal influencer collaborations.

The business model is conventional consumer packaged goods retail: Norway Seafoods sells branded frozen and chilled seafood at retail unit pricing set by REMA 1000, with revenue generated through grocery store sales. Pricing is not publicly disclosed. The target customer segment is Norwegian retail consumers seeking convenient, healthy, and quick-to-prepare seafood meals, aligned with Norwegian dietary guidance recommending two to three servings of fish per week. Headcount across manufacturing and brand operations is reported in the 501-1000 range. Revenue at the brand level is not separately disclosed and is consolidated within Lerøy Seafood Group's group financials. The company operates only in Norway with no disclosed international footprint.

Name

Norway Seafoods

Legal name

Norway Seafoods (Lerøy Seafood Group ASA)

Website

https://norwayseafoods.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Frozen Seafood

NAICS

Seafood Product Preparation and Packaging (3117), Seafood Product Preparation and Packaging (31171)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092)

akta.pro industry

PRIMARYCRADADAG

Frozen Seafood Meals & Value-Added Seafood

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Frozen & Prepared Meals

SECONDARYAFANAFAC

Frozen Prepared Meat & Seafood Meals

Agriculture & Food Production/Meat, Poultry & Seafood Processing/Value-Added Prepared Meat & Seafood Meals (Ready-to-Eat/Heat)

SECONDARYAFANALAB

Breaded & Battered Seafood (Fish Sticks, Nuggets, Cutlets)

Agriculture & Food Production/Meat, Poultry & Seafood Processing/Value-Added Seafood Products (Fillets, Ready-to-Eat)

SECONDARYAFANADAF

Smoked, Cured & Salted Seafood (Lox, Kippers, Bacalao)

Agriculture & Food Production/Meat, Poultry & Seafood Processing/Seafood Processing (Finfish & Shellfish; Wild-Caught & Aquaculture)

Keywords

• Frozen seafood
• Wild-caught cod
• Arctic shrimp
• Norwegian salmon
• Cured herring

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Consumer packaged goods retail: Norway Seafoods sells branded frozen and chilled seafood products to consumers through the REMA 1000 retail chain in Norway. Products include cod loin, fish cubes, crispy coated fish, shrimp, and cured herring. Revenue is generated through retail sales at grocery stores.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Norway Seafoods is a Norwegian consumer seafood brand under Lerøy Seafood Group that produces and sells branded frozen and chilled seafood products — cod loin, fish cubes, crispy breaded cod, Arctic shrimp, and cured herring — processed at four company-owned factories in Norway and distributed exclusively through REMA 1000 retail stores across Norway.

Product overview

Norway Seafoods is a brand from Lerøy Seafood Group offering a portfolio of frozen and chilled Norwegian seafood products available exclusively at REMA 1000. The product line centers on five core offerings: Torskeloin (wild-caught cod loins), Sprø Torsk (gluten-free crispy breaded cod), fish cubes in two variants—Torsk og Laks Terninger (cod with farmed Norwegian salmon) and Torsk og Sei Terninger (cod with saithe)—plus Norske Reker (cold-water Arctic shrimp) and Spekesild (cured herring). All products are wild-caught or sustainably sourced, processed in Norway at company facilities in Melbu, Båtsfjord, Bulandet, and Stamsund.

Differentiator

Problem solved

Functional benefit

Products and services

• Norske Reker (Norwegian Shrimp) Cold-water shrimp (Pandalus borealis) wild-caught in the Arctic Barents Sea and around Svalbard, pre-peeled, ready-to-use, thaw in 2 minutes under cold running water. Processed at Kårvikhamn, Norway.
• Sprø Torsk (Crispy Cod) Crispy breaded cod fillet with 70% fish content and a gluten-free coating made from chickpea and rice flour. Made from wild-caught Norwegian cod, oven-ready frozen product. Processed at Bulandet.
• Torskeloin (Cod Loin) Skinless, boneless cod loins from wild-caught Gadus morhua sourced from the Northeast Atlantic (FAO 27). High-protein, low-fat natural product (18.1g protein per 100g, 0.3g fat), sold as 360g chilled or frozen portions. Processed at Båtsfjord and Stamsund.
• Torsk og Laks Terninger (Cod and Salmon Cubes) Frozen cubes combining 60% wild-caught cod fillet and 40% farmed Norwegian salmon fillet. Ready-to-use fish cubes suitable for soups, stews, and quick fish dinners. Processed at Melbu.
• Torsk og Sei Terninger (Cod and Saithe Cubes) Frozen cubes combining 60% wild-caught cod fillet and 40% saithe fillet. Versatile fish cubes suitable for soups, stews, tacos, and quick meal preparation. Processed at Melbu.
• Spekesild (Cured Herring) Premium Norwegian herring (Clupea harengus) cured for four months using the fish's own enzymes, producing a tender fillet with rich flavor. Ready-to-use after thawing and usable as a base for various herring preparations. Processed at Kalvåg.

Quantifiable outcome

• Products held for up to 6 months in freezer for lean white fish
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• REMA 1000coreChannel Partner/ Reseller/ DistributorREMA 1000 is the exclusive retail distribution partner for all Norway Seafoods branded products in Norway. All products including cod loin, fish cubes, crispy coated fish, shrimp, and cured herring are available exclusively at REMA 1000 stores. The brand prominently features REMA 1000 availability in all marketing and recipe materials. The partnership is described as the sole retail channel for the brand's consumer products.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Lerøy Seafood Group: Direct corporate parent of Norway Seafoods. Lerøy is one of Norway's largest vertically integrated seafood companies, producing salmon, whitefish, and trout with global distribution. As the parent, Lerøy shares the same Norwegian wild-caught/Arctic sourcing narrative and processing footprint that Norway Seafoods leverages.
• Iglo (Nomad Foods): European frozen food giant (parent of Findus and Birds Eye brands) with a broad portfolio of frozen fish, breaded seafood, and ready meals. Comparable in product format (frozen breaded fish, fish fingers) and category positioning to Norway Seafoods' Sprø Torsk line, though operating at pan-European scale.
• Mowi ASA: World's largest Atlantic salmon producer and major Norwegian seafood company with consumer products. Shares the Norwegian seafood brand and processing base with Norway Seafoods, though Mowi's retail branded business is salmon-focused rather than whitefish.
• SalMar Austevoll (SalMar ASA): One of Norway's largest salmon farming and processing companies with vertical integration and consumer products. Comparable as a fellow Norwegian vertically integrated seafood company with retail brand ambitions, though focused on salmon rather than cod/shrimp.

Direct peers

• Findus Norge: Major Norwegian frozen seafood brand (part of Nomad Foods/Findus Group) selling frozen fish fillets, breaded fish, and seafood meals to Norwegian retailers. Directly competes for the same Norwegian retail frozen-seafood shelf space that Norway Seafoods occupies via REMA 1000.
• Young's Seafood (Espersen/Young's): UK-based branded frozen and chilled seafood producer offering breaded fish, cod loins, and seafood meals to retailers. Directly comparable in product range (premium frozen breaded cod, chilled cod loin) and value-added prepared seafood positioning to Norway Seafoods' portfolio.
• High Liner Foods: North American value-added frozen seafood leader producing breaded, battered, and prepared seafood products sold under own label and private label at retail. Comparable in product format and retail-channel focus to Norway Seafoods, though operating at significantly larger scale across North America.
• Trident Seafoods: US-based vertically integrated wild-caught seafood company producing frozen, breaded, and prepared seafood products for retail and foodservice. Comparable in product format (breaded/battered seafood, frozen prepared meals) and the wild-caught sustainable sourcing narrative similar to Norway Seafoods' positioning.

Regional players

• Royal Greenland: Vertically integrated Greenlandic seafood company producing wild-caught cold-water shrimp, cod, and other Arctic species with consumer product offerings. Comparable to Norway Seafoods in the wild-caught cold-water shrimp and whitefish product lines, though primarily serves European markets outside Norway.
• Clearwater Seafoods: Canadian shellfish and groundfish specialist (now part of a consortium including a Mi'kmaq consortium and Premium Brands Holdings) selling branded frozen seafood in retail and foodservice. Comparable in cold-water shellfish and whitefish product formats to Norway Seafoods, though primarily serves North American markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/298767753519486
• Instagraminstagram.com/norwayseafoods/?hl=nb
• LinkedInlinkedin.com/company/norway-seafoods-as

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Norway Seafoods