Care Providers of Minnesota

What Care Providers of Minnesota does

Care Providers of Minnesota is a 501(c)(6) non-profit membership trade association founded in 1947 and headquartered in Bloomington, Minnesota, representing nearly 1,000 provider organizations across the full continuum of long-term care — skilled nursing facilities, assisted living (with and without dementia care), home care agencies, and hospice providers. The organization operates in cooperation with the American Health Care Association (AHCA) and the National Center for Assisted Living (NCAL), conferring dual state and national membership on providers. It is governed by a member-elected board and led by President/CEO Toby Pearson alongside a team of approximately 20 staff covering advocacy, compliance, education, research, communications, and operations.

The core product portfolio comprises compliance resources (bill of rights posters and booklets, model admission agreements, license resource manuals, emergency preparedness manuals, training and competencies manuals) co-developed with partners such as Advanced Health Institute and Rode & Coffin; regulatory and advocacy publications (Legislative Update Book, compensation reports jointly produced with LeadingAge Minnesota and HHRAM); continuing education accredited through Minnesota BELTSS, the Board of Nursing, and the Board of Social Work; workforce programs including Workforce Connections (with IIMN) and Occupational English Training (with EnGen); and the CPM Mobile app, ACTION newsletter, and 78th annual Convention & Exposition as primary engagement channels.

Revenue is generated through annual membership dues (priced by facility type, size, and revenue), e-commerce product sales (compliance forms, manuals, posters priced from $35 to $500 with member discounts of 20-51%), event registration (golf tournament $210 members / $275 non-members), non-member job board posting fees ($150), and business partner sponsorship/advertising. Go-to-market is direct membership sales supplemented by digital channels (newsletter, webinars, social media on Facebook, LinkedIn, Instagram, YouTube) and live annual events, with all distribution limited to the Minnesota market.

Name

Care Providers of Minnesota

Legal name

Care Providers of Minnesota

Website

https://careproviders.org

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

11–50 employees

Short description

Care Providers of Minnesota is a 501(c)(6) non-profit trade association founded in 1947, serving nearly 1,000 long-term care providers (skilled nursing, assisted living, home care, hospice) in Minnesota with advocacy, compliance resources, continuing education, and workforce programs.

Ownership category

akta.pro rank

Product category

Long-Term Care Trade Association Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120), Nursing and Residential Care Facilities (623), Nursing Care Facilities (Skilled Nursing Facilities) (62311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Nursing Care Facilities (Skilled Nursing Facilities) (623110)

SIC

Services-Membership Organizations (8600), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090), Services-Home Health Care Services (8082), Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Faith-Based / Nonprofit Assisted Living Providers (HLADABAH)

akta.pro secondary industries

Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB), Care Management & Care Coordination (Home & Community-Based) (HLAFAEAL), Specialty Caregiver Placement (Dementia, Parkinson’s, Post-Op) (HSABAMAG)

Keywords

• Long-term care association
• Nursing facility advocacy
• Assisted living compliance
• Healthcare workforce development
• Continuing education services

Headquarters

HQ city

Bloomington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Dues: Annual membership fees that vary by facility type, size, and revenue. Membership includes provider organizations (skilled nursing, assisted living, home care, hospice) and business partners (vendors, consultants).
2. Product Sales: Sale of compliance resources, training manuals, regulatory forms, and policy documents through the organization's e-commerce shop. Products include bill of rights forms, admission agreements, VAA brochures, and training materials.
3. Event Registration: Revenue from annual Convention & Exposition (78th annual in 2026), golf tournament, and various education events. Golf tournament registration: $210 for members, $275 for non-members.
4. Job Board Posting Fees: Free job postings for members; $150 fee for non-members to post positions.
5. Advertising & Sponsorship: Marketing and sponsorship opportunities for business partners, including advertising in publications and at events.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Care Providers of Minnesota is a non-profit membership trade association representing long-term care providers across Minnesota, including skilled nursing facilities, assisted living facilities, home care agencies, and hospice providers. The organization delivers advocacy at the state and federal levels, regulatory compliance resources, continuing education programs, workforce development services, and networking opportunities, with provider members receiving automatic dual membership in the national American Health Care Association (AHCA) and National Center for Assisted Living (NCAL).

Product overview

Care Providers of Minnesota is a non-profit membership association representing non-profit and for-profit organizations along the full spectrum of long-term care, operating in cooperation with the American Health Care Association (AHCA) and National Center for Assisted Living (NCAL). The organization offers a portfolio of compliance resource products including updated Bill of Rights forms and posters for nursing facilities and assisted living (all updated January 1, 2026 with 'designated support person' provisions), policy and procedure manuals (Assisted Living License Resource Manual, Emergency Preparedness Manual, Training & Competencies Manual) created in partnership with Advanced Health Institute, and regulatory compliance forms. Its publication portfolio includes the annual Legislative Update Book, Nursing Facility and Senior Housing Compensation Reports produced jointly with LeadingAge Minnesota, and side rail safety pamphlets. The organization provides workforce solutions through its Job Board, Workforce Connections program (partnered with International Institute of Minnesota), and Occupational English Training (EnGen partnership). Education offerings include CE-accredited programs through the annual Convention & Exposition, on-demand webinars, online workshops, and Foundation scholarships ($30,300 awarded to 31 students in 2025). The association supports its ~1,000 provider members with advocacy, compliance resources, networking, and professional development through its CPM Mobile app and weekly ACTION newsletter.

Differentiator

Problem solved

Functional benefit

Brands

• Care Providers of Minnesota Foundation: Foundation providing education scholarships for students pursuing careers in long-term care, including nursing, healthcare administration, physical therapy, social work, and counseling. Has awarded over $500,000 in scholarships and leadership support.
• CPM Mobile
• ACTION Newsletter

Products and services

• Provider Membership Annual membership for licensed long-term care provider organizations (skilled nursing facilities, assisted living facilities, home care agencies, hospice providers) granting access to advocacy, compliance resources, continuing education, networking, and dual membership in AHCA/NCAL.
• Business Partner Membership Membership for vendors, consultants, legal firms, and other business partners serving the long-term care industry, providing access to nearly 1,000 provider members, committee participation, and marketing/sponsorship opportunities.
• Continuing Education Programs Accredited continuing education for nursing home administrators, health services executives, assisted living directors (Minnesota BELTSS), nurses (Minnesota Board of Nursing), and social workers, including free member webinars, online workshops with CEs, and convention breakout sessions.
• On-Demand Education Library Library of free members-only webinars covering AL Survey Process, Bronze Quality Award, Building Resilience, HIPAA, Legionella Management, Marijuana in Minnesota Care Industry, and Workforce Series, plus purchasable online workshops with CEs.
• Annual Convention & Exposition Three-day annual convention offering education sessions, keynote presentations, exhibitor booths, networking, award celebrations, and Leading4Life graduation events for long-term care professionals across Minnesota.
• Foundation Golf Tournament Annual golf tournament serving as the Foundation's major fundraising event, supporting scholarships and leadership development for long-term care employees; 2026 event at Deer Run Golf Club.
• Job Board Online job board where members post positions for free and non-members pay $150 per posting; includes listings for Nursing Home Administrators, Directors of Nursing, and other long-term care positions, with 30-day active postings.
• Workforce Connections Program Grant-funded program bridging job seekers with long-term care employers, offering recruitment and referral support, training and certification (Dementia Care, Medication Aide, Mental Health First Aid, ServSafe, Occupational English Training), retention support, and sustainability tools.
• Compliance Resources E-Commerce Shop Online product catalog selling compliance resources, training manuals, regulatory forms, and policy documents including Bill of Rights forms, admission agreements, VAA brochures, training materials, and policy manuals, with member and non-member pricing.
• MN Nursing Facility Compensation Report Annual compensation and benefits report containing salary information on 74 nursing facility staff positions, broken down by facility size, freestanding vs. hospital attached, ownership type, and geographic location.
• MN Senior Housing Compensation Report Annual compensation and benefits report containing salary information on 35 senior housing staff positions, broken down by housing project size, type of housing, and geographic location.
• Legislative Update Book Annual publication covering all key legislative issues of interest to long-term care providers, providing a synopsis of all major areas of legislation that passed and did not pass; available digitally free to members.
• Bed System Measurement Device 10-day Rental FDA-approved bed system testing kits available for 10-day rental periods to member facilities, including round-trip insured FedEx shipping, all approved tools and test methods to self-test bed systems, and resources for mitigation strategies and clinical guidance.
• CPM Mobile App Mobile application available for iOS and Android devices (and web version) that allows members to connect across the state, receive news updates, register for events, and access member resources.
• Foundation Scholarships Education scholarships funded annually by the Care Providers of Minnesota Foundation to assist qualified persons pursuing education in nursing, healthcare administration, physical therapy, social work, and counseling for careers serving seniors and persons with disabilities, including the Doug Beardsley Scholarship Fund.
• ACTION Newsletter Weekly electronic newsletter providing members with updates on legislative issues, regulations, long-term care trends, and association news, delivered via email with a web version available.

Quantifiable outcome

• Over $500,000 in scholarships and leadership support provided to long-term care employees over the years
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• American Health Care Association (AHCA) and National Center for Assisted Living (NCAL)coreStrategic or Co-development PartnerProvider members of Care Providers of Minnesota receive automatic membership in AHCA and NCAL, the nation's largest association of long-term and post-acute care providers. This dual membership provides access to national resources and knowledge from Washington, DC-based national associations.
• Advanced Health Institute (AHI)coreTechnology or IntegrationAHI partnered with Care Providers of Minnesota to create the Assisted Living Emergency Preparedness Manual and the Assisted Living Training & Competencies Manual, helping providers comply with Minnesota's Assisted Living Statutes (144G) and Rules (4659).
• International Institute of Minnesota (IIMN)coreStrategic or Co-development PartnerPartnership through Workforce Connections program to support New Americans in long-term care. IIMN offers immigration services, workforce training, and support for immigrant employees. Founded in 1919, IIMN has helped over 19,000 New Americans become U.S. citizens since 2001 and serves over 3,000 clients annually with immigration services.
• LeadingAge MinnesotacoreStrategic or Co-development PartnerJoint production of MN Nursing Facility Compensation Report (covering 74 staff positions) and MN Senior Housing Compensation Report (covering 35 staff positions). Also partners on the Healthcare Human Resources Association of Minnesota for compensation surveys.
• Healthcare Human Resources Association of MinnesotacoreStrategic or Co-development PartnerJoint production of MN Nursing Facility Compensation Report and MN Senior Housing Compensation Report with LeadingAge Minnesota and Care Providers of Minnesota.
• EnGenminorStrategic or Co-development PartnerEnGen provides 100% grant-funded Occupational English Training through Care Providers of Minnesota's partnership. The AI-powered, mobile-friendly program supports frontline long-term care staff whose first language is not English. EnGen reports 93% improved English confidence and 83% retention improvement among learners.
• Christensen GroupminorOthersAnnual sponsor of Care Providers of Minnesota events.
• Healthcare AcademyminorOthersAnnual sponsor of Care Providers of Minnesota events.
• Thrifty White PharmacyminorOthersAnnual sponsor of Care Providers of Minnesota events.
• ProCareHRminorOthersAnnual sponsor of Care Providers of Minnesota events.
• AHI (Advanced Health Institute)minorOthersAnnual sponsor of Care Providers of Minnesota events.
• Rode & CoffinminorOthersAnnual sponsor of Care Providers of Minnesota events.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• LeadingAge Minnesota: The other major Minnesota-based long-term care trade association, representing nonprofit and faith-based aging services providers. It directly competes with CPM for member organizations and even co-produces compensation reports with CPM, reflecting significant overlap in mission and offerings.
• American Health Care Association / National Center for Assisted Living (AHCA/NCAL): National trade association for long-term and post-acute care providers. CPM members receive automatic dual membership in AHCA/NCAL, making it both a partner and the natural national-level peer with overlapping mission, advocacy, and member services.
• Argentum: National trade association serving senior living communities, with a focus on assisted living. Represents a comparable membership association model serving overlapping provider types in the senior care ecosystem.
• LeadingAge (National): National association representing nonprofit aging services providers. Direct peer to AHCA/NCAL (CPM's national affiliate) and provides the national-level platform to which LeadingAge Minnesota belongs.

Broad incumbents

• National Association for Home Care & Hospice (NAHC): National trade association representing home care and hospice providers. Overlaps with CPM's home care and hospice member segments, providing national advocacy, education, and resources for the same provider types.
• National Hospice and Palliative Care Organization (NHPCO): National organization dedicated to hospice and palliative care, representing providers and professionals in this segment of CPM's member base.
• American Seniors Housing Association (ASHA): National trade association for the senior housing industry, including independent living, assisted living, and memory care. Serves a comparable provider base with similar advocacy and education functions at the national level.

Regional players

• HealthCare Association of New York State (HANYS): State-level healthcare and long-term care association serving New York providers. Operates a comparable state-association model in a different geography, with similar advocacy, education, and member-service functions.
• California Association of Health Facilities (CAHF): California's statewide long-term care trade association representing skilled nursing and assisted living providers. Comparable in mission and structure to CPM, but serving the California market.

Emerging players

• Pioneer Network: Non-profit organization focused on culture change in elder care, promoting person-directed care in long-term care settings. Overlaps with CPM's mission around improving long-term care quality and culture.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/careprovidersofMN
• Facebookfacebook.com/CPofMN
• LinkedInlinkedin.com/company/cpofmn
• Instagraminstagram.com/careprovidersofminnesota

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Care Providers of Minnesota