Spirit Super
Spirit Super merged with CareSuper effective 1 November 2024, forming an Australian industry superannuation fund that serves working and pre-retiree members with accumulation, retirement income, insurance, and advice products delivered via a digital platform, mobile app, employer channel, and adviser network.
- Company typePrivate
- Founded2024
- HeadquartersHobart, Australia
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Spirit Super does
Spirit Super was an Australian industry superannuation fund founded in 2021 and headquartered in Hobart, Australia. Effective 1 November 2024, Spirit Super merged with CareSuper, and the combined entity operates under the CareSuper brand, with CareSuper Pty Ltd (ABN 74 559 365 913, AFSL 238718) acting as trustee. CareSuper is structured as a mutual industry super fund owned by its members, meaning profits are returned to members rather than distributed to external shareholders. The merged fund serves Australian working and pre-retiree members, offering a unified superannuation and retirement platform that spans accumulation, decumulation, insurance, and advice.
The core product suite includes an online account portal (online.caresuper.com.au), an iOS/Android mobile app, the MySuper growth option, a Direct Investment option for self-directed members, a Sustainable Balanced option for ESG-oriented investors, and three retirement income accounts — Transition to Retirement, Flexible Income, and Managed Income. Insurance through super covers life, total and permanent disability, and income protection. The fund also delivers financial advice at three levels, calculators and educational content, and member benefits including 360Health and discounted private health insurance. Underlying technology is a digital-first superannuation platform with no proprietary AI capabilities disclosed in the source data.
The revenue model is subscription/recurring fee-based, generated from administration and investment management fees charged against member super balances; superannuation funds do not publicly disclose revenue figures in the input. The go-to-market is a hybrid of direct-to-consumer digital acquisition (website, app, 1800 005 166 phone support 8am–7pm AEST), an employer channel for B2B employee super onboarding, and a financial adviser network supported by webinars, events, and a retirement course. The fund operates solely within Australia, with CareSuper’s headquarters in Melbourne and operations supported by 251–500 employees.
Spirit Super firmographics
Firmographics- Name
- Spirit Super
- Legal name
- CareSuper Pty Ltd
- Website
- https://spiritsuper.com.au
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Spirit Super merged with CareSuper effective 1 November 2024, forming an Australian industry superannuation fund that serves working and pre-retiree members with accumulation, retirement income, insurance, and advice products delivered via a digital platform, mobile app, employer channel, and adviser network.
- Ownership category
- akta.pro rank
Spirit Super industry classification
Industry- Product category
- Superannuation and Retirement Services
- NAICS
- Pension Funds (525110), Pension Funds (52511), Funds, Trusts, and Other Financial Vehicles (525)
- SIC
- Investment Advice (6282), Finance Services (6199)
- akta.pro primary industry
- Pension Master Trusts, Superannuation & Provident Funds (FSAAAGAB)
- akta.pro secondary industry
- Target-Date & Lifecycle Funds (FSAAAJAC)
Keywords
Where Spirit Super is headquartered
LocationHeadquarters
- HQ city
- Hobart
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Spirit Super business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Superannuation Fund Management Fees: Generates revenue through administration and investment management fees charged to member superannuation balances. Profits are returned to members as required by industry super fund model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard superannuation account with fee-based structure |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Spirit Super product offering
Product offeringCore offering
Spirit Super is an Australian industry superannuation fund that, following its 1 November 2024 merger with CareSuper, provides superannuation accumulation, retirement income accounts (Transition to Retirement, Flexible Income, Managed Income), multiple investment options including a Direct Investment Option and Sustainable Balanced option, life/TPD/income protection insurance through super, and tiered financial advice services to individual members.
Product overview
CareSuper is an Australian industry superannuation fund offering a unified super and retirement platform. The core offering includes online account management via the web portal and mobile app, with retirement income accounts (Transition to Retirement, Flexible Income, and Managed Income) providing options for members at different retirement stages. Investment options include the MySuper growth option, Direct Investment option, and Sustainable Balanced option. Insurance products (life, TPD, and income protection) are available through the fund, along with financial advice services offering three levels of guidance. The fund integrates responsible investing principles across its investment philosophy.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Account Portal
Quantifiable outcome
- Ranked #1 in customer experience for Superannuation and financial sectors (CSBA, January-March 2026)
- +1 more outcomes
Companies that use Spirit Super
Customer profileSegments3 records
Ideal customer profiles3 records
Spirit Super technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Spirit Super partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Spirit SuperflagshipMerger/combination of CareSuper and Spirit Super effective 1 November 2024, creating a larger superannuation fund. Performance history for both legacy funds is maintained and referenced on the combined entity's website.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Spirit Super competitors and assessment
Company assessmentDirect peers
- REST: Retail Employees Superannuation Trust, a major Australian industry super fund serving retail and fast-moving consumer goods workers. Comparable to CareSuper in industry super positioning, MySuper offering, and employer channel distribution.
- Hostplus: Industry super fund focused on hospitality, tourism, sport, and related sectors. Comparable to CareSuper as an industry super peer with profit-to-member model, strong investment performance reputation, and similar retirement product suite.
- UniSuper: Industry super fund for the higher education and research sector. Comparable as an industry super fund with profit-to-member structure, comprehensive accumulation and retirement income options, and a strong digital platform.
- Cbus: Construction and building industry superannuation fund offering accumulation, retirement income, and insurance. Direct peer to CareSuper as a sector-aligned industry super fund with member-owned structure and similar product breadth.
- NGS Super: Industry super fund for the non-government education sector. Comparable as a smaller-to-mid-sized industry super peer with similar MySuper and retirement income offerings, employer channel focus, and member-owned structure.
- Australian Retirement Trust (ART): Formed from the merger of Sunsuper and QSuper, ART is one of Australia's largest super funds offering MySuper, retirement income, and advice. Highly comparable to CareSuper as an industry super fund formed via recent consolidation, with similar scale ambitions and member base.
- Aware Super: Industry super fund formed from the merger of First State Super, VicSuper, and MTAA Super, providing accumulation, retirement, and ESG options. Direct peer given shared industry super DNA, post-merger integration journey, and overlapping target member segments.
- AustralianSuper: Australia's largest industry superannuation fund, providing accumulation, retirement income, and investment options. Direct competitor to CareSuper in the industry super segment with a comparable member-owned, profit-to-member model and similar product breadth.
- HESTA: Health and community services industry super fund. Comparable as an industry super fund with strong ESG positioning (HESTA is widely recognized for responsible investment), analogous member services, and similar retirement income product offering.
Broad incumbents
- Mercer Super: Large corporate superannuation provider offering accumulation, retirement, and advice through both retail and corporate channels. Comparable as a broader incumbent with overlapping MySuper and pension products, though structured as a for-profit corporate super provider rather than industry mutual.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Spirit Super social profiles
Digital presenceSpirit Super financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spirit Super leadership team
Management profileNumber of profiles
Spirit Super funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spirit Super M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spirit Super
What does Spirit Super do?
Spirit Super is an Australian industry superannuation fund that, following its 1 November 2024 merger with CareSuper, provides superannuation accumulation, retirement income accounts (Transition to Retirement, Flexible Income, Managed Income), multiple investment options including a Direct Investment Option and Sustainable Balanced option, life/TPD/income protection insurance through super, and tiered financial advice services to individual members.
Is Spirit Super a public or private company?
Spirit Super is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Spirit Super founded?
Spirit Super was founded in 2024. It employs 251 to 500 people.
Where is Spirit Super based?
Spirit Super is headquartered in Hobart, Australia, in the Oceania region.
How does Spirit Super make money?
One revenue line is on record: superannuation Fund Management Fees.
Who are Spirit Super's main competitors?
Direct peers on record are REST, Hostplus, UniSuper, Cbus, NGS Super, Australian Retirement Trust (ART), Aware Super, AustralianSuper and HESTA. Mercer Super is listed as a broad incumbent.
Does Spirit Super have an API?
No public API is recorded for Spirit Super.
What industry is Spirit Super in?
Spirit Super's product category is Superannuation and Retirement Services. Its primary akta.pro industry code is FSAAAGAB, Pension Master Trusts, Superannuation & Provident Funds, with a secondary code of FSAAAJAC, Target-Date & Lifecycle Funds. Its NAICS code is 525110 and its SIC code is 6282.