TLC Electrical

What TLC Electrical does

TLC Electrical is a woman-owned, independent electrical contracting firm founded in 2003 and headquartered in Southlake, Texas, with a second office in Frisco, Texas. The company delivers residential and commercial electrical services across the Dallas–Fort Worth metroplex, covering 25+ North Texas cities including Plano, Frisco, McKinney, Denton, Arlington, Irving, and Fort Worth. It maintains a Texas Electrical Contractor license (TECL41017) and operates as an insured and bonded trade-services business with 11–50 employees.

The service portfolio spans general electrical repairs, panel upgrades, wiring and troubleshooting, indoor and landscape lighting installation, ceiling fan and outlet/switch work, smoke and carbon monoxide detector installation, whole-house surge protection, pool and spa electrical, EV charger installation, home automation, and 24/7 emergency response. A separate Generac Certified Installer line supports whole-home standby generator projects with $8K–$16K project values. Pricing is structured as quoted unit pricing by job type ($150–$350 minor repairs, $350–$900 moderate, $900–$3,000+ major) with a recurring membership offering priced annually ($200–$650) layered on top.

The business model combines direct-to-consumer one-time professional services revenue with a recurring subscription tier, supported by a localized SEO and Google Business Profile acquisition strategy (city-specific landing pages and a 4.7 Southlake local-pack rating). Distribution is field-based: phone and online scheduling feed same-day on-site service visits executed by licensed electricians dispatched from the two offices. The Generac partnership constitutes the principal branded partnership; there are no disclosed funding rounds, M&A activity, or third-party enterprise customer relationships.

Name

TLC Electrical

Legal name

TLC Electrical

Website

https://tlcelectrical.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

TLC Electrical is a woman-owned, independent Texas-licensed electrical contractor founded in 2003, serving residential and commercial customers across the DFW metroplex from offices in Southlake and Frisco with repairs, installations, Generac generators, and EV charger services.

Ownership category

akta.pro rank

Headquarters

HQ city

Southlake

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Electrical Service and Repair: One-time service fees for electrical repairs, troubleshooting, diagnostics, and installation work. Revenue generated per job based on scope, materials, and labor.
2. Electrical Installations: Installation services for EV chargers, generators, lighting, panels, outlets, switches, and other electrical equipment. One-time revenue per installation project.
3. Membership Programs: Recurring service membership programs offering ongoing electrical maintenance and priority service for enrolled customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

TLC Electrical is a licensed electrical contractor providing residential and commercial electrical repair, installation, and maintenance services across the Dallas-Fort Worth metroplex. Core offerings include electrical troubleshooting and panel upgrades, EV charger installation, Generac whole-home generator installation, pool and spa electrical work, indoor and landscape lighting, home automation, surge protection, and 24/7 emergency electrical response. The company also offers recurring electrical service memberships for ongoing maintenance and priority service.

Product overview

TLC Electrical is a woman-owned, family-operated electrical services company serving the Dallas-Fort Worth metroplex since 2003. The company offers a comprehensive portfolio of residential and commercial electrical services rather than a software product. Core offerings include general electrical services (repairs, panel upgrades, wiring), specialized EV charger installation, Generac whole-home generator installation, pool and spa electrical services, commercial electrical services, home automation with smart devices, landscape and indoor lighting installation, electrical troubleshooting and diagnostics, ceiling fan installation, outlet/switch/dimmer installation, smoke and carbon monoxide detector installation, whole house surge protection, and 24/7 emergency electrical services. The company operates from offices in Southlake, TX and Frisco, TX, serving over 25 North Texas cities.

Differentiator

Problem solved

Functional benefit

Products and services

• Electrical Services
• EV Charger Installation
• Generac Generator Installation
• Pool & Spa Electrical Service
• Commercial Electrical Services
• Home Automation
• Landscape & Outdoor Lighting
• Indoor Lighting Installation
• Electrical Troubleshooting & Diagnostics
• Ceiling Fan Installation
• Outlet, Switch & Dimmer Installation
• Smoke & Carbon Monoxide Detector Installation
• Whole House Surge Protection
• 24/7 Emergency Electrical Services
• Electrical Service Memberships

Quantifiable outcome

• Pool electrical system repaired in less than 24 hours
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• GeneraccoreTechnology or IntegrationTLC Electrical is a Generac Certified Installer for whole-home standby generators. They handle system sizing, transfer switch installation, and code-compliant installation as certified installers. The partnership enables TLC to offer Generac brand generators with professional installation services including on-site evaluation, load calculation, transfer switch integration, and start-up testing.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Cool Hand Electric: DFW-area residential electrical contractor providing repairs, panel changes, EV charger installs, and generator work. Directly comparable scope and customer profile; competes in many of the same North Texas submarkets TLC serves.
• Mr. Electric: National residential and light-commercial electrical service franchise with multiple DFW-area operators. Directly comparable business model — per-job electrical repairs, installations, and panel upgrades for homeowners — with the brand, training, and marketing infrastructure of a large franchise network behind it.
• Baker Electric & Remodeling: Long-standing DFW residential electrical contractor offering repairs, panel upgrades, lighting, and remodel services. Same homeowner target customer, similar service menu, and overlapping DFW service area — directly comparable local competitor.
• Mister Sparky Electric: National franchise electrical contractor with DFW locations offering residential and commercial service, repair, and installation. Competes head-to-head with TLC on the same homeowner service menu, with strong brand recognition and standardized service-quality guarantees.
• Sal's Electric: Texas residential and commercial electrical contractor with similar service breadth — troubleshooting, panel upgrades, lighting, EV chargers — and overlapping North Texas service territory. Directly comparable independent local competitor.
• Berkeys Plumbing, Heating & Air Conditioning: DFW-based home services provider combining plumbing, HVAC, and electrical services for residential and commercial customers. Closely comparable customer base, premium service positioning, and overlapping DFW geographic footprint, with a broader trade mix that creates cross-sell leverage TLC lacks.

Broad incumbents

• The Home Depot (Installation Services): National home improvement retailer whose in-store and contracted installer network offers EV charger installation, generator installs, lighting, and electrical work to homeowners. Competes for the same installation jobs via a different (retail-anchored) channel and at a much larger scale.
• Neighborly (parent of Mr. Electric): Multi-brand home services franchisor whose portfolio includes Mr. Electric, Mister Sparky, and other trade service brands. Comparable in that it owns/serves the same end-customer via franchise networks, but operates at significantly larger scale and across multiple trades and geographies.

Others

• ServiceTitan: Vertical software platform serving residential and commercial trade contractors including electricians, plumbers, and HVAC firms. Not a direct competitor but a key ecosystem participant — its tools materially shape how contractors like TLC dispatch, price, and market, and PE acquirers commonly pair software platforms with roll-ups of contractor end-users.

Regional players

• Wes Carver Electric: Established residential electrical contractor serving the Philadelphia suburbs with similar high-touch service positioning, licensed trades, and repair/installation mix. Comparable business model and customer profile, but operates in a different geography and does not directly compete with TLC in DFW.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tlcelectrical
• Facebookfacebook.com/TLCElectricalSouthlake
• Instagraminstagram.com/tlc_electrical

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TLC Electrical