Honey Acres

What Honey Acres does

Honey Acres is a fifth-generation, family-owned producer and retailer of honey and honey-based products, founded in 1852 by Christian Friederich Diehnelt, who brought beekeeping skills from Rosswein, Germany to the meadowlands of Wisconsin. The company manufactures its full product line in-house at a 40,000 sq/ft SQF- and GFCO-certified facility in Neosho, Wisconsin that is completely free from the Big 9 allergens. Core products include raw and varietal honeys, signature Dark Chocolate Honey Patties™ (a 90+ year product line), whipped honey spreads with a dairy-free butter-like consistency, individually packaged honey straws in multiple flavors and sizes, honey mustards, and ancillary items such as lip balms (under the Holistic Homestead sub-brand), propolis oral spray, and honey lozenges.

The business operates across five distinct revenue channels: direct-to-consumer e-commerce through honeyacres.com, an on-site retail store and World Famous Honey Museum, wholesale distribution to retailers through the Faire marketplace, private-label and co-packing manufacturing services for B2B customers, and a fundraising program that pays community organizations 15% cash back on sales generated through their unique promo codes. Pricing is unit-based across the product set, ranging from $3.50 honey spread jars to $247 bulk 2,000-count honey straw boxes, with a monthly Bundle of the Month at $36 (regularly $43) and digital gift cards in $10–$100 denominations. Customer segments span health-conscious individual consumers, retail/wholesale buyers, private-label B2B clients, and community organizations.

The company is owned by the Diehnelt family with the Gabrielian family — also five-generation beekeepers — having joined the business in 2007. The current CEO is Narek Gabrielian. Products carry Kosher certification in addition to SQF and GFCO compliance, and are distributed through 100+ retail stockists nationwide alongside the company's own channels. Honey Acres remains privately held with no institutional or PE/VC investment disclosed, and operates exclusively within the United States.

Name

Honey Acres

Legal name

Honey Acres Inc.

Website

https://honeyacres.com

Company type

Private

Founded year

1852

Operating status

Operating

Headcount range

11–50 employees

Short description

Honey Acres is a fifth-generation, family-owned producer of honey and honey-based products, manufacturing in-house at an SQF/GFCO-certified, allergen-free facility in Neosho, Wisconsin. It serves consumers, retailers, and B2B clients via direct-to-consumer e-commerce, wholesale, private label, and fundraising channels.

Ownership category

akta.pro rank

Product category

Specialty Food Manufacturing

NAICS

Apiculture (112910), Apiculture (11291), Sugar and Confectionery Product Manufacturing (3113)

SIC

Food And Kindred Products (2000), Sugar & Confectionery Products (2060), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033)

akta.pro primary industry

Honey Production & Extraction (AFAEAHAA)

akta.pro secondary industries

Value-Added Bee Products Manufacturing (Candles, Cosmetics, Supplements, Mead Ingredients) (AFAEAHAM), Honey & Natural Sweet Spreads Manufacturing (AFAKADAL), Honey & Apiculture Sweeteners (Honey, Honey Powders) (AFAJAAAL), Chocolate, Sweet Spreads & Syrups Manufacturing (AFAKADAK)

Keywords

• Raw honey products
• Honey spreads
• Honey straws
• Private label honey
• Allergen-free food manufacturing

Headquarters

HQ city

Neosho

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Others, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales (E-commerce and Retail): Honey Acres sells honey and honey products directly to consumers through their e-commerce website and at their retail store/museum location in Wisconsin. Products include honey, honey spreads, honey straws, chocolate honey patties, and specialty items.
2. Wholesale Distribution: Honey Acres supplies products to retailers through wholesale accounts set up via the Faire marketplace platform. Retailers purchase products at wholesale pricing for resale.
3. Private Labeling and Co-Packing Services: Honey Acres offers manufacturing services for businesses wanting private label honey products. They provide bottling capabilities for various jar and bottle sizes and straw filling services. Minimum order quantities apply for different product types.
4. Fundraising Program: Organizations can earn 15% commission on sales generated through their unique promotional codes when friends and family shop on honeyacres.com. The company fulfills orders and mails checks to participating organizations.
5. Gift Cards: Digital gift cards sold in denominations of $10, $25, $50, and $100. Delivered by email with redemption codes for use on honeyacres.com.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

Honey Acres manufactures and retails honey and honey-based products—including raw and varietal honeys, whipped honey spreads, individually wrapped honey straws, dark chocolate honey patties, and honey mustards—from its 40,000 sq/ft allergen-free facility in Neosho, Wisconsin. The company also offers private label and co-packing manufacturing services to businesses, wholesale distribution via the Faire marketplace, and a fundraising program for schools and organizations.

Product overview

Honey Acres is a family-owned honey products company offering a diverse portfolio of honey-based products. The core offerings center on raw and varietal honeys, signature Dark Chocolate Honey Patties™ (chocolate-covered crystallized honey candies in multiple flavors), honey spreads with butter-like consistency, and convenient Honey Straws in various sizes. Additional products include honey mustards, lip balms, propolis oral spray, honey lozenges, educational books, gift cards, and monthly product bundles. The company operates an allergen-free manufacturing facility in Wisconsin with SQF and GFCO certifications.

Differentiator

Problem solved

Functional benefit

Brands

• Holistic Homestead: Handcrafted organic lip balm product line sold through Honey Acres.

Products and services

• Dark Chocolate Honey Patties™ Signature chocolate-covered honey candies with crystallized honey centers, available in multiple flavors including Mint, Orange, Coffee, Raspberry, and Cocoa. Made with 2-3 raw ingredients and free of gluten, dairy, nuts, soy, and salt.
• Raw Honey Unfiltered, raw, and unprocessed honey products in varietal styles sourced from different floral origins.
• Honey Spreads Whipped honey with butter-like consistency produced without dairy, available in multiple flavors including Cinnamon, Apple Cinnamon, Raspberry, Lemon, Raw, Chai Spice, Vanilla, Chocolate, and Pumpkin Spice.
• Varietal Honey Single-flower source honeys including Orange Blossom, Wildflower, Basswood, Buckwheat, and Clover varieties, sourced from different regions.
• Honey Straws Convenient individually-wrapped honey snacks for on-the-go consumption, available in multiple flavors (Clover, Wildflower, Orange Blossom, Raspberry, Lemon, Chocolate Mint, Orange, Cinnamon, Basswood, Buckwheat) in 50ct, 100ct, 500ct, and 2000ct boxes.
• Honey Mustard Honey-infused mustard condiments including Honey Dill Mustard and Honey Hot Mustard, available in 9oz jars and 12oz squeeze bottles.
• Bundle of the Month Monthly curated selection of honey varieties and products offered at a discounted price to encourage customers to try new products.
• Gift Card Digital gift cards available in $10, $25, $50, and $100 denominations, delivered by email as a code for online purchases.
• Books Educational books about honey, bees, and beekeeping including the Honey Acres Cookbook, The Honey Book, Why Do We Need Bees, Are You There Little Bee, Honey Makers, Honey in a Hive, and Life and Times of the Honeybee.
• Lip Balms (Holistic Homestead) Handcrafted organic lip balms from the Holistic Homestead sub-brand, available in Lavender Vanilla Tallow, Dandelion Orange, Rosemary Mint, Chamomile Shea, Coffee & Calendula, and Sweet Matcha flavors.
• Gifts Gift boxes and gift assortments including the Dark Chocolate Honey Gift Box and Heart Topper Dark Chocolate Gift Assortment.
• Propolis Oral Spray 1oz oral spray product containing propolis, marketed for throat and mouth care.
• Honey Lozenges Honey-based throat lozenges available in Lemon & Honey and Strawberry flavors, sold in 16 count packages.
• Private Label & Co-Packing Services Manufacturing services for businesses wanting custom private label honey products, providing bottling for various jar and bottle sizes and straw filling services. Minimum order quantities apply.

Quantifiable outcome

• Free shipping on orders $65+ (retail web orders)
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• FairecoreChannel Partner/ Reseller/ DistributorHoney Acres uses the Faire wholesale marketplace platform to manage their wholesale accounts. Retailers can set up wholesale accounts through Faire to purchase Honey Acres products for resale.
• SQF (Safe Quality Food)coreOthersHoney Acres is an SQF certified manufacturing facility, meeting rigorous food safety and quality standards.
• GFCO (Gluten-Free Certification Organization)coreOthersHoney Acres is GFCO certified, ensuring all products meet strict gluten-free standards for consumers with celiac disease and gluten sensitivities.
• Kosher CertificationcoreOthersHoney Acres products carry Kosher certification, verified and displayed on their documents page.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Local Hive Honey: Local Hive is a US raw and unfiltered honey brand sold primarily through grocery and mass retail. Comparable to Honey Acres in raw honey positioning and broad retail distribution, though typically at lower price points than Honey Acres' premium SKUs.
• Bee Harmony: Bee Harmony is a specialty varietal honey brand sold through retail and DTC. Comparable to Honey Acres in varietal honey assortment, specialty positioning, and gift/club formats.
• Dutch Gold Honey: Dutch Gold Honey is a large family-owned honey packer and supplier of varietal and private-label honey products across retail and foodservice. It is directly comparable to Honey Acres in honey bottling, private-label manufacturing, and wholesale distribution to retailers.
• Really Raw Honey: Really Raw Honey is a US raw, unfiltered honey brand sold through natural food retail and DTC. Overlaps directly with Honey Acres on raw honey positioning, natural foods channel presence, and unprocessed product claims.
• GloryBee: GloryBee is a family-owned Oregon company producing and distributing honey, bee products, and beekeeping supplies with a strong wholesale and ingredient-supply business. Comparable to Honey Acres in raw honey sourcing, allergen-conscious manufacturing, and wholesale to retailers and food manufacturers.
• Nature Nate's Honey: Nature Nate's is a leading US raw and unfiltered honey brand sold through retail and e-commerce, with a comparable focus on clean-label, minimally processed honey. It competes head-to-head with Honey Acres in DTC and grocery for the same health-conscious consumer.
• Savannah Bee Company: Savannah Bee is a specialty honey brand selling varietal honey, honey spreads, and honey-based gifts through DTC, retail, and destination stores (with a museum-style retail experience in Savannah). Highly comparable in product mix, gifting focus, and tourism-driven retail model.

Emerging players

• Wedderspoon Organic: Wedderspoon is a premium Manuka and raw honey brand with strong DTC, natural foods, and gifting presence. Comparable to Honey Acres in premium raw honey, gift sets, and clean-label positioning, though focused on Manuka specifically.

Broad incumbents

• Barkman Honey: Barkman Honey is a large US honey packer supplying retail, private label, and foodservice. Comparable in private-label and contract manufacturing but operates at significantly larger scale and broader mainstream distribution than Honey Acres.
• Sue Bee Honey: Sue Bee (Sioux Honey Association) is one of the largest US honey cooperatives with national grocery distribution. It is a broader incumbent in the same category as Honey Acres but competes on scale and price rather than the niche, allergen-free, gift-focused positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/honey.acres
• Instagraminstagram.com/honeyacres
• Xx.com/honeyacres
• LinkedInlinkedin.com/company/honey-acres-incorporated

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Honey Acres