Eas Electric
Eas Electric is a privately held Spanish home appliance retailer and distributor, founded in 2016 and based in Redován, selling ovens, cooktops, refrigeration, air purifiers, and HVAC units directly to consumers via easelectric.es and through a B2B trade-professional channel.
- Company typePrivate
- Founded2016
- HeadquartersRedován, Spain
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Eas Electric does
Eas Electric, legally EAS ELECTRIC SMART TECHNOLOGY, S.L., is a privately held Spanish home appliance distributor founded in 2016 and headquartered in Redován, Spain. The company sells a full kitchen-and-home appliance portfolio — including multifunction ovens, microwaves, induction and gas cooktops, range hoods, refrigerators, dishwashers, laundry, air purifiers, and HVAC units — through a proprietary direct-to-consumer e-commerce storefront at easelectric.es, a physical retail store-locator network, and a dedicated 'Profesionales' B2B channel targeting installers and trade merchants. Public unit pricing spans roughly €19.99 for consumable replacement filters to €549 for premium ovens such as the EMV75TVP with vapor cooking and Schott Glass, with free shipping as a standard offer. Differentiators include the Eas Platinum 4-year warranty program (versus the 2-year Spanish statutory norm), ISO 9001/14001/45001 certifications valid through 2026, and design-forward lines such as Serie Cristal.
Underlying product technology centers on conventional major-appliance engineering augmented by selected premium features: vapor-assisted cooking and pyrolytic self-cleaning on premium ovens, triple-flame burners and cast-iron grates on gas hobs, and 500 m³/h range hoods. The air purifier line uses HEPA H13 filtration compliant with EN ISO 29463-3:2018, combined with PureTech negative-ion emission and UV-C sterilization, supported by proprietary replacement filter SKUs (EFILTRO660 and EFILTRO300) that generate modest recurring aftermarket revenue. The portfolio is positioned under an 'EAS Electric Smart Technology' label, though disclosed capabilities reflect digital controls and sensor readouts rather than AI-native functionality.
The business model is a hybrid retail-plus-distribution operation. Revenue is generated almost entirely through one-time unit sales of branded appliances, with a small consumable-filter tail from the air purifier installed base. No subscription, licensing, or service-contract layer is present. The company operates without disclosed institutional funding, parent-company ownership, M&A history, or named enterprise customers, indicating a self-financed, founder-controlled private limited liability company whose growth to date has been funded internally across roughly a 9-year operating history.
Eas Electric firmographics
Firmographics- Name
- Eas Electric
- Legal name
- EAS ELECTRIC SMART TECHNOLOGY, S.L.
- Website
- https://easelectric.es
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Eas Electric is a privately held Spanish home appliance retailer and distributor, founded in 2016 and based in Redován, selling ovens, cooktops, refrigeration, air purifiers, and HVAC units directly to consumers via easelectric.es and through a B2B trade-professional channel.
- Ownership category
- akta.pro rank
Eas Electric industry classification
Industry- Product category
- Home Appliances
- NAICS
- Major Household Appliance Manufacturing (33522), Electronics and Appliance Retailers (44921), Small Electrical Appliance Manufacturing (335210)
- SIC
- Household Appliances (3630), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)
- akta.pro primary industry
- Kitchen & Cooking Major Appliance Retail (Ranges, Ovens, Cooktops, Microwaves) (CRACACAA)
- akta.pro secondary industries
- Refrigeration & Freezer Retail (Refrigerators, Freezers, Wine/Beverage Coolers) (CRACACAB), HVAC & Air Treatment Appliance Retail (Air Conditioners, Heat Pumps, Air Purifiers/Dehumidifiers) (CRACACAE), Smart Appliances & Connected Kitchen/Laundry Retail (CRACAGAG), Built-In & Integrated Appliance Retail (Built-In, Panel-Ready, Compact) (CRACACAH)
Keywords
Where Eas Electric is headquartered
LocationHeadquarters
- HQ city
- Redován
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Eas Electric business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Retail Appliance Sales: Direct-to-consumer online sales of household appliances through the e-commerce website easelectric.es. Products include ovens, microwaves, gas hobs, cooktops, range hoods, refrigerators, air purifiers, air conditioners, heaters, water heaters, boilers, washing machines, washer-dryers, and dishwashers. Sales appear to be one-time product purchases with no subscription component.
- B2B/Professional Sales: Sales to professionals and tradespeople through a dedicated 'Profesionales' channel section on the website, suggesting dedicated pricing, support, or product lines for contractors, installers, and other trade professionals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Premium Ovens - 60cm multifunction with vapor cooking |
| Unit Pricing | Pay-as-you-go | Standard Ovens - 60cm multifunction |
| Unit Pricing | Pay-as-you-go | Freestanding Microwaves |
| Unit Pricing | Pay-as-you-go | Gas Hobs - 60cm rustic style |
| Unit Pricing | Pay-as-you-go | Range Hoods - 60cm wall-mounted rustic style |
| Unit Pricing | Pay-as-you-go | Air Purifier Filters - EPUR660 replacement |
| Unit Pricing | Pay-as-you-go | Air Purifier Filters - EPUR300UV replacement |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Eas Electric product offering
Product offeringCore offering
Eas Electric designs, manufactures and retails a full range of household appliances under the EAS Electric Smart Technology brand, including multifunction ovens, microwaves, induction and gas cooktops, ceramic hobs, gas ranges, range hoods, refrigerators, air purifiers with HEPA H13 filtration, air conditioning, heaters, water heaters, boilers, washing machines, dryers and dishwashers. The company sells primarily through its Spanish e-commerce storefront at easelectric.es, complemented by a network of physical retail points and a dedicated B2B Profesionales channel that supplies trade installers, contractors and resellers.
Product overview
Eas Electric is a Spanish home appliance manufacturer and retailer offering a comprehensive portfolio of kitchen and home comfort appliances. The product lineup centers on major appliance categories including cooking (ovens, microwaves, induction and gas cooktops, range hoods), refrigeration, air purification, and HVAC systems. The company positions itself under the 'EAS Electric Smart Technology' brand and offers a premium tier through the 'Eas Platinum' program featuring extended 4-year warranties. Products are organized into series such as the modern 'Serie Cristal' with glass finishes, and rustic-style collections. The portfolio also includes laundry (washing machines, dryers, washer-dryers) and dishwashers across various sizes and energy ratings.
Differentiator
Problem solved
Functional benefit
Brands
- EAS Platinum: Premium product line with extended 4-year warranty and special advantages for registered users
Products and services
- Hornos (Ovens) Multifunction electric ovens for household cooking, available in 60cm built-in and countertop formats, with vapor-assisted cooking, convection heating, pyrolytic self-cleaning, TFT LCD displays and Schott Glass doors across the premium tier.
- Microondas (Microwaves) Household microwave ovens in freestanding, integrable and compact convection variants with digital LED displays, touch controls, simultaneous and quartz grill, pre-defined auto menus, express cooking and defrost functions.
- Placas de inducción (Induction Cooktops) Induction cooktops for integrated kitchen installations offering precise and energy-efficient temperature control for daily household cooking.
- Encimeras de gas (Gas Cooktops) Household gas cooktops including rustic-style 60cm 4-burner models in black steel or cream steel, featuring triple-flame burners, cast iron grates, and natural gas / butane compatibility kits.
- Vitrocerámicas (Ceramic Cooktops) Smooth-surface radiant ceramic cooktops designed for household kitchens with easy-to-clean glass surfaces.
- Cocinas de gas (Gas Ranges) All-in-one freestanding gas ranges combining an oven and gas cooktop in a single unit, prepared for butane with natural gas conversion kits included.
- Campanas (Range Hoods) Extractor range hoods for household kitchens, including wall-mounted rustic-style 60cm models with up to 500 m3/h extraction, multiple power levels, washable aluminium filters and integrated LED lighting.
- Refrigeración (Refrigeration) Household refrigerators in standard freestanding and integrable formats for residential cooling and food preservation.
- Lavadoras y Secadoras (Washing Machines & Dryers) Household laundry appliances including integrable washing machines, condensation dryers and washer-dryer combination units.
- Lavavajillas (Dishwashers) Household dishwashers in 45cm and 60cm integrable formats with high energy-efficiency ratings for residential kitchen installations.
- Purificadores (Air Purifiers) Household air purifiers including the EPUR660 and EPUR300UV models using HEPA H13 multi-layer filtration, PureTech negative ion emission and UV-C purification to eliminate 99.97% of viruses, bacteria, allergens and odours, with PM2.5 particle displays.
- Climatización y calefacción (HVAC) Residential HVAC products including split air conditioning units, domestic heaters, dehumidifiers, gas and electric water heaters, and boilers for whole-home climate comfort.
Quantifiable outcome
- 99.97% elimination of microorganisms (allergens, bacteria, viruses) with HEPA H13 purifiers
- +3 more outcomes
Companies that use Eas Electric
Customer profileSegments2 records
Ideal customer profiles2 records
Eas Electric technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Eas Electric partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Eas Electric competitors and assessment
Company assessmentBroad incumbents
- LG Home Appliances: Global appliance and HVAC player with established Spanish presence. Overlaps with EAS Electric on smart appliance branding, kitchen, climate control, and air care categories.
- Balay (BSH): Spanish-market flagship of BSH Hausgeräte covering ovens, cooktops, hoods, refrigeration, and laundry. Direct category overlap with EAS Electric but as part of a much larger multinational portfolio with deeper R&D and retail relationships.
- Samsung Home Appliances: Global appliance giant covering kitchen, refrigeration, laundry, and air treatment in Spain. Overlaps with EAS Electric's full-portfolio strategy but at vastly larger scale with smart technology emphasis.
- Bosch Home Appliances (BSH): Premium-tier BSH brand competing in the same Spanish kitchen and laundry appliance categories where EAS Electric's Eas Platinum line is positioned, with overlapping features (vapor cooking, TFT displays, pyrolytic cleaning).
- Hisense Home Appliances: Chinese multinational with growing Spanish appliance market share across refrigeration, kitchen, and HVAC. Comparable in offering broad appliance categories at value-to-mid price points.
Direct peers
- Smeg: Design-forward Italian appliance brand with similar premium-aesthetic positioning (color finishes, glass panels, retro/rustic styles). Competes in the same kitchen appliance categories with comparable consumer target.
- Candy: Mid-market European appliance brand focused on kitchen and laundry products with strong value-tier positioning. Comparable business model targeting price-sensitive European consumers with similar SKU breadth.
- Miele: Premium German appliance manufacturer spanning kitchen and laundry. Competes with EAS Electric's Eas Platinum tier on quality positioning and warranty, though at meaningfully higher price points.
- Jata: Spanish-owned small and kitchen appliance brand with a long history in the domestic market. Comparable as a Spanish-origin appliance competitor targeting similar consumer replacement-driven demand.
- Cecotec: Spanish-founded appliance and home goods brand selling directly online and through retail across categories including kitchen, climate, and small appliances. Highly comparable as a Spanish e-commerce-led appliance brand targeting mid-market consumers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Eas Electric social profiles
Digital presenceEas Electric compliance and trust
Trust signalCompliance5 records
Eas Electric financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eas Electric leadership team
Management profileNumber of profiles
Profiles1 record
Eas Electric funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eas Electric M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eas Electric
What does Eas Electric do?
Eas Electric designs, manufactures and retails a full range of household appliances under the EAS Electric Smart Technology brand, including multifunction ovens, microwaves, induction and gas cooktops, ceramic hobs, gas ranges, range hoods, refrigerators, air purifiers with HEPA H13 filtration, air conditioning, heaters, water heaters, boilers, washing machines, dryers and dishwashers. The company sells primarily through its Spanish e-commerce storefront at easelectric.es, complemented by a network of physical retail points and a dedicated B2B Profesionales channel that supplies trade installers, contractors and resellers.
Is Eas Electric a public or private company?
Eas Electric is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Eas Electric founded?
Eas Electric was founded in 2016. It employs 51 to 100 people.
Where is Eas Electric based?
Eas Electric is headquartered in Redován, Spain, in the Europe region.
How does Eas Electric make money?
Two revenue lines are on record. Retail Appliance Sales are the primary driver. The others are B2B/Professional Sales.
Who are Eas Electric's main competitors?
Broad incumbents on record are LG Home Appliances, Balay (BSH), Samsung Home Appliances, Bosch Home Appliances (BSH) and Hisense Home Appliances. Direct peers are Smeg, Candy, Miele, Jata and Cecotec.
Does Eas Electric have an API?
No public API is recorded for Eas Electric.
What industry is Eas Electric in?
Eas Electric's product category is Home Appliances. Its primary akta.pro industry code is CRACACAA, Kitchen & Cooking Major Appliance Retail (Ranges, Ovens, Cooktops, Microwaves), with a secondary code of CRACACAB, Refrigeration & Freezer Retail (Refrigerators, Freezers, Wine/Beverage Coolers). Its NAICS code is 33522 and its SIC code is 3630.