What Webdeco does

Webdeco.be is a Belgian online portal and search engine for home and garden decoration, operated by VO Publishing s.p.r.l., a private limited company headquartered at Rue de Wansijn 55, 1180 Uccle (Brussels), Belgium. The platform functions as a comprehensive directory and discovery tool, allowing individual consumers and homeowners to search thousands of decoration products by category, region, brand, or material, compare offers across professionals, and submit quote requests (appels d'offre). It also serves decoration professionals — including manufacturers, retailers, and wholesalers — by providing a paid directory presence, product referencing, banner advertising, publi-reportage articles, and newsletter placements. The technical stack is a web-based directory and content platform with no disclosed AI/ML capabilities, no public APIs or SDKs, and no mobile applications; the product surface is built around category taxonomy pages (interior, exterior, lighting, decoration, equipment), regional pages covering all Belgian regions (Flanders, Wallonia, Brussels), an interactive map, an events calendar, and a content blog.

The business model is primarily advertising- and listing-driven. Revenue streams include multi-year directory listing contracts (Basic Presence and higher tiers), product referencing fees, banner advertising (IMU 300x250, half-banner 300x80, demi-page 300x600 formats), newsletter placements, and publi-reportage sponsored articles. A secondary consumer-facing stream is the free Webdeco Member Card, which delivers 5%, 10%, or 15% discounts at partner professionals and functions as an affiliate/referral mechanism that drives traffic and engagement for paying advertisers. Pricing for professional packages is not publicly disclosed and requires direct contact. The company operates with 1–10 employees, has no disclosed funding, and runs an ecosystem of sister portals (Mariage.be, Salles.be, Architectes.be, Seminaire.be, Bebe.be, Vins.be, Deco-maison.be, Decorations.be) that function as marketing/cross-promotion partners.

Name

Webdeco

Legal name

VO Publishing s.p.r.l.

Website

https://webdeco.be

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Webdeco.be is a Belgian online portal and directory that helps consumers discover home decoration products and connect with decoration professionals across Belgium, monetizing via paid directory listings, advertising packages, and a member discount card.

Ownership category

akta.pro rank

Product category

Home Decoration Directory Portal

NAICS

Web Search Portals and All Other Information Services (51929)

SIC

Services-Advertising (7310)

akta.pro primary industry

Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)

akta.pro secondary industries

Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB), Event Design, Decor & Styling (HSACAAAB)

Keywords

• Home decoration directory
• Decoration search engine
• Professional directory platform
• Home decor portal
• Product catalog website

Headquarters

HQ city

Grez-doiceau

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Advertising packages and promotional formulas: Webdeco.be offers various advertising packages including Basic Presence (directory listing with photo, contact details, description), Product Referencing, Publi-Reportage (advertising articles), Bannering (banner advertising in various formats including IMU 300x250, half-banner 300x80, and demi-page 300x600), and Newsletter inclusion.
2. Professional directory registration: Professionals pay to be listed in the specialized directory, classified by categories and regions, with profile photo, complete contact information, website, phone, and activity description.
3. Member card program (carte Webdeco): Free membership program offering a card that provides 5%, 10%, or 15% discounts on purchases from partner professionals. Members receive this card and other benefits for free.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Webdeco.be is an online search engine and directory portal for home and garden decoration in Belgium, operated by VO Publishing s.p.r.l. It allows consumers to discover thousands of decoration products in photos, compare offers from different professionals, and find stores, brands, and specialists by category and region. The platform also offers paid advertising and directory-listing packages to decoration professionals, and a free Webdeco Member Card providing 5%–15% discounts at partner professionals.

Product overview

Webdeco.be is a Belgian online portal and search engine for home and garden decoration, functioning as a comprehensive directory connecting consumers with decoration professionals and products. The platform offers a directory of thousands of products and professionals, a member discount card (Webdeco Card), a blog with decoration tips, an events calendar, and professional advertising packages. The main product categories include home decor (art, table art, party decorations), interior design (offices, bedrooms, kitchens, bathrooms), exterior (gardens, pools, terraces), lighting, and equipment. The platform is operated by VO Publishing SPRL based in Brussels.

Differentiator

Problem solved

Functional benefit

Products and services

• Webdeco.be Professional Directory Comprehensive online directory of decoration professionals in Belgium, allowing consumers to search and compare providers across categories (interior, exterior, lighting, equipment) and regions. Professionals pay for a 'Basic Presence' listing that includes profile photo, complete contact details (address, website, phone), and activity description, sold as a multi-year contract.
• Webdeco.be Product Catalog Catalog of thousands of decoration products organized by categories including home decor, interior, exterior, lighting, and equipment. Each product has its own page with photo, description, store logo, description, complete contact details, illustration photo, and links to the exhibitor website or to all their products on Webdeco.be. Sold to professionals as a 'Product Referencing' package.
• Webdeco Member Card (carte Webdeco) Free membership card offered by Webdeco that provides 5%, 10%, or 15% discounts on purchases from partner decoration professionals. Free to consumers; partner professionals fund the discounts.
• Professional Advertising Formulas Suite of paid advertising packages sold to decoration professionals, including Basic Presence (directory listing), Product Referencing, Publi-Reportage (advertising articles shared on Facebook and linked from blog/search), Bannering (banner advertising in IMU 300x250, half-banner 300x80, and demi-page 300x600 formats), and Newsletter inclusion. Pricing is customized and not publicly disclosed.

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor.

• Mariage.beminorGTM or Marketing PartnerWedding portal serving as a sister site and marketing partner. Mariage.be is the ultimate guide for dream weddings in Belgium, offering comprehensive wedding planning resources, vendor directories, and inspiration content.
• Salles.beminorGTM or Marketing PartnerVenue rental reference in Belgium. Sister portal for event and meeting space rentals.
• Architectes.beminorGTM or Marketing PartnerArchitects portal, a related site in the home and construction ecosystem.
• Seminaire.beminorGTM or Marketing PartnerSeminar venue and meeting spaces portal.
• Bebe.beminorGTM or Marketing PartnerBaby portal, related site in the family/home ecosystem.
• Vins.beminorGTM or Marketing PartnerWine portal offering wine-related content and directory.
• Deco-maison.beminorGTM or Marketing PartnerHome decoration content portal, sister site in the decoration niche.
• Decorations.beminorGTM or Marketing PartnerGeneral decoration portal, related site in decoration sector.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Yelp: Yelp is a leading local business directory and review platform that includes home and decoration professionals. It competes with Webdeco in the local-professional discovery and SMB advertising space, though it serves a much broader range of categories.
• Pinterest: Pinterest is the dominant visual discovery platform for home decoration and DIY inspiration and a key marketing channel for decoration brands. It overlaps with Webdeco's discovery and inspiration use case and competes for the same SMB advertising budgets.
• Made.com / Wayfair: Wayfair is a large online home goods and furniture marketplace with extensive decoration assortment and active European operations. It is adjacent to Webdeco because it competes for the same decoration-shopper intent and draws SMB brand advertising spend that could otherwise flow to a directory.

Emerging players

• Archello: Archello is a global platform for architecture and design products, projects, and firms, combining a directory of professionals with a product database. Comparable to Webdeco in operating a vertical directory/portal for design and decoration professionals and products.
• Architonic: Architonic is a specialist online platform for architecture and design products and professionals, with a curated product catalog and brand directory. It overlaps with Webdeco's premium-decoration, interior-design, and brand-discovery use cases at a more design/architecture-focused level.
• Westwing: Westwing is a European home and living e-commerce/discovery platform that combines curation, content, and direct retail of decoration products. It overlaps with Webdeco in serving European consumers shopping for home decoration products, though it transacts directly rather than acting purely as a directory.

Direct peers

• Houzz: Houzz is the global leader in online home renovation and decoration discovery, combining a professional directory, product catalog, photo inspiration, and consumer-to-professional contact flows. It is the closest international analog to Webdeco's directory + portal + professional-connect model, though operating at vastly larger scale.
• HomeAdvisor: HomeAdvisor connects homeowners with home service professionals via a directory and lead-generation model. It is comparable to Webdeco in connecting consumers with home-decoration and improvement professionals and monetizing via professional subscriptions and lead fees.
• Angi (formerly Angie's List): Angi is a leading home services marketplace and directory where professionals pay for leads and membership. It mirrors Webdeco's combination of professional directory, lead requests, and SMB subscription monetization in the broader home vertical.

Regional players

• Mariage.be: Mariage.be is a Belgian wedding directory and planning portal that is operated as a sister site to Webdeco. It is directly comparable in business model (vertical directory, professional listings, advertising) and in regional scope (Belgium), making it a clear reference point for Webdeco's sister-site strategy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/webdeco
• Facebookfacebook.com/webdeco.be
• Instagraminstagram.com/webdeco.be
• Pinterestfr.pinterest.com/webdeco
• LinkedInlinkedin.com/company/webdeco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Webdeco