Maximeyes

What Maximeyes does

Maximeyes is a UK-based business utility consultancy founded in 2004 and headquartered at 56-58 High Street, Sutton, Surrey. The firm provides a 360-degree multi-utility service covering electricity, gas, water, telecoms, and waste, organised around three core pillars: Procurement (contract negotiation and supplier comparison), Optimisation (energy compliance, efficiency, and funding solutions), and Connectivity (utility meter connections and infrastructure management). It also operates a Bureau Solutions platform that handles invoice validation, consumption reporting, MOP reviews, and payment processing at approximately £30 per invoice. The underlying technology is a proprietary bureau and portfolio-management platform rather than a standalone software product, and the offering functions as a managed consultancy service.

The firm primarily earns revenue through commission uplifts embedded in supplier pricing (disclosed to clients under its transparency policy), supplemented by managed-service fees for bureau work and transaction-based fees for procurement. Customer acquisition is sales-led, relying on a free-audit calculator, direct account management, and client referrals, with the company stating that a majority of business originates from recommendations. Maximeyes targets UK businesses across four primary verticals (care homes, hotels, restaurants, and manufacturing) plus a generic 'other sectors' tail, with hospitality emerging as a flagship segment based on the density of named enterprise logos (Hilton, DoubleTree, Holiday Inn, Ibis, Mercure, Best Western, Tune Hotels, Splendid, Redefine BDL, Queensway Hospitality). Additional customers include healthcare operators (Lansglade Homes) and property managers (FHP, Greenwich Promenade LLP).

The company is founder-led by Shamir Jiwa (CEO and Founder of The Maximeyes Group) and operates with 11-50 employees. Recent strategic moves include a Netherlands market expansion (2021), a significant stake acquisition in Puredrive Energy Ltd (a UK battery storage company with ML-driven load prediction software), and a partnership with Mulberri's eGPO network (May 2026) targeting private equity portfolio companies with claimed utility cost savings of 15-30%. The firm also operates the Fuel the Change social initiative, which has reportedly helped lift over 4,500 households out of fuel poverty.

Name

Maximeyes

Legal name

Maxim Eyes (UK) Limited

Website

https://maximeyes.me

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Maximeyes is a UK-based business utility consultancy providing multi-utility procurement, optimisation, and connectivity services across electricity, gas, water, telecoms, and waste for care homes, hotels, restaurants, and manufacturers.

Ownership category

akta.pro rank

Headquarters

HQ city

Sutton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Commission from Energy Suppliers: Maximeyes receives an uplift commission fee from suppliers, included within the supplier price offered to clients. This commission is applied either as an uplift within the unit cost for energy or as an uplift on the fixed annual cost for other services including water, Meter Operator Agreements, Data Collection services, waste agreements and telecoms services. The company discloses it operates as an independent energy brokerage and is not instructed to act as the client's agent or representative.
2. Bureau Services / Invoice Management: Outsourced invoice management services including consumption reporting, portfolio management, MOP reviews and validation through to payment processing. Cost-effective alternative to in-house validation at approximately £30 per invoice.
3. Energy Procurement Management: Negotiating supply contracts and managing commercial utility contracts for businesses, covering electricity, gas, water, telecoms and waste services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Maximeyes is a UK-based business utility consultancy that negotiates and manages commercial contracts for electricity, gas, water, telecoms, and waste services on behalf of businesses. It provides energy procurement, invoice validation, bespoke consumption reporting, utility connection services, and energy efficiency solutions across multiple verticals including care homes, hotels, restaurants, and manufacturing.

Product overview

Maximeyes is a UK-based business utility consultancy offering a comprehensive suite of services organized around three core pillars: Procurement (energy, water, telecoms, waste management), Optimisation (energy compliance, efficiency, and funding solutions), and Connectivity (utility meter connections and management). The company operates across multiple sectors including care homes, hotels, restaurants, and manufacturing, providing tailored solutions for each. Additionally, the company maintains Bureau Solutions for invoice management and analytics, and operates the Fuel the Change social initiative focused on addressing fuel poverty. The offering functions as a unified consultancy service rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Procurement Services Comprehensive procurement services covering energy (gas and electricity), water supply, telecoms, and business waste management, enabling businesses to negotiate supply contracts and compare providers across all utility categories.
• Optimisation Services Energy optimization solutions including compliance management, energy efficiency consulting, energy solutions funding, and a range of energy optimization products to help businesses reduce consumption and costs.
• Connectivity Services Utility connection services for gas, electricity, telecoms, and water meters including multi-utilities and related infrastructure management such as new connections, disconnections, and supply alterations.
• Bureau Solutions Outsourced invoice management and data processing services including monthly invoice validation, consumption reporting, portfolio management, MOP reviews, historical bill analysis, and payment processing for business utility bills.

Quantifiable outcome

• Up to 25% savings identified from energy market volatility costs
• +5 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Mulberri / eGPOcoreChannel Partner/ Reseller/ Distributor · 12 May 2026Strategic supplier partnership where Maximeyes joins Mulberri's eGPO (Group Procurement Organization) supplier network targeting private equity portfolio companies. The partnership extends eGPO services into electricity, gas, water, telecoms and waste categories where mid-market portfolio companies routinely overpay and leak EBITDA. Target utility cost savings of 15-30% for portfolio companies.
• Puredrive Energy LtdcoreStrategic or Co-development PartnerMaximeyes Group acquired a significant stake in Puredrive Energy, a leading UK battery storage company. The strategic partnership creates a platform for consumers to reduce dependency on the Grid and save on energy costs. Puredrive Energy develops software using machine learning to predict household load and generation, optimizing responses at sub-second level for battery storage systems.
• Foundations Independent Living Trust (FILT)minorStrategic or Co-development PartnerPartnership with FILT for the Fuel the Change initiative to help lift households out of fuel poverty. FILT provides expertise and contacts to deliver comprehensive solutions to vulnerable people in the UK, with Maximeyes providing corporate support and funding through the initiative.
• Waste Management PartnersminorChannel Partner/ Reseller/ DistributorPartnership with market-leading waste management providers to offer commercial waste collection and recycling services tailored to customer needs, helping reduce annual waste management costs.
• EON EnergyminorChannel Partner/ Reseller/ DistributorEnergy supplier partner used for meter management and supply coordination, including inter-shipper agreements facilitating streamlined disconnections and reconnections.
• British GasminorChannel Partner/ Reseller/ DistributorEnergy supplier partner used for meter management and supply coordination through inter-shipper agreements.
• Dutch Utility ProvidersminorChannel Partner/ Reseller/ DistributorRelationships with Dutch utility providers established to extend services to clients with sites in The Netherlands, covering gas and electricity procurement.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Inspired Energy: UK energy management and utility cost consultancy serving corporate clients with procurement, validation, and carbon reporting. Closest direct comparable given multi-utility managed services model and TPI intermediary positioning.
• Utility Aid: UK utility management and brokerage consultancy with multi-utility procurement and bill validation services. Comparable TPI intermediary business serving commercial customers.
• Love Energy Savings: UK business energy price comparison and brokerage platform serving SMEs and mid-market. Direct competitor in business energy switching with similar commission-based economics.
• Bionic: UK business utilities comparison and broker covering energy, telecoms and insurance for SMEs. Direct competitor in business utility procurement with a multi-utility positioning similar to Maximeyes.
• Crown Gas & Power: UK B2B energy supplier and broker providing procurement and account management to commercial customers. Overlaps directly with Maximeyes' commercial energy brokerage market.
• Opus Energy: UK business energy supplier serving SMEs and mid-market with procurement and account management services. Comparable commercial energy customer base and contract services.

Broad incumbents

• UW (Utility Warehouse): Multi-utility provider bundling energy, telecoms and broadband for UK households and small businesses. Broader incumbent that competes on multi-utility bundling, though more retail/residential focused.
• E.ON Business: Major UK energy supplier serving commercial and industrial customers with procurement and account management. Broad incumbent that Maximeyes negotiates with and competes against for direct enterprise procurement.
• British Gas Business: UK's largest energy supplier with a significant commercial business arm. Major incumbent competing with brokers for direct enterprise utility contracts.
• EDF Business: Major UK energy supplier with commercial and industrial offerings. Broad incumbent utility provider competing with energy brokers on direct contracts for larger energy users.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/maximeyesUK

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maximeyes