AJP Immobilier France

What AJP Immobilier France does

AJP Immobilier France is an independent, privately held French real estate brokerage group founded in 1998 and headquartered in Nantes, operating a network of 110 proximity agencies across western France — Paris, Brittany, Pays de la Loire, and Nouvelle-Aquitaine — supported by roughly 500 in-network collaborators. The company delivers residential and commercial property transactions (sales, purchases, lettings, valuations), rental management (AJP Gestion Locative with Sérénité and Zen formulas), condominium administration (AJP Syndic), vacation rentals (AJP Vacances), prestige properties (AJP Prestige), furnished-rental investment (AJP LMNP), new-build development via Actea Groupe (AJP Immobilier Neuf), and commercial real estate (AJP Entreprises).

The platform's technical layer is centered on JipiGO!, a 24/7 digital property-search assistant embedded on the website and WhatsApp that handles alerts, search criteria, and routing to a third-party mortgage simulation chatbot (Hypo). Property listings and agency fee schedules are powered by the Immo-facile catalog system, while customer trust is operationalized through the Opinion System verified-review platform (14,000+ reviews, 94% satisfaction). There are no proprietary AI models, no API surface, no mobile app, and no patents in the data set.

AJP earns revenue primarily through transaction commissions on property sales (buyer fees ranging from ~4% to ~11% TTC depending on price), recurring rental-management subscriptions, syndicate fees on managed co-ownerships, and short-term rental commissions. The go-to-market is sales-led: local agencies drive in-person valuations and closings, supplemented by franchise partnerships (Devenir Franchisé) as the primary scaling lever. Customers are fragmented individual buyers, sellers, landlords, tenants, and SMEs — no enterprise anchors are disclosed — and the network claims 13,000+ properties under daily management.

Name

AJP Immobilier France

Legal name

AJP Immobilier France

Website

https://ajp-immobilier.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

251–500 employees

Short description

AJP Immobilier France is an independent French real estate brokerage group operating 110 proximity agencies across western France, offering residential and commercial transactions, rental management, syndic, vacation rentals, and investment services to individual buyers, sellers, landlords, and SMEs.

Ownership category

akta.pro rank

Product category

Residential Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Multifamily Brokerage (BPAJABAD)

akta.pro secondary industries

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB), Owner Services, Reporting & Portfolio Administration (THAMAKAI)

Keywords

• Residential real estate
• Rental management
• Property transactions
• Condominium management
• Vacation rentals

Headquarters

HQ city

Nantes

HQ country

France

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Property Transaction Commissions: Commission-based revenue from property buying and selling transactions. Agencies charge buyer fees (honoraires) as percentage of property price, ranging from approximately 4% to 11% depending on property value.
2. Rental Management (Gestion Locative): Property management services with two formulas (Sérénité and Zen) offering comprehensive administrative, financial, and legal management for landlords. Monthly management fees with 100% tax deductibility.
3. Syndicate Services: Building management and co-ownership administration services through AJP Syndic brand.
4. Vacation Rentals: Short-term rental management for holiday properties through AJP Vacances brand.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

AJP Immobilier France operates a network of 110 proximity-based real estate agencies across western France (Brittany, Pays de la Loire, Nouvelle-Aquitaine, and Paris), offering residential property buying and selling, rental management (Gestion Locative), vacation rentals, condominium syndicate services, furnished rental investment (LMNP), luxury property (Prestige), and commercial real estate (Entreprises). The company combines a physical agency network with digital tools including the JipiGO! 24/7 virtual assistant and WhatsApp integration to support property search and transactions.

Product overview

AJP Immobilier is a unified network of 110 proximity-based real estate agencies operating across France, from Brittany to Nouvelle-Aquitaine and Paris. The core offering is the AJP Immobilier agency network providing residential and commercial property transactions. Supporting services include JipiGO (24/7 digital assistant), Gestion Locative (rental management), AJP Vacances (vacation rentals), AJP Syndic (condominium management), LMNP investment services, AJP Prestige (luxury properties), and commercial real estate. The company also offers franchise opportunities. All services are delivered through the unified AJP brand with 500+ collaborators.

Differentiator

Problem solved

Functional benefit

Brands

• AJP Prestige: Luxury and high-end property services
• AJP LMNP
• AJP Immobilier Neuf
• AJP Vacances
• AJP Syndic
• AJP Gestion Locative
• AJP Entreprises
• JipiGO!
• AJP Horizons

Products and services

• AJP Immobilier Residential Property Transactions Network of 110 real estate agencies offering buying, selling, and property valuation services for residential properties across western France. Includes property estimation, market analysis, and full transaction support for individual home buyers and sellers.
• Gestion Locative (Rental Management) Property rental management service for buy-to-let landlords, including tenant screening, rent collection, maintenance coordination, and legal compliance. Available in major cities including Rennes, Nantes, Bordeaux, and Paris, with two formulas: Sérénité (comprehensive) and Zen (basic). Management fees are 100% tax deductible from rental income.
• AJP Vacances (Vacation Rentals) Short-term holiday rental service operated as a separate brand under the AJP network, offering seasonal properties for holidaymakers and managing vacation rentals on behalf of holiday property owners.
• AJP Syndic (Condominium Management) Condominium management service handling building administration, maintenance coordination, common area management, and service charge administration for co-ownership associations.
• AJP LMNP Investment Furnished rental investment service (Loueur Meublé Non Professionnel) helping individual clients invest in furnished rental properties with tax-optimized structures.
• AJP Prestige (Luxury Properties) Premium property division specializing in luxury and exceptional real estate properties, targeting high-net-worth buyers and sellers of prestigious homes.
• AJP Entreprises (Commercial Real Estate) Commercial real estate services for businesses, including office, retail, and industrial property transactions, as well as lease negotiation and corporate property valuation through the AJP Entreprises division.

Quantifiable outcome

• 94% customer satisfaction rate based on 14,000+ verified reviews on Opinion System
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Opinion SystemcoreGTM or Marketing PartnerVerified customer review platform integrated across all 110 AJP agencies. Opinion System collects and displays 14,000+ verified client reviews, providing social proof and transparency. The partnership supports the company's 94% customer satisfaction claims.
• HypominorGTM or Marketing PartnerMortgage simulation chatbot recommended on the AJP website. Hypo provides credit simulation in under 5 minutes, rated 4.3/5 on 10,116 reviews. Partnership offers AJP customers convenient access to mortgage financing estimates.
• Immo-facilecoreTechnology or IntegrationProperty catalog and listing management system used across AJP agencies. Powers the online property listings, agency fee schedules, and property detail pages. Provides technical infrastructure for the digital property search experience.
• AnjouBusminorOthersLocal public transportation provider in the Segré-en-Anjou Bleu area, referenced in local market information for property clients.
• CholetbusminorOthersUrban transport network in Cholet, referenced in local market information for property clients considering the area.

Scale indicators6 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Orpi: France's largest real estate network with over 1,000 agencies nationwide. Direct competitor offering residential sales, rentals, and management services through a cooperative/franchise model; same customer segments and business model as AJP.
• Century 21 France: Major French real estate franchise network (~900 agencies) offering residential transactions, rentals, and management. Closely comparable franchise structure and geographic reach, with stronger national brand recognition than AJP.
• Laforêt: National French real estate network with 700+ agencies providing residential sales, rentals, and property management. Competes directly with AJP's core offerings and customer base across France.
• Guy Hoquet l'Immobilier: Franchise-based real estate network with 500+ agencies in France. Direct peer offering the same core transaction, rental, and management services as AJP through independently owned agency operators.
• IAD France: Hybrid digital/network model with 18,000+ independent advisors across France. Competes with AJP in residential transactions but uses a non-physical-agency model, representing both direct overlap and a structurally different cost base.
• Square Habitat: Real estate network of Crédit Agricole, with 600+ agencies across France offering residential and commercial transactions plus management. Comparable agency-network model with strong regional franchise presence similar to AJP.
• OptimHome: French real estate network with 1,500+ independent advisors, hybrid between traditional agency and direct-sales model. Direct peer competing for the same residential buyers/sellers but with a lighter physical agency footprint than AJP.

Broad incumbents

• Foncia: France's largest property management company (syndic and rental management) and broader real estate services group. Overlaps with AJP's Gestion Locative and AJP Syndic offerings but operates as a national incumbent with much larger scale.
• Nexity: Integrated French real estate group spanning development, brokerage, and property management. Competes with AJP across multiple verticals (new development via Actea Groupe, residential transactions, rental management) but with vastly larger scale and public-market backing.

Emerging players

• SeLoger (Groupe SeLoger-SeLoger): France's leading real estate listing portal (owned by Aviv Group/AXA). Not a direct agency peer, but a critical channel and emerging competitive threat: it aggregates listings, generates leads, and increasingly offers digital transaction tools that compete with traditional agents like AJP.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCMBGx4ZCDP6DsMDW9CVfGpA
• Facebookfacebook.com/ajpimmobilierfrance
• LinkedInlinkedin.com/company/ajp-immobilier-france
• Instagraminstagram.com/ajpimmobilierfrance/?hl=en
• Xx.com/ajpimmo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AJP Immobilier France