StudentsPlus Nederland

What StudentsPlus Nederland does

StudentsPlus Nederland B.V. is a Dutch private tutoring agency founded in 2002 by Jeroen Zwiers, operating as a two-sided marketplace that connects school and university students with vetted university-student tutors across the Netherlands. The company offers four primary service lines — Bijles (one-on-one tutoring), Huiswerkbegeleiding (homework guidance), Examentraining (exam preparation), and Studiebegeleiding (long-term study coaching) — delivered either at the student's home or online. Coverage spans the full Dutch education stack: basisschool (primary), VMBO/HAVO/VWO/Gymnasium (secondary), MBO, HBO, plus adult admission-test preparation, across more than 15 subjects and 19 cities.

The technology stack includes a proprietary online learning environment (Leeromgeving) housing 50,000+ adaptive practice questions, an internal Didactisch Platform with 50+ pedagogical methodology documents maintained by an in-house pedagogue and child psychologist, a custom video tutoring platform with whiteboard and screen-sharing, and an "intelligent matching system" grounded in published pedagogy research (Schmidt & Moust, 1995) that scores tutor knowledge, cognitive congruence, and social fit. StudentsPlus also integrates Digistudies' educational video content as a free value-add.

The business model is a recurring monthly subscription of tutoring hours, priced at €20–29 per hour (starting from €21 for most subjects) with no registration, matching, or search fees. Tutors are paid €15 per hour, generating a structural €5–14 gross spread per hour. Packages are month-to-month cancellable with hours rolling over. Marketing runs primarily through SEO-optimized educational content, organic social media, and Trustpilot social proof (4.5/5 across 931 reviews). The company is privately held, has no disclosed institutional funding, no parent entity, and operates with a 11–50 person internal team supported by a network of 11,000+ tutors.

Name

StudentsPlus Nederland

Legal name

StudentsPlus Nederland BV

Website

https://studentsplus.nl

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

StudentsPlus Nederland is a Dutch tutoring marketplace founded in 2002 that connects K-12 and higher-education students with vetted university-student tutors for one-on-one tutoring, homework guidance, and exam preparation across the Netherlands, via in-home sessions or a proprietary online platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Den Haag

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tutoring Services: StudentsPlus charges customers (parents/students) for tutoring hours. The company pays tutors €15 per hour while charging customers €20-29 per hour. Revenue is generated through monthly hour packages that are recurring in nature.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

StudentsPlus Nederland is a tutoring marketplace that connects Dutch school students (primary through HBO) with vetted university-student tutors for one-on-one sessions, delivered in-home or online. The core services are Bijles (subject tutoring), Huiswerkbegeleiding (homework guidance), Examentraining (exam preparation), and Studiebegeleiding (study coaching), supported by a proprietary online learning environment with 50,000+ practice questions and a tutor-only didactic platform.

Product overview

StudentsPlus operates as a tutoring marketplace offering one-on-one tutoring, homework guidance, and exam preparation across the Netherlands. The core offering is Bijles (personal tutoring) delivered by vetted university students at home or online. The product suite includes a proprietary Leeromgeving (online learning environment) with thousands of adaptive practice exercises, a Didactisch Platform for tutor training, and the MijnStudentsPlus student portal. Students can access supplementary video content through Digistudies integration. The service covers all education levels from basisschool (primary) through hbo/university, spanning subjects including mathematics, sciences, languages, and economics across 19 Dutch cities.

Differentiator

Problem solved

Functional benefit

Products and services

• Bijles (Tutoring) One-on-one tutoring sessions delivered by vetted university students, either at the student's home or online via StudentsPlus's proprietary platform. Covers all subjects across primary, secondary, MBO, and HBO levels.
• Huiswerkbegeleiding (Homework Guidance) Structured guidance to help students organize, plan, and complete their homework assignments on an ongoing basis.
• Examentraining (Exam Preparation) Targeted preparation for Dutch national exams (eindexamen), including practice with past exams and subject-specific coaching for VMBO, HAVO, and VWO students.
• Studiebegeleiding (Study Guidance) Long-term academic coaching to help students develop effective study skills, planning habits, and consistent academic performance.
• Online Bijles (Online Tutoring) Real-time virtual tutoring sessions delivered through StudentsPlus's proprietary video platform with screen sharing, whiteboard, and document sharing capabilities, available as an alternative to in-home sessions.
• Voor Scholen (School Partnerships) Tutoring and exam preparation services contracted by Dutch secondary schools to supplement their in-class teaching for students needing additional academic support.
• Toelatingstoetsen (Admission Test Preparation) Preparation support for admission tests, including 21+ intake tests and language or reasoning assessments, targeted at MBO/HBO students and adult learners.
• Leeromgeving (Online Learning Environment) Proprietary online platform with thousands of adaptive practice exercises organized by subject, grade level, and difficulty. The system analyzes student performance and recommends targeted practice to address weak areas.
• MijnStudentsPlus (Student Portal) Student and parent dashboard providing account management, enrollment tracking, lesson scheduling, and progress monitoring.

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Pedagogue and Child Psychologist TeamcoreStrategic or Co-development PartnerInternal professional team consisting of a pedagogue and child psychologist who support tutors through the didactic platform, develop teaching methodologies, and provide ongoing guidance for handling learning disorders and special needs.
• Jeroen ZwierscoreStrategic or Co-development PartnerFounder of StudentsPlus, graduated in Econometrics (Rijksuniversiteit Groningen 2004) and MBA Big Data (Universiteit van Amsterdam 2021). Wrote thesis on economic value of tutoring matches in the Netherlands, researching what properties of tutors and students contribute to successful matches.
• Teacher Training College StudentscoreStrategic or Co-development PartnerStudents from teacher training colleges (lerarenopleiding) have created practice questions and educational content for the platform. They categorize and link all secondary school mathematics material and create extensive practice content.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Chegg: Chegg is a large US-listed EdTech incumbent offering textbook rentals, study help, and on-demand tutoring. It competes with StudentsPlus at the margins on online academic support, although its primary footprint and product mix are broader than StudentsPlus's specialized bijles focus.

Direct peers

• Lyceo: Lyceo is one of the largest Dutch tutoring and homework guidance agencies, offering in-home and online bijles and huiswerkbegeleiding across the Netherlands. It is the most direct head-to-head competitor to StudentsPlus on geography, product mix, and customer (K-12 Dutch parents).
• Tutor.com: Tutor.com is an online 1-on-1 tutoring platform serving K-12 and higher education with on-demand and scheduled sessions. It overlaps with StudentsPlus's online tutoring product, particularly for school-connected and exam-prep use cases.
• Preply: Preply is a global online tutoring marketplace spanning languages, academics, and professional subjects. While language-heavy, it competes with StudentsPlus for online 1-on-1 academic tutoring and uses a similar marketplace model with international tutor supply.
• Wyzant: Wyzant is a US online tutoring marketplace that connects students with private tutors across academic subjects. It is comparable on the online two-sided marketplace architecture, tutor matching, and self-serve parent/student booking workflow that StudentsPlus also employs.
• StudyTube: StudyTube is a Dutch EdTech platform combining a video content library (analogous to StudentsPlus's Digistudies integration and Leeromgeving) with tutoring services and student communities. It overlaps StudentsPlus on online learning content and tutoring for Dutch secondary students.
• GoStudent: GoStudent is a Vienna-headquartered online tutoring marketplace that has expanded aggressively across Europe, including the Netherlands. It competes directly with StudentsPlus on 1-on-1 online tutoring, subscription pricing, and tutor matching.
• Bijlesstudent: Bijlesstudent is a Dutch tutoring marketplace connecting students with university-student tutors, mirroring StudentsPlus's core proposition. National coverage, university-student supply, and 1-on-1 bijles make it a near-mechanical peer in product and market.

Regional players

• Slimleren: Slimleren is a Dutch online platform offering live online tutoring and study support, primarily serving Benelux markets. Comparable to StudentsPlus on online tutoring delivery for Dutch students, though Slimleren leans more heavily on online group/class formats.

Others

• Digistudies: Digistudies is the Dutch educational video content provider already integrated into StudentsPlus as a free supplemental resource. While not a direct competitor, it is adjacent as a content vendor in the same student-acquisition funnel and could alternatively be integrated by other tutoring marketplaces.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/studentsplus
• YouTubeyoutube.com/studentsplus
• Facebookfacebook.com/studentsplusnederland
• LinkedInlinkedin.com/company/studentsplus
• Instagraminstagram.com/studentsplus

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about StudentsPlus Nederland