Spark Your Brand

What Spark Your Brand does

Spark Your Brand, Inc. (operating as Spark*) is a US-based retail strategy and branding agency headquartered in the Cleveland/Beachwood, Ohio area. Founded in 2012, the firm delivers a services portfolio spanning retail strategy, brand strategy, merchandising, package design, brand identity, discovery research, print and packaging, digital content, and visual storytelling. Its work is anchored in retail placement—producing turn-key merchandising displays, in-store POP, signage, and digital event presentations that take products "from sketch to shelf."

The firm serves B2B brand manufacturers and distribution channels seeking national retail presence, with documented enterprise engagements including Sherwin Williams (Level 5 drywall tooling program rolled out to 3,000+ stores after a 300-store test that delivered a 50% sales lift), Bona (an angled spray-mop display installed across 2,000+ Walmart stores), and The Genie Company (multi-screen LED video production for the International Door Association Show). The company reports an average engagement delivering "+1000% ROI" in top-line client growth.

Spark* is a sales-led, project- or retainer-based professional services firm with no proprietary technology platform; revenue is generated through custom creative and merchandising engagements rather than licensed software or product sales. Following its March 13, 2025 acquisition by The Adcom Group, Inc., Spark* continues to operate under its brand with CEO Randy Golenberg and is positioned as the retail/merchandising arm of Adcom's full-funnel marketing platform. The firm also maintains a partnership with MAGNET (the Ohio Manufacturing Extension Partnership) to reach small and mid-sized Northeast Ohio manufacturers.

Name

Spark Your Brand

Legal name

Spark Your Brand, Inc.

Website

https://sparkyourbrand.net

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Spark* is a Cleveland-based B2B retail strategy and branding agency delivering merchandising, package design, brand identity, and digital content services to consumer product manufacturers seeking placement in national retailers such as Walmart and Sherwin Williams.

Ownership category

akta.pro rank

Product category

Brand Strategy and Retail Merchandising Services

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Brand Strategy & Positioning (BPAFAEAA)

akta.pro secondary industries

Creative Boutique Agencies (MPAAAAAB), Packaging & Brand Identity Creative Agencies (MPAAAAAN), Creative Concepting & Campaign Development (BPAFAEAD)

Keywords

• Retail branding services
• Merchandising design
• Package design services
• Brand strategy consulting
• In-store displays

Headquarters

HQ city

Beachwood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services: Revenue generated through consulting, strategy, creative development, merchandising design, and implementation services for B2B brand clients. Engagements appear to be project-based or retainer-based professional services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Spark Your Brand is a retail strategy and branding agency that helps consumer product brands get products on shelves, on minds, and in carts. It delivers integrated services spanning retail strategy, brand strategy, merchandising (including turn-key in-store display design and production), package design, brand identity, print and packaging, digital content, visual storytelling, and event screen presentations for B2B brand manufacturers and retailers.

Product overview

Spark Your Brand is a retail strategy and branding agency that operates as a service-based company rather than a software product platform. The company offers an integrated suite of services including Retail Strategy, Brand Strategy, Merchandising, Package Design, Brand Identity, Discovery Research, Team Integration, Print & Packaging, Digital Content, and Visual Story Telling. The company specializes in taking products from sketch to shelf, providing comprehensive branding and merchandising solutions for B2C and B2B channels. Specific case study outputs include in-store merchandising displays (Bona), digital screen presentations (The Genie Company), product naming and packaging design (BioSealSafe), and digital A+ content (SnapBoard). The company joined The Adcom Group, Inc. in March 2025, strengthening its full-funnel marketing capabilities while maintaining its core retail and merchandising service offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Retail Strategy
• Brand Strategy
• Merchandising
• Package Design
• Brand Identity
• Discovery Research
• Print and Packaging Production
• Digital Content Creation
• Visual Storytelling
• Digital Screen Presentation
• In-Store Merchandising Display
• Product Naming
• Product Video
• Digital A+ Content

Quantifiable outcome

• 1000% ROI average engagement - every engagement nets upwards of 1000% of top-line growth for clients
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• The Adcom Group, Inc.coreStrategic or Co-development Partner · 13 March 2025Spark* officially joined forces with Adcom in March 2025. This strategic partnership enhances Spark's capabilities by combining Adcom's full-funnel marketing expertise with Spark's deep experience in branding and retail, wholesale, and e-commerce merchandising. Together they create a powerhouse team focused on delivering greater value for clients, strengthening expertise in tools and building products while expanding integrated marketing solutions.
• MAGNET (Ohio Manufacturing Extension Partnership)minorGTM or Marketing Partner · 12 April 2024MAGNET brought Spark on as a service partner because of their history working with manufacturing businesses and deep understanding of unique client needs. Spark's competencies in retail branding and merchandising complement MAGNET's services, allowing them to serve companies they had not been equipped to serve previously.
• Radius 360minorStrategic or Co-development Partner · 1 January 2024Spark collaborated with Radius 360 during the Level 5/Sherwin Williams merchandising expansion. Radius 360 shared aisle space with Level 5, and together they reimagined space allocation, optimized layout, and developed a comprehensive merchandising strategy that benefited both brands for the full-scale launch.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Sandbox: A full-service creative boutique that delivers brand strategy, identity, and digital content — comparable as another boutique competitor offering creative and brand services with team-integration engagement models.
• Hub Strategy & Communication: A creative boutique agency focused on brand strategy and integrated campaigns for consumer brands — overlapping with Spark in brand campaign development, though smaller in scale.

Direct peers

• Red Antler: A brand strategy agency known for launching and rebranding CPG/consumer brands — directly comparable to Spark's product naming, brand identity, and launch work for products like BioSealSafe and SnapBoard.
• CBX: A retail and consumer-brand agency offering brand strategy, package design, and shopper marketing — closely aligned with Spark's brand identity, package design, and retail merchandising services.
• Emotive Brand: B2B brand strategy consultancy that delivers positioning, naming, and identity work — comparable to Spark's brand strategy, naming, and brand identity services for mid-market and enterprise clients.
• The Integer Group: A large shopper-marketing and retail activation agency that specializes in driving sales at retail — directly comparable to Spark's retail strategy, merchandising, and in-store display focus, though at significantly greater scale across national brands.
• The Martin Group: An integrated brand, retail, and digital marketing agency offering brand strategy and shopper marketing services to consumer-facing brands — directly comparable to Spark's mix of brand strategy, retail, and digital content offerings.
• Frank Mayer & Associates: Specializes in the design and production of in-store merchandising displays and retail fixtures — directly comparable to Spark's turn-key merchandising and POP display capability for big-box retail.

Broad incumbents

• George P. Johnson Experience Marketing: A large experience-marketing and event-content agency — relevant to Spark's Genie Company IDA Show multi-screen event production work but operating at a much larger scale across global brand experiences.
• The Adcom Group, Inc. Spark's parent company since March 2025 and a full-funnel marketing agency — comparable as a strategic partner/acquirer that extends Spark's branding and merchandising capabilities with broader integrated marketing services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RandyLGolenberg
• LinkedInlinkedin.com/company/spark-your-brand-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spark Your Brand