The Adcom Group

What The Adcom Group does

The Adcom Group is an independent, full-service marketing agency founded in 1990 and headquartered in Cleveland, Ohio, serving enterprise and mid-market clients across six verticals: transportation and mobility (Western Star, Freightliner), healthcare (Cleveland Clinic, Medical Mutual, STERIS), tools and building products (RIDGID, Viega, Oatey, Rheem), B2C (Great Lakes Brewing), financial services (KeyBank, Five Star Bank), and non-profits/foundations. The firm employs 51-100 people and operates under CEO Joe Kubic with President and Partner Justin Morcelle leading alongside an executive team that includes former client-side CMOs and F500 marketing leaders.

The agency's core technology is Optiem Analytics, a proprietary full-stack analytics platform that integrates disparate marketing data sources into a unified reporting layer with human strategic oversight, delivering full-funnel visibility from brand health to conversion. Adcom also productizes the SCALE Framework — a five-pillar AI-driven methodology (Smart Lead Identification, Content Personalization at Scale, Automated Lead Scoring, Lead Nurturing Workflows, Enhanced Attribution & Analytics) — targeting complex B2B manufacturing buyer journeys. In March 2025, Adcom acquired Spark Your Brand, Inc. (Spark*), adding retail, wholesale, and e-commerce merchandising capabilities to the portfolio.

Revenue is generated through professional services engagements — retainer and project-based contracts priced on quote — delivered via consultative direct sales. Go-to-market emphasizes thought leadership (active blog, LinkedIn), case-study-driven business development, and cross-client partnership facilitation (e.g., RIDGID/Viega co-marketing, Western Star/American Truck Simulator gaming activation). Distribution is national despite a single Cleveland headquarters, with services spanning omnichannel media — paid social, SEM, Connected TV/sports streaming, influencer, SEO/GEO, email, events, and PR — sold directly to enterprise and mid-market buyers.

Name

The Adcom Group

Legal name

The Adcom Group, Inc.

Website

https://engageadcom.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

The Adcom Group is an independent, full-service Cleveland-based marketing agency serving enterprise and mid-market clients across transportation, healthcare, tools and building products, B2C, financial, and non-profit verticals with integrated strategy, creative, media, content, and proprietary Optiem Analytics services.

Ownership category

akta.pro rank

Product category

Marketing Agency Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industries

Marketing Technology, AdTech & MarTech Services (BPAFAAAN), Market Research, Analytics & Consumer Insights (BPAFAAAM), Paid Social Advertising (BPAFACAB)

Keywords

• Integrated marketing services
• Digital marketing agency
• Brand strategy
• Marketing analytics platform
• Omnichannel advertising

Headquarters

HQ city

Cleveland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Marketing Agency Services: Adcom generates revenue through providing full-service marketing agency services including strategy, creative, media, content, and analytics services to enterprise and mid-market clients across multiple industry verticals.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels14 records

Core offering

The Adcom Group is an independent, full-service marketing agency that designs and executes integrated omnichannel marketing programs for enterprise and mid-market clients. Its offerings span strategy, creative, media, content, social, digital, and analytics, with proprietary measurement through its Optiem Analytics platform. It serves multiple industry verticals including transportation, healthcare, financial services, tools and building products, B2C brands, and non-profits.

Product overview

The Adcom Group is an independent marketing agency based in Cleveland, Ohio, offering a portfolio of services centered around its Optiem Analytics platform, SCALE Framework, and Manufacturing AI Marketing Solutions. Optiem Analytics provides the core analytics infrastructure combining automated data ingestion with human strategic oversight. The SCALE Framework delivers a structured AI marketing methodology for manufacturers, while Manufacturing AI Marketing Solutions address complex B2B buyer journeys. The acquisition of Spark Your Brand, Inc. expanded capabilities into retail branding and e-commerce merchandising. Services are delivered across key industry verticals including transportation, healthcare, tools and building products, financial services, B2C, and non-profits.

Differentiator

Problem solved

Functional benefit

Brands

• Optiem Analytics: Analytics platform that provides unified data integration, strategic expert oversight, and automated marketing performance measurement for brands.

Products and services

• Optiem Analytics Proprietary marketing analytics platform that integrates all data sources into one source of truth, automates data ingestion, and provides full-funnel visibility from brand health to final conversion. Delivers transparent performance measurement tied to business goals, with strategic experts guiding measurement decisions for Adcom's clients.
• Integrated Marketing Services Full-service marketing agency offering omnichannel programs combining intelligent strategy with rapid execution. Services span digital marketing, brand strategy, social media, content creation, dealer marketing, thought leadership, paid media, and sports streaming advertising for enterprise and mid-market clients.
• SCALE Framework Structured AI marketing methodology for manufacturing clients addressing complex buyer committees, extended sales cycles, and technical content needs. Delivers measurable results within 90 days through five integrated components covering lead identification, content personalization, scoring, nurturing, and attribution.
• Manufacturing AI Marketing Solutions AI-powered marketing solutions for manufacturers addressing complex buyer committees (engineering, procurement, contractors), extended sales cycles, and technical content needs. Includes visitor identification, multi-variant content creation, dynamic landing pages, and behavioral email segmentation.

Quantifiable outcome

• 45% increase in content engagement for manufacturing clients through AI personalization
• +4 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core, major and minor.

• Spark Your Brand, Inc.coreStrategic or Co-development Partner · 11 March 2025Adcom acquired Spark Your Brand, Inc. (Spark*), an agency specializing in branding and retail, wholesale, and e-commerce merchandising. This acquisition strengthens Adcom's full-funnel marketing capabilities and drives more impact at every stage of the customer journey. Spark* has an exceptionally talented team that enhances Adcom's ability to deliver integrated marketing solutions, with strong cultural fit between the two organizations.
• RIDGID Tools and Viega PartnershipcoreStrategic or Co-development PartnerAdcom facilitates partnership between clients RIDGID Tools and Viega, both in the trades industry with overlapping target audiences of plumbers and HVAC technicians. RIDGID makes tools that activate Viega press fittings as an alternative to soldering. Activations include social giveaways, in-person tradeshow activations, and influencer collaborations serving mutual benefit.
• Western Star Trucking and American Truck SimulatormajorStrategic or Co-development PartnerAdcom facilitated partnership between Western Star Trucking and American Truck Simulator gaming platform to reach a new generation of 5M trucking enthusiasts through in-game promotions, livestreams, and influencer collaborations. Co-created content generated record numbers across impressions, engagements, and sweepstakes entries.
• Destination Cleveland, NASA, and IlthyminorStrategic or Co-development PartnerAdcom facilitated collaboration between Destination Cleveland, NASA, and local clothing brand Ilthy for the 2024 solar eclipse. Adcom supported Destination Cleveland through eclipse coverage and facilitated social media collaboration to amplify the clothing line drop celebrating the Cleveland moment.
• Rheem, Oatey, and RIDGIDminorStrategic or Co-development PartnerAdcom arranged in-person meetings between clients Rheem, Oatey, and RIDGID during Rheem's Cleveland visit. The discussions sparked new ideas and potential collaborations within the trades and building materials industry vertical.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Falls & Co. Cleveland-headquartered independent agency providing integrated marketing, PR, and communications services. Comparable mid-size independent competing for the same Northeast Ohio enterprise and mid-market clients.
• Doner Company: Detroit-area independent agency with full-service capabilities across brand, advertising, and digital — competing for similar regional and national accounts in comparable verticals including retail, healthcare, and B2B.
• Brownstein Group: Philadelphia-based independent integrated agency offering brand strategy, advertising, PR, and digital services to enterprise clients. Comparable mid-size independent competing in similar B2B/B2C verticals with a similar full-service model.
• Laughlin Constable: Midwest-based (Milwaukee) independent integrated agency of comparable scale, offering brand, digital, and media services to enterprise clients. Similar independent positioning against larger holding-company competitors.
• Marcus Thomas LLC: Cleveland-based independent full-service advertising and marketing agency of comparable size, serving similar mid-market and enterprise clients across multiple verticals including B2B and consumer brands. The closest geographic and capability peer to Adcom.
• Eric Mower + Associates (EM+A): Mid-size East Coast/Cleveland independent agency offering integrated marketing, advertising, and PR services. Comparable in scale, geographic Midwest footprint, and multi-vertical enterprise client mix.
• Gelia: Mid-size independent marketing and advertising agency with comparable full-service capabilities across strategy, creative, media, and digital — competing for similar mid-market enterprise accounts outside major holding-company networks.
• Wyse (formerly Wyse Advertising): Cleveland-based marketing agency offering brand strategy, creative, digital, and analytics services to mid-market and enterprise clients. Direct local peer with overlapping service stack and comparable headcount range.

Broad incumbents

• WPP (GroupM / Ogilvy / VMLY&R): Global holding company with agencies competing for the same enterprise marketing budgets as Adcom, offering far greater geographic reach, media scale, and integrated commerce capabilities. Represents the competitive ceiling Adcom must differentiate against.
• Stagwell: PE-backed marketing services consolidator owning a network of digital-first agencies and marketing technology platforms. Competes for similar enterprise clients and represents both a competitor and a potential acquisition path for independent agencies like Adcom.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/theadcomgroup
• Facebookfacebook.com/TheAdcomGroup
• LinkedInlinkedin.com/company/adcom-communications
• Instagraminstagram.com/theadcomgroup
• TikToktiktok.com/@theadcomgroup
• Xx.com/theadcomgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Adcom Group