Sanitärtechnik Eisenberg

What Sanitärtechnik Eisenberg does

Sanitärtechnik Eisenberg GmbH (trading as SANIT) is a German manufacturer of sanitary technology components, founded in 1947 and headquartered in Eisenberg, Thuringia, with a second manufacturing site in Rödental, Bavaria. The company designs and produces concealed cisterns (UP-Spülkasten), pre-wall installation elements (Vorwandelemente), actuation plates (Betätigungsplatten), fill and drain valves, pipe ventilators, washbasin programs, WC accessories, and a newer line of PREFAB prefabricated bathroom modules. Differentiated features highlighted in the source data include the IneoFill universal fill valve (DIN EN 14124-certified, class I acoustics), cable-driven actuation technology, the Revibox maintenance access module, and an integrated H-traverse for reduced-contact-surface WC ceramics. Production is supported by in-house test laboratories enabling end-to-end product development from concept to finished article.

The company's customer base is concentrated in the professional trades (PRO) segment — plumbers, installers, and bathroom planners — served through a dedicated B2B portal providing product catalogs, configurators, quick guides, video libraries, training programs, and a professional installer forum. Distribution is primarily wholesale/indirect, and since 2021 SANIT has been a wholly-owned subsidiary of the family-owned Roca Group, a multinational sanitary equipment conglomerate present in 170 markets with 85 production facilities and 24,000+ employees; SANIT functions as Roca's international competence center for sanitary technology, with its development outputs feeding the broader group's production base. No public pricing is disclosed, consistent with a trad~partner-only B2B model rather than direct-to-consumer sales.

Revenue mechanics are anchored in hardware sales of components rather than finished sanitaryware, and the company carries multiple ISO certifications (9001, 14001, 50001), AEO customs status, and product-specific DIN EN compliance, anchoring its positioning as a specification-grade supplier to European professional channels. Corporate leadership comprises two authorized managing directors (Holger Fahnert and Antonio Linares) with no additional public disclosures on board composition or equity stakes; operating geographies are led by Germany with international reach delivered through the Roca parent network.

Name

Sanitärtechnik Eisenberg

Legal name

Sanitärtechnik Eisenberg GmbH

Website

https://sanit.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

251–500 employees

Short description

Sanitärtechnik Eisenberg GmbH (SANIT) is a 1947-founded German manufacturer of sanitary technology components — concealed cisterns, pre-wall installation elements, actuation plates, fill and drain valves — serving professional plumbers, installers, and bathroom planners across the Roca Group's 170-market distribution network.

Ownership category

akta.pro rank

Product category

Sanitary Technology Products

NAICS

Commercial and Service Industry Machinery Manufacturing (333310)

SIC

General Industrial Machinery & Equipment, Nec (3569)

akta.pro primary industry

Restroom & Hygiene Dispensing Systems (Commercial/Industrial) (IMAHALAH)

Keywords

• Concealed cisterns
• Sanitary technology
• Pre-wall installation
• Actuation plates
• Bathroom fixtures

Headquarters

HQ city

Eisenberg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Sanitary technology products: SANIT develops and manufactures sanitary technology solutions including concealed cisterns, actuation plates, washbasin programs, drain fittings, pipe ventilators, and WC accessories. Products are sold primarily through the PRO/B2B channel, with distribution via the Roca Group's international network.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Sanitärtechnik Eisenberg (SANIT) develops and manufactures sanitary technology products in Germany, including concealed cisterns, actuation plates, washbasin programs, drain fittings, pipe ventilators, pre-wall installation elements, and WC accessories. The company operates in-house test laboratories and production facilities at two German locations and functions as an international competence center within the Roca Group.

Product overview

Sanitärtechnik Eisenberg (SANIT) is a modern industrial company developing and producing proven, technically sophisticated sanitary technology solutions in Germany. The product portfolio is organized around several core product families: Vorwandelemente (pre-wall installation elements) serving as the structural foundation for wall-hung WC and bidet systems; Betätigungsplatten (actuation/flush plates) as the visible control interface; and various supporting products including the IneoFill universal fill valve, Spülstromdrossel flush throttle, Revibox revision box, and Kabeltechnik cable connection system. The offering also includes basin programs, drain fittings, pipe ventilators, and PREFAB prefabricated solutions. Since 2021, SANIT has been part of the family-run Roca Group, operating as an international competence center with its own test laboratories and production facilities at two German locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Vorwandelemente (Pre-wall Installation Elements) Wall-hung WC and bidet pre-wall installation elements providing structural support for wall-mounted bathroom fixtures. Targeted at professional installers and bathroom planners.
• Betätigungsplatten (Actuation/Flush Plates) Control plates for concealed WC flushing systems available in multiple designs. Targeted at professional installers, bathroom planners, and end customers specifying aesthetic bathroom fittings.
• Beckenprogramm (Basin Program) Washbasin and sink collection offered in various designs and installation options. Targeted at professional bathroom planners and installers.
• Ablaufarmaturen (Drain Fittings) Drain fittings and accessories including the INEO PLUG 450 with overflow and BELFFLUENGSVENTIL fill system. Targeted at professional installers and bathroom planners.
• Rohrbelüfter (Pipe Ventilators) Pipe ventilators that ensure proper drainage system ventilation. Targeted at professional installers and plumbing contractors.
• WC-Zubehör (WC Accessories) Accessories for WC installations including seats and supplementary components. Targeted at professional installers and end customers.
• PREFAB (Prefabricated Bathroom Solutions) Prefabricated bathroom modules and solutions designed for efficient installation. Targeted at construction firms, developers, and professional installers working on time-sensitive projects.
• IneoFill Universal Fill Valve A quiet, compact, and precise universal fill valve certified to DIN EN 14124 with single-hand assembly, infinitely adjustable float, and pressure-shock-free closing. Targeted at professional installers and OEMs.
• Spülstromdrossel (Flush Flow Throttle) A flush flow throttle that allows adjustment of flush water quantity based on the WC ceramic design via a slider behind the actuation plate. Targeted at professional installers.
• Revibox (Revision Box) A revision box that enables easy access to hidden pipes, fittings, or drain connections for maintenance and repair without opening walls or tiles, providing moisture protection. Targeted at professional installers and facility maintenance teams.
• Hygiene-Intervallspül-Set (Hygiene Interval Flush Set) A retrofittable set to upgrade existing units for improved hygiene in sanitary areas, featuring two flush quantities, automatic 24-hour interval flushing, and remote interval adjustment. Targeted at facility managers and professional installers.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Roca GroupcoreStrategic or Co-development Partner · 1 January 2021SANIT has been part of the family-owned Roca Group since 2021. Roca Group is a global sanitary equipment company operating in 170 markets with 85 production facilities and over 24,000 employees. SANIT functions as an international competence center within the Roca Group, operating its own test laboratories and connected production facilities, enabling in-house product development from concept to finished product. New processes and technical innovations from SANIT's competence center are distributed to global group production facilities, providing technical foundations for internationally renowned brands.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Duravit: German bathroom furniture, ceramics, and wellness brand with adjacent installation system offerings. Sister brand to SANIT within the broader European bathroom ecosystem and competitor in premium bathroom projects.
• Grohe (LIXIL Group): Global bathroom and kitchen fittings brand owned by LIXIL, offering pre-wall systems, cisterns, and flush plates alongside its broader faucets and shower portfolio. Competes with SANIT in installation systems but operates at significantly larger scale.
• Hansgrohe: German premium shower and faucet brand with adjacent installation system offerings. Overlaps with SANIT in professional bathroom specification but is more focused on water-outlet products.
• Ideal Standard: European bathroom solutions provider offering ceramics, faucets, and installation systems including pre-wall elements. Overlaps with SANIT in pre-wall installation and WC flushing components as part of a broader bathroom portfolio.
• Roca (Roca Group parent brand): Parent brand of SANIT and itself a major global bathroom fixtures company operating in 170 markets. Provides the distribution backbone for SANIT and competes with Geberit, TECE, and Ideal Standard in ceramics, faucets, and installation systems.
• Villeroy & Boch: European premium bathroom and tableware manufacturer with ceramics, faucets, and installation systems. Competes in the broader bathroom specification market with SANIT though more focused on visible ceramics than concealed installation components.

Direct peers

• Viega: German manufacturer of plumbing installation systems, pre-wall elements, and drain technology. Competes with SANIT in concealed cisterns and pre-wall installation, with overlapping professional installer customer base across DACH region.
• Geberit: Swiss-listed global leader in concealed cisterns, pre-wall installation systems, and flush plates—the most direct competitor to SANIT's core product portfolio. Both target professional installers with B2B catalogs and configurator tools, and both compete for the same pre-wall and WC specification business.
• TECE: German family-owned manufacturer of pre-wall installation systems, concealed cisterns, and flush plates. Directly comparable to SANIT in product mix, German manufacturing base, and PRO/B2B go-to-market focused on plumbers and bathroom planners.
• Alcaplast: Czech manufacturer of concealed cisterns, flush plates, pre-wall systems, and drain fittings. Direct competitor in the same concealed cistern / pre-wall installation category, primarily serving Central and Eastern Europe.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sanitärtechnik Eisenberg