VeteranOwnedBusiness.com

What VeteranOwnedBusiness.com does

VeteranOwnedBusiness.com (legally VeteranOwnedBusiness.com, d/b/a "Veteran Owned Business Directory," "VOB," "The Veteran Owned Business Project," and "VOBeacon") is a privately-held U.S. veteran business directory platform founded on Veterans Day 2008 and headquartered in Melbourne Beach, Florida. The company operates a free, self-serve web directory of businesses owned by veterans, service-disabled veterans (SDVOSBs/DVBEs), active-duty military, reservists, and military spouses, allowing buyers to search by NAICS code, state, category, or franchise status, with separate sub-directories for military spouses, nonprofits, and Veterans Chambers of Commerce. The platform reports over 40,000 listed businesses, 400,000 social-media supporters, 50 million lifetime visitors, and 150 million lifetime page views since launch, and covers all 50 U.S. states plus Guam and Puerto Rico, with announced expansion to the U.S. Virgin Islands, Northern Mariana Islands, and American Samoa.

The platform's underlying technology is a web-based directory architecture with a member management system (myVOB), a content management system powering the VOBeacon news portal, and a verification badge/logo system embedded by members on third-party sites. Adjacent properties include the Veterans Hire Veterans employment network and the Your Military Veterans Discounts directory. Revenue mechanics are a freemium model: free basic listings convert into two paid recurring streams (Enhanced Listings and Small Business Sponsorships offering special-offers placement) plus advertising placements on directory and news pages; pricing is not publicly disclosed. The customer base is bifurcated between supply-side veteran-owned SMBs that list (largely unpaid) and demand-side buyers across three segments - federal/government procurement officers, corporate/prime contractor diversity sourcing teams, and consumer/end-user supporters of the veteran community.

Go-to-market is product-led: SEO via NAICS and state landing pages, content marketing through VOBeacon, and organic social across Facebook, Twitter/X, LinkedIn, Instagram, Pinterest, Tumblr, and Mix. Distribution runs through self-serve web registration with no sales-led motion, supplemented by referral traffic driven by member-displayed verification badges. Strategic positioning is anchored on 17 years of continuous operation, recognized status with government procurement channels, and an integrated ecosystem of partnership properties including aVOBa and Blue Star Museums. The 11-50 employee headcount range, undisclosed revenue, absence of institutional funding or M&A activity, and lack of a public leadership team indicate a small, founder-operated operator rather than a venture-backed growth business.

Name

VeteranOwnedBusiness.com

Legal name

VeteranOwnedBusiness.com

Website

https://VeteranOwnedBusiness.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

VeteranOwnedBusiness.com is a privately-held, freemium online directory launched in 2008 that lists over 40,000 veteran-, active-duty-, reservist-, and military-spouse-owned businesses for federal procurement buyers, corporate diversity sourcing teams, and consumer supporters of the veteran community.

Ownership category

akta.pro rank

Headquarters

HQ city

Melbourne Beach

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Enhanced Business Listings: Paid premium placements and enhanced business profiles for veteran-owned businesses seeking greater visibility.
2. Small Business Sponsorships: Sponsorship packages allowing businesses to feature special offers and promotional content on the platform.
3. Advertising: Advertising opportunities within the directory and news site (VOBeacon) including banner ads and featured content placements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

VeteranOwnedBusiness.com is a free online directory platform founded on Veterans Day 2008 that aggregates and verifies veteran-owned (VOB), service-disabled veteran-owned (SDVOSB), active duty military-owned, reservist-owned, and military spouse-owned businesses in the United States. The platform enables searchable discovery by NAICS code, state, category, and business type, and monetizes primarily through paid Enhanced Listings, Small Business Sponsorships, and advertising. Sister properties include VOBeacon news, Veterans Hire Veterans employment network, Your Military Veterans Discounts, and the American Veteran Owned Business Association (aVOBa).

Product overview

VeteranOwnedBusiness.com is a comprehensive directory platform launched on Veterans Day 2008 that connects veteran-owned businesses with consumers, government agencies, and corporate buyers. The platform operates as a directory-plus-network model, combining the core VOB Business Directory (allowing search by category, NAICS code, state, and business type) with integrated sister products including the VOBeacon News Portal for veteran business news, the myVOB Member Portal for profile management, and the VOB Badge System for business verification. The platform also supports partner networks including the Veterans Hire Veterans Employment Network, Your Military Veterans Discount Directory, and the American Veteran Owned Business Association (aVOBa). Premium offerings include Small Business Sponsorships and Enhanced Listings that provide additional visibility. The directory serves over 40,000 veteran businesses and has facilitated 150 million page views since launch.

Differentiator

Problem solved

Functional benefit

Brands

• Veterans Hire Veterans Employment Network: Employment portal connecting veterans with job opportunities
• Your Military Veterans Discounts
• Famous Veterans
• Veterans Marketplace

Products and services

• VOB Business Directory A free national online directory that aggregates and verifies veteran-owned, service-disabled veteran-owned, active duty military-owned, reservist-owned, and military spouse-owned businesses in the United States. Searchable by NAICS code, state, category, and business type. Available to veteran business owners for self-listing and to consumers, government agencies, and corporate buyers for free search and discovery.
• Enhanced Listings A paid upgrade over the free basic directory listing, offering enhanced visibility and richer business profile presentation for veteran-owned businesses seeking more prominent exposure to consumers and procurement buyers.
• Small Business Sponsor Program A paid sponsorship offering targeted at small businesses, providing elevated promotional placement and advertising presence on the VeteranOwnedBusiness.com platform.
• VOBeacon News Portal A sister news and editorial platform providing veteran-community news, press releases, and editorial content to veteran business owners, the military community, and supporters.
• Veterans Hire Veterans Employment Network A sister employment platform that connects veteran job seekers with veteran-owned and veteran-friendly employers, supporting veteran-to-veteran hiring.
• Your Military Veterans Discounts A sister discounts platform that surfaces military and veteran discounts offered by businesses on the VOB network to active duty, reserve, veteran, and military family consumers.
• American Veteran Owned Business Association (aVOBa) An associated veteran business association partnering with the VOB platform to support and advocate for the veteran-owned business community.

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• American Veteran Owned Business Association (aVOBa)coreStrategic or Co-development PartnerOfficial partnership with the American Veteran Owned Business Association (aVOBa), providing cross-promotion and joint resources for veteran business owners. The platform hosts aVOBa information and links to their membership directory.
• Veterans Hire Veterans Employment NetworkcoreGTM or Marketing PartnerIntegrated job board and employment network specifically for veterans, part of the VOB network ecosystem. Connects veteran job seekers with veteran-friendly employers.
• Your Military Veterans DiscountsminorGTM or Marketing PartnerRelated directory for military and veteran discounts, freebies, and special offers. Cross-promoted within the VOB network.
• Blue Star MuseumsminorGTM or Marketing PartnerPartnership promoting the Blue Star Museums initiative that provides free admission to over 1,600 museums for active duty military and their families during summer months.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Angi (formerly Angie's List): Operates a paid, lead-generation directory of home and local-service professionals organized by category and geography — the same core 'verified supplier directory' model as VeteranOwnedBusiness.com, including paid enhanced listings and advertising monetization.
• Thumbtack: Online marketplace where consumers find and hire local professionals organized by service category; comparable to VOB as a self-serve, category-indexed SMB-supplier directory with freemium supplier onboarding and paid visibility upgrades.
• HireVeterans (Military Hire): Veteran-focused employment and business platform. Direct overlap with VOB's Veterans Hire Veterans Employment Network and the broader veteran-supplier audience VOB serves.

Broad incumbents

• Yelp: Generalist business directory with claimed business profiles, reviews, and sponsored placements. It is the incumbent reference point for any niche directory like VOB — comparable in directory mechanics, but vastly larger in scale and lacking the SDVOSB-verification vertical.
• Military.com: Large veteran-audience platform combining news, benefits, employment, and discounts. Comparable to VOB's VOBeacon + Veterans Hire Veterans + Your Military Veterans Discounts bundle, but at much greater scale and with broader content scope.
• LinkedIn: Business networking and directory platform with paid premium profiles, recruiter tools, and advertising. Operates an analogous 'enhanced profile + ad inventory' monetization model at vastly greater scale than VOB.
• Glassdoor: User-generated content directory with employer profiles, reviews, and sponsored visibility. Comparable as a self-serve, indexed, profile-driven directory platform with advertising revenue and a similar UX paradigm to VOB's verified-business profiles.

Emerging players

• Bunker Labs: Nonprofit veteran-entrepreneur community providing education, mentorship, and ecosystem support. Overlaps with VOB's resource library and mission-driven veteran-entrepreneur audience, though Bunker Labs focuses on community/programming rather than directory listings.

Others

• VetBiz (U.S. Department of Veterans Affairs): Official VA-operated database for veteran-owned small business verification and SDVOSB certification. Closest functional substitute for VOB on the government procurement side, and the authoritative source against which VOB's directory must continually align.
• Nextdoor: Hyperlocal community directory with verified-resident onboarding and local-business recommendations. Shares the VOB pattern of community-gated listings, free basic profiles, and paid visibility upgrades.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/VeteranOwned
• YouTubeyoutube.com/user/VeteranOwnedBusiness
• Facebookfacebook.com/VeteranOwnedBusiness
• LinkedInlinkedin.com/company/veteran-owned-business-project
• Instagraminstagram.com/veteranowned
• Pinterestpinterest.com/veteranowned

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VeteranOwnedBusiness.com