The Brandon Michaels Group
The Brandon Michaels Group is a commercial real estate brokerage firm in Encino, CA that provides disposition, acquisition, financing, and 1031 exchange services for retail, office, net-leased, industrial, and land properties, operating through a strategic partnership with Marcus & Millichap.
- Company typePrivate
- Founded2004
- HeadquartersEncino, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Brandon Michaels Group does
The Brandon Michaels Group (BMG) is a privately held commercial real estate brokerage firm headquartered at 16830 Ventura Blvd, Suite 100, Encino, California, founded in 2004 by Brandon Michaels and operating with 11-50 employees. The firm provides commercial property disposition (sales representation), acquisition (buyer representation), financing assistance through Marcus & Millichap Capital Corporation, and 1031 tax-deferred exchange services across retail, office, single-tenant net leased, industrial, and land development assets, primarily in Southern California while originating deals nationally through the Marcus & Millichap partnership.
The firm's distribution and marketing stack is licensed rather than built: BMG leverages Marcus & Millichap's national brokerage platform, proprietary databases, and capital-markets network as its core transactional and marketing infrastructure. Its only proprietary operational differentiator is an in-house creative team producing custom-designed sales materials, professional photography, and aerial videography — i.e., presentation production rather than technology in the software sense. The firm has no public APIs, no listed integrations, no patents or trademarks beyond its brand name, and no disclosed AI/ML capabilities.
BMG's revenue model is transaction-based: commissions are earned on closed commercial real estate deals, with the gross commission split between the producing team and Marcus & Millichap under the platform agreement. Specific commission rates and revenue figures are not publicly disclosed. The firm has closed over 1,000 transactions totaling more than $4B-$5B in cumulative consideration since inception, with 200+ 1031 exchanges and 2021 disclosed activity of 69 transactions and $350M sales volume. Customer segments are commercial real estate investors — high-net-worth individuals, family offices, and institutional principals — with a horizontal segmentation approach across asset classes and tax-deferred exchange use cases.
The Brandon Michaels Group firmographics
Firmographics- Name
- The Brandon Michaels Group
- Legal name
- Brandon Michaels Group
- Website
- https://brandonmichaelsgroup.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Brandon Michaels Group is a commercial real estate brokerage firm in Encino, CA that provides disposition, acquisition, financing, and 1031 exchange services for retail, office, net-leased, industrial, and land properties, operating through a strategic partnership with Marcus & Millichap.
- Ownership category
- akta.pro rank
The Brandon Michaels Group industry classification
Industry- Product category
- Commercial Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Retail Property Management (BPAJAGAB)
Keywords
Where The Brandon Michaels Group is headquartered
LocationHeadquarters
- HQ city
- Encino
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Brandon Michaels Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Commercial Real Estate Brokerage Commissions: The team earns transaction-based commissions on commercial real estate sales, acquisitions, and dispositions. Revenue is generated through successful closings of retail, office, single-tenant net leased, industrial, and land development properties throughout Southern California and nationally.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | — | Transaction-based brokerage commission model |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
The Brandon Michaels Group product offering
Product offeringCore offering
The Brandon Michaels Group is a commercial real estate sales team that provides brokerage services for the disposition (sale), acquisition, and financing of commercial properties, along with 1031 tax-deferred exchange support. Operating through a strategic partnership with Marcus & Millichap, the team focuses on retail, office, single-tenant net leased, industrial, and land development properties across Southern California and nationally.
Product overview
The Brandon Michaels Group is a premier commercial real estate sales team operating through a strategic partnership with Marcus & Millichap. They offer an integrated suite of commercial real estate services including property disposition (sales), acquisition (buyer representation), financing assistance through Marcus & Millichap Capital Corporation, and 1031 tax-deferred exchange services. The firm specializes in retail, office, single-tenant net leased, industrial, and land development properties throughout Southern California and the broader Marcus & Millichap national platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Property Disposition Services Representation for commercial real estate owners seeking to sell retail, office, single-tenant net leased, industrial, or land development properties, focused on maximizing net sales proceeds and protecting against downside risk.
- Commercial Property Acquisition Services Full-service buyer representation for investors seeking to acquire commercial real estate that meets their specific investment goals, leveraging nationwide inventory and market expertise to create and preserve long-term wealth.
- Financing Services Debt placement assistance for commercial real estate acquisitions, dispositions, and refinances, delivered through a partnership with Marcus & Millichap Capital Corporation to source aggressive debt options.
- 1031 Exchange Services Tax-deferred 1031 exchange services with full-time buyer agents who search nationwide based on investment criteria to support both upleg and downleg transactions, reposition equity, and protect against tax liability.
Quantifiable outcome
- $4.0 billion+ in closed transactions
- +3 more outcomes
Companies that use The Brandon Michaels Group
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles1 record
The Brandon Michaels Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The Brandon Michaels Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Marcus & MillichapcoreStrategic partnership with Marcus & Millichap providing The Brandon Michaels Group with access to the industry's strongest and most dynamic marketing platform. Through this partnership, the team provides unmatched advisory and transactional services, leveraging Marcus & Millichap's national brokerage platform to help clients preserve and maximize their wealth through commercial real estate transactions.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
The Brandon Michaels Group competitors and assessment
Company assessmentBroad incumbents
- Marcus & Millichap: Parent platform and strategic partner to The Brandon Michaels Group. Marcus & Millichap is the largest U.S. commercial real estate investment sales broker with a national network; The Brandon Michaels Group operates as a top-producing sales team within this broader platform, making direct comparison essential.
- Newmark Group: Newmark is a publicly traded commercial real estate services firm offering investment sales, leasing, and capital markets. It directly competes with The Brandon Michaels Group in retail, office, and industrial investment sales for institutional and private clients.
- Cushman & Wakefield: Cushman & Wakefield is a top-tier global commercial real estate services firm with capital markets and investment sales capabilities. It is comparable as a broad incumbent competing for the same multi-tenant retail, office, and net-lease investment mandates in the U.S. market.
- CBRE Group: CBRE is the world's largest commercial real estate services firm, offering investment sales, leasing, valuation, and capital markets across all major property types. It is comparable as the dominant incumbent competing for the same institutional and private investor mandates that The Brandon Michaels Group serves.
- JLL (Jones Lang LaSalle): JLL is a major global commercial real estate services firm with a strong investment sales, capital markets, and advisory practice. It competes directly with The Brandon Michaels Group's institutional investment sales services for office, retail, and industrial assets.
- Colliers International: Colliers is a global commercial real estate services and investment management firm. It is comparable as a broad incumbent competing for investment sales assignments across the same retail, office, and industrial product types served by The Brandon Michaels Group.
Direct peers
- Lee & Associates: Lee & Associates is a commercial real estate brokerage firm with strong West Coast and California presence, offering investment sales and landlord/tenant representation. It is comparable as a direct peer serving similar investor clients in retail, office, and industrial in the same Southern California geography.
- Eastdil Secured: Eastdil Secured is a premier commercial real estate investment banking firm specializing in large, complex investment sales transactions. It is comparable as a specialist peer competing for high-value institutional investment sales mandates in similar product categories.
- NAI Global: NAI Global is a leading global commercial real estate brokerage network with strong representation in retail, office, and industrial investment sales. It is comparable as a direct peer offering similar investment sales services across the same property types.
Regional players
- Kidder Mathews: Kidder Mathews is the largest independent commercial real estate firm on the West Coast, with deep penetration in California and the Pacific Northwest. It is comparable as a regional peer serving similar investor clients across retail, office, and industrial in overlapping West Coast geographies.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Brandon Michaels Group social profiles
Digital presenceThe Brandon Michaels Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Brandon Michaels Group leadership team
Management profileNumber of profiles
Profiles2 records
The Brandon Michaels Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Brandon Michaels Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Brandon Michaels Group
What does The Brandon Michaels Group do?
The Brandon Michaels Group is a commercial real estate sales team that provides brokerage services for the disposition (sale), acquisition, and financing of commercial properties, along with 1031 tax-deferred exchange support. Operating through a strategic partnership with Marcus & Millichap, the team focuses on retail, office, single-tenant net leased, industrial, and land development properties across Southern California and nationally.
Is The Brandon Michaels Group a public or private company?
The Brandon Michaels Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Brandon Michaels Group founded?
The Brandon Michaels Group was founded in 2004. It employs 11 to 50 people.
Where is The Brandon Michaels Group based?
The Brandon Michaels Group is headquartered in Encino, United States, in the North America region.
How does The Brandon Michaels Group make money?
One revenue line is on record: commercial Real Estate Brokerage Commissions.
Who are The Brandon Michaels Group's main competitors?
Broad incumbents on record are Marcus & Millichap, Newmark Group, Cushman & Wakefield, CBRE Group, JLL (Jones Lang LaSalle) and Colliers International. Direct peers are Lee & Associates, Eastdil Secured and NAI Global. Kidder Mathews is listed as a regional player.
Does The Brandon Michaels Group have an API?
No public API is recorded for The Brandon Michaels Group.
What industry is The Brandon Michaels Group in?
The Brandon Michaels Group's product category is Commercial Real Estate Brokerage. Its primary akta.pro industry code is BPAJAGAB, Retail Property Management. Its NAICS code is 53121 and its SIC code is 6531.