What Aloha Produce does

Aloha Produce, Inc. is a family-owned B2B food service distributor headquartered in Clackamas, Oregon, founded in 1981 and purchased by Darin and Ginny Parise in 2004. The company supplies fresh produce, dairy, dry goods, oils, canned goods, frozen foods, condiments, paper products, meats/poultry, and cleaning supplies to restaurants, retirement homes, schools, and food carts across the Greater Portland Metro area, the Willamette Valley (Salem, Albany, Corvallis, Lebanon, Mt Hood, Estacada, Silverton, Sublimity), and Vancouver, Washington. Distribution is executed via a company-owned refrigerated truck fleet that operates 6 days per week, with product tagged and dated on receipt and re-inspected on delivery to preserve cold chain integrity. The operating model centers on high-touch, named sales representatives assigned to individual accounts, with orders accepted by phone ((503) 239-0300), email ([email protected]), and web forms.

The revenue model is wholesale product markup with a flat $3 delivery fuel charge per drop, with no minimum order threshold and 14-day payment terms contingent on credit approval. Pricing is not publicly disclosed and requires a New Customer Application plus Credit Application onboarding flow. There is no minimum order requirement, no public price list, and no delivered via third-party logistics — every step from warehouse through last-mile is in-house. The go-to-market motion is sales-led and account-based: five named sales representatives (Kelly Branderhorst, Chris Honochick, Arcadio 'Art' Salinas, Dale Persons, Nathan 'Nate' Davis) carry published direct contact information, several having 18 to 40+ years of food industry experience, with bilingual English/Spanish coverage. Compliance scope explicitly covers FDA 21 CFR Part 11 and Oregon Department of Agriculture and EPA regulations. No AI, API, software platform, mobile app, or digital ordering automation is offered; the technology stack is essentially the refrigerated fleet plus a tagging/rotation inspection system, with the company purchasing a new truck annually to maintain fleet quality.

Name

Aloha Produce

Legal name

Aloha Produce, Inc.

Website

https://alohaproduce.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Aloha Produce is a family-owned B2B food service distributor based in Clackamas, Oregon, supplying produce, dairy, dry goods, meats, paper products, and cleaning supplies to restaurants, retirement homes, schools, and food carts across the Portland Metro area, the Willamette Valley, and Vancouver, Washington via its own refrigerated delivery fleet 6 days a week.

Ownership category

akta.pro rank

Product category

Food Service Distribution

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (424480)

SIC

Wholesale-Groceries & Related Products (5140), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Foodservice / HORECA Produce Wholesale (AFAIACAI)

akta.pro secondary industries

Fresh Produce Distribution (CRAOABAB), Fresh Fruit Wholesale (AFAIACAA), Frozen Fruits & Vegetables Wholesale (AFAIAHAE)

Keywords

• Produce distribution
• Food service supply
• Wholesale grocery
• Refrigerated delivery
• Restaurant supply

Headquarters

HQ city

Clackamas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Food Service Distribution: B2B distribution of produce, dairy, dry goods, frozen foods, meats, condiments, oils, canned goods, paper products, and specialty items to food service businesses including restaurants, retirement homes, schools, and food carts. Revenue generated through product markup on wholesale pricing with delivery fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Aloha Produce is a family-owned full-service food service distributor that supplies restaurants, retirement homes, schools, and food carts with fresh produce, dairy, dry goods, frozen foods, meats, condiments, oils, canned goods, paper products, and specialty items via direct refrigerated delivery across the Portland Metro area and Willamette Valley. The company provides nightly delivery with a dedicated sales team assigned to each account.

Product overview

Aloha Produce is a family-owned full-service produce distribution company offering a unified portfolio of food service products. The company operates as a single, integrated product offering rather than a modular platform. Their product portfolio includes: Produce (fresh fruits and vegetables), Dairy Products (butter, cheese, eggs, milk, yogurt, and related items), Dry Goods (base mixes, cereals, coffee, flour, and dry pantry items), Oils (cooking oils including olive, vegetable, and Crisco), Can Goods (canned produce, soups, and prepared items), Frozen Foods (frozen breads, vegetables, pizzas, and desserts), Condiments (dressings, sauces, syrups, and vinegars), Paper Products (disposable food service supplies including cups, containers, and napkins), Meats/Poultry (beef, chicken, pork, and seafood), and Other Products (cleaning supplies and specialty items). The products are delivered together through their refrigerated delivery fleet, providing restaurants, schools, retirement homes, and food carts with a single source for their food service supply needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Produce
• Dairy Products Wholesale dairy products distributed via refrigerated delivery to food service accounts in the Pacific Northwest.
• Dry Goods Wholesale dry goods distributed to restaurants, retirement homes, schools, and food carts as part of Aloha Produce's full-line food service offering.
• Frozen Foods Wholesale frozen foods distributed to food service accounts in the Pacific Northwest.
• Meats and Poultry Wholesale meats and poultry distributed to restaurants, retirement homes, schools, and food carts in the Pacific Northwest.
• Condiments Wholesale condiments distributed as part of Aloha Produce's full-line food service offering.
• Oils Wholesale cooking and food service oils distributed to restaurants and other food service accounts.
• Canned Goods Wholesale canned goods distributed as part of Aloha Produce's full-line food service offering.
• Paper Products Wholesale paper products distributed to food service accounts, including restaurants, retirement homes, schools, and food carts.
• Specialty and Other Products Wholesale specialty and other food service products distributed to round out Aloha Produce's full-line distribution offering.

Quantifiable outcome

• High volume and quick turnover ensures fresh product delivered to customers

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• FreshPoint: Sysco subsidiary specializing in fresh produce, dairy, and foodservice distribution to restaurants and institutions. Direct overlap with Aloha's fresh produce and dairy distribution to foodservice customers, though operating at national scale.
• Shamrock Foods Company: Family-owned broadline foodservice distributor serving the Western U.S. with dairy, produce, frozen, dry, and paper goods. Comparable in family-ownership culture, broad-line foodservice focus, and regional route-based distribution model.
• Markon Cooperative: Produce-focused foodservice supply cooperative supplying fresh fruits, vegetables, and dairy to distributor members serving restaurants and institutions. Comparable in fresh produce focus and foodservice customer base, structured as a cooperative rather than a direct distributor.
• Gordon Food Service: Family-led broadline foodservice distributor serving restaurants, schools, and healthcare across North America. Comparable full-line product portfolio, family-ownership values, and B2B route-based delivery model to restaurants and institutions.
• Reinhart Foodservice: Regional broadline foodservice distributor serving restaurants, schools, and healthcare operators in the Midwest and select other regions. Comparable broad-line product mix, route-based delivery, and customer segments (restaurants, schools, senior living).
• Charlie's Produce: Seattle-based independent produce and foodservice distributor serving the Pacific Northwest with refrigerated delivery to restaurants, schools, and institutions. Highly comparable to Aloha in geography, product mix (fresh produce plus full-line foodservice), and customer segments.

Broad incumbents

• US Foods: Top-tier national broadline foodservice distributor serving independent restaurants, healthcare, and hospitality. Competes with Aloha for the same restaurant and institutional customers but at vastly greater scale and with integrated e-commerce ordering.
• Performance Food Group: National foodservice and convenience distributor (Vistar, Performance Foodservice) serving restaurants, schools, and healthcare. Overlaps with Aloha in foodservice broadline distribution to similar end markets, though at national scale with full digital infrastructure.
• Sysco Corporation: Largest U.S. broadline foodservice distributor serving restaurants, healthcare, education, and hospitality. Competes with Aloha on the same customer base but offers national scale, broader SKU depth, private label, and digital procurement tools.

Others

• KeHE Distribution: Specialty and natural foods distributor serving retailers and foodservice operators across North America. Adjacent to Aloha's full-line foodservice distribution model with a focus on specialty, organic, and natural product categories that overlap with Aloha's organic and specialty produce offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/alohaproduce
• LinkedInlinkedin.com/company/aloha-produce

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aloha Produce