Arabian Business Machines

What Arabian Business Machines does

Arabian Business Machines (ABM) is a Riyadh-headquartered technology solutions provider founded in 1983 and operating as a wholly-owned subsidiary of Olayan Saudi Holding Company (OSHCO) within the Olayan Group. The company distributes and integrates a broad portfolio spanning AI products and solutions (NEC biometrics, Mapxus indoor navigation, AI HSE, Magic Leap AR), office automation (Toshiba, Dell, Lenovo, Brother, OKI), physical and cybersecurity (Checkpoint, Gunnebo, Fichet Bauche, baggage and perimeter scanning), smart/IoT products (ABIoT devices, robotics, drones, hospital-grade TVs), and telecom and furniture solutions. ABM serves government entities, large enterprises, and SMEs across 15+ industries in Saudi Arabia and the MENA region, leveraging three regional offices (Riyadh, Jeddah, Dammam) and a 150+ partner ecosystem that includes NEC, Toshiba, Magic Leap, Oracle Cloud Saudi, and Alibaba Cloud.

ABM generates revenue across multiple streams: hardware resale (office automation, security, smart products, IT hardware), professional services and systems integration for solutions such as smart airport, smart city, smart building, AR/VR, e-invoicing, workspace, energy, logistics, and manufacturing, recurring Annual Maintenance Contracts, and a direct-to-consumer e-commerce store for consumables, gaming devices, and accessories. Enterprise solutions are sold on a quote-based, multi-year contract basis through regional field sales; the e-commerce channel operates on fixed unit pricing in SAR with subscription-based AMCs available for maintenance customers. Distribution combines direct enterprise sales, a 150+ technology partner network, and the proprietary online store.

The company's go-to-market emphasizes regulatory-aligned deployments in Saudi Arabia (ZATCA-compliant e-invoicing, local data-sovereign cloud via Oracle and Alibaba), flagship partnerships with global technology leaders, and active event participation (Global Airports Forum, Saudi Print & Pack, FII Summit) to position for Vision 2030-driven demand in airports, cities, and digital government. ABM does not disclose revenue, and ABM-specific headcount is not separated from the broader OSHCO/Olayan Group figures; the firm-level 251-500 employee band is inherited from that parent context.

Name

Arabian Business Machines

Legal name

Arabian Business Machines Company

Website

https://abmsate.com.sa

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Arabian Business Machines (ABM), founded in 1983 and headquartered in Riyadh, is a Saudi system integrator and distributor of office automation, security, AI/IoT, AR/VR, telecom, and smart-solution products serving government, large enterprise, and SME customers across Saudi Arabia and MENA as a wholly-owned Olayan Group subsidiary.

Ownership category

akta.pro rank

Product category

Enterprise Technology Solutions and Office Automation

NAICS

Computer Systems Design Services (541512), Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)

SIC

Services-Computer Integrated Systems Design (7373), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Enterprise Application Managed Services Outsourcing (ERP/CRM/HRIS AMS) (BPAEAMAI)

akta.pro secondary industry

Endpoint & Mobile Asset Management (UEM/MDM Asset Controls) (BPAEAOAI)

Keywords

• Office automation solutions
• Enterprise security systems
• Smart building technology
• AI airport solutions
• Document management software

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Product Sales: Sale of hardware products including office automation equipment (Toshiba MFPs, OKI printers, Brother MFCs), security products (Checkpoint, Gunnebo safes), smart products (Magic Leap, drones, robotics), and IT hardware (Dell, Lenovo, Dynabook PCs).
2. Solutions and Services: Implementation and deployment of integrated solutions including smart city, airport, building, workspace, energy, logistics, manufacturing solutions. Includes professional services for system integration.
3. E-commerce Retail: Direct-to-consumer online store (store.abmsate.com.sa) selling consumables, accessories, and products including Toshiba toners, RedMagic gaming devices, Magic Leap 2, and mobile accessories.
4. Annual Maintenance Contracts (AMC): Maintenance services with various pricing options including monthly/annual charges and one-time setup fees. Provides regular preventive maintenance, reduced downtime, increased system reliability, and cost savings.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Arabian Business Machines (ABM) is a Saudi-based technology solutions provider that distributes and integrates office automation, physical security, telecom, smart/IoT, AI, AR/VR, and e-invoicing products for enterprises, government entities, and SMEs. The company combines hardware distribution from global technology partners (NEC, Toshiba, Magic Leap, Oracle, Alibaba Cloud, Dell, Lenovo, Brother) with its own proprietary solutions (ABIoT devices, AI HSE, Mapxus-powered indoor navigation) and professional services including system integration, deployment, and annual maintenance contracts.

Product overview

Arabian Business Machines (ABM) is a broad technology solutions provider offering a diversified portfolio organized across product categories and solution verticals. The product portfolio is structured as: AI Products and Solutions (including NEC biometrics for airports, Mapxus indoor navigation, AI HSE, and Magic Leap AR); Office Automation (Toshiba, Samsung, Dell, Lenovo, Dynabook, OKI, Brother printers and displays); Security Products (Checkpoint, Gunnebo, Fichet Bauche, perimeter/baggage scanning systems); and Smart/IoT Products (Robotics, Drones, ABM's proprietary ABIoT devices, Magic Leap AR, hospital-grade TVs). The solutions layer builds on these products, offering Airport Solutions (a flagship integrated suite leveraging NEC biometrics, Mapxus navigation, and AI analytics), Smart City, AR & VR, E-Invoicing, Workspace, Buildings, Energy, Logistics, Manufacturing, Telecommunications, and Furniture Solutions. ABM also operates an Arabian Games (Gaming) sub-brand reselling RedMagic/Nubia gaming hardware and accessories, and offers add-on software modules including Navori, Onsign TV, MagicINFO, Dokmee, e-Bridge, e-Suite, Ysoft, MyQ, and PaperCut for print and signage management. Founded in 1983 and headquartered in Riyadh, ABM serves the Saudi and MENA markets as a wholly owned operating company under Olayan Saudi Holding Company (OSHCO).

Differentiator

Problem solved

Functional benefit

Products and services

• NEC AI Baggage Counting Solution

Quantifiable outcome

• Serving Saudi and MENA markets with wide range of state-of-the-art products and solutions
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core, major and supporting.

• MapxuscoreTechnology or Integration · 25 November 2025Partnership announced November 2025 with Mapxus (Maphive Technology) specializing in innovative indoor navigation solutions. Collaboration strengthens ABM's commitment to IoT-enabled smart building solutions. Together delivering advanced indoor mapping, smart wayfinding, and digital spatial intelligence to enhance user experiences and operational performance. Plans to expand indoor navigation and mapping across the Kingdom.
• BlipparcoreTechnology or Integration · 1 March 2024Strategic partnership announced March 2024 with London-based Blippar, a leading AR content technology company. Collaboration brings world-class AR technology solutions to the Saudi Arabian market. Blippar's innovative AR technology combined with ABM's extensive market reach aims to empower brands and businesses with cutting-edge immersive experiences. Enables enterprises to achieve digital transformation objectives through advanced AR/VR content creation tools.
• NECcoreTechnology or IntegrationICT strategic partner providing cutting-edge smart technologies for aviation including advanced biometrics for seamless check-in and boarding, AI-driven analytics, end-to-end airport solutions. NEC technologies power ABM's smart airport solutions including digital identity wallet, AI baggage counting, passenger movement detection, and ground handling automated reporting.
• ToshibacoreTechnology or IntegrationICT strategic partner for office automation delivering comprehensive range of office products including advanced multifunction printers, document management solutions, and cutting-edge workflow software. Toshiba provides reliable, user-friendly technology that streamlines everyday operations and supports modern workplaces of all sizes.
• Magic LeapcoreTechnology or IntegrationStrategic partner and pioneer in augmented reality creating lightweight headsets that blend digital content with the real world. Spatial computing platform enables immersive training, design, collaboration, and visualization experiences for healthcare, manufacturing, and enterprise industries.
• Oracle Cloud SaudimajorTechnology or IntegrationProvides secure, high-performance cloud hosting and services tailored to the Kingdom's regulatory and business needs. Local data centers and Saudi data-sovereignty compliance. Delivers enterprise-grade infrastructure, databases, and application services helping organizations scale, innovate, and maintain full data control.
• Alibaba Cloud SaudimajorTechnology or IntegrationEnterprise-grade cloud hosting and digital services tailored to Saudi Arabia's rapidly growing market. Local data centers and advanced infrastructure offering secure, scalable solutions for computing, storage, AI, and big data. Compliant with Saudi regulations ensuring reliability, performance, and data sovereignty.
• JabrasupportingTechnology or IntegrationWorld-leading headsets, intelligent video technology, and advanced earbuds for enterprise communications. Technology reduces risk of hearing damage while providing personalized audio experiences through the Sound+ app.
• 150+ Technology PartnersmajorTechnology or IntegrationComprehensive partner ecosystem including Bene, Redmagic, Bosch, Disrupt, Brother, Gunnebo, Artmatrix, Rapiscan, Ulgen, Secuscan, Fichet, Dynabook, Rexel, OKI, and many others covering office automation, security, enterprise hardware, and specialized solutions.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Mindware: UAE-headquartered IT distribution and solutions provider serving enterprise and SMB customers across MENA with similar multi-vendor distribution and integration model. Operates in the same geographies with overlapping vendor line cards.
• Al Jammaz Group: Saudi-based distribution and technology solutions group focused on ICT, electronics, and consumer goods. Direct competitor for Saudi government and enterprise accounts in distribution and managed services.
• Aptec Distribution (Ingram Micro MENA): MENA-focused IT distribution platform distributing enterprise hardware, software, and security products. Competes with ABM for the same Saudi and regional channel and reseller business.
• Asbis Enterprises: Global IT distribution company with EMEA presence distributing enterprise hardware and consumer electronics. Similar multi-category distribution and value-added services profile to ABM.
• Redington: Global IT distribution and supply-chain services company with strong MENA presence via Redington India/Middle East. Offers same category of multi-vendor distribution and value-added services.

Emerging players

• SITA: Specialist IT and telecom solutions provider to the air transport industry. Competes with ABM specifically in Saudi smart airport solutions where ABM partners with NEC, Mapxus, and Toshiba.

Broad incumbents

• Ingram Micro: World's largest IT distributor with global enterprise mobility, cloud, and supply-chain services. Overlaps with ABM's distribution core but at much broader scale, including the MENA region.
• Westcon-Comstor (Middle East): Global specialty distributor with strong security, networking, and collaboration vendor portfolio and MENA presence. Competes for enterprise security and collaboration deployments in Saudi.
• ALSO Group: European-headquartered IT distribution and services group operating across EMEA. Comparable business model as a multi-vendor IT distributor with growing cloud and as-a-service offerings.
• TD SYNNEX: Global IT distribution and solutions aggregator formed via merger of Tech Data and Synnex. Comparable diversified distribution plus services model with presence across MENA via partners.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/abmolayan
• Facebookfacebook.com/abmolayan
• LinkedInlinkedin.com/company/abmolayan
• Instagraminstagram.com/abmolayan?igsh=NTc4MTIwNjQ2YQ==

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arabian Business Machines