Heavenly Caregiver Services

What Heavenly Caregiver Services does

Heavenly Caregiver Services (legal entity Heavenly Care, Inc.; operating also as "Heavenly Care" and "Heavenly Caregivers") is a family-owned, state-licensed in-home care agency founded in 2004 by Benny Latino and headquartered in Austin, Texas. The firm delivers a comprehensive portfolio of medical and non-medical home care services across the Greater Austin and Central Texas region, including Personal Assistance at Home, Companion Care, Private Duty Nursing (RNs/LVNs/CNAs), Senior Care Management, Post-Operative Home Care (orthopedic and cosmetic surgery), Transportation, Hospice Integration, and Respite Care. The company's primary customers are adults aged 65+ seeking to age in place, adults with disabilities, post-surgical patients, and family caregivers seeking relief, supported by referral relationships with physicians, hospitals, hospices, and senior living communities.

The underlying technology stack centers on the proprietary HeavenlyMatch™ AI-powered caregiver matching algorithm — registered as Heavenly Care's intellectual property — which evaluates abilities, values, and personalities to pair clients with caregivers and is positioned as the firm's core platform differentiator. The agency also integrates the UnAliWear Kanega Watch, a voice-activated wearable with fall detection, GPS, 24/7 emergency monitoring, and medication reminders, offered to clients as a subscription add-on. Care is coordinated by an in-house clinical team (Director of Nursing, Assistant Director of Nursing, Case Manager, Care Coordinators) and supported by a dedicated mentor program and rigorous caregiver vetting (7-panel drug tests and background checks exceeding Texas state minimums).

Revenue is generated through multiple streams: private-pay hourly home care, long-term care insurance billing, VA Aid and Attendance benefit navigation, Medicare/Medicaid reimbursement where ordered by physicians, and a senior placement vertical that earns referral fees from Central Texas senior living communities (Independent Living, Assisted Living, Memory Care, CCRCs) without cost to clients. The company operates a direct-to-consumer go-to-market (24/7 phone line, website lead forms, free in-home assessments) layered with a healthcare-provider referral channel (the Heavenly Partner program). Heavenly Care has remained privately held with no institutional or PE investment, employs 101–250 people, and has received consecutive Home Care Pulse Provider of Choice, Employer of Choice, and Leader in Experience awards in 2024, 2025, and 2026.

Name

Heavenly Caregiver Services

Legal name

Heavenly Care, Inc.

Website

https://heavenlycaregivers.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Family-owned, state-licensed in-home care agency in Austin/Central Texas providing medical and non-medical home care, private duty nursing, senior placement, and care management for older adults, disabled adults, post-surgical patients, and family caregivers, supported by the proprietary HeavenlyMatch™ AI caregiver matching platform.

Ownership category

akta.pro rank

Product category

Home Health Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082), Services-Social Services (8300)

akta.pro primary industry

Home Hospice Agencies (HLAFAEAC)

akta.pro secondary industries

Family Caregiver Coaching, Education & Support (HSABAIAI), Dementia & Alzheimer’s Respite Care (HSABAGAF)

Keywords

• In-home senior care
• Private duty nursing
• Post-operative home care
• Senior placement services
• Home health services

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Private Pay Home Care Services: Direct payment from clients for in-home care services including personal assistance, companion care, private duty nursing, and post-operative care. Pricing varies based on level of care needed and projected timeline.
2. Long-Term Care Insurance: Services covered through long-term care insurance policies. Heavenly Care works with LTC insurance providers and assists clients with benefit analysis and claims navigation.
3. VA Aid and Attendance Benefits: Veterans and surviving spouses may be eligible for VA pension benefits to cover senior care services. Heavenly Care provides guidance on eligibility and application process.
4. Senior Placement Services: Free placement services for clients seeking senior living communities. Heavenly Care receives referral fees directly from senior living communities across Central Texas.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Heavenly Caregiver Services is a family-owned, state-licensed home care agency that delivers non-medical and medical in-home care services to seniors and adults with disabilities in Central Texas. Its portfolio includes personal assistance, companion care, private duty nursing by RNs/LVNs/CNAs, post-operative home care, respite care, senior care management, hospice integration, and transportation. The company also provides free senior placement services for assisted living, memory care, and other senior living communities, earning referral fees from those communities.

Product overview

Heavenly Caregiver Services is a family-owned, state-licensed in-home senior care agency offering a comprehensive portfolio of care services in Austin, Texas. The company operates a multi-service model combining medical and non-medical home health care including Personal Assistance at Home, Companion Care, Private Duty Nursing (RNs/LVNs/CNAs), Senior Placement Services, Senior Care Management, Post-Op Home Care, Transportation Services, Hospice Integration, and Respite Care. The portfolio also includes the UnAliWear Kanega Watch wearable safety device with fall detection and emergency monitoring. Core services are unified through the proprietary HeavenlyMatch™ algorithm for caregiver-client matching. The company serves seniors and adults with disabilities requiring help with daily activities to remain independent at home.

Differentiator

Problem solved

Functional benefit

Brands

• Kanega Watch: Voice-activated smartwatch with fall detection, emergency support, and medication reminders offered in partnership with UnAliWear
• HeavenlyMatch™

Products and services

• Personal Assistance at Home Non-medical in-home care assistance with activities of daily living, including bathing, dressing, grooming, meal preparation, light housekeeping, medication reminders, transfer assistance, and changing bed linens for seniors and adults with disabilities.
• Companion Care Family-style companion care providing genuine connection and support for seniors, including grocery shopping, light housekeeping, running errands, rides to medical appointments, and social companionship.
• Private Duty Nursing Licensed in-home skilled nursing care provided by RNs, LVNs, and CNAs, including medication management, wound care, IV therapy, infusions, g-tube care, injections, and clinical trial management for clients needing clinical-grade care at home.
• Senior Placement Services Expert guidance and advocacy in finding appropriate senior living solutions, including Independent Living, Assisted Living, Memory Care, Personal Care Homes, Continuing Care Retirement Communities (CCRCs), and Respite Care, across Central Texas. Provided at no cost to clients; Heavenly Care receives referral fees from senior living communities.
• Senior Care Management Holistic geriatric care management providing medical, social, emotional, financial, and legal coordination and advocacy for older adults, including care planning, family support, healthcare system navigation, and hospice integration.
• Post-Op Home Care In-home recovery care after surgery, including assistance with ambulation, meals, medication, transportation, and care coordination, with specialization in orthopedic procedures, cosmetic surgeries, mommy makeovers, liposuction, and augmentations.
• Transportation Services Senior transportation assistance including trips to grocery stores, pharmacy, medical appointments, family engagements, social outings, and travel companionship for older adults who need mobility support.
• Respite Care Short-term relief services for family caregivers, providing professional caregivers who step in for daily care needs so that primary caregivers can take breaks and recharge.
• UnAliWear Kanega Watch Voice-activated smartwatch with fall detection, GPS location, live 24/7 emergency support, medication reminders, and a rechargeable battery system for senior safety and independence. Works independently of other mobile devices with both Wi-Fi and cellular connectivity.

Quantifiable outcome

• 44% of home care clients need help with at least one daily activity; 83% need personal hygiene help (CDC study)
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• UnAliWearcoreTechnology or IntegrationHeavenly Care has partnered with UnAliWear to offer the Kanega Watch - a voice-activated smartwatch with fall detection, GPS location, 24/7 emergency monitoring, and medication reminders. The device provides life-saving fall detection technology and enables seniors to maintain independence while staying safe. Heavenly Care clients receive a 30-day risk-free trial and one free month of emergency monitoring when mentioning 'Heavenly' upon purchase.
• Senior Living Communities (Central Texas)coreChannel Partner/ Reseller/ DistributorHeavenly Care Senior Placement Services collaborates with a broad range of senior living communities across Central Texas including Independent Living, Assisted Living, Memory Care, Personal Care Homes, and Continuing Care Retirement Communities (CCRCs). Heavenly Care receives referral fees from these communities for placing clients. The service is provided at no cost to clients, with Heavenly Care advocating solely for the client's best interests.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Home Instead: Largest global franchisor of private-pay in-home personal care services for seniors, offering companion care, personal care, and dementia support — almost identical service model to Heavenly Care's core personal assistance and companion care lines.
• Visiting Angels: National franchise network providing non-medical in-home senior care including personal care, companionship, and respite, directly competing with Heavenly Care on the same private-pay service lines across U.S. markets.
• BrightStar Care: Franchised home care agency delivering both personal care and skilled nursing (RN/LVN) in the home — a near-exact match for Heavenly Care's combined personal assistance plus private duty nursing offering.
• Comfort Keepers: Franchised in-home care provider focused on seniors, offering companion care, personal care, respite, and post-hospital support — overlapping heavily with Heavenly Care's full service portfolio.
• Senior Helpers: National in-home senior care franchise specializing in Alzheimer's and dementia care, personal care, and companion services — comparable private-pay mix and disease-specialization messaging to Heavenly Care.
• Right at Home: Franchised provider of in-home personal care, companionship, and specialized chronic-condition support for seniors, competing head-to-head with regional players like Heavenly Care on private-pay home care.
• A Place for Mom: Largest U.S. senior-living referral and placement network, monetized via referral fees from senior living communities — the exact same business model as Heavenly Care's Senior Placement Services stream.

Broad incumbents

• Addus HomeCare: Public, multi-state home and community-based services provider offering personal care, hospice, and home health across dozens of branches — broader geography and publicly scaled version of Heavenly Care's service mix.
• Help at Home: Large PE-backed personal care services provider focused on Medicaid and private-pay in-home care across multiple U.S. states — illustrates the institutional, multi-state operator Heavenly Care could eventually be rolled into or compete against.

Others

• Caring.com: Online senior care referral and content platform that connects families with home care agencies and senior living communities — adjacent lead-generation channel that influences the same customer acquisition funnel Heavenly Care relies on.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/HeavenlyCare
• Facebookfacebook.com/Heavenlycareaustin

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heavenly Caregiver Services