AnyMotion
- Company typePrivate
- Founded1995
- HeadquartersDüsseldorf, Germany
- Headcount101–250
- GTM typeB2B
- OfferingServices
AnyMotion firmographics
Firmographics- Name
- AnyMotion
- Legal name
- anyMOTION GmbH
- Website
- https://anymotion.de
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
AnyMotion industry classification
Industry- Product category
- Digital Agency Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Database/Application Data Layer Modernization (DB migration, ORM, caching) (BPAEAFAL)
Keywords
Where AnyMotion is headquartered
LocationHeadquarters
- HQ city
- Düsseldorf
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
AnyMotion business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Professional Services - Digital Agency Services: anyMOTION generates revenue through digital consulting, strategy, design, and development services. This includes website relaunch projects, e-commerce implementation, PIM setup, mobile app development, and ongoing digital support contracts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
AnyMotion product offering
Product offeringCore offering
AnyMotion is a full-service digital agency offering digital strategy, UX/UI design, web development, e-commerce platforms, mobile app development, PIM/CMS implementation, CRM/lead management, and Web2Print solutions. They serve as a Pimcore Platinum Partner and Microsoft Solutions Partner, delivering end-to-end digital projects with platforms including Pimcore, Shopware, OXID eSales, .NET, Microsoft Azure, and React Native. The agency targets medium-sized enterprises, international corporations, and public institutions across the DACH region.
Product overview
AnyMotion is a full-service digital agency (Digitalagentur) based in Düsseldorf and Cologne, Germany, founded in 1995. The company offers a comprehensive portfolio of digital services rather than a single unified software product. Core service areas include digital strategy and consulting, UX/UI design and conception, web development with CMS platforms (Pimcore, Shopware, OXID eSales), e-commerce solutions, mobile app development (including their branded ScApp school communication app), CRM and lead management, and Microsoft Azure-based solutions. As a PIM specialist, AnyMotion provides implementation services for both Pimcore (as Platinum Partner) and PERFION (as Solution Partner), enabling clients to centralize product data management, digital assets, and multi-channel publishing. The company also offers specialized services in Web2Print, API integrations, and B2B/B2C e-commerce implementations. With approximately 70 employees across 3 locations, AnyMotion serves clients ranging from mid-sized companies to international corporations in automotive, science, consulting, pharma, and healthcare sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Strategy & Consulting Digital strategy development, online marketing, business strategy, lead management, e-commerce and e-payment processes, CRM, web analytics, search engine marketing, digital transformation, and technology consulting services for enterprise and mid-market clients.
- UX/UI Design & Conception User experience conception, target group analysis, user journeys, information architecture, interaction and UI design, art direction, corporate design, content marketing, 3D animation, motion design, and virtual/augmented reality services.
- Web Development & CMS Implementation Corporate website development, responsive web design, frontend development, backend/intranet/database development, digital platforms, and CMS implementation including Pimcore, Shopware, and OXID eSales for enterprise and mid-market clients.
- E-Commerce Solutions B2C and B2B e-commerce platform development, e-payment integration, online store implementation, product configurators, and omnichannel commerce solutions using Shopware, OXID eSales, and Pimcore.
- Mobile App Development Native and cross-platform mobile application development including React Native, with management backends. Example includes ScApp school communication app with meal planning, ordering, and parental management features.
- CRM & Lead Management Customer relationship management implementation, lead data flow management, lead qualification, analysis, and reporting via Power BI dashboards. Services include CRM process design and implementation.
- PIM Implementation (Pimcore) Pimcore Platinum Partner offering Digital Experience Platform implementation, Product Information Management, Digital Asset Management, and DAM integration with e-commerce capabilities.
- PIM Implementation (PERFION) PERFION Solution Partner providing master data management, multichannel e-commerce support, catalog management with Adobe InDesign integration, and ERP data synchronization.
- Web2Print Solutions Web2Print process implementation using PDF Reactor for catalog creation, data sheet generation, and print material production with multilingual support (up to 8 languages).
- Microsoft Cloud Solutions
Quantifiable outcome
- Online Financing platform enabling fully digital leasing contracts with video identification and credit checks
- +2 more outcomes
Companies that use AnyMotion
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles3 records
AnyMotion technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature6 records
AnyMotion partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- ViamedicicoreNew partnership announced in May 2026. Viamedici provides a platform specifically developed for complex Enterprise requirements. Focus on companies with large, variant-rich product ranges, international structures, and high demands on data quality, scalability.
- PimcorecoreanyMOTION is a Pimcore Platinum Partner - the highest partnership level. They specialize in Pimcore implementation for Digital Experience Platform (DXP), PIM, DAM, and e-commerce solutions. Extensive case studies include implementations for Böckmann, Kemper, M&C TechGroup, and Pfalzwerke AG.
- MicrosoftcoreMicrosoft Solutions Partner for Digital and App Innovation. anyMOTION develops customized software solutions on Microsoft platforms (.NET, Azure, PowerBI), provides cloud solutions, and supports digital transformation using Microsoft technologies.
- PerfioncoreanyMOTION is a Perfion Solution Partner, specializing in Product Information Management implementation using Perfion PIM for master data management, multi-channel e-commerce, and marketing.
- ShopwarecoreShopware Business Partner for e-commerce implementations. anyMOTION implements B2C and B2B e-commerce solutions using Shopware platform.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
AnyMotion competitors and assessment
Company assessmentBroad incumbents
- IBM iX (IBM Consulting Experience Design): Global digital agency arm of IBM; competes for enterprise commerce, PIM, and CMS modernization work against anyMOTION, particularly with large German industrial customers.
- Capgemini Engineering / Invent: Global systems integrator with growing digital experience and engineering capabilities in Germany; competes on large multi-year digital transformation programs versus anyMOTION's mid-sized engagements.
- Accenture Song: Global experience transformation arm of Accenture and parent of SinnerSchrader; competes for the same large enterprise digital programs (Stellantis, automotive OEMs) at a much larger scale.
- Valtech SE: Global digital services firm with significant DACH presence delivering commerce, PIM, and connected experience work; broader portfolio and scale than anyMOTION but competes on enterprise Pimcore/Sitecore engagements.
Direct peers
- UDG United Digital Group: German digital agency group covering brand, marketing, technology, and data services; competes for similar Pimcore/Shopware-led enterprise digital projects in the DACH market.
- diva-e Digital Business Solutions: German full-service digital agency delivering strategy, web, e-commerce, and content platforms; competes with anyMOTION on Pimcore/Shopware implementations for mid-market and enterprise clients.
- SinnerSchrader (Accenture Song): Long-standing German digital agency now part of Accenture Song, focused on digital experience, e-commerce, and platform implementations for major European brands — directly overlapping with anyMOTION's service portfolio.
- nexum AG: Cologne-based independent digital agency with comparable size (~200+ employees) and a similar full-service digital offering including strategy, UX, web, e-commerce, and CRM for German enterprise and mid-market clients.
- TWT Digital Group: Düsseldorf-headquartered digital agency offering web, e-commerce, and platform engineering; competes head-to-head in the Rhine-Ruhr digital agency market with overlapping enterprise client rosters.
- Netpioneer GmbH: Kaiserslautern-based digital agency with comparable focus on web, e-commerce (Shopware/Pimcore), and CMS implementations for mid-sized German enterprises.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
AnyMotion social profiles
Digital presenceAnyMotion financial estimates
Financial estimateRevenue estimate
Valuation estimate
AnyMotion leadership team
Management profileNumber of profiles
Profiles5 records
AnyMotion funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AnyMotion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AnyMotion
What does AnyMotion do?
AnyMotion is a full-service digital agency offering digital strategy, UX/UI design, web development, e-commerce platforms, mobile app development, PIM/CMS implementation, CRM/lead management, and Web2Print solutions. They serve as a Pimcore Platinum Partner and Microsoft Solutions Partner, delivering end-to-end digital projects with platforms including Pimcore, Shopware, OXID eSales, .NET, Microsoft Azure, and React Native. The agency targets medium-sized enterprises, international corporations, and public institutions across the DACH region.
Is AnyMotion a public or private company?
AnyMotion is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AnyMotion founded?
AnyMotion was founded in 1995. It employs 101 to 250 people.
Where is AnyMotion based?
AnyMotion is headquartered in Düsseldorf, Germany, in the Europe region.
How does AnyMotion make money?
One revenue line is on record: professional Services - Digital Agency Services.
Who are AnyMotion's main competitors?
Broad incumbents on record are IBM iX (IBM Consulting Experience Design), Capgemini Engineering / Invent, Accenture Song and Valtech SE. Direct peers are UDG United Digital Group, diva-e Digital Business Solutions, SinnerSchrader (Accenture Song), nexum AG, TWT Digital Group and Netpioneer GmbH.
Does AnyMotion have an API?
No public API is recorded for AnyMotion.
What industry is AnyMotion in?
AnyMotion's product category is Digital Agency Services. Its primary akta.pro industry code is BPAEAFAL, Database/Application Data Layer Modernization (DB migration, ORM, caching). Its NAICS code is 541511 and its SIC code is 7370.