New Target
New Target is a U.S. full-service digital agency founded in 1998, serving nonprofits, associations, consumer brands, and government through AI services, digital marketing, website design/development, branding, and creative services, with a proprietary Insights Origin analytics platform.
- Company typePrivate
- Founded1998
- HeadquartersLos Angeles, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What New Target does
New Target, Inc. is a U.S. full-service digital agency founded in 1998 and incorporated as a private corporation with operations centered in Alexandria, Virginia (6363 Walker Lane, Suite 330) and Irvine, California (7545 Irvine Center Drive, Suite 200), and a listed headquarters of Los Angeles. The firm employs 51-100 people and serves four primary verticals: nonprofits, associations, consumer and enterprise brands, and government agencies. Its core technology stack is built around WordPress, Drupal, WooCommerce, HubSpot CMS, and Salesforce-connected integrations, augmented by a proprietary first-party marketing analytics platform called Insights Origin (offered at $75/month for Professional tier and custom Enterprise tier). New Target's product portfolio is organized into five service lines: AI Services (Search AI+, AI Chatbot Solutions, Answer Engine Optimization, Digital PR), Marketing Services (Search Marketing, Content Marketing, Social Marketing, Marketing Analytics, Media Buying, Social Listening, Marketing Automation), Website Services (WordPress, Drupal, WooCommerce, HubSpot, Salesforce site builds, Website Integrations, Website Hosting+, Website Maintenance & Security+, WCAG/508 Accessibility, Website Project Rescue), Branding Services (Brand Discovery, Messaging Architecture, Logo Design, Creative Writing), and Creative Services (Website Design, Video Production, Data Visualization, Interactive Design).
The business model combines project-based professional services with recurring subscriptions. Project engagements cover website design, development, and migration, while subscription-based recurring revenue covers managed website hosting, AI services, ongoing marketing campaigns, and Insights Origin. Pricing is mostly custom (per project scope) for professional services, with tiered monthly pricing for Insights Origin and managed hosting. Customer logos include consumer brands (Konica Minolta, Nasoya, Pulmuone, Standard Solar, Koloma, Corelight, ATPCO), nonprofits and NGOs (World Resources Institute, Americans for the Arts, MathCounts, Holy Family Hospital Foundation, National Rental Home Council, Hire Autism, EcoEducar), professional associations (Industrial Designers Society of America, Educare, Metropolitan School of the Arts), with use cases spanning fundraising, membership, advocacy, brand transformation, and election systems.
Go-to-market is consultative enterprise and mid-market field sales executed through website contact forms, direct outreach, and case-study demonstrations, supported by a coast-to-coast physical presence, a digital content program (Digital Insights blog, SEO/AEO, paid search, social, Digital PR), and certified Partner status with Google, HubSpot, Salesforce, and the Drupal community. The firm reports independent operation with no disclosed parent company or institutional investors, and no venture, private equity, or acquisition activity is documented in the available materials.
New Target firmographics
Firmographics- Name
- New Target
- Legal name
- New Target, Inc.
- Website
- https://newtarget.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- New Target is a U.S. full-service digital agency founded in 1998, serving nonprofits, associations, consumer brands, and government through AI services, digital marketing, website design/development, branding, and creative services, with a proprietary Insights Origin analytics platform.
- Ownership category
- akta.pro rank
New Target industry classification
Industry- Product category
- Digital Agency Services
- NAICS
- Advertising Agencies (54181), Media Buying Agencies (54183), Public Relations Agencies (54182), Marketing Consulting Services (541613)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Naming & Verbal Identity (BPAFAEAB)
- akta.pro secondary industries
- Reputation Management & Online PR (BPAFADAN), Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where New Target is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
New Target business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Website Design & Development: Full-service website design, development, and migration services including WordPress, Drupal, and WooCommerce implementations. Includes website integrations with CRM, AMS, ecommerce, and analytics systems.
- AI Services: AI services including Search AI+, AI chatbot solutions, Answer Engine Optimization (AEO/GEO), and Digital PR for AI visibility. Provided as ongoing subscriptions with strategy, content, technology, and governance components.
- Digital Marketing Services: Marketing services spanning SEO, SEM, content marketing, social media, marketing automation, and media buying. Offered as campaign-based projects or ongoing subscription engagements.
- Managed Website Hosting: Managed hosting services with 24/7 monitoring, backups, performance tuning, security updates, and support for WordPress, Drupal, and WooCommerce websites. Provided as monthly subscription.
- Insights Origin Analytics Platform: Marketing analytics SaaS platform offered at $75/month for Professional tier with Enterprise custom pricing. Includes setup, integration, and ongoing support.
- Creative Services: Creative design services including branding, website design, video production, data visualization, and interactive design.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Insights Origin Professional Plan at $75/month |
| Subscription | Monthly | Insights Origin Enterprise Plan with custom pricing |
| Other | Annual | Marketing Services - Campaign-based or subscription engagement |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
New Target product offering
Product offeringCore offering
New Target is a full-service digital agency that designs, develops, and supports websites (WordPress, Drupal, WooCommerce) and delivers integrated AI, marketing, branding, and creative services for nonprofits, associations, brands, and government organizations. It supplements professional services with proprietary technology including the Search AI+ Answer Overview engine, custom LLM-powered AI chatbots, and the Insights Origin marketing analytics SaaS platform, sold via project engagements and recurring subscriptions.
Product overview
New Target is a full-service digital agency offering integrated services across AI, marketing, websites, creative, and branding. The product portfolio centers on three core service areas: AI Services (Search AI+, AI Chatbots, AEO/GEO, Digital PR), Website Services (WordPress, Drupal, WooCommerce development with hosting and maintenance), and Marketing Services (Search Marketing, Content Marketing, Social Marketing, Marketing Analytics via proprietary Insights Origin platform, Media Buying, Social Listening, Marketing Automation). These services are delivered as strategic offerings with supporting technologies including the company's managed hosting cloud, CRM/AMS integrations (Salesforce, HubSpot, Microsoft Dynamics, Blackbaud, MemberSuite, Higher Logic, Fonteva, Cvent), and the Insights Origin analytics platform. The agency operates on a project and subscription model serving nonprofits, associations, brands, and government clients across Washington D.C. and Southern California.
Differentiator
Problem solved
Functional benefit
Brands
- Insights Origin: A secure, reliable, data privacy-driven marketing analytics platform powered by advanced AI intelligence features. It serves as New Target's proprietary analytics platform and reporting service.
Products and services
- AI Services Integrated AI service offering encompassing Search AI+ with Answer Overview technology, custom LLM-powered AI chatbot solutions, Answer Engine Optimization (AEO/GEO) for AI-driven search, and Digital PR for AI-era reputation management. Helps organizations improve visibility in AI-driven search, create branded AI experiences, and manage reputation in AI-generated answers. Delivered as project engagements and ongoing subscriptions.
- Digital Marketing Services Full-service digital marketing offering spanning Search Marketing (SEO/SEM), Content Marketing, Social Marketing, Marketing Analytics via the proprietary Insights Origin platform, Media Buying, Social Listening, and Marketing Automation. Offered as campaign-based projects or ongoing subscription engagements to increase awareness and drive conversions for nonprofits, associations, brands, and government clients.
- Website Services Website design and development service covering WordPress, Drupal, and WooCommerce builds, integrations with CRM/AMS/ERP systems, managed hosting, ongoing maintenance, WCAG and Section 508 accessibility compliance, and website project rescue for stalled engagements. Includes HubSpot and Salesforce services, e-commerce enablement, and 24/7 support with 99.99% uptime SLA.
- Branding Services Full-service branding offering including Brand Discovery, Messaging Architecture, Logo Design, and Creative Writing. Defines brand strategy and visual identity to help organizations tell their story and win over target audiences.
- Creative Services Creative design services including Website Design, Video Production, Data Visualization, and Interactive Design for compelling brand experiences across digital channels and campaigns.
- Insights Origin Marketing Analytics Platform Proprietary privacy-first marketing analytics SaaS platform serving as an alternative to Google Analytics, with complete first-party data ownership, real-time analytics, visitor behavior insights, conversion tracking, heatmaps, session recordings, and custom dashboards. Available as Professional Plan at $75/month with Enterprise custom pricing. Includes setup, integration, and ongoing support.
Quantifiable outcome
- 15-40% more performance from same media budget
- +6 more outcomes
Companies that use New Target
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles4 records
New Target technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration25 records
AI capability5 records
Feature3 records
New Target partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- SalesforcecoreDeep integration partnership with Salesforce for CRM-connected website experiences. Enables real-time data syncs, custom form submissions, marketing automation flows, and Salesforce-powered forms and personalization. Supports custom objects, lifecycle stages, and attribution.
- HubSpotcoreCertified HubSpot partner for CMS websites, CRM-connected forms, automation workflows, and reporting. Expertise in HubSpot migrations from WordPress/Drupal, journey automation, and commerce enablement with Stripe/SafeSave.
- WordPresscoreCore CMS platform expertise with WordPress development, migration, and ongoing support. Specializes in Gutenberg and Elementor page builders, WooCommerce integration, and WordPress security.
- DrupalcoreActive Drupal community member and leading Drupal website services provider. Expertise in Drupal 10/11, enterprise websites, migrations, and complex content governance.
- WooCommercecoreE-commerce platform expertise for WordPress-based online stores with inventory management, payment gateways, shipping integrations, and tax configurations.
- GooglecoreGoogle Partner status with certified experts in Google Ads, Google Analytics 4, and Google Tag Manager. Enables advanced search marketing and analytics implementation.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
New Target competitors and assessment
Company assessmentDirect peers
- Bop Design: B2B-focused digital agency specializing in website design, branding, and content marketing for mid-market companies. Comparable in mid-market positioning, branding+website service mix, and emphasis on long-term client partnerships.
- Ironpaper: B2B-focused digital agency offering website design, marketing automation, content marketing, and HubSpot implementation. Comparable in full-service digital delivery and CRM-platform integration depth, especially around HubSpot.
- Blue Water Marketing: Mid-size full-service digital agency offering website design, branding, and digital marketing services to nonprofits and brands. Comparable in service breadth, mid-market positioning, and creative+technology delivery model.
- SmartSites: Mid-size digital agency offering website design, SEO, PPC, and social media services to small and mid-market businesses. Comparable in service mix (websites + marketing) and digital agency business model, though less vertical-specialized.
- 829 Studios: Boston-based digital agency focused on associations and member-based organizations, offering website design, marketing, and creative services with deep AMS/CRM integration expertise. Directly comparable in association vertical specialization, AMS integrations (Fonteva/Personify/Impexium), and member-acquisition focus.
- Forum One: Washington D.C.-area digital agency specializing in websites, digital strategy, and creative services for nonprofits, associations, and mission-driven organizations. Closely comparable in vertical focus (nonprofits/associations), CMS expertise (Drupal/WordPress), and federal/national client base.
- Thrive Internet Marketing Agency: Full-service digital marketing agency providing web design, SEO, PPC, social media, and reputation management. Comparable across integrated digital services and mid-market positioning with similar suite of recurring and project-based offerings.
Broad incumbents
- WebFX: Larger full-service digital marketing agency offering SEO, paid media, web design, and content marketing with proprietary marketing technology (MarketingCloudFX). Comparable in service breadth and mid-market focus, but materially larger in scale and revenue.
- Tinuiti: Large performance-focused digital marketing agency covering paid media, SEO, social, and analytics with proprietary technology platform (Nova). Comparable across marketing services and analytics capability, but at significantly larger enterprise scale.
Emerging players
- Bizzuka: Smaller digital agency offering web design, SEO, and content marketing with growing AI-services practice. Comparable in mid-market digital agency positioning with emerging AI capability, though smaller in scale and vertical reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
New Target social profiles
Digital presenceNew Target financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Target leadership team
Management profileNumber of profiles
New Target funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Target M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Target
What does New Target do?
New Target is a full-service digital agency that designs, develops, and supports websites (WordPress, Drupal, WooCommerce) and delivers integrated AI, marketing, branding, and creative services for nonprofits, associations, brands, and government organizations. It supplements professional services with proprietary technology including the Search AI+ Answer Overview engine, custom LLM-powered AI chatbots, and the Insights Origin marketing analytics SaaS platform, sold via project engagements and recurring subscriptions.
Is New Target a public or private company?
New Target is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was New Target founded?
New Target was founded in 1998. It employs 51 to 100 people.
Where is New Target based?
New Target is headquartered in Los Angeles, United States, in the North America region.
How does New Target make money?
Six revenue lines are on record. Website Design & Development is the primary driver. The others are AI Services, digital Marketing Services, managed Website Hosting, insights Origin Analytics Platform and creative Services.
Who are New Target's main competitors?
Direct peers on record are Bop Design, Ironpaper, Blue Water Marketing, SmartSites, 829 Studios, Forum One and Thrive Internet Marketing Agency. Broad incumbents are WebFX and Tinuiti. Bizzuka is listed as an emerging player.
Does New Target have an API?
No public API is recorded for New Target.
What industry is New Target in?
New Target's product category is Digital Agency Services. Its primary akta.pro industry code is BPAFAEAB, Naming & Verbal Identity, with a secondary code of BPAFADAN, Reputation Management & Online PR. Its NAICS code is 54181 and its SIC code is 7311.