What Carinova does

Carinova is a large regional non-profit healthcare organization headquartered in Deventer, Netherlands, providing integrated care, practical assistance, and guidance to elderly clients across 12 municipalities in Zuidwest- and Noord-Overijssel. The organization operates 10-12 residential care locations (woonzorglocaties), two dedicated treatment centers (Behandelcentrum Deventer and Raalte), and delivers in-home services including nursing, personal care, household assistance, and four paramedical therapies: physiotherapy, speech therapy, dietetics, and occupational therapy. Approximately 4,000 healthcare professionals serve more than 12,000 clients annually, supported by around 1,000 volunteers and the Thuizz membership program with over 25,000 members enabling independent living at home.

The underlying technology stack is operational rather than platform-centric: FocusCura provides personal alarm hardware, Nedap Luna and Compaan handle home-care documentation, and standard web/social media tools support marketing. The core delivery model is people-intensive field services coordinated across a regional footprint, with no proprietary AI/ML components documented. Carinova is structured as a Dutch stichting (foundation) with operating subsidiaries for home care (Thuiszorg) and residential care (Woonzorg), governed by a Raad van Bestuur (Jan Griepink, Chair; Grietsje Visser) and Raad van Toezicht chaired by Walter Bak.

Revenue is primarily funded through Dutch regulated channels. FY2025 disclosed total revenue was €171.2M, comprising €161.3M from healthcare services, €3.4M in subsidies, and €6.5M in other operating revenue, producing a net result of €3.8M positive on €100M of total assets and €50.3M equity. The buyer side comprises health insurers and the zorgkantoor for WLZ and wijkverpleging funding, 12 municipalities for WMO contracts, and individual clients for private-pay services and Thuizz subscriptions. Carinova holds ANBI (public benefit) status, GDPR/AVG compliance, and operates under supervision of the IGJ and within reimbursement frameworks set by VWS and Zorginstituut Nederland.

Name

Carinova

Legal name

Stichting Carinova Zorg

Website

https://carinova.nl

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Carinova is a Dutch regional non-profit healthcare organization providing home care, residential care, and paramedical therapies to over 12,000 elderly clients across 12 municipalities in Overijssel, with approximately 4,000 employees and €171M in FY2025 revenue.

Ownership category

akta.pro rank

Product category

Elderly Care Services (Home and Residential)

NAICS

Services for the Elderly and Persons with Disabilities (624120), Home Health Care Services (62161), Assisted Living Facilities for the Elderly (623312), Other Individual and Family Services (624190)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Companion Care & Social Support (non-clinical) (HLADAGAB)

akta.pro secondary industries

Recurring Housekeeping for Seniors/In-Home Support (HSAEAAAL), Cardiopulmonary Rehabilitation Therapy In-Home (HSABADAG), Conversation, Cognitive Stimulation & Activity Facilitation (HSABAAAB)

Keywords

• Elderly care services
• Home nursing care
• Residential care
• Paramedical therapies
• Community healthcare

Headquarters

HQ city

Deventer

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Healthcare Services Revenue: Revenue from care services funded by health insurance (zorgverzekering) and municipal social support (WMO/municipal contracts). Includes home care, residential care, and paramedical therapies.
2. Government Subsidies: Subsidies received from government bodies for specific care programs and initiatives.
3. Private Pay Services: Particuliere zorg (private care) services at published hourly rates for clients not covered by insurance or municipal funding.
4. Membership Services (Thuizz): Thuizz membership service generating additional recurring revenue from members who pay for enhanced services and support.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Carinova provides nursing, personal care, and household assistance to elderly clients in their own homes, residential care at 10 woonzorglocaties in Overijssel, and four paramedical therapies (physiotherapy, speech therapy, dietetics, occupational therapy) delivered at treatment centers or at home. Its Thuizz membership service supports over 25,000 independent-living seniors with practical services, and the Vrienden van foundations raise private funds for extras at each location.

Product overview

Carinova is a large regional healthcare organization in Southwest and North-Overijssel, Netherlands, operating as a single unified organization with multiple integrated service lines rather than a platform-plus-modules architecture. The core offerings center on Zorg en hulp thuis (home nursing and personal care) and Wonen bij Carinova (residential care at 12 locations), supplemented by paramedical therapies including Fysiotherapie, Logopedie, Diëtetiek, and Ergotherapie. Additional services include Personenalarmering (personal alarm systems), Dagbesteding (day care), Huishoudelijke hulp (household assistance), and Vallen Voorkomen (fall prevention programs). The Thuizz membership program provides community-based support for independent living. All services are coordinated through the main organization with operations spanning 12 municipalities, serving over 12,000 clients with approximately 4,000 employees and 1,000 volunteers.

Differentiator

Problem solved

Functional benefit

Products and services

• Zorg en hulp thuis (Home Care) Home nursing and personal care delivered at the client's home across 12 municipalities in Overijssel. Includes personal care, nursing, specialized wound care, and guidance, provided by approximately 4,000 care professionals.
• Wonen bij Carinova (Residential Care) Residential living at 10 woonzorglocaties in the Overijssel region, including accommodation, daily care and support. Private pay tariff is €95.00 per day across all locations.
• Fysiotherapie (Physiotherapy) Physiotherapy for rehabilitation and movement/balance issues, including screening (€23), intake after referral (€49), individual session (€46), and specialties in oedema/geriatric/long conditions (€60), with group sessions from €23–€46 and a €20 home visit surcharge.
• Logopedie (Speech Therapy) Speech and swallowing therapy for adults with problems related to voice, speech, language, facial expression, breathing, or swallowing. Pricing includes individual regular session €47.00, aphasia session €95.00, one-time assessment €95.00, screening €24.00, and full intake €107.00.
• Diëtetiek (Dietetics) Dietary advice and nutrition planning for elderly clients with diabetes, dementia, Parkinson's, COPD, cancer, and swallowing difficulties. Available at treatment centers or at home; €22.00 per 15 minutes and €21.00 per individual dietary prescription.
• Ergotherapie (Occupational Therapy) Occupational therapy helping clients maintain daily independence, including the EDOMAH program for dementia, hand rehabilitation, and assistive devices advice. Available at two practices or at home; €22.00 per 15 minutes and €31.00 home visit surcharge for ergotherapy.
• Personenalarmering (Personal Alarm with Professional Response) Personal emergency alarm system with professional alarm response provided by Carinova. Standard rate €8.50/month, €5.50/month for Thuizz members; alarm hardware is delivered via FocusCura.
• Thuizz Membership (Ledenservice) Subscription membership with over 25,000 members, providing practical support for independent living at home including social activities, meals, transport, and discounts on services (e.g., personal alarm). Well-being package priced at €18.00/month, also available to external clients and neighborhood residents.
• Huishoudelijke hulp (Household Assistance) Practical household help services supporting independent living at home, delivered in 9 municipalities and commonly funded through municipal WMO social support contracts.
• Dagbesteding (Day Care) Daytime activities and supervised care programs for elderly clients, available at Carinova's residential and day care locations. Dagbesteding Basis is priced at €51.00 per half-day, with transport charged at actual cost.
• Vallen Voorkomen (Fall Prevention Programs) Fall prevention courses such as Vallen Verleden Tijd, In Balans, and Otago, including risk testing, information sessions, and supervised exercise. Valpreventie participation has been shown to reduce fall incidents by 49% and insecurity in walking by 69%.
• Mantelzorgondersteuning (Carer Support) Support services for informal caregivers including advice, a listening ear, practical assistance, respite care, counseling, and information sessions. Targeted at family members and neighbours who provide care to elderly clients.

Quantifiable outcome

• More than 12,000 clients receive care annually across home and residential settings
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Gemeenten in Overijssel (12 municipalities)coreStrategic or Co-development Partner · 1 January 2025Carinova operates under municipal social support (WMO) contracts with 12 municipalities in Zuidwest- and Noord-Overijssel. Municipalities commission home care, household assistance, and social support services from Carinova to serve their aging populations.
• Zorgkantoor and zorgverzekeraarscoreStrategic or Co-development Partner · 1 January 2025Healthcare insurer(s) and the healthcare authority (zorgkantoor) fund long-term care (WLZ) and home care (wijkverpleging) provided by Carinova under insured care contracts.
• Huisartsen (General Practitioners) and ziekenhuizencoreStrategic or Co-development Partner · 1 January 2025GPs and hospitals refer patients to Carinova's paramedical therapies (physiotherapy, speech therapy, dietetics, occupational therapy) and home care services. This forms a key referral pipeline for client acquisition.
• SallandWonenminorStrategic or Co-development Partner · 1 January 2025On 11 June 2025, Carinova and SallandWonen signed a collaboration agreement for Slurinkhof in Heino, a residential care project combining housing and care services.
• Samen voor Sallandse zorgcoreStrategic or Co-development Partner · 1 January 2025Regional healthcare collaboration network focused on coordinating and improving healthcare services for the Salland region. Carinova is an active participant in this network alongside other regional care providers.
• RegioverpleegkundigeminorStrategic or Co-development Partner · 1 January 2025Regional nursing initiative to improve coordination and quality of district nursing services across the region, in which Carinova participates.
• Salland UnitedminorStrategic or Co-development Partner · 1 January 2025Regional collaboration platform among healthcare and welfare organizations in Salland, working together on shared challenges such as workforce shortages and care accessibility.
• Stichting Buur & ZominorStrategic or Co-development Partner · 1 January 2025Foundation focused on neighbourhood care and support networks, complementing Carinova's home care services through community-based assistance.
• Onderwijs (Educational institutions)minorStrategic or Co-development Partner · 1 January 2025Carinova collaborates with educational institutions for workforce development, training placements, and addressing staff shortages in healthcare.
• Inspectie van Gezondheidszorg en Jeugd (IGJ)coreStrategic or Co-development Partner · 1 January 2025The Dutch Healthcare Inspectorate regulates and inspects Carinova's care services. Compliance with IGJ standards is mandatory for continued operation.
• Ministerie van VWS and Zorginstituut NederlandcoreStrategic or Co-development Partner · 1 January 2025The Dutch Ministry of Health, Welfare and Sport and the National Health Care Institute set policy and reimbursement frameworks within which Carinova operates.

Scale indicators7 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Cordaan: Large Amsterdam-based non-profit providing home care, residential elderly care, and paramedical therapies across a dense urban geography. Directly comparable in service mix (home + residential + therapies) and non-profit foundation structure.
• Evean: Regional non-profit care provider in Noord-Holland offering home nursing, residential care, and allied health services. Comparable to Carinova in integrated service delivery and Dutch regulated funding exposure.
• Buurtzorg Nederland: Netherlands-based home care organization using self-managed district nursing teams. Closest comparable peer to Carinova's home care (wijkverpleging) and Thuizz-style community-based support model, with similar revenue scale and payer mix (Zvw/WMO).
• Careyn: Large Dutch non-profit delivering home care, residential elderly care, and youth/health support across multiple regions. Highly comparable service portfolio and foundation governance model to Carinova.
• Vivium Zorggroep: North Holland regional non-profit providing residential care, home care, and rehabilitation to elderly clients. Comparable in elderly-only focus and integration of housing-plus-care service lines.
• Humanitas DMU: Rotterdam-region non-profit providing residential elderly care, home care, and paramedical therapies. Comparable integrated care delivery model and Dutch regulated revenue mix to Carinova.
• Thebe Wijkverpleging: Brabant-based regional provider of district nursing (wijkverpleging) and elderly home care. Directly comparable to Carinova's home care division in scale, funding structure, and elderly care focus.
• Allerzorg: Dutch home care specialist offering complex (wond, specialistische, intensive) and basic home care nationally. Closest direct peer to Carinova's specialized wound care (€117/hr) and personal care services.

Regional players

• MeanderGroep: Limburg-based regional elderly care provider offering home care, residential care, and therapy services. Closely comparable service mix but operates in a different Dutch geography, making it a regional rather than direct competitor.
• Zonnehuisgroep Amstelland: Amstelland-region non-profit providing residential elderly care, home care, and rehabilitation. Comparable integrated service model to Carinova but serves a distinct metro geography outside Overijssel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/zorgvancarinova
• Facebookfacebook.com/carinovavertrouwddichtbij
• LinkedInlinkedin.com/company/carinova
• Instagraminstagram.com/werkenbijcarinovazorg/?hl=en
• Xx.com/zorgvancarinova

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carinova