SallandWonen
SallandWonen is a Dutch non-profit housing corporation based in Raalte that provides social and mid-market rental housing across the Salland region. It manages a portfolio of sustainable BuitenGewoonThuis properties and is developing senior-focused housing, serving income-eligible households and seniors aged 65+.
- Company typePrivate
- Founded2008
- HeadquartersRaalte, Netherlands
- Headcount51–100
- GTM typeB2C
- OfferingServices
What SallandWonen does
SallandWonen is a Dutch non-profit housing corporation (woningcorporatie) headquartered in Raalte, operating in the Salland region of the Netherlands (Raalte, Heino, Luttenberg, Olst). Founded in 2008 with 51-100 employees, the company acquires, develops, and manages rental housing for income-eligible tenants, distributing units through the De Woningzoeker housing allocation platform under regulated Dutch social housing law. The portfolio includes social rent (maximaal €1,090), middenhuur (€1,090-€1,299), and free-sector (above €1,299) units, with base social rent of €932.93 per month adjusted through a 'tweehurenbeleid' income-based policy.
SallandWonen operates a distinct sub-brand, 'BuitenGewoonThuis' (Extraordinary Homes), focused on sustainable, nature-inclusive, circular-built rental properties featuring wooden facades, green roofs, gas-free design, heat recovery ventilation (WTW), air-to-water heat pumps with cooling, floor heating, and solar panels. Active development pipeline includes Hermelijn fase 2 (4 units, completed June 2026 in Luttenberg), Franciscushof Het Veld en De Erven (31 units, completed May 2025-January 2026 in Raalte), and Slurinkhof (22 senior apartments in Heino, completion early 2027). The portfolio achieved average energy label A in November 2025.
The business model relies on recurring monthly rental income from regulated social housing tenants, with government-determined annual maximum rent increases (3.2% social, up to 6.1% middenhuur, 4.4% free sector in 2026). Customer segments include social housing seekers, smaller households (1-2 persons), and seniors aged 65+ — with Slurinkhof introducing a 'Noaberschap+' community-based living concept combined with care services from partner Carinova for WLZ 4+ indicated residents. Marketing and tenant services operate through the company website, De Woningzoeker, social media channels (Facebook, LinkedIn, YouTube, WhatsApp), and an annual tenant magazine (Huurkrant). No revenue is publicly disclosed.
SallandWonen firmographics
Firmographics- Name
- SallandWonen
- Legal name
- SallandWonen
- Website
- https://sallandwonen.nl
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- SallandWonen is a Dutch non-profit housing corporation based in Raalte that provides social and mid-market rental housing across the Salland region. It manages a portfolio of sustainable BuitenGewoonThuis properties and is developing senior-focused housing, serving income-eligible households and seniors aged 65+.
- Ownership category
- akta.pro rank
SallandWonen industry classification
Industry- Product category
- Social Housing
- NAICS
- Lessors of Residential Buildings and Dwellings (53111)
- SIC
- Real Estate Operators (No Developers) & Lessors (6510)
- akta.pro primary industry
- Affordable & Subsidized Housing Property Management (LIHTC, Section 8) (BPAJAFAD)
- akta.pro secondary industries
- Affordable & Public Housing Asset Management (BPAJAMAI), Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)
Keywords
Where SallandWonen is headquartered
LocationHeadquarters
- HQ city
- Raalte
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
SallandWonen business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others
Revenue model
- Social housing rental income: Rental revenue from social housing properties managed by SallandWonen. Rent prices are regulated under Dutch housing law, with income-dependent rent adjustments and separate categories for social rent (maximaal €1,090), middenhuur (€1,090-€1,299), and vrije sector (above €1,299).
- New construction development: Development and construction of new rental properties including the 'Buitengewoonthuis' concept for various target groups including seniors and smaller households.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Sociale huurwoning - Base rent €932.93 per maand |
| Subscription | Monthly | Sociale huurwoning - Hermelijn Luttenberg €932.93 |
| Subscription | Monthly | Middenhuur - €1,090 per maand |
| Subscription | Monthly | Vrije sector - Above €1,299 per maand |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
SallandWonen product offering
Product offeringCore offering
SallandWonen is a Dutch non-profit housing corporation that acquires, develops, owns, and rents social and mid-market rental housing in the Salland region of the Netherlands. Its core offering includes existing social rental homes, new-construction rental projects under the "Buitengewoonthuis" sustainable housing concept, and senior-oriented apartments with the "Noaberschap+" community living model, supported by tenant services such as maintenance, repairs, and rent administration.
Product overview
SallandWonen is a Dutch housing corporation (woningcorporatie) offering rental housing in the Salland region, primarily in Raalte and surrounding municipalities. The company operates a portfolio of social rental homes and new construction projects. Their flagship product line is 'BuitenGewoonThuis' (Extraordinary Homes) - sustainable, nature-inclusive, circular-built homes that are gas-free, energy-efficient, and suitable for aging in place. The portfolio includes single-family homes and apartments, with special senior living projects like Slurinkhof featuring accessible design and community living concepts. Core services include housing allocation, maintenance, repairs, and sustainability improvements. Tenants register and apply for homes through the deWoningzoeker platform. The company achieved an average energy label A across their portfolio in 2025.
Differentiator
Problem solved
Functional benefit
Products and services
- Sociale huurwoningen (Social rental housing) Rental housing for residents meeting income criteria and registration requirements, allocated via the deWoningzoeker platform. Base rent €932.93 per month, with income-dependent adjustments under the two-income policy (tweehurenbeleid).
- Nieuwbouw Luttenberg - Hermelijn fase 2 (Buitengewoonthuiswoning type) Compact, sustainable rental homes with 2 bedrooms, wooden facade, green roof, triple-glazing, WTW-unit, air-source heat pump with cooling, underfloor heating, and garden with bike storage. Suitable for smaller households and aging in place.
- Franciscushof Het Veld en De Erven New construction project of 31 BuitenGewoonThuis rental homes in Raalte, consisting of 20 homes on Het Veld (completed 2025) and 11 homes on De Erven (completed 2026). Features nature-inclusive, circular construction with wooden facades and green roofs.
- Slurinkhof Senior living apartment complex with 22 apartments in Heino for residents aged 65+ who wish to live independently. Features a shared courtyard garden, universal design for wheelchair/walker accessibility, and the Noaberschap+ community living concept. 8 apartments have priority for residents with WLZ 4+ care indication.
- Tenant maintenance and repair services Maintenance and repair services for tenants of SallandWonen rental properties, including a self-service repair request portal under Mijn SallandWonen, home modification requests (woningaanpassing), and accessibility via phone, email, and WhatsApp.
Quantifiable outcome
- Average energy label A achieved across housing portfolio
- +1 more outcomes
Companies that use SallandWonen
Customer profileSegments4 records
Ideal customer profiles3 records
SallandWonen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
SallandWonen partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CarinovacoreCarinova provides care services for residents of Slurinkhof project who have WLZ 4 or higher indications. They deliver necessary care on-demand while maintaining free care choice for residents. Carinova can be contacted at 0900-8662 or [email protected] for care-related inquiries.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
SallandWonen competitors and assessment
Company assessmentDirect peers
- Portaal: Dutch woningcorporatie active in Utrecht, Leiden, and Nijmegen regions. Directly comparable as a non-profit social housing provider with an active development pipeline and sustainability/energy-label programs.
- De Alliantie: Dutch housing corporation with operations in the Amsterdam metropolitan region. Closely comparable to SallandWonen as a woningcorporatie managing social rental housing, executing new construction, and operating under the same Woningwet regulatory regime.
- Vestia: Large Dutch housing corporation based in The Hague region. Directly comparable as a non-profit social landlord; notable as a cautionary example of the financial risks facing woningcorporaties under Dutch housing policy.
- Mitros: Utrecht-based Dutch housing corporation providing social and mid-market rental housing. Closely comparable as a woningcorporatie with new-construction activity, sustainability programs, and a focus on affordable urban housing.
- Woonbedrijf: Eindhoven-based Dutch housing corporation managing social and free-sector rental homes. Comparable to SallandWonen as a regional non-profit woningcorporatie with new-build and sustainability initiatives under Dutch housing law.
- Ymere: Large Dutch woningcorporatie serving Amsterdam and Haarlemmermeer. Comparable as a non-profit provider of social rental housing, with active new-construction and sustainability programs under the same Dutch housing law.
- Woonbron: Dutch woningcorporatie operating social and mid-market rental housing in the greater Rotterdam and Haaglanden regions. Directly comparable as a non-profit housing corporation providing affordable rental housing under the same Dutch regulatory framework.
- Woonstichting Eigen Haard: Amsterdam-based Dutch housing corporation managing social and mid-market rental homes. Comparable as a woningcorporatie operating under the same regulatory framework, with senior and starter-housing segments similar to SallandWonen's portfolio focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
SallandWonen social profiles
Digital presenceSallandWonen financial estimates
Financial estimateRevenue estimate
Valuation estimate
SallandWonen leadership team
Management profileNumber of profiles
SallandWonen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SallandWonen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SallandWonen
What does SallandWonen do?
SallandWonen is a Dutch non-profit housing corporation that acquires, develops, owns, and rents social and mid-market rental housing in the Salland region of the Netherlands. Its core offering includes existing social rental homes, new-construction rental projects under the "Buitengewoonthuis" sustainable housing concept, and senior-oriented apartments with the "Noaberschap+" community living model, supported by tenant services such as maintenance, repairs, and rent administration.
Is SallandWonen a public or private company?
SallandWonen is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was SallandWonen founded?
SallandWonen was founded in 2008. It employs 51 to 100 people.
Where is SallandWonen based?
SallandWonen is headquartered in Raalte, Netherlands, in the Europe region.
How does SallandWonen make money?
Two revenue lines are on record. Social housing rental income is the primary driver. The others are new construction development.
Who are SallandWonen's main competitors?
Direct peers on record are Portaal, De Alliantie, Vestia, Mitros, Woonbedrijf, Ymere, Woonbron and Woonstichting Eigen Haard.
Does SallandWonen have an API?
No public API is recorded for SallandWonen.
What industry is SallandWonen in?
SallandWonen's product category is Social Housing. Its primary akta.pro industry code is BPAJAFAD, Affordable & Subsidized Housing Property Management (LIHTC, Section 8), with a secondary code of BPAJAMAI, Affordable & Public Housing Asset Management. Its NAICS code is 53111 and its SIC code is 6510.