Marian Manor

What Marian Manor does

Marian Manor is a nonprofit, nondenominational senior living community located at 5345 Marian Lane, Virginia Beach, Virginia, founded in 1989 and sponsored by the Catholic Diocese of Richmond. It serves seniors aged 62 and older across a continuum of care that includes independent living apartments, assisted living, intensive assisted living (with 24/7 dedicated nursing), and short-term respite stays of at least 30 days. A sister-community relationship with Our Lady of Perpetual Help, 3.5 miles away, extends the care continuum into skilled nursing and specialized memory care, with Marian Manor residents receiving priority admission. Residents live in a pet-friendly environment with restaurant-style dining, life enrichment programming, pastoral counseling, and a calendar of community events including Sweetheart Dance and Oktoberfest.

The community is professionally operated by Coordinated Services Management (CSM Senior Living Management), a third-party manager of nonprofit senior living communities founded in 1981; CSM transitioned to new ownership in 2024 under Denise White (President) and Dave Rawlings (Executive Vice President). Marian Manor's operating technology stack centers on the Linked Senior mobile engagement platform, adopted in 2022, which enables staff across departments to deliver individualized person-centered interactions and reportedly increased staff-to-resident engagement nearly fourfold. The community is led by Executive Director Karen Land, with a Director of Nursing (Imelda Angat, RN), Director of Community Relations & Marketing, Director of Admissions, Director of Dining, Director of Maintenance, and several long-tenured operational staff including a Life Enrichment Administrator with 30+ years of service.

Marian Manor earns revenue through a monthly rent-based subscription model with no large buy-in requirement, where residents pay market-rate monthly amounts (utilities and cable included, long-distance phone excluded) and additional fees tied to the level of customized care services, with electronic payment processed through the Converge portal. Customer acquisition is sales-led: a Director of Sales and a Director of Community Relations & Marketing drive outreach through a website with inquiry forms and a virtual tour, phone-based intake, in-person tours, free public community events, a quarterly email newsletter, an active Facebook presence, Google Reviews solicitation, and referral pathways through the Catholic Diocese of Richmond and LeadingAge Virginia. The 101–250 employee organization operates exclusively in Virginia Beach with a single campus, and leadership has signaled continued activity into 2026 via ongoing newsletter publication and active hiring.

Name

Marian Manor

Legal name

Marian Manor

Website

https://marian-manor.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

Marian Manor is a nonprofit, nondenominational senior living community in Virginia Beach, Virginia, founded in 1989 and sponsored by the Catholic Diocese of Richmond, providing independent living, assisted living, intensive assisted living, and respite care for seniors aged 62 and older through a single-campus, rent-based subscription model.

Ownership category

akta.pro rank

Product category

Senior Living / Assisted Living

NAICS

Assisted Living Facilities for the Elderly (623312), Nursing and Residential Care Facilities (623)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Luxury / High-End Assisted Living Communities (HLADABAD)

akta.pro secondary industry

Market-Rate Independent Living (Private Pay) Communities (HLADAAAA)

Keywords

• Assisted living services
• Senior living community
• Independent living apartments
• Respite care services
• Senior wellness programs

Headquarters

HQ city

Virginia Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Monthly Rent and Care Services: Monthly rent-based model with no large buy-in requirement, combined with customized senior care services. Residents pay market-rate monthly payments with all utilities and cable included (excluding long-distance phone). Additional fees for varying levels of care services. Electronic payment processing available through Converge portal.
2. Care Service Fees: Personalized assisted living services ranging from medication reminders to help with daily living activities. Intensive Assisted Living Center provides higher level of support. Pricing varies based on care plan customization.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Marian Manor is a not-for-profit, nondenominational senior living community in Virginia Beach, VA that provides independent living apartments, assisted living services, and intensive assisted living care for seniors 62 and older. Residents pay monthly rent with personalized care plans and receive on-site nursing, dining, life enrichment programs, and pastoral support within a continuum-of-care model backed by the Catholic Diocese of Richmond.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Living Maintenance-free senior apartments with engaging community lifestyle for active seniors 62 and older.
• Assisted Living Personalized assisted living services ranging from medication reminders to help with daily living activities, with a registered/licensed nurse on-site 24 hours a day.
• Intensive Assisted Living Higher level of support with a dedicated care team available 24/7 for residents with more intensive care needs.

Quantifiable outcome

• Staff-to-resident engagement increased almost four times through Linked Senior technology implementation

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

14 partnerships are on record, tiered core and minor.

• Linked SeniorcoreTechnology or Integration · 1 February 2022Marian Manor invested in Linked Senior mobile technology platform to improve staff-to-resident engagement. The platform helps deliver meaningful, person-centered care by enabling staff from all departments to engage in more direct, individualized interactions with residents. Implementation resulted in nearly fourfold increase in engagement ratio.
• Catholic Diocese of RichmondcoreStrategic or Co-development PartnerMarian Manor is sponsored by the Catholic Diocese of Richmond, one of the oldest dioceses in the country. The Diocese sponsors many adult care centers, hospitals, schools, and other organizations throughout Virginia.
• Our Lady of Perpetual HelpcoreStrategic or Co-development PartnerOur Lady of Perpetual Help is Marian Manor's local sister community located only 3.5 miles away. Together they offer continuum of care including independent living, assisted living, extensive assisted living, nursing care, and specialized memory care. Marian Manor residents receive priority admission to Our Lady of Perpetual Help for additional care needs.
• Functional PathwaysminorStrategic or Co-development PartnerPartnership for hosting Introduction to Dementia Care educational sessions at Marian Manor, providing dementia education to families and community members.
• LeadingAge VirginiaminorStrategic or Co-development PartnerMarian Manor is an active member of LeadingAge Virginia (formerly VANHA), an association dedicated to quality senior living and services.
• Coordinated Services Management (CSM Senior Living Management)coreImplementation/ SI/ Consulting PartnerCSM Senior Living Management provides professional management services to Marian Manor. Founded in 1981, CSM is committed to providing professional management of not-for-profit senior living communities.
• Our Lady of HopeminorStrategic or Co-development PartnerOther Catholic community sponsored by Diocese of Richmond offering Assisted Living, Skilled Rehabilitation, Nursing Care, and Memory Care in Richmond, VA.
• Our Lady of PeaceminorStrategic or Co-development PartnerOther Catholic community sponsored by Diocese of Richmond offering Residential Living in Charlottesville, VA.
• St. Mary's WoodsminorStrategic or Co-development PartnerOther Catholic community sponsored by Diocese of Richmond offering Independent Living in Richmond, VA.
• Our Lady of the ValleyminorStrategic or Co-development PartnerOther Catholic community sponsored by Diocese of Richmond in Roanoke, VA.
• St. Gregory the Great Catholic ChurchminorStrategic or Co-development PartnerAdjacent Catholic church where residents attend Mass. Marian Manor hosts events at the church gymnasium including Sweetheart Dance and Oktoberfest celebrations.
• Virginia Beach TRIADminorGTM or Marketing PartnerPartnership for senior safety initiatives including SHRED IT document shredding events, senior safety seminars on scams and fraud, and other senior-focused educational programs.
• SpinclusionminorStrategic or Co-development PartnerNonprofit founded by Diane Hupt that provides bicycle rides to seniors and individuals with disabilities who wouldn't be able to ride on their own. Featured on WAVY 10 as Remarkable Women finalist.
• Sentara Leigh HospitalminorOthersNearby hospital providing healthcare services to the Virginia Beach community; Marian Manor is conveniently located near Sentara Leigh Hospital.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Discovery Senior Living: Senior living management and operating company serving mid-sized and growing portfolios. Comparable to Marian Manor's positioning with a more growth-oriented, multi-community model.

Broad incumbents

• Sunrise Senior Living: Established senior living provider operating assisted living and memory care communities with an emphasis on personalized care. Directly comparable to Marian Manor's assisted living model, but at a national footprint.
• Brookdale Senior Living: Largest U.S. senior living operator with hundreds of assisted living and memory care communities nationwide. Comparable to Marian Manor in core assisted living service offering, but vastly larger scale and broader geographic reach.
• Atria Senior Living: National assisted living and memory care operator with communities across the U.S. Competes in the same assisted living category as Marian Manor with a stronger amenity- and engagement-focused positioning.
• Five Star Senior Living: Senior living operator and management company with independent living, assisted living, and memory care communities. Comparable in service mix and in serving faith- and nonprofit-sponsored communities.

Direct peers

• Senior Lifestyle: Operator of independent living, assisted living, and memory care communities. Comparable to Marian Manor's continuum-of-care approach and mid-market positioning.
• Belmont Village Senior Living: Operator of upscale assisted living and memory care communities with strong engagement programming. Comparable to Marian Manor's assisted living service model and tech-enabled engagement emphasis.
• Life Care Services (LCS): Third-party senior living management company serving nonprofit and faith-sponsored communities, directly comparable to CSM Senior Living Management (Marian Manor's manager). Operates as a peer service provider in the same nonprofit senior living management space.
• Enlivant: Assisted living and memory care operator with communities across the U.S. Directly comparable to Marian Manor on core assisted living services and resident-care focus.
• Our Lady of Perpetual Help: Marian Manor's local sister community offering extensive assisted living, nursing care, and specialized memory care. Operates in the same Virginia Beach market and shares the same Catholic Diocese of Richmond sponsorship.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MarianManorVB
• LinkedInlinkedin.com/company/marian-manor-assisted-living

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marian Manor