St. Mary's Woods
St. Mary's Woods is a nonprofit, nondenominational senior living community in Richmond, Virginia, founded in 1988 and sponsored by the Catholic Diocese of Richmond. It serves active and assisted-living seniors with market-rate monthly apartments, 24-hour nursing, wellness programming, and priority access to affiliated skilled care.
- Company typePrivate
- Founded1988
- HeadquartersRichmond, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What St. Mary's Woods does
St. Mary's Woods is a nonprofit, nondenominational senior living community located at 1257 Marywood Lane in the West End of Richmond, Virginia. Founded in 1988 and sponsored by the Catholic Diocese of Richmond, the community serves active seniors with a continuum-of-care offering centered on independent living apartments (Aspen, Birch, and Chestnut floor plans) and assisted living services, supplemented by respite care, life enrichment programming, dining services, and 24-hour on-site nursing. The organization employs 51-100 staff and is professionally managed by Coordinated Services Management, Inc. (CSM Senior Living Management), which transitioned ownership in 2024 to long-tenured executives Denise White and Dave Rawlings.
The business model is a recurring subscription revenue structure: residents pay market-rate monthly fees with no buy-in requirement, covering housing, utilities, dining, and amenities, with personalized care services offered à la carte. A separate electronic payment processing stream (via Converge) generates transaction-fee revenue from resident rent payments. Distribution is relationship-driven — direct website and phone inquiries, in-person tours, community events, church referrals through the Diocese network, and word-of-mouth from existing residents and families. The community partners with sister facility Our Lady of Hope, located six miles away, to provide priority access to skilled rehabilitation, nursing care, and memory care, enabling residents to age in place within the affiliated network.
Operationally, the community maintains a differentiated wellness programming layer (the Total Health philosophy and Cognition Ignition brain health program), a 24/7 licensed nursing presence, on-site pastoral counseling, and an intergenerational art program launched with Art for the Journey in 2015. The technology stack is commodity: Converge for payments, Constant Contact for newsletters, and standard website/social channels. The community has been recognized with Richmond Times-Dispatch Top Workplaces awards in 2021 and 2022 and is an active member of LeadingAge Virginia. Strategic posture in recent years has focused on leadership succession, functional buildout in marketing and dining, and reinforcement of institutional partnerships rather than geographic expansion or capital-intensive development.
St. Mary's Woods firmographics
Firmographics- Name
- St. Mary's Woods
- Legal name
- St Mary's Woods Retirement Community
- Website
- https://stmaryswoods.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- St. Mary's Woods is a nonprofit, nondenominational senior living community in Richmond, Virginia, founded in 1988 and sponsored by the Catholic Diocese of Richmond. It serves active and assisted-living seniors with market-rate monthly apartments, 24-hour nursing, wellness programming, and priority access to affiliated skilled care.
- Ownership category
- akta.pro rank
St. Mary's Woods industry classification
Industry- Product category
- Senior Living Services
- NAICS
- Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Continuing Care Retirement Communities (623311)
- SIC
- Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Market-Rate Independent Living (Private Pay) Communities (HLADAAAA)
- akta.pro secondary industries
- Independent Living Community Development & Construction (Senior Housing Developers) (HLADAAAH), Elder Services & Aging Support (BPAGAEAF)
Keywords
Where St. Mary's Woods is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
St. Mary's Woods business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Monthly Resident Fees: Independent and assisted living residents pay monthly fees for housing, utilities, dining, and access to community amenities and programs. Fees are market-rate with no buy-in required. Additional customized care and à la carte services are available at extra cost.
- Care Services Revenue: Residents can purchase additional personalized care services including medication reminders, assistance with daily living activities, and other à la carte care options.
- Resident Portal Payment Processing: Electronic payment processing for monthly rent via credit/debit card (3% surcharge) or ACH/electronic check (no surcharge). Administered through Converge payment platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Independent Living - Monthly Rent |
| Subscription | Monthly | Assisted Living Services |
| Subscription | Monthly | Respite/Guest Stays |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
St. Mary's Woods product offering
Product offeringCore offering
St. Mary's Woods operates a nonprofit senior living community in Richmond, Virginia, providing housing and daily living support to older adults through independent living and assisted living residences. The community is sponsored by the Catholic Diocese of Richmond and managed by CSM Senior Living Management, offering a continuum-of-care approach under a monthly rental model with no upfront buy-in fee.
Product overview
St. Mary's Woods is a nonprofit, nondenominational senior living community offering a continuum of care from independent living to assisted living services. The core offerings include Independent Living Apartments (with floor plans: Aspen, Birch, Chestnut) featuring maintenance-free living with full kitchens and utilities included, and Assisted Living services with 24-hour nursing care. Additional services include Respite Care for short-term stays, Wellness Programs (Total Health approach), Life Enrichment Programs, and Dining Services. The community partners with sister facility Our Lady of Hope for skilled rehabilitation and memory care services.
Differentiator
Problem solved
Functional benefit
Products and services
- Independent Living
Quantifiable outcome
- Total Health wellness philosophy addresses physical, emotional, intellectual, vocational, social, and spiritual needs of residents
- +2 more outcomes
Companies that use St. Mary's Woods
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles1 record
St. Mary's Woods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
St. Mary's Woods partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- Art for the JourneyminorIn 2015, St. Mary's Woods partnered with Art for the Journey, a nonprofit group of artists, to launch the first Opening Minds through Art (OMA) program in Richmond. OMA is a research-based intergenerational art program where elder artists and volunteer partners meet to create colorful abstract art. The partnership creates a bridge of friendship between elders and volunteers.
- Our Lady of HopecoreOur Lady of Hope is the local sister community located six miles from St. Mary's Woods. Together they offer a continuum of care from independent living and assisted living (St. Mary's Woods) to skilled rehabilitation, nursing care, and specialized memory care (Christopher Center at Our Lady of Hope). St. Mary's Woods residents receive priority admission to Our Lady of Hope when additional care is needed. Skilled rehabilitation services are available at Our Lady of Hope for St. Mary's Woods residents recovering from surgery or injury.
- LeadingAge VirginiaminorSt. Mary's Woods is an active member of LeadingAge Virginia (formerly VANHA). LeadingAge Virginia represents and supports member organizations committed to quality aging services.
- Coordinated Services Management (CSM Senior Living Management)coreCSM Senior Living Management provides professional management services for St. Mary's Woods. Founded in 1981, CSM specializes in managing not-for-profit senior living communities. In 2024, ownership transitioned to Denise White (President, team member since 1983) and Dave Rawlings (Executive Vice President, team member since 1997).
- Catholic Diocese of RichmondcoreSt. Mary's Woods is proudly sponsored by the Catholic Diocese of Richmond, one of the oldest dioceses in the country. The Diocese sponsors many adult care centers, hospitals, schools, and other organizations throughout Virginia. This sponsorship provides spiritual foundation while the community remains nondenominational and welcoming to all faiths.
- MA Senior Living Design (formerly McNichols and Associates)minorMA Senior Living Design develops not-for-profit senior living communities. CSM Senior Living Management was created out of commitment to providing professional management of communities developed by McNichols and Associates (now MA Senior Living Design). Both companies continue to provide services to communities managed by CSM.
- Our Lady of PeaceminorCatholic senior living community in Charlottesville, VA sponsored by the Diocese. Part of the network of Catholic communities throughout Virginia.
- Marian ManorminorCatholic senior living community in Virginia Beach, VA sponsored by the Diocese. Part of the network of Catholic communities throughout Virginia.
- Our Lady of Perpetual HelpminorCatholic senior living community in Virginia Beach, VA offering extensive assisted living services. Part of the network of Catholic communities throughout Virginia.
- Our Lady of the ValleyminorCatholic senior living community in Roanoke, VA sponsored by the Diocese. Part of the network of Catholic communities throughout Virginia.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
St. Mary's Woods competitors and assessment
Company assessmentBroad incumbents
- Five Star Senior Living: National senior living operator managing independent living, assisted living, and memory care communities across the United States. Comparable as a competing broad-incumbent operator in the regional senior living market.
- Sunrise Senior Living: Large national senior living operator with a strong assisted living and memory care focus across the United States and internationally. Comparable as a competing senior living provider in regional markets including Virginia, with broader portfolio scale than St. Mary's Woods.
- Atria Senior Living: Major national senior living operator offering independent living, assisted living, and memory care across more than 200 communities. Comparable as a broad incumbent competing in the Richmond, VA senior living market.
- Brookdale Senior Living: The largest senior living operator in the United States, offering independent living, assisted living, memory care, and skilled nursing across hundreds of communities. Provides broad comparable context for senior living operating model, scale, and competitive dynamics in the Richmond, VA market.
- Erickson Senior Living: Large continuing care retirement community (CCRC) operator managing multiple large-scale campuses across the United States. Comparable as a CCRC-style operator providing the continuum-of-care model that St. Mary's Woods offers in partnership with Our Lady of Hope.
Direct peers
- Our Lady of Hope: Sister community located six miles from St. Mary's Woods, also Catholic Diocese of Richmond sponsored, offering skilled rehabilitation, nursing care, and specialized memory care (Christopher Center). It is directly comparable as the continuation-of-care partner for St. Mary's Woods residents requiring higher acuity services.
- Our Lady of Perpetual Help: Catholic senior living community in Virginia Beach, VA offering extensive assisted living services, sponsored by the Diocese of Richmond. Directly comparable nonprofit assisted living provider within the same diocesan network.
- Our Lady of the Valley: Catholic senior living community in Roanoke, VA sponsored by the Diocese of Richmond. Directly comparable nonprofit senior living provider within the same diocesan sponsorship network.
- Our Lady of Peace: Catholic senior living community in Charlottesville, VA, sponsored by the Catholic Diocese of Richmond. Directly comparable nonprofit senior living model under the same diocesan sponsorship framework as St. Mary's Woods.
- Marian Manor: Catholic senior living community in Virginia Beach, VA, sponsored by the Diocese of Richmond. Operates a comparable nonprofit senior living model under the same sponsorship network.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
St. Mary's Woods social profiles
Digital presenceSt. Mary's Woods financial estimates
Financial estimateRevenue estimate
Valuation estimate
St. Mary's Woods leadership team
Management profileNumber of profiles
St. Mary's Woods funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
St. Mary's Woods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about St. Mary's Woods
What does St. Mary's Woods do?
St. Mary's Woods operates a nonprofit senior living community in Richmond, Virginia, providing housing and daily living support to older adults through independent living and assisted living residences. The community is sponsored by the Catholic Diocese of Richmond and managed by CSM Senior Living Management, offering a continuum-of-care approach under a monthly rental model with no upfront buy-in fee.
Is St. Mary's Woods a public or private company?
St. Mary's Woods is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was St. Mary's Woods founded?
St. Mary's Woods was founded in 1988. It employs 51 to 100 people.
Where is St. Mary's Woods based?
St. Mary's Woods is headquartered in Richmond, United States, in the North America region.
How does St. Mary's Woods make money?
Three revenue lines are on record. Monthly Resident Fees are the primary driver. The others are care Services Revenue and resident Portal Payment Processing.
Who are St. Mary's Woods's main competitors?
Broad incumbents on record are Five Star Senior Living, Sunrise Senior Living, Atria Senior Living, Brookdale Senior Living and Erickson Senior Living. Direct peers are Our Lady of Hope, Our Lady of Perpetual Help, Our Lady of the Valley, Our Lady of Peace and Marian Manor.
Does St. Mary's Woods have an API?
No public API is recorded for St. Mary's Woods.
What industry is St. Mary's Woods in?
St. Mary's Woods's product category is Senior Living Services. Its primary akta.pro industry code is HLADAAAA, Market-Rate Independent Living (Private Pay) Communities, with a secondary code of HLADAAAH, Independent Living Community Development & Construction (Senior Housing Developers). Its NAICS code is 623312 and its SIC code is 8050.