What Cure Collective does

Cure Collective is an Australian full-service marketing and design agency headquartered in Norwest, Sydney (NSW), founded in 2019 by Lee Morgan and James Windeyer. The firm operates a multidisciplinary practice spanning brand strategy, brand identity, UX and web design, e-commerce (Shopify, WooCommerce, WordPress, Amazon, eBay), search engine optimisation, content marketing, social media, Google Ads, email marketing, lead generation, and graphic design, and has more recently formalised an "AI Visibility" service covering generative engine optimisation (GEO), answer engine optimisation (AEO), and readiness for AI-assisted discovery across ChatGPT, Gemini, Perplexity, and Google AI Overviews. It does not develop proprietary software platforms; instead it leverages established third-party tools (Google Analytics, Google Ads, SEMrush, Shopify, WooCommerce) alongside its own methodology around authority signals, entity positioning, and AI prompt testing.

The firm serves a heterogeneous client base spanning enterprise, government, nonprofit, mid-market, and SMB customers across Australia, with named engagements including ActewAGL and ActewAGL evHub (energy and EV infrastructure), Diabetes Australia and Diabetes NSW & ACT (healthcare and population health), Transport NSW (government), ShoeLife / Shoes Unlimited, Bay Lane Australia, Cocolina, Abbey Timber, Activ Health, Alumit IP, Rebels n Misfits, and Surfing on a Cloud. Documented client outcomes include a 400% revenue increase for the Diabetes Shop in twelve months, a 160% lift in new customers and 63% reduction in acquisition cost for ActewAGL Commodities (in seven months versus a twelve-month target), 400%+ sales growth and 70% reduction in advertising cost of sales for ShoeLife over six months, and a twelve-month registration target achieved in six weeks for the Capital Chicks Canberra campaign.

Cure Collective earns revenue through professional services engagements, billed on either project-based fees or multi-year Agile marketing retainers across five packaged solution tracks (Launch, Grow, Retain, Reposition, Outsource). Pricing is quote-based and not publicly disclosed. The firm pursues a direct sales-led go-to-market, supported by thought leadership content, case studies, and a published Client Charter. It is a private, founder-owned company (Cure Collective Pty Ltd) with no external institutional funding, no M&A activity, no patents, no public API, and operations confined primarily to New South Wales and the Australian Capital Territory.

Name

Cure Collective

Legal name

Cure Collective Pty Ltd

Website

https://curecollective.com.au

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Cure Collective is a Sydney-based marketing and design agency that helps Australian businesses improve discoverability in AI-driven search and recommendation platforms while delivering branding, web, e-commerce, SEO, content, and digital marketing services to enterprise, government, nonprofit, and SMB clients.

Ownership category

akta.pro rank

Product category

Marketing and Advertising Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Online Reputation Management (ORM) (MPAAAOAB)

Keywords

• Digital marketing services
• Brand strategy design
• AI visibility consulting
• Search engine optimisation
• Ecommerce website development

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Strategy and Consulting Services: Cure Collective generates revenue through professional services engagements including marketing strategy, brand strategy, AI visibility consulting, and outsourced marketing solutions. Fees are negotiated on a project or retainer basis tailored to client scope, industry, and engagement complexity. The agency offers Agile marketing retainer arrangements and project-based work.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Cure Collective is an Australian marketing and design agency that helps businesses improve discoverability in AI-driven search and recommendation platforms and execute end-to-end marketing programs. Offerings span AI visibility strategy (GEO/AEO), marketing strategy, brand and identity development, website design and development, e-commerce builds on Shopify/WooCommerce, SEO, content marketing, paid media (Google Ads), social media marketing, email marketing, and graphic design, delivered via project-based engagements or Agile marketing retainers.

Product overview

Cure Collective is a strategic marketing and design agency positioned as an AI visibility and growth partner for businesses. The company offers a comprehensive suite of marketing services organised around two core pillars: AI Visibility services (helping businesses improve discoverability in AI-assisted buying journeys) and traditional marketing execution (branding, websites, digital marketing). Their service portfolio includes 19 distinct marketing disciplines organised under services like AI Visibility, Marketing Strategy, Brand & Identity, Websites, Growth Marketing, and various digital marketing tactics. They also provide five strategic solutions (Launch, Grow, Retain, Reposition, Outsource) that bundle services into outcome-oriented packages. The company operates as a service-based agency rather than a software product company, delivering expertise across strategy, design, UX, SEO, content, social media, and digital advertising.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Visibility Strategic service helping businesses improve how they are discovered, understood, and recommended in AI-assisted buying journeys across ChatGPT, Gemini, Perplexity, and Google AI Overviews; includes AI prompt testing, competitor benchmarking, authority signal assessment, and entity positioning analysis.
• Launch (Solution) Strategic brand launch solution bundling market research, audience segmentation, competitor analysis, brand identity creation, SEO-optimised websites, landing pages, social media strategies, PPC, and email marketing for new business or product launches.
• Grow (Solution) Sustainable growth marketing solution combining SEO, content marketing, performance marketing, email marketing, and retention strategies for acquisition funnels and customer value maximisation.
• Retain (Solution) Customer retention solution including personalised communication via email, phone, and SMS, loyalty programs, advocacy campaigns, and tailored rewards designed to reduce churn and boost lifetime value.
• Reposition (Solution) Market repositioning strategy helping businesses refine and enhance their market position through comprehensive research and strategic analysis aligned with audience needs.
• Outsource (Solution) Outsourced marketing solution providing flexible access to a team of marketing professionals with expertise across SEO, brand development, customer experience, content creation, and social media management.
• Marketing Strategy Data-driven marketing strategy development tailored to unique business goals, audience, and strengths, ensuring every effort is backed by insights and delivers measurable results.
• Brand Strategy Holistic brand strategy development including vision, mission, purpose, and values definition to differentiate the business and build lasting customer connections.
• Brand & Identity Brand identity development including brand guidelines, customer experience design, graphic design, product branding, packaging, naming, brand testing, and research to create consistent, memorable brand experiences.
• Logo Design Custom logo design using customer-centred methodology, drawing on 25+ years of experience in colour psychology, font meanings, and subconscious response to logo shapes.
• Graphic Design Visual communications across web UX, advertising, email templates, print brochures, business cards, packaging, billboards, and signage, backed by over 25 years of design experience.
• Website Design & Development Website design and development balancing creativity, aesthetics, and function with a 30-point quality check to deliver high-performing customer experiences.
• Websites Modern, responsive website design and development driving growth and engagement for businesses from local to enterprise level.
• eCommerce E-commerce solutions including design, development, and platform management across Shopify, WooCommerce, Amazon, and eBay for online retail experiences.
• Search Engine Optimisation (SEO) SEO strategies focused on increasing visibility and driving organic traffic through well-structured websites, targeted content, keyword research, pillar pages, niche content, and technical performance.
• Content Marketing Compelling content creation including blogs, social media posts, whitepapers, case studies, and thought leadership that drives engagement and positions brands as industry authorities.
• Social Media Marketing Social media strategy and management across Facebook, Instagram, LinkedIn, TikTok, YouTube, and Twitter with paid performance campaigns using Meta's ad suite.
• Google Ads Google Ads campaign management including Search Ads, Display Ads, and YouTube Ads tailored to business objectives, with continuous test, measure, and optimise methodology.
• Email Marketing Email campaign design with advanced segmentation, automation, personalised content, and data-driven optimisation for higher open rates and engagement.
• Lead Generation Multi-channel lead generation combining digital advertising, SEO, email marketing, and content marketing to attract the right audience and convert them into qualified leads.
• Growth Marketing Acquisition and retention-focused marketing strategies designed to expand customer base while keeping current audience engaged, leveraging data-driven insights and multi-channel campaigns.
• Outsourced Marketing Fully outsourced marketing solution providing access to specialists across strategy, brand, SEO, social media, content, and web/UX without the overhead of building an in-house team.
• Agile Marketing Flexible, data-driven marketing approach using sprint-based methodology for continuous feedback, rapid execution, and iterative improvements that adapt to market changes.
• Marketing Tactics Tactical execution of marketing strategy including SEO, social media, Google Ads, email marketing, content marketing, and lead generation with continuous optimisation.

Quantifiable outcome

• 400% revenue increase for Diabetes Shop within first 12 months of re-platforming and marketing strategy implementation
• +5 more outcomes

Named customers29 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature1 record

Partnerships

One partnership is on record.

• Surfing on a CloudminorStrategic or Co-development PartnerCure Collective developed the brand identity, app design, and website for Surfing on a Cloud, a children's meditation app. The engagement involved creating a brand that appealed to both children and their parents, with a dark but friendly colour palette, storybook font, and illustrations, rolled out across the app, website, and social media pages.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• WPP: Global marketing services holding company operating agencies across advertising, media, digital and PR. Comparable as the broadest incumbent against which Cure Collective competes for mid-market and enterprise marketing budgets.
• Publicis Groupe: Global marketing and communications group with full-service digital and brand capabilities. Comparable as an incumbent competitor shaping enterprise marketing services in Australia and globally.
• Dentsu: International advertising and marketing services network with strong Asia-Pacific presence. Comparable as a broad incumbent offering integrated marketing, SEO and digital experience services to enterprise clients similar to Cure Collective's roster.

Direct peers

• King Kong: Australian digital marketing agency offering SEO, paid media, content and web design. Direct peer given overlapping service mix, similar SMB/mid-market focus, and shared Australian market.
• Studio Hawk: Australian SEO specialist agency with deep technical SEO expertise. Direct peer where SEO and AI-driven search visibility is concerned, and a likely competitor for Cure Collective's traditional SEO engagements.
• Emote Digital: Australian digital marketing and web design agency offering SEO, paid media and e-commerce services. Direct peer given similar mid-market positioning, geographic overlap, and comparable service portfolio.
• Anchor Digital: Australian digital marketing agency offering web design, SEO and growth marketing. Direct peer for Cure Collective given shared geography, similar SMB-to-mid-market positioning and overlapping service lines.
• Topham Baujean (TBJ): Australian web design and digital agency offering branding, web development and digital marketing to mid-market clients. Direct peer given shared geography, comparable service suite and overlapping customer segments.

Emerging players

• DIJGTAL: Australian digital and creative agency targeting AI-driven marketing transformation. Emerging player overlap with Cure Collective's AI visibility positioning and similar Australia-based mid-market focus.

Others

• Australian Marketing Awards for Excellence: Industry awards programme in which Cure Collective has competed. Listed as ecosystem reference rather than direct competitor; relevant for understanding competitive positioning and credibility signals in the Australian agency landscape.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/curecollectiveaust
• LinkedInlinkedin.com/company/cure-collective
• Instagraminstagram.com/curecollective_au

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cure Collective