Run2

What Run2 does

Run2, trading primarily under the brand Ulysses (ulyssesmarketing.com), is a private digital marketing agency headquartered in Manchester with a secondary office in Stoke on Trent, United Kingdom. The firm was established in 2010 and operates with a headcount in the 11–50 range, anchored by a six-person in-house team covering strategy, creative, search, web, content, and operations under founder and Managing Director Sergio. Its service portfolio spans digital strategy, SEO, PPC (including Google Ads), paid social media, email marketing, small business marketing, and digital due diligence, delivered on a customized, quote-based professional services model. The agency primarily targets small and medium-sized businesses, with sector-specialized positioning across hospitality, finance, healthcare, and legal verticals, evidenced by named client logos including NHS, Burton Copeland, Cunninghams Solicitors, Liquid Expat Mortgages, Taylormade Finance, IAE Insure, Beyond Clinics, Piccolinos, and Darwen Orthodontics. The business leverages its own content marketing and SEO blog as both a client deliverable template and an inbound acquisition channel, with no disclosed funding, external investors, parent company, or M&A activity.

Name

Run2

Legal name

Ulysses

Website

https://run2.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Run2 (Ulysses) is a Manchester-based digital marketing agency serving UK SMBs with SEO, PPC, email, paid social, and digital strategy services across hospitality, finance, healthcare, and legal verticals.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Direct Mail Advertising (54186)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Sales Enablement & Revenue Operations (RevOps) Tools & Services (BPAFAFAJ)

Keywords

• Digital marketing services
• Search engine optimisation
• Pay-per-click advertising
• Email marketing campaigns
• Paid social media advertising

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Marketing Services: Full-service digital marketing agency providing strategy, campaign execution, and consulting services including SEO, PPC, email marketing, and social media management for business growth.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Ulysses (Run2) is a full-service digital marketing agency based in Manchester that plans and executes digital marketing campaigns for businesses across the UK. Core services include search engine optimisation (SEO), pay-per-click (PPC) advertising such as Google Ads, email marketing strategies, paid social media campaigns, digital strategy consultation, and digital due diligence for investment-ready businesses, supported by an in-house team of strategists, content creators, and digital marketing specialists.

Product overview

Ulysses is a full-service digital marketing agency offering an integrated suite of services built around a core digital marketing practice. The portfolio includes SEO, PPC, email marketing, paid social media, digital strategy, small business marketing, and digital due diligence services. These services work together to support business growth from brand awareness through to conversion-led campaigns, delivered by an in-house team of strategists, content creators, and digital marketing experts.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Marketing Full-service digital marketing campaigns encompassing SEO, PPC, email marketing, and paid social media to drive brand awareness, lead generation, and business growth for UK businesses.
• SEO (Search Engine Optimisation) Search engine optimisation services designed to improve organic visibility and search rankings for client websites.
• PPC (Pay-Per-Click) Paid search and Google Ads campaign management to drive targeted traffic and conversions for client businesses.
• Email Marketing Targeted email campaign strategies designed to engage customers and drive repeat business for clients.
• Paid Social Media Paid social media advertising campaigns to build brand awareness and reach target audiences across social platforms.
• Digital Strategy Strategic digital marketing planning and consultation services aligned to client business objectives and commercial outcomes.
• Small Business Marketing Digital marketing services tailored specifically for small businesses seeking growth through digital channels.
• Digital Due Diligence Digital due diligence services for businesses preparing for investment, assessing digital assets and marketing performance.

Named customers9 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Hallam Internet: Nottingham-based UK digital marketing agency offering SEO, PPC, paid social, and web development. Closest comparable in size, geography, and full-service SMB offering.
• Rise at Seven: Sheffield-based UK digital/PR agency specializing in SEO, digital PR, and content. Comparable service mix with similar Northern England focus.
• The SEO Works: Barnsley-based UK agency providing SEO, PPC, web design, and content marketing. Comparable regional UK SMB-focused digital marketing offering.
• Koozai: UK full-service digital marketing agency offering SEO, PPC, content, and social media. Comparable in scope and SMB-to-mid-market client focus.
• Genie Goals: UK digital marketing agency offering SEO, PPC, web design, and content services. Comparable SMB-targeted, multi-channel digital marketing offering.
• Verb Brands: UK digital marketing agency with vertical focus on luxury, hospitality, and lifestyle brands. Comparable in vertical specialization and SMB engagement model.
• Click Consult: Cheshire-based UK digital marketing agency offering SEO, PPC, content, and digital PR. Highly comparable to Run2/Ulysses on geography and service portfolio.

Broad incumbents

• Jellyfish (Brandtech Group): Global digital marketing agency offering SEO, paid media, social, and content strategy across enterprise clients. Comparable services but at vastly larger scale.
• Croud: Larger UK-headquartered digital marketing agency with global offices offering SEO, PPC, content, and data services. Overlaps on full-service digital offering but operates at significantly greater scale.

Emerging players

• Pepperstorm Media: Smaller UK digital marketing agency offering SEO and paid media services. Comparable regional service mix at smaller scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Run2Agency
• LinkedInlinkedin.com/company/run2agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Run2