Genie Goals
Genie Goals is a Cambridge-based digital marketing agency founded in 2008, serving enterprise and mid-market ecommerce brands with integrated Paid Search, Paid Social, Affiliate, CSS, Influencer, and Strategy services. Part of the £30m+ Genie Ventures group alongside Genie Shopping Network.
- Company typePrivate
- Founded2008
- HeadquartersCambridge, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Genie Goals does
Genie Goals is a Cambridge-based digital marketing agency founded in 2008, operating as a subsidiary of the £30m+ Genie Ventures group alongside sister companies Genie Shopping Network (a CSS publisher serving 37 million daily Google Shopping impressions across 500+ retailers including B&Q, Dunelm, and eBay) and Broadband Genie. The agency delivers integrated performance marketing services, specifically Paid Search (PPC), Paid Social (Meta, TikTok, Pinterest, Reddit, Snapchat), Affiliates & Partnerships, Strategy & Consulting, CSS, and Influencer Marketing, under a unified "Big Picture Performance" methodology that connects channel activity to commercial outcomes rather than managing channels in silos. The core technology stack centers on feed management (Channable as preferred platform), AI-powered creative tooling, cross-platform campaign management systems, and proprietary analytical methodologies including Performance Max deep-dive analysis.
The agency serves primarily ecommerce and retail brands across enterprise and mid-market tiers, with named clients including Dulux/AkzoNobel, Mamas & Papas, Rodd & Gunn, Cricut, Bissell, Susanne Kaufmann, Bird & Blend Tea Co, The Diamond Store, Industville, Piglet in Bed, BLUNT, Albaray, Najo, Hughes, and Cookology, spanning verticals from paint and baby products to apparel, jewelry, craft, and home goods. Go-to-market is direct B2B, combining senior-led consultative sales with a proprietary "Goals" event programme (Connect Goals, Growth Goals, Live Goals, Books Goals) that drives both client acquisition and thought leadership positioning. Revenue is generated through managed-service retainers and performance-based engagements, supplemented by CSS partner revenue via the sister-company CSS operation.
The business holds top-tier platform certifications (Google Premier Partner, top 0.1% EMEA Exec Circle, Microsoft Advertising Elite, plus official partner status across Meta, TikTok, Pinterest, Awin, Impact, and Rakuten), and has been recognized four consecutive years as a Great Place to Work UK, ranking 14th in 2026. The leadership team (CEO Emily Long, plus channel heads in PPC, Paid Social, Affiliates, Partnerships, and Client Strategy) holds 63 combined years at Genie Goals, providing institutional knowledge that supports high staff retention and client continuity in an industry known for churn.
Genie Goals firmographics
Firmographics- Name
- Genie Goals
- Legal name
- Genie Goals Ltd
- Website
- https://geniegoals.co.uk
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Genie Goals is a Cambridge-based digital marketing agency founded in 2008, serving enterprise and mid-market ecommerce brands with integrated Paid Search, Paid Social, Affiliate, CSS, Influencer, and Strategy services. Part of the £30m+ Genie Ventures group alongside Genie Shopping Network.
- Ownership category
- akta.pro rank
Genie Goals industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Media Representatives (541840)
- SIC
- Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Shopper/Commerce Creative Agencies (Retail & Marketplace Creative) (MPAAAAAH)
- akta.pro secondary industry
- Creative Boutique Agencies (MPAAAAAB)
Keywords
Where Genie Goals is headquartered
LocationHeadquarters
- HQ city
- Cambridge
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Genie Goals business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Digital Marketing Agency Services: Full-service digital marketing agency providing PPC management, paid social, affiliate marketing, strategy & consulting, CSS services, and influencer marketing. Revenue generated through managed service retainers and performance-based engagements with ecommerce brands.
- CSS Partner Revenue: Through sister company Genie Shopping Network, the agency earns revenue by managing Google Shopping campaigns via Comparison Shopping Services for retailer clients, operating as both direct CSS service and affiliate partner model.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Genie Goals product offering
Product offeringCore offering
Genie Goals is a B2B digital marketing agency that plans and runs paid performance marketing campaigns for ecommerce and retail brands across Paid Search (Google, Microsoft, YouTube), Paid Social (Meta, TikTok, Pinterest, Reddit, Snapchat), Affiliates & Partnerships, CSS / Google Shopping, Influencer Marketing, and cross-channel Strategy & Consulting. Engagements are delivered as managed-service retainers and bespoke consultancy projects, backed by the agency's "Big Picture Performance" methodology and senior staff directly involved in client work.
Product overview
Genie Goals is a digital marketing agency offering an integrated suite of performance marketing services as a unified platform. The core service portfolio includes Paid Search (PPC), Paid Social, Affiliates & Partnerships, Strategy & Consulting, CSS (Comparison Shopping Service), and Influencer Marketing—all designed to work together as a cohesive 'big picture performance' approach for ecommerce brands. The agency is part of Genie Ventures (£30m+ group) alongside sister companies Genie Shopping Network (CSS/publisher) and Broadband Genie. Additional offerings include the Goals Events series and the Life Goals book publication showcasing industry campaigns.
Differentiator
Problem solved
Functional benefit
Products and services
- Paid Search (PPC) Full-service paid search management across Google, Microsoft, YouTube, and emerging platforms, covering Search and AI Max, Shopping and Performance Max, YouTube and Demand Gen, app campaigns, and display / programmatic. Includes both ongoing management and consultancy / audit services for ecommerce brands.
- Paid Social Paid social campaign management across Meta, TikTok, Pinterest, Reddit, and Snapchat. Features data-led creative strategy, multi-platform execution, full-funnel campaign management, and competitive creative intelligence, designed for ecommerce brands seeking scaled paid social performance.
- Affiliates & Partnerships Affiliate programme management building full-funnel, brand-first partner programmes. Services include affiliate programme management, consultancy, compliance auditing, and digital PR / performance editorial, delivered through certified Awin, Impact, and Rakuten agency partnerships.
- Strategy & Consulting Strategic consultancy services covering Digital Maturity Indexing, International Growth Strategy (as a certified Google International Growth Partner), Channel Strategy and Platform Diversification, and Affiliate-related consultancy and in-house support.
- CSS (Comparison Shopping Service) CSS service for Google Shopping budget efficiency, enabling the full pound to enter auction versus Google's 20% margin. Also offered as an affiliate channel where CSS bids independently on a CPA basis for incremental sales.
- Influencer Marketing Influencer programme management for ecommerce brands covering selective creator partnerships, end-to-end campaign management, creator content feeding into paid social (10-20% of creative mix), and campaign and product launch support. Available as project-based campaigns or monthly retainers.
Quantifiable outcome
- Bird & Blend Tea Co achieved 47% YoY Revenue Growth and 38% more conversions at 7% lower CPA
- +5 more outcomes
Companies that use Genie Goals
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles3 records
Genie Goals technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability7 records
Feature6 records
Genie Goals partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Genie VenturescoreGenie Goals is part of Genie Ventures, a £30m+ tech and ecommerce group. Genie Ventures also includes Genie Shopping Network (CSS publisher with 37M daily impressions) and Broadband Genie (broadband comparison site). This structure provides Genie Goals with exclusive market intelligence and scale unavailable to agencies their size.
- GooglecoreGoogle Premier Partner, Elite Exec Circle member (top 0.1% in EMEA), and International Growth Partner. Provides access to beta features, dedicated support, and early visibility of where search is heading. Jez works closely with Google's Exec Circle team.
- MetacoreOfficial Meta partner with early access to new formats, beta features, and platform intelligence. Access to Meta's AI creative tools and Advantage+ campaign capabilities.
- TikTokcoreOfficial TikTok partner with early access to new formats and beta features for paid social campaigns.
- PinterestcoreOfficial Pinterest partner with access to platform insights and advertising capabilities for ecommerce brands.
- AwincoreAwin agency partner. Rachel, Head of Affiliates, worked network side at Awin before joining Genie Goals, providing deep ecosystem knowledge.
- ImpactcoreImpact agency partner for affiliate programme management using impact.com platform.
- Rakuten AdvertisingcoreRakuten agency partner. Used for CSS interface integration and affiliate programme management.
- Genie Shopping NetworkcoreSister company within Genie Ventures. Industry-leading CSS and publisher with deep Shopping expertise, serving 500+ retailers including B&Q, Dunelm, eBay. Generates 37M daily Google Shopping impressions. Provides exclusive market intelligence and CSS expertise.
- Broadband GenieminorBroadband comparison brand built and grown in-house within Genie Ventures. Most trusted comparison site in the UK.
- SkimlinksminorRecommended subnetwork for editorial content monetisation. Works with The Telegraph, The Independent, Glamour Magazine, Ideal Home. Preferred over other subnetworks due to traffic source transparency.
- ChannablecorePreferred feed management platform for product feed enrichment, rule management, and multi-channel feed distribution. Used for Google Shopping feed optimisation and AI-powered search visibility.
- PR FirstminorPR agency partner for Industville, collaborating on affiliate-tracked editorial placements and content partnerships with publications like Glamour, Marie Claire, and The Independent.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Genie Goals competitors and assessment
Company assessmentDirect peers
- Incubeta: Global digital marketing agency with UK presence offering paid media, SEO, programmatic, and analytics to enterprise retail and ecommerce clients. Direct peer in terms of multi-channel paid media offering and Google Premier Partner positioning.
- Tug: Performance marketing agency with UK presence offering paid search, paid social, and SEO to enterprise ecommerce brands. Direct peer with similar mid-market-to-enterprise positioning and boutique service model.
- Croud: UK-headquartered performance marketing agency operating across paid search, paid social, programmatic, and SEO for global brands. Direct peer with similar boutique-agency positioning, multi-channel model, and Google Premier Partner status serving enterprise ecommerce clients.
- Mabo Media: UK-based affiliate and partnership marketing agency specializing in full-funnel affiliate programmes for ecommerce brands. Direct peer in the affiliate channel management space and a founding member of APMA alongside Genie Goals.
- Brainlabs: UK-based digital performance marketing agency offering paid search, paid social, programmatic, and SEO to enterprise ecommerce brands. Closest direct peer given similar boutique-but-scaled model, UK base, and shared emphasis on data-led performance marketing for retail clients.
Broad incumbents
- iProspect: Dentsu-owned global performance marketing agency offering paid search, paid social, SEO, and content to enterprise clients. Broad incumbent with similar paid media capabilities but operating at significantly larger scale with network-agency resources.
- Wavemaker: WPP-owned global media, content, and technology agency with significant paid media and ecommerce capabilities. Broad incumbent competing for the same enterprise ecommerce client budgets with network-agency scale.
- Jellyfish: Global digital marketing agency (part of Brandtech Group) offering paid media, creative, and content services to large enterprise clients including major ecommerce brands. Broader incumbent offering overlapping capabilities but at significantly greater scale.
Others
- Awin (agency services): Global affiliate network also offering agency services and strategic consultancy through its agency partner programme. Comparable as an affiliate marketing partner ecosystem player; Genie Goals' Head of Affiliates Rachel came from Awin network side, deepening the connection.
Regional players
- Precis Digital: Nordic-headquartered performance marketing agency with presence across Northern Europe offering paid media, programmatic, and creative services. Comparable peer in operating model and Google Premier Partner status, though primarily serving a different geographic market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Genie Goals social profiles
Digital presenceGenie Goals compliance and trust
Trust signalCompliance6 records
Genie Goals financial estimates
Financial estimateRevenue estimate
Valuation estimate
Genie Goals leadership team
Management profileNumber of profiles
Profiles7 records
Genie Goals funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Genie Goals M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Genie Goals
What does Genie Goals do?
Genie Goals is a B2B digital marketing agency that plans and runs paid performance marketing campaigns for ecommerce and retail brands across Paid Search (Google, Microsoft, YouTube), Paid Social (Meta, TikTok, Pinterest, Reddit, Snapchat), Affiliates & Partnerships, CSS / Google Shopping, Influencer Marketing, and cross-channel Strategy & Consulting. Engagements are delivered as managed-service retainers and bespoke consultancy projects, backed by the agency's "Big Picture Performance" methodology and senior staff directly involved in client work.
Is Genie Goals a public or private company?
Genie Goals is a private company. It is classified as corporate owned and is currently operating.
When was Genie Goals founded?
Genie Goals was founded in 2008. It employs 11 to 50 people.
Where is Genie Goals based?
Genie Goals is headquartered in Cambridge, United Kingdom, in the Europe region.
How does Genie Goals make money?
Two revenue lines are on record. Digital Marketing Agency Services are the primary driver. The others are CSS Partner Revenue.
Who are Genie Goals's main competitors?
Direct peers on record are Incubeta, Tug, Croud, Mabo Media and Brainlabs. Broad incumbents are iProspect, Wavemaker and Jellyfish. Awin (agency services) is listed as an others. Precis Digital is listed as a regional player.
Does Genie Goals have an API?
No public API is recorded for Genie Goals.
What industry is Genie Goals in?
Genie Goals's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAAAAH, Shopper/Commerce Creative Agencies (Retail & Marketplace Creative), with a secondary code of MPAAAAAB, Creative Boutique Agencies. Its NAICS code is 541840 and its SIC code is 7311.