Contém1g
- Company typePrivate
- Founded1984
- HeadquartersSão João da Boa Vista, Brazil
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
Contém1g firmographics
Firmographics- Name
- Contém1g
- Legal name
- Contém1g
- Website
- https://contem1g.com.br
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Contém1g industry classification
Industry- Product category
- Color Cosmetics (Vegan Makeup)
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro industry
- Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics)Face Makeup (Foundation, Concealer, Powder, Blush, Bronzer, Highlighter)Makeup Palettes & Sets (Curated Palettes, Gift Sets, Multi-use Kits)Makeup Primers & Setting (Face/Eye Primer, Setting Spray, Setting Powder, Fixers)Fine Fragrance (Women’s/Men’s/Unisex)
Keywords
Where Contém1g is headquartered
LocationHeadquarters
- HQ city
- São João da Boa Vista
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Contém1g business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Direct-to-Consumer E-commerce: Contém1g generates revenue primarily through direct online sales via its Shopify e-commerce platform (contem1g.com.br). Consumers purchase individual products or curated kits at listed prices, with discounts on bundled kits. The company also offers a first-purchase coupon (CONTEM30 = R$30 off orders above R$149) and free shipping for orders above R$159 to drive conversion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual products — single-unit purchase at list price |
| Unit Pricing | Pay-as-you-go | Bundle kits — pre-curated product combinations at discounted prices |
| Other | Pay-as-you-go | First-purchase discount coupon CONTEM30 — R$30 off orders above R$149 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Contém1g product offering
Product offeringCore offering
Contém1g is a Brazilian vegan and cruelty-free makeup brand that formulates, distributes, and sells color cosmetics across eyes, face, lips, and fragrance categories. The company sells individual products and discounted bundle kits directly to Brazilian consumers through its own Shopify e-commerce store (contem1g.com.br) and physical retail partner stores. The brand also offers curated "Looks" makeup collections co-created with influencers, and operates a virtual try-on (Provador Virtual) shade-matching tool on its website.
Product overview
Contém1g is a Brazilian vegan cosmetics brand (owned by Sallve) offering a comprehensive makeup portfolio across eyes, face, and lips categories. The product line centers on high-performance, pigmented formulations with extended-wear properties. Key product families include: mascaras (EYEconic with tubing technology, Ferocious), eyeshadow palettes (Super Deluxe, Dark Smoke, Disco Glam, Aqua Spell, Electric Purple), gel eye pencils (Superpreto, Supermarrom, Supers in multiple colors, Cromática with multichrome effect), lip products (Matte Velvet, Ultra Velvet liquid, Ultra Glossy, Lip Mousse, Lip Gloss), face products (Velvet foundation, concealers, Glow Filter illuminators/boosters, Blush Baked/Cremoso/Stick, Primer Matte, Bronzer, Contour, Pó Velvet), and multi-functional products. The brand offers bundled Kits with discount pricing and Looks collections featuring influencer collaborations. All products are 100% vegan and cruelty-free. A Virtual Try-On tool enables digital shade testing.
Differentiator
Problem solved
Functional benefit
Products and services
- Máscara para Cílios EYEconic Long-wear mascara with tubing technology featuring high-concentration film-forming polymers that wrap each lash in flexible microtubules for definition, curl, and volume in one application. Targeted at consumers seeking smudge-proof, long-wearing lash enhancement.
- Máscara Para Cílios Ferocious Mascara that lifts, intensifies volume, and elongates lashes with a lifting effect that accentuates the curl. Available in washable black and brown, peel-off, and waterproof versions.
- Paletas de Sombras (Disco Glam, Aqua Spell, Electric Purple, Super Deluxe, Dark Smoke) Six-color eyeshadow palettes with various finishes including metallic, multichrome, multifocal shimmer, and glitter. Each palette offers six exclusive colors with high pigmentation and soft texture.
- Lápis Supers (line of gel eye pencils) Waterproof gel eye pencils with ultra-pigmented formula in 5 colors (Preto, Marrom, Vinho, Azul Marinho, Cobre). Matte and metallic finishes with easy blending capability.
- Lápis Superpreto Iconic waterproof black gel eye pencil with high-performance texture delivering intense matte black color in one stroke. Long-wearing, smudge-proof, and easy to blend.
- Lápis Supermarrom Waterproof brown gel eye pencil sharing the same formula as Superpreto, delivering intense matte brown color. Ultra-pigmented and easy to blend.
- Lapiseira para Olhos Cromática Chromatic eye pencil with prismatic, multidimensional colors and metallic multichrome effect. Gel formula with high pigmentation, waterproof and long-wearing. Available in 3 colors: Epifania, Metamorfose, Delírio.
- Sombra Compacta Cromática Single-prismatic eyeshadows with multidimensional pigment effect in 3 colors (Fascínio, Miragem, Elixir). Soft, silky texture with color-changing properties.
- Delineador em Caneta Super Flick Liquid eyeliner pen with ultra-thin flexible bristle tip for maximum control and perfect application in one stroke.
- Batom Matte Velvet Velvet matte lipstick with 10 shades including Brulée, Tulle, Merlot, Honey, Clássico, Biónica, Rebulição, Savana, Terracota, Furiosa.
- Batom Líquido Ultra Velvet Liquid matte lipstick in 5 colors: Sublime, Retrô, Alvoroço, Nostalgia, Mistério.
- Batom Ultra Glossy High-shine glossy lipstick available in 4 shades: Honey, Moody, Toffee, Rubi.
- Lip Gloss Contém1g Lip gloss in 4 shades: Sentinela, Sobrenatural, Feitiço, Golden Hour.
- Lip Mousse Multiuse lip and cheek mousse in 3 shades: Atemporal, Baile, Vintage.
- Lapiseira Retrátil para Lábios Retractable lip liner/pencil in 6 colors: Honey, Malva, Terracota, Camurça, Vermelho, Café.
- Base Velvet Segunda Pele Medium-coverage velvet foundation with glow finish, available in 35 shades.
- Corretivo Líquido Velvet High-coverage liquid concealer in 15 shades with matte finish.
- Corretivo Iluminador Glow Filter Illuminating concealer with brightening effect in 8 shades.
- Iluminador Glow Filter - Powerglow Highlighter with filter effect available in 3 shades: Pérola, Rosé, Solar.
- Booster Iluminador Facial Glow Filter Facial illuminating primer/booster with low coverage and glow finish in 6 shades.
- Iluminador Corporal All Over Body highlighter with all-over glow effect.
- Blush Iluminador Stick Cream-to-powder blush and highlighter hybrid stick with brightening effect in 3 shades: Frenesi, Fugaz, Êxtase.
- Blush Baked Baked powder blush with 5 shades: Extravaganza, Happy Hour, Tropical, Sunset, Calypso.
- Blush Cremoso Cream blush in 5 shades: Pétala, Canela, Barbados, Enigma, Malagueta.
- Pó Velvet Invisiblur Translucent loose setting powder with matte finish for blurred, smooth appearance.
- Primer Matte Face primer with matte finish for smooth makeup application.
- Bronzer Cremoso Matte Matte cream bronzer in 3 shades for contouring and warming effect.
- Contorno Stick Matte Matte contour stick for face sculpting and definition.
- Demaquilante Jelly Jelly-textured makeup remover for thorough cleansing.
- Kits (Bundle Sets) Curated product bundles with discount pricing (5–30% off). Various kits combining eye, face, and lip products including EYEconic kits, Dark kits, Honey kits, Mocha kits, and Ultra Glossy kits. Examples: Kit Super EYEconic R$131.90 (was R$138.80); Kit Dupla Ultra Glossy R$125.20 (was R$131.80); Kit Dark Mocha R$282.73 (was R$332.60).
- Looks (Influencer Collaboration Collections) Curated makeup looks co-created with influencers, including Make Dark Mocha with Taise Dias, The Showgirl Makeup with Julia Petit, and Guava Girl Makeup with Taise Dias.
- Pink Fragrância Fragrance/deodorant product line in the Pink collection.
Companies that use Contém1g
Customer profileSegments2 records
Ideal customer profiles2 records
Contém1g technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Contém1g partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SallvecoreContém1g is a brand owned and operated by Sallve, a Brazilian beauty company. The copyright notice on the website ('2026 - A Contém1g é uma marca Sallve') and the careers page link (指向 sallve.inhire.app) confirm this parent-subsidiary relationship. Sallve provides the operational infrastructure, brand platform, and corporate backing for the Contém1g product line.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Contém1g competitors and assessment
Company assessmentDirect peers
- Dailus: Independent Brazilian color cosmetics brand with strong social media presence and influencer-led launches. Closely comparable on product categories (eyes, lips, face), price tier, and D2C/retail hybrid distribution.
- Eudora: Brazilian beauty brand (Grupo Boticário) with an extensive color cosmetics portfolio and a strong direct-sales/retail model. Comparable on product breadth, accessibility pricing, and Brazilian market focus.
- Ruby Rose: Brazilian cosmetics brand positioned slightly below Contém1g on price, with very high SKU breadth and a strong beauty-specialty retail presence. Comparable as a domestic color cosmetics competitor in the same channels.
- Vult Cosmética: Brazilian mass-to-mid color cosmetics brand owned by Grupo Boticário. Overlaps with Contém1g on eyeshadow palettes, lipsticks, and face products at similar price points, targeting the same Brazilian beauty-conscious consumer.
- Tracta: Brazilian color cosmetics brand with a long heritage, also acquired by Grupo Boticário. Competes head-to-head with Contém1g in lip, eye, and face makeup aimed at the mid-market Brazilian consumer.
- Quem Disse, Berenice?: Brazilian beauty retailer-brand under Grupo Boticário with a wide color cosmetics assortment. Directly comparable on price, channel mix (own retail + DTC), and target demographic of trend-driven Brazilian women.
- Payot: Brazilian cosmetics brand with a heritage dating back to the early 20th century, offering color cosmetics alongside skincare. Comparable as a long-established domestic brand competing in face, eye, and lip makeup.
Broad incumbents
- NYX Professional Makeup: Global mid-market color cosmetics brand (L'Oréal) with strong social media presence. Comparable to Contém1g on product positioning, price tier, and influencer-driven marketing, but with far larger scale and international reach.
- MAC Cosmetics: Global premium color cosmetics brand (Estée Lauder) with a broad eye, face, and lip portfolio. Comparable as a professional-grade, inclusive-shade competitor that Brazilian makeup artists and consumers also purchase.
- Maybelline New York: Global mass-market color cosmetics leader (L'Oréal) with strong Brazilian distribution. Comparable on mascara, foundation, and lip product categories; competes on price accessibility and brand awareness.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Contém1g social profiles
Digital presenceContém1g financial estimates
Financial estimateRevenue estimate
Valuation estimate
Contém1g leadership team
Management profileNumber of profiles
Contém1g funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Contém1g M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Contém1g
What does Contém1g do?
Contém1g is a Brazilian vegan and cruelty-free makeup brand that formulates, distributes, and sells color cosmetics across eyes, face, lips, and fragrance categories. The company sells individual products and discounted bundle kits directly to Brazilian consumers through its own Shopify e-commerce store (contem1g.com.br) and physical retail partner stores. The brand also offers curated "Looks" makeup collections co-created with influencers, and operates a virtual try-on (Provador Virtual) shade-matching tool on its website.
Is Contém1g a public or private company?
Contém1g is a private company. It is classified as corporate owned and is currently operating.
When was Contém1g founded?
Contém1g was founded in 1984. It employs 51 to 100 people.
Where is Contém1g based?
Contém1g is headquartered in São João da Boa Vista, Brazil, in the Latin America region.
How does Contém1g make money?
One revenue line is on record: direct-to-Consumer E-commerce.
Who are Contém1g's main competitors?
Direct peers on record are Dailus, Eudora, Ruby Rose, Vult Cosmética, Tracta, Quem Disse, Berenice? and Payot. Broad incumbents are NYX Professional Makeup, MAC Cosmetics and Maybelline New York.
Does Contém1g have an API?
No public API is recorded for Contém1g.
What industry is Contém1g in?
Contém1g's product category is Color Cosmetics (Vegan Makeup). Its primary akta.pro industry code is CRABACAJ, Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics), with a secondary code of CRABACAA, Face Makeup (Foundation, Concealer, Powder, Blush, Bronzer, Highlighter). Its NAICS code is 456120 and its SIC code is 2844.