What Weiboyi does

Beijing Weiboyi Technology Co., Ltd. (微播易, founded May 2009) operates an AI-powered social media KOL marketing platform that connects brand advertisers with influencer resources across 25+ Chinese social platforms. The platform serves over 300,000 accumulated advertisers across 30+ industries including Fortune 500 names such as XPENG, Procter & Gamble, Estee Lauder, JD.com, Xiaomi, CATL, Ping An, and Nestle. Core offerings are organized as a platform-plus-modules architecture: the Weiboyi core platform handles cross-platform KOL procurement and transactions; 易创AI (YiChuang AI) generates brand-stylized video content using 220+ brand data parameters; 易投AI (YiTou AI) provides AI-powered KOL selection, content auditing, and post-investment sentiment reporting; and 易效AI (YiXiao AI) underpins the data and R&D layer with AIGC, intelligent agents, and RPA automation.

The company's revenue model combines transaction-based commissions on KOL procurement, data subscription/analytics services, professional strategy consulting, and AI-generated content production. GTM is primarily enterprise field sales supported by 35+ top-tier platform partnerships (Douyin, Bilibili, Kuaishou, Weibo, WeChat, Xiaohongshu, Zhihu, Xigua), the signature annual 风向大会 industry conference (9 editions through 2025), and thought-leadership research reports. Pricing is quote-based and not publicly disclosed, with pay-as-you-go billing across both head-KOL reservation and standardized micro-flash delivery tiers; transactions can be completed in as little as 15 minutes for mid-tier accounts.

Weiboyi holds multiple national invention patents and 62 software copyrights, and has secured 高新技术企业 (high-tech enterprise) and Beijing 专精特新 (specialized/refined/innovative) certifications. The company is privately held, headquartered in Beijing with regional offices in Shanghai, Guangzhou, Shenzhen, Hangzhou, and Zhengzhou. Its last disclosed institutional capital event was a 320 million RMB Series C in October 2015, and ownership remains concentrated with founder/CEO Xu Yang (former Baidu employee #99). Recent strategic emphasis is on repositioning the business as an "AI Marketing New Engine" (AI营销新引擎) anchored by the 2025 launches of the three Yi-series AI product modules.

Name

Weiboyi

Legal name

北京微播易科技股份有限公司

Website

https://weiboyi.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Beijing Weiboyi Technology is an AI-powered KOL marketing platform connecting 300,000+ advertisers with 1M+ influencers across 25+ Chinese social platforms, serving brand clients via cross-platform procurement, social big data services, and AI-generated brand-stylized video content.

Ownership category

akta.pro rank

Product category

Influencer Marketing Platform

NAICS

Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI)

akta.pro secondary industries

Social Media Management, Scheduling & Community Tools (BPAMALAJ), Marketing Automation Platforms & Services (BPAFAFAC)

Keywords

• KOL marketing platform
• Influencer marketing services
• Social media advertising
• AI marketing engine
• Short video marketing

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. KOL Resource Procurement Commission: Platform commission from one-stop KOL resource procurement services. Advertisers purchase KOL resources across 25+ social media platforms through the platform, with transparent pricing and standardized transaction processes. Transaction can be completed in as short as 15 minutes for content distribution.
2. Social Data Services: Data services revenue from social big data analytics, including 330+ account profile data points, 4.3 million+ transaction data, and coverage of 50% of mobile internet audience. Services include pre-investment strategy, precise delivery selection, and intelligent delivery optimization.
3. Social Media Strategy Services: Professional social media communication strategy services leveraging 10+ years of KOL marketing experience and 3.3 million+ project execution experience. Provides strategic consulting and methodology for advertising campaigns.
4. AI Video Content Production: Brand-stylized AI video content production services through 易创AI platform. Generates 10,000+ stylized videos for 20+ leading brands, providing customized, efficient, and scalable brand content.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Weiboyi operates an AI-powered marketing platform that connects brand advertisers with KOL (Key Opinion Leader) resources across 25+ mainstream Chinese social media platforms including Douyin, Kuaishou, Weibo, WeChat, Bilibili, Xiaohongshu, and Zhihu. The platform delivers one-stop KOL resource procurement, social big data analytics, AI-powered brand-stylized video content generation, and social media communication strategy services for pre-investment, in-investment, and post-investment campaign phases.

Product overview

微播易 is an AI-powered marketing engine with a platform-plus-modules architecture. The core platform (微播易平台) provides one-stop KOL resource procurement, social big data services, and social media communication strategy services across 25+ social media platforms. Built on top of this are three AI-powered modules: 易创AI (brand-stylized AI video content delivery), 易投AI (intelligent social media marketing management and efficiency tools), and 易效AI (data hub and AI-driven R&D foundation). Additional sub-products include 预约 (KOL pre-booking), 微闪投 (efficient content distribution), 红榜 (KOL value ranking), and 策略易/资源易/优化易 (pre/during/post campaign services). The portfolio connects advertisers with 100W+ KOLs to solve challenges in social media reach, precision, efficiency, and ROI.

Differentiator

Problem solved

Functional benefit

Brands

• 易创AI: 品牌风格化AI视频交付中心 - AI-powered brand-stylized video content delivery center that transforms brand assets into 220+ detailed parameters for precise content generation
• 易投AI
• 易效AI

Products and services

• Weiboyi Platform (微播易平台) Core one-stop platform providing KOL resource procurement, social big data services, and social media communication strategy across 25+ social media platforms. Connects advertisers with over 1 million KOLs and serves more than 350,000 accumulated advertisers including Fortune 500 companies.
• YiChuang AI (易创AI) - Brand-Stylized AI Video Delivery Center AI-powered video content generation platform that uses 220+ brand data parameters covering product library, user demographics, brand style library, trending topics, and social feedback to produce brand-consistent video content at scale. Has produced over 10,000 stylized videos for 20+ top brands.
• YiTou AI (易投AI) - Social Media Marketing Intelligent Management Tool Intelligent management and efficiency tool for MCN and brand clients featuring market situation awareness, AI-powered influencer selection, AI content auditing, post-investment sentiment analysis, and automated reporting across pre-investment, mid-investment, and post-investment phases.
• YiXiao AI (易效AI) - Data Hub and Intelligent R&D Foundation Data hub and AI R&D foundation powered by AIGC/AGENT technology and big data analytics, providing a full-chain AI intelligent agent matrix and RPA automation tools for KOL precise selection, intelligent content auditing, and commercial data insight.
• Self-Media Monetization Platform (自媒体变现) Platform offering content creator empowerment including content creation support, data strategy, technical support, traffic support with official resource positions, brand IP packaging, red list ranking, and comprehensive incubation services for content creators and self-media accounts.

Quantifiable outcome

• XPENG P5 campaign: 120 million+ impressions, 3.6 million+ engagement
• +4 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability12 records

Feature6 records

Partnerships

20 partnerships are on record, tiered core and major.

• Douyin (抖音)coreChannel Partner/ Reseller/ DistributorOfficial Star Map (星图) agent and service provider, as well as Qianchuan (千川) agent, enabling direct KOL procurement and advertising services on Douyin platform with preferential positioning and access.
• Kuaishou (快手)coreChannel Partner/ Reseller/ DistributorMagnetic Engine (磁力引擎) agent and service provider for Kuaishou platform, providing access to Kuaishou creator ecosystem for advertising campaigns.
• Bilibili (哔哩哔哩)coreChannel Partner/ Reseller/ DistributorCore agent for Bilibili Huahuo (花火) UP主商业合作平台, enabling access to Bilibili's creator ecosystem for brand collaborations.
• Weibo (新浪微博)coreChannel Partner/ Reseller/ DistributorContent marketing service provider for Weibo platform, facilitating KOL and brand collaborations on China's Twitter-like platform.
• WeChat (微信)coreChannel Partner/ Reseller/ DistributorTencent Ads Mutual Selection Platform (腾讯广告互选平台) service provider for WeChat ecosystem, enabling official brand-KOL matching on WeChat.
• Xiaohongshu (小红书)coreChannel Partner/ Reseller/ DistributorPugongying (蒲公英) cooperation agent for Xiaohongshu platform, enabling brand collaborations with Xiaohongshu content creators.
• Zhihu (知乎)coreChannel Partner/ Reseller/ DistributorOfficial Zhihu agent providing access to Zhihu's knowledge-sharing platform creators for brand content and marketing campaigns.
• Xigua Video (西瓜视频)coreChannel Partner/ Reseller/ DistributorService provider for Xigua Video platform, extending cross-platform coverage for video content marketing.
• Fengqun Media (蜂群传媒)majorChannel Partner/ Reseller/ DistributorMulti-channel network for content creation, self-media incubation, and diversified cultural communication around entertainment. Partner MCN providing KOL resources.
• Erka Media (二咖)majorChannel Partner/ Reseller/ DistributorCross-border media company producing high-quality original videos domestically and internationally. Partner MCN providing creator resources.
• Wuyou Media (无忧传媒)majorChannel Partner/ Reseller/ DistributorInfluential MCN with broad reach across live streaming, short video, and e-commerce. Partner providing KOL ecosystem access.
• Ruhan Culture (如涵文化)majorChannel Partner/ Reseller/ DistributorMCN focused on talent development and monetization, known as 让有才的人更有财. Partner MCN providing creator resources.
• PapimajorChannel Partner/ Reseller/ DistributorMCN dedicated to producing innovative, fun, and positive content. Partner MCN with creative content production capabilities.
• Sikong Media (思空传媒)majorChannel Partner/ Reseller/ DistributorMCN focused on making time more valuable with fun content. Partner providing creator ecosystem access.
• Yaxian Media (牙仙传媒)majorChannel Partner/ Reseller/ DistributorAmong the first practitioners of Social marketing in China. Partner MCN with early-mover advantage in social media.
• Zhenjing Culture (震惊文化)majorChannel Partner/ Reseller/ DistributorMCN focused on creating happiness. Partner providing entertainment content creators for brand campaigns.
• Dayu (大禹)majorChannel Partner/ Reseller/ DistributorMCN with mission 让内容创造美好 (Let content create beauty). Partner providing quality content creators.
• Gushan Culture (鼓山文化)majorChannel Partner/ Reseller/ DistributorMCN focused on spreading beautiful things. Partner providing creative content creators for marketing campaigns.
• Tisuu (缇苏)majorChannel Partner/ Reseller/ DistributorTop-tier MCN in China specializing in cultivating potential influencers (红人). Partner providing fashion and lifestyle creators.
• 35+ Social Media PlatformscoreChannel Partner/ Reseller/ DistributorEstablished close partnerships with 35+ mainstream social media platforms enabling comprehensive cross-platform coverage for advertisers seeking KOL marketing services.

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Aspire (formerly AspireIQ): Aspire is an influencer marketing platform serving enterprise brands with creator discovery, campaign management, and performance analytics. It is comparable to Weiboyi as an end-to-end KOL/creator marketing workflow layer serving large advertisers.
• TopKlout (克劳锐): TopKlout is a leading Chinese KOL/influencer data analytics and marketing services platform that ranks and evaluates creators across platforms and serves brand advertisers. It is the closest direct competitor to Weiboyi in the Chinese KOL marketplace and influencer marketing intelligence space.
• CreatorIQ: CreatorIQ is a global enterprise influencer marketing platform that helps brands run creator campaigns end-to-end with workflow, analytics, and AI-powered discovery tools. While global rather than China-focused, it is conceptually comparable to Weiboyi's enterprise KOL procurement and AI-driven selection stack.
• Miaozhen Systems (秒针系统): Miaozhen Systems is a Chinese marketing measurement and ad-tech company providing social listening, KOL selection, and campaign effectiveness measurement. It overlaps with Weiboyi's data analytics and post-investment optimization capabilities, particularly in social media measurement.
• Parklu: Parklu is a China-focused influencer marketing platform that helps brands discover, manage, and measure KOL campaigns across Weibo, WeChat, Douyin, Xiaohongshu, and other Chinese social platforms. It competes directly with Weiboyi's one-stop KOL procurement model.
• AdMaster (精硕科技): AdMaster is a Chinese marketing data and measurement platform offering social analytics, KOL monitoring, and cross-platform campaign measurement. It competes with Weiboyi in the social big-data and KOL evaluation layer.

Broad incumbents

• iClick Interactive: iClick Interactive is a Chinese digital marketing technology and SaaS company offering programmatic advertising, cross-channel campaign management, and data analytics. It is comparable as a broader Chinese martech incumbent offering marketing automation and analytics overlapping with Weiboyi's AI tooling.

Emerging players

• AppGrowing: AppGrowing is a Chinese ad intelligence and social marketing analytics platform covering content/ad trends on platforms like Douyin and Kuaishou. It overlaps with Weiboyi's pre-investment market sensing and competitor monitoring use cases, though it focuses more on creative intelligence than marketplace transactions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Weiboyi