Elite Events

What Elite Events does

Elite Events is a Brussels-based, privately held event management and staffing agency founded in 2014 by Claudia Guidea and Larissa Tirle. The company delivers end-to-end event services across two integrated lines: Event Management (institutional, corporate, association, social, large-scale, and hospitality events) and Event Staffing (hostesses, stewards, protocol officers, hospitality, promotional, technical, and interim personnel). It serves European institutions including the European Parliament, European Commission, EEAS, and Council of the EU, alongside corporate clients such as Hyundai, Mercedes, Brussels Airlines, AG Insurance, and Pernod Ricard, with intermediary channel partners such as TIPIK Communication Agency. Demonstrated execution spans the EU Indo-Pacific Ministerial Forum, Busworld Europe 2025, Hyundai's 15th anniversary, and the European Parliament's Mobile Information Unit across seven locations in Portugal.

The firm holds ISO 20121 sustainable event management certification, and both co-founder CEOs are certified in EU protocol. 80% of the team holds Political Science studies, and the multilingual workforce covers 15+ languages across 7 nationalities, supporting institutional and diplomatic clientele. Elite Events maintains an HR database of 4,000 pre-vetted personnel enabling rapid deployment of qualified staff, complemented by a network of 100+ trusted suppliers and partners. No proprietary technology platform is disclosed; the operating model is project-based professional services with quote-based, non-public pricing. Recent service line additions include Security & Protocol, Guest Experience & Transport, and Operational Infrastructure, alongside an internal Elite Creator's Lab for creative concept development.

Revenue is generated through professional services contracts priced per project, sourced via direct enterprise sales ('Request a Proposal' contact form), website lead capture, and intermediary agency partnerships. The customer mix spans EU institutions, large multinationals, professional associations, and non-profits (e.g., German Marshall Fund), with public-sector institutional work and a concentrated intermediary relationship with TIPIK representing significant revenue channels. Operating geographies are primarily Belgium-based with documented international event delivery, and the company remains privately held with no disclosed external funding, acquisitions, or parent company.

Name

Elite Events

Legal name

Elite Events

Website

https://elite-events.be

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Elite Events is a Brussels-based event management and staffing agency founded in 2014, delivering end-to-end services for European institutions, international associations, and corporate clients through a 4,000-person multilingual staffing pool and ISO 20121-certified operations.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (56192), Performing Arts, Spectator Sports, and Related Industries (711), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Event Hospitality & VIP Lounge Staff (HSACAEAH)

akta.pro secondary industries

Executive Summits & Invitation-Only Forums (MPAGAGAK), VIP, Hospitality & Premium Experiences (MPAGAAAK), Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH), Gala Dinners & Fundraising Events (Nonprofit/CSR) (MPAGAHAE), Employee Recognition, Awards & Incentive (Internal) Events (THAHAIAM)

Keywords

• Event management services
• Event staffing solutions
• Corporate event planning
• Institutional event coordination
• Conference staffing services

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Event Management Services: Full-service event management including planning, design, logistics, staffing, and technical support for conferences, exhibitions, gala dinners, product launches, and incentive travel. Project-based professional services.
2. Event Staffing Services: Providing qualified and reliable staff including hostesses, stewards, waiters, promotional representatives, protocol officers, and technical teams for exhibitions, conferences, corporate meetings, and institutional gatherings. Short-term, interim, and long-term placement services.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

Elite Events is a Brussels-based full-service event management and staffing agency that plans, designs, and delivers events for European institutions, international associations, political forums, and corporate clients. The offering covers conferences, exhibitions, gala dinners, product launches, and incentive travel, complemented by qualified event staffing including hostesses, stewards, protocol officers, and technical personnel for short-term, interim, and long-term placements.

Product overview

Elite Events is a full-service event management and staffing agency offering a unified portfolio of two core services: Event Management (covering institutional, corporate, associations, social, large-scale, and hospitality events) and Event Staffing (providing hospitality, promotional, horeca, protocol, technical, and interim personnel). Additional services include Security & Protocol, Guest Experience & Transport, and Operational Infrastructure. The company operates Event Lab sessions through Elite Creator's Lab for creative concept development. The offering functions as a comprehensive A-to-Z event agency combining planning, design, staffing, logistics, and on-site execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Management Full-service event management covering planning, design, and delivery of events including conferences, exhibitions, gala dinners, product launches, and incentive travel, including design, logistics, staffing, and technical support for European institutions, international associations, political forums, and corporate clients.
• Event Staffing Provides qualified and reliable staff including hostesses, stewards, waiters, promotional representatives, and technical personnel for exhibitions, conferences, corporate meetings, institutional gatherings, and bespoke events, available for short-term, interim, or long-term projects.
• Institutional Events High-level institutional events with EU protocol expertise and seamless multi-stakeholder coordination for public institutions, international organisations, and government bodies including the European Parliament, European Commission, Council of the EU, and EEAS.
• Corporate Events Strategic meetings, conferences, and product launches that align teams and elevate brand positioning for corporate clients across automotive, insurance, technology, beverage, and media sectors.
• Large Scale Events Trade fairs, exhibitions, and large-scale events with full on-site operational control, including design, custom booth development, project management, technical coordination, staffing, and press conference organization.
• Hospitality Events Bespoke incentive travel and curated programmes that reward, inspire, and connect participants.
• Security & Protocol Services Comprehensive security measures including access control, crowd flow management, dignitary and VIP protection, emergency planning, and event protocol management.
• Guest Experience & Transport Door-to-door transport solutions for individuals and groups, with VIP chauffeur services and large-scale logistics coordination.
• Operational Infrastructure Coordination of all technical and logistical components, from setup to supplier management, ensuring reliability and consistency.

Quantifiable outcome

• Over 100 events organised in Belgium and abroad in the past decade
• +2 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• AlephminorGTM or Marketing Partner · 1 September 2025Partnership with Aleph for Spotify Advertising brand activation event in September 2025. Elite Events developed and executed the floral soundwave photo wall installation for influencer engagement and brand awareness. Aleph coordinated with Spotify as the client.
• Flow EventscoreStrategic or Co-development Partner · 1 January 2025Collaboration with Flow Events for Busworld Europe 2025 exhibition delivery. Elite Events managed the complete A-Z solution for MVC's stand including design, custom booth development, project management, technical coordination, staffing, and press conference organization. Flow Events provided complementary event expertise for this large-scale international project.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• BCD Meetings & Events: Netherlands-rooted, globally operating corporate meetings and events management company (part of BCD Group). Comparable in serving multinational corporate clients with strategic meetings, conferences, and incentive travel, but operates at significantly larger scale and with proprietary technology tools.
• GL Events: France-based global event services group operating venues, exhibitions, and event management across Europe and emerging markets. Directly comparable as a full-service event management and staffing provider, but with materially larger scale, proprietary venues, and broader geographic reach than Elite Events.
• Clarion Events: UK-based global event organiser running trade exhibitions, conferences, and consumer events. Comparable in the trade-fair and large-scale event delivery space, including large pan-European events of the type Elite Events supports (e.g., Busworld Europe), though operating at materially larger scale.
• CWT Meetings & Events: Global corporate meetings, events, and travel management division of CWT. Comparable in delivering strategic meetings and corporate events for multinational clients, with significantly broader geographic reach and corporate travel integration that Elite Events lacks.
• Maritz Global Events: US-headquartered large-scale corporate events and incentive travel company. Comparable in incentive travel, corporate conferences, and association events delivery, with deeper technology and incentive-program infrastructure but a North American operational base.

Emerging players

• Emakina Group: Belgian-headquartered digital agency group with growing events and brand activation practice. Comparable as a Belgium-rooted full-service agency serving EU institutional and corporate clients, but with a primary focus on digital rather than physical event management.

Direct peers

• MCI Group: Geneva-headquartered global events and association management firm specializing in meetings, conferences, and association events. Direct peer in the association/congress and corporate events space with comparable institutional client base and multilingual delivery model.
• The Oval Office: Belgian event management agency headquartered in Brussels with a strong institutional and corporate client roster. Most direct local comparable given shared Brussels base, similar EU institutional event focus, and overlapping target customer segments including European institutions and multinational corporates.
• 3D Events: Belgium-based event management and production firm. Direct peer operating in the same Belgian market with overlapping services in conferences, corporate events, and trade fair delivery, competing for the same Brussels-based institutional and corporate clients.

Regional players

• Hopscotch Group: Paris-based event and experiential marketing agency operating across Europe. Comparable as a full-service event management and brand activation provider for corporate clients, though primarily France-focused with Elite Events serving as its Belgium/EU-institutional counterpart.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/_elite_events
• Facebookfacebook.com/EliteEventsInternational
• LinkedInlinkedin.com/company/elite-events-international
• Instagraminstagram.com/elite_eventsinternational

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elite Events