What Flavour Creations does

Flavour Creations is an Australian specialty medical nutrition manufacturer founded in 1997 by Bernadette Eriksen, headquartered in Brisbane, Queensland, with 51-100 employees. The company develops and produces over 200 nutrition products across 10 sub-brands (AdVital, Argie, ProKick, Carb Plus, Fruits with Attitude, Instant THICK, Recover, SCREAMIES, Shape It, and Thick Plus), serving individuals with dysphagia, malnutrition and sarcopenia, chronic wounds, and aged care residents requiring texture-modified diets. Core proprietary technology includes the founder-invented Dysphagia Cup, the agar-based Shape It food shaping system, amylase-resistant formulations, and instant THICK xanthan gum-based thickening technology, all developed around IDDSI compliance and gluten-free, nut-free, Halal, Kosher, and Vegan manufacturing standards.

The company operates a hybrid B2B/B2C commercial model with four primary revenue streams: direct-to-consumer e-commerce via its owned online store, business accounts for institutional buyers (hospitals and aged care facilities), an Australian stockist network, and international distribution via a partnership with Homecare Medical in Ireland. Pricing is unit-based across product sizes ranging from $15.85 to $423.95 AUD, with free delivery on orders over $350 AUD. A $5 million state-of-the-art Beverage Canning Line at the Tennyson production facility, unveiled in September 2023, is expected to more than double daily production capacity. The company actively markets through its website, eLearning platform for healthcare professionals, social media, content marketing, and trade events.

Recent strategic activity indicates expansion into adjacent verticals and geographies: partnerships with Wounds Australia (March 2025), RiseUp Group Australia and Hubfoods (June 2025) extend reach into chronic wound care and aged care dining, while new product launches (Argie Wound Care, SCREAMIES No-Melt Sorbet, Recover Wildberry and Watermelon) broaden the functional beverage and clinical nutrition portfolio. The company remains privately held and founder-led, with Peter Harding-Smith serving as CFO since July 2022.

Name

Flavour Creations

Legal name

Flavour Creations Pty Ltd

Website

https://flavourcreations.com.au

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Flavour Creations is an Australian specialty medical nutrition manufacturer founded in 1997, producing 200+ products across 10 brands for dysphagia, malnutrition, wound care, and aged care markets, sold through e-commerce, healthcare facilities, stockists, and international distributors.

Ownership category

akta.pro rank

Headquarters

HQ city

Acacia Ridge

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - B2C: Direct sales of medical nutrition products to individual consumers through e-commerce website. Products include thickened drinks, nutritional supplements, texture-modified foods, and accessories.
2. Product Sales - B2B Healthcare: Sales to healthcare facilities including hospitals, aged care homes, and pharmacies. Business account program available for institutional buyers with dedicated pricing.
3. Stockist/Distribution: Products distributed through approved stockists and distributors across Australia and internationally (e.g., Homecare Medical in Ireland).

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels10 records

Core offering

Flavour Creations manufactures and sells specialised medical nutrition products primarily for people with dysphagia, malnutrition, chronic wounds, and general wellness. Core offerings include xanthan-based instant THICK thickening powders and liquids, pre-thickened IDDSI-aligned ready-to-drink beverages and supplements, the Shape It agar-based food moulding system for pureed foods, oral nutritional supplements such as AdVital and Argie, the proprietary Dysphagia Cup, and a range of functional drinks and protein products. Products are sold via owned e-commerce, business accounts for institutional healthcare buyers, and an Australian stockist network with international distributor reach.

Product overview

Flavour Creations is an Australian specialist medical nutrition manufacturer offering a diversified portfolio of 10+ brands and 200+ specialty nutrition products. The core offering centers on dysphagia management through thickened ready-to-drinks, thickeners (instant THICK), and texture-modified food solutions (Shape It food moulds and powder). The product ecosystem includes nutritional supplements (AdVital hospital strength and nutritionally complete formulas), wound care products (Argie Wound Care with L-Arginine), functional beverages (ProKick protein drinks, Recover energy drinks), and innovative foods (SCREAMIES no-melt ice cream). The Dysphagia Cup represents their proprietary innovation. Products are primarily sold through their e-commerce platform, healthcare distributors, and directly to aged care facilities and hospitals, addressing conditions including dysphagia, malnutrition, wound healing, and general wellness.

Differentiator

Problem solved

Functional benefit

Brands

• AdVital: Nutritional supplement brand including Hospital Strength and Nutritionally Complete powders and snacks
• Argie
• ProKick
• Carb Plus
• Fruits with Attitude
• Instant THICK
• SCREAMIES
• Shape It
• Thick Plus
• Recover

Products and services

• AdVital nutritional supplements AdVital is Flavour Creations' oral nutritional supplement sub-brand offering nutritionally complete meal replacements, hospital strength formulas, and grab-and-go snacks fortified with vitamins and minerals for individuals at risk of malnutrition or sarcopenia, including dysphagia-compliant variants.
• instant THICK thickeners instant THICK is a xanthan gum-based food and drink thickener for individuals with dysphagia, available in powder and liquid formats, designed to dissolve clear, taste-free, and work in hot or cold drinks, alcoholic beverages, and medical solutions with a one-scoop-per-serve system.
• Shape It food shaping system Shape It is a food shaping powder and silicone moulds system that uses an agar-based formula to mould pureed foods into realistic shapes suitable for IDDSI Level 4 and 5 diets, helping texture-modified foods look like regular food and restoring dining dignity.
• SCREAMIES no-melt sorbet SCREAMIES is an ambient, no-melt sorbet/ice cream product range protein-fortified with 8g per serving, available in Mango and Lemon flavors, suitable for individuals with dysphagia and others requiring texture-modified diets.
• Recover Energy + Protein drinks Recover is Flavour Creations' energy and protein drink range, with RECOVER Energy + Protein available in 135mL cans in 12-pack format and Wildberry and Watermelon flavors for general wellness and recovery nutrition.
• ProKick protein drinks ProKick is a protein drink range delivering 20g of protein per 150mL mini can, targeting the everyday functional beverage/wellbeing category and utilizing the new beverage canning line with 70% recycled aluminum packaging.
• Argie Wound Care supplement Argie Wound Care is a high-protein, energy-dense oral nutritional supplement drink enriched with L-Arginine, Zinc, and Vitamin C, designed to support chronic wound healing and launched in partnership with Wounds Australia to address chronic wounds affecting over 450,000 Australians.
• Thickened Ready-to-Drinks range Pre-thickened beverages for dysphagia management including waters, diet drinks, cordials, juices, functional drinks, and hot drinks, available across IDDSI Levels 1 to 4 (Slightly Thick to Extremely Thick) for safe consumption by people with swallowing difficulties.
• Thickened Supplements range Pre-thickened nutritional supplements designed for dysphagia management, including creamy supplements, protein fortified options, and nutritionally complete formulas that combine hydration and macronutrient delivery in IDDSI-aligned textures.
• Dysphagia Cup The Dysphagia Cup is Flavour Creations' award-winning, founder-invented drinking cup designed to make drinking easier and safer for people with dysphagia, sold as a standalone accessory used alongside the company's thickened beverages.
• Flavour Creations online store The Flavour Creations online store is the company's owned e-commerce platform enabling direct-to-consumer and business buyer ordering across Australia, with Click & Collect, Stripe/PayPal payment processing, free delivery over A$350, and a dedicated business login for institutional accounts.

Quantifiable outcome

• Fluid intake increased from 250mL to 1 litre per day for dysphagia patients using instant THICK
• +2 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Five partnerships are on record, tiered core, minor and flagship.

• RiseUp Group AustraliacoreStrategic or Co-development Partner · 1 June 2025Partnership to deliver nutritious, resident-centred mealtime experiences that align with clinical, operational, and regulatory requirements for aged care. Focused on transforming aged care dining experiences across Australia.
• HubfoodscoreStrategic or Co-development Partner · 1 June 2025Strategic partnership with Australian-owned Hubfoods to enhance aged care dining across Australia. Both companies share commitment to better healthcare and mealtimes.
• Wounds AustraliacoreStrategic or Co-development Partner · 1 March 2025Strategic partnership to improve wound care outcomes across Australia. Chronic wounds affect over 450,000 Australians and cost $6 billion annually. Partnership includes education, product development (Argie Wound Care), and donations to Wounds Australia research for every can sold. Flavour Creations committed to amplifying the Be Wound Aware campaign.
• Queensland Government / Trade and Investment Queensland (TIQ)minorOthers · 1 September 2023Queensland Minister for Health Shannon Fentiman attended and cut ribbon at Beverage Canning Line unveiling. TIQ Director Tony Burnett attended launch event. Brisbane Economic Development Agency CEO Anthony Ryan also attended. Relationship with government for economic development support.
• Homecare MedicalflagshipChannel Partner/ Reseller/ Distributor · 1 April 2022Distributor-partnership for Irish market entry. Homecare Medical is an Irish medical supplies distributor. This partnership represents Flavour Creations' expansion into the Irish market as a global manufacturer.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Thick-It: Thick-It (a brand of Kent Precision Foods) manufactures food and beverage thickeners for dysphagia patients in North America. It directly overlaps with Flavour Creations' instant THICK portfolio and shares the same IDDSI-aligned product positioning.
• SimplyThick: SimplyThick is a US-based specialist in xanthan-based thickening gels and powders for dysphagia management. It is the most direct comparable to Flavour Creations' instant THICK product line, competing head-to-head in the same clinical category.

Emerging players

• Kate Farms: Kate Farms makes plant-based oral enteral formulas and medical nutrition drinks sold through hospitals and home care. It is an emerging US peer in the medical nutrition RTD and supplement space overlapping with Flavour Creations' AdVital and Argie product lines.

Broad incumbents

• Nutricia (Danone): Nutricia, part of Danone, is a global leader in medical nutrition including dysphagia products (Nutilis), wound care nutrition, and oral nutritional supplements. It is the dominant broad incumbent against which Flavour Creations competes across its entire portfolio.
• Nestlé Health Science: Nestlé Health Science offers the Resource, Peptamen, and ThickenUp brands covering dysphagia thickeners, oral nutrition supplements, and wound care. It is a broad incumbent with overlapping products and significantly larger R&D and clinical evidence capabilities.
• Abbott Nutrition: Abbott Nutrition manufactures Ensure, TwoCal HN, and Nepro medical nutrition products and competes globally in dysphagia-adjacent oral nutrition. It is a broad incumbent with deep formulary penetration that pressures Flavour Creations in institutional channels.
• Fresenius Kabi: Fresenius Kabi provides clinical nutrition products including oral nutritional supplements and enteral feeds (Fresubin, Supportan) used in hospitals and aged care. It is a broad incumbent competing with Flavour Creations in wound care and malnutrition nutrition verticals.
• Hormel Health Labs: Hormel Health Labs (Hormel Foods subsidiary) supplies texture-modified foods and thickened beverages for dysphagia management in US healthcare. It is a broad incumbent comparable to Flavour Creations' Shape It and pre-thickened ready-to-drink categories.
• Meiji Holdings: Meiji produces clinical nutrition drinks and protein supplements in Japan and broader Asia, including dysphagia and elderly nutrition products. It is a broad incumbent in Asia-Pacific medical nutrition, comparable to Flavour Creations' thickened beverages and protein supplements.

Regional players

• Apetito: Apetito is a UK/European meals-on-wheels and aged care texture-modified meal provider. It is a regional peer competing with Flavour Creations' Hubfoods and aged care dining expansion in the Australian and UK markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/flavourcreations
• LinkedInlinkedin.com/company/flavour-creations
• Instagraminstagram.com/flavourcreations
• Xx.com/flavourcreation

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flavour Creations