RiseUp Group
RiseUp Group Australia is a bootstrapped Foodservice and Hospitality consultancy that delivers outsourced sales, sales and leadership coaching, aged care hospitality training, hospitality operations consulting, and People & Culture programs to food brands, distributors, aged care groups, and healthcare institutions across Australia.
- Company typePrivate
- Founded2021
- HeadquartersSilverwater, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What RiseUp Group does
RiseUp Group Australia Pty Ltd is a privately held Australian Foodservice and Hospitality consulting firm founded in 2021 and headquartered in Silverwater, New South Wales. The company delivers a portfolio of interconnected professional and managed services — outsourced field sales programs, sales and leadership coaching, aged care hospitality training, multi-site hospitality operations consulting, and outsourced People & Culture programs — to food brands, distributors, aged care groups, and healthcare institutions across Australia. Day-to-day delivery is led by a roughly 21-person team that includes qualified chefs embedded in sales and operations roles, overseen by co-founders Brett Boyle (CEO) and Phil Boss (COO, an Executive Chef with 35 years of Foodservice experience).
The business is built around deep domain specialisation in Australian aged care catering, spanning IDDSI texture-modified food preparation, Aged Care Quality Standards compliance (Standard 6), HACCP food safety, menu and recipe development, catering team training, and resident dining engagement. Proprietary assets include structured training curricula for catering assistants, chefs and head chefs; a hospitality review methodology covering kitchen procedures, food delivery systems, team capability and resident satisfaction; and the Plating with Purpose content platform that publishes monthly insights for the sector. The company also operates a national field sales channel that acts as an extension of client brands in the Foodservice market.
RiseUp generates revenue through quote-based, multi-year professional services engagements across its five service lines, with documented cumulative outcomes including $9.2M in client products sold via outsourced sales programs since 2022, 760+ leaders coached, 500+ catering team members trained, 25 aged care operations management programs, 2,600 recipes developed, 1,600 resident surveys, and 1,300 employees supported through outsourced People & Culture engagements. The firm is bootstrapped by its co-founders with no disclosed external funding and maintains a strategic partnership with Flavour Creations to deliver combined nutritional product and frontline aged care dining solutions.
RiseUp Group firmographics
Firmographics- Name
- RiseUp Group
- Legal name
- RiseUp Group Australia Pty Ltd
- Website
- https://riseupgroup.com.au
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- RiseUp Group Australia is a bootstrapped Foodservice and Hospitality consultancy that delivers outsourced sales, sales and leadership coaching, aged care hospitality training, hospitality operations consulting, and People & Culture programs to food brands, distributors, aged care groups, and healthcare institutions across Australia.
- Ownership category
- akta.pro rank
RiseUp Group industry classification
Industry- Product category
- Foodservice & Hospitality Consulting
- NAICS
- Food Service Contractors (722310)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Contract Foodservice Management (Outsourced Catering) (THAFAIAH)
- akta.pro secondary industry
- Upsell/Cross-sell & Customer Expansion Calling (BPAAADAF)
Keywords
Where RiseUp Group is headquartered
LocationHeadquarters
- HQ city
- Silverwater
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
RiseUp Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Outsourced Sales Programs: RiseUp acts as an extension of clients' brands in the Foodservice channel, implementing cohesive sales strategies. They generate revenue by driving product sales for clients, with $9.2m in products sold for outsourced sales clients since 2022.
- Training & Coaching Services: Customised industry-specific sales coaching, leadership coaching, and hospitality training programs delivered face-to-face. Programs cover sales skills, territory planning, objection management, and aged care catering compliance.
- Hospitality Operations Consulting: Comprehensive consulting services including Hospitality Reviews, Food Safety Plan Reviews, Menu & Recipe Development, Catering Team Training, and Group Catering Oversight for Aged Care facilities.
- People & Culture Programs: Outsourced People & Culture programs covering reviews, development, and delivery. Supports 1,300 employees across client programs with services in recruitment, compliance, WHS, and payroll.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom solutions tailored to organisational needs |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
RiseUp Group product offering
Product offeringCore offering
RiseUp Group provides outsourced sales programs, sales and leadership coaching, hospitality and aged care training, hospitality operations consulting, and People & Culture managed services to Foodservice suppliers, distributors, and Aged Care groups across Australia. The company acts as an extension of client brands in the Foodservice channel and provides comprehensive aged care catering services covering procurement, menu development, food safety compliance, staff training, and resident dining experience. Revenue is generated through professional service fees for these contracted engagements, with $9.2 million in products sold for outsourced sales clients since 2022.
Product overview
RiseUp Group is a Foodservice and Hospitality consultancy offering a portfolio of interconnected service modules rather than a single software product. Their core offerings include Outsourced Sales Programs (OPSs) and Marketing & Innovation as sales-driven services; Selling with Purpose and Leader Mentoring as coaching programs; and Hospitality Operations encompassing Hospitality Reviews, Resident Engagement Surveys, Food Safety Plan Reviews, Catering Team Training, Menu & Recipe Development, and Group Catering Oversight. They also provide People & Culture services through Reviews, Development, and Program Delivery. A key specialization is Aged Care catering with dedicated training programs for Catering Assistants, Chefs/Cooks, and Chef Managers/Head Chefs covering IDDSI compliance and Aged Care Standards. Their knowledge hub, Plating with Purpose, provides industry insights. They partner with Flavour Creations for nutritional solutions in aged care dining.
Differentiator
Problem solved
Functional benefit
Brands
- Plating with Purpose: RiseUp's monthly exploration of people and best practice, and ideas shaping aged care catering in Australia.
Products and services
- Outsourced Sales Programs Cost-effective alternative to in-house sales teams in which dedicated RiseUp sales representatives act as an extension of the client's brand in the Foodservice market, implementing cohesive sales strategies and driving product sales. Targeted at Foodservice suppliers, food manufacturers, and distributors needing Foodservice channel presence in Australia.
- Marketing & Innovation Bespoke B2B marketing solutions designed for the Foodservice industry to help brands stand out in the marketplace through strategic brand engagement and chef-led activation. For Foodservice suppliers, manufacturers, and distributors seeking Foodservice-specific marketing support.
- Selling with Purpose into Foodservice Targeted coaching program for Foodservice sales professionals covering territory management, key accounts, distributor engagement, and commercial skills development. For sales teams at Foodservice brands, distributors, and hospitality suppliers.
- Leader Mentoring Leadership development program equipping managers with essential people leadership skills to identify motivators and coach teams toward success, covering leadership styles and performance optimisation. For managers and team leaders in Foodservice and Hospitality organisations.
- Understanding Aged Care Catering for Chef Managers & Head Chefs Advanced training program for Chef Managers and Head Chefs in Aged Care covering team leadership, supply chain management, and audit preparation for Standard 6 compliance. Designed for senior culinary leaders in residential aged care facilities.
- Catering Assistant Training Foundational training for catering assistants covering roles, responsibilities, and supervision skills in aged care settings. For new hires and existing catering assistants in residential aged care and healthcare facilities.
- Chef & Cook Training Training for chefs and cooks covering cooking operations, IDDSI preparation, and compliance in aged care environments. For chefs and cooks working in residential aged care and healthcare facilities.
- Hospitality Operations Specialist services for Aged Care and Health Care hospitality delivering operational excellence, quality assurance, and efficiency optimisation through a suite of consulting engagements including Hospitality Reviews, Food Safety Plan Reviews, Menu & Recipe Development, Catering Team Training, and Group Catering Oversight. For aged care groups, residential facilities, and healthcare institutions.
- People & Culture Services Outsourced People & Culture services delivered as Reviews (of existing HR programs covering recruitment, compliance, WHS, and payroll), Development (of HR programs from scratch and adaptation of existing processes), and Program Delivery (implementation, training, KPI tracking, and feedback monitoring). Supports 1,300 employees across client programs. For aged care groups, hospitality operators, and Foodservice organisations needing managed HR support.
Quantifiable outcome
- 353% increase in new business & customer retention from sales coaching
- +4 more outcomes
Companies that use RiseUp Group
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
RiseUp Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
RiseUp Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Flavour Creationscore/flagshipRiseUp Group Australia has partnered with Flavour Creations to deliver nutritious, resident-centred mealtime experiences across aged care. Together, they deliver end-to-end support combining food innovation with practical frontline execution. Flavour Creations offers targeted nutritional solutions addressing malnutrition, dysphagia, wound healing, and general wellbeing - complemented by RiseUp's deep expertise in aged care dining operations and experience. The partnership provides comprehensive support that merges food innovation with effective on-the-ground implementation in aged care settings.
Scale indicators16 records
Recent moves6 records
Expansion highlights5 records
RiseUp Group competitors and assessment
Company assessmentBroad incumbents
- Spotless (Downer Group): Integrated facilities services provider (now part of Downer) with foodservice, cleaning, and asset management across Australian aged care, healthcare, and defence. Comparable incumbent that could in-source or acquire specialist aged care hospitality consulting capability.
- Elior Australia: International contract foodservice and catering group with Australian operations serving healthcare, aged care, and corporate clients. Comparable as a broad contract caterer with overlapping aged care customer set.
- Compass Group Australia: Global contract foodservice and support services major with substantial aged care and healthcare exposure in Australia. Comparable as a broad incumbent that could subsume RiseUp's specialist positioning through internal capability build or acquisition.
- Sodexo Australia: Global contract foodservice and facilities management provider with Australian aged care and healthcare accounts. Comparable as a broad incumbent competing for the same aged care catering mandate and able to bundle hospitality consulting into existing service contracts.
Others
- Bidfood Australia: Major Australian foodservice distributor supplying aged care, hospitality, and foodservice operators. Comparable as an ecosystem participant (potential client and partner) rather than direct competitor; engages with many of the same Foodservice suppliers RiseUp represents.
- Restaurant & Catering Australia: Industry association representing the Australian restaurant, catering, and foodservice sector. Comparable as an adjacent ecosystem participant — not a competitor — but a venue for industry influence, advocacy, and customer acquisition relevant to RiseUp's foodservice brand and operator network.
Emerging players
- Flavour Creations: Australian nutritional solutions provider specialising in dysphagia, IDDSI-aligned texture-modified foods, and aged care malnutrition. RiseUp's flagship strategic partner; comparable because it targets the same aged care customer base with a complementary food innovation + execution bundle.
- Trendii: B2B foodservice sales enablement and demand generation platform that connects food brands with foodservice operators. Comparable as a technology-enabled alternative to RiseUp's outsourced field sales motion, addressing the same foodservice suppliers with a different GTM.
- Bidhive: Australian foodservice tendering and marketplace platform that digitises supplier-buyer matching in the foodservice channel. Comparable as an emerging player addressing the same foodservice brand-to-operator distribution inefficiency RiseUp addresses through people-based outsourcing.
Direct peers
- Cater Care: Australia's largest contract caterer with significant aged care, healthcare, and remote site foodservice operations. Highly comparable as both share the Australian aged care foodservice customer base and operate outsourced/contract-style service delivery; Cater Care does full-service catering while RiseUp provides the adjacent specialist consulting and operations oversight.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
RiseUp Group social profiles
Digital presenceRiseUp Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
RiseUp Group leadership team
Management profileNumber of profiles
Profiles7 records
RiseUp Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RiseUp Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RiseUp Group
What does RiseUp Group do?
RiseUp Group provides outsourced sales programs, sales and leadership coaching, hospitality and aged care training, hospitality operations consulting, and People & Culture managed services to Foodservice suppliers, distributors, and Aged Care groups across Australia. The company acts as an extension of client brands in the Foodservice channel and provides comprehensive aged care catering services covering procurement, menu development, food safety compliance, staff training, and resident dining experience. Revenue is generated through professional service fees for these contracted engagements, with $9.2 million in products sold for outsourced sales clients since 2022.
Is RiseUp Group a public or private company?
RiseUp Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RiseUp Group founded?
RiseUp Group was founded in 2021. It employs 1 to 10 people.
Where is RiseUp Group based?
RiseUp Group is headquartered in Silverwater, Australia, in the Oceania region.
How does RiseUp Group make money?
Four revenue lines are on record. Outsourced Sales Programs are the primary driver. The others are training & Coaching Services, hospitality Operations Consulting and people & Culture Programs.
Who are RiseUp Group's main competitors?
Broad incumbents on record are Spotless (Downer Group), Elior Australia, Compass Group Australia and Sodexo Australia. Others are Bidfood Australia and Restaurant & Catering Australia. Emerging players are Flavour Creations, Trendii and Bidhive. Cater Care is listed as a direct peer.
Does RiseUp Group have an API?
No public API is recorded for RiseUp Group.
What industry is RiseUp Group in?
RiseUp Group's product category is Foodservice & Hospitality Consulting. Its primary akta.pro industry code is THAFAIAH, Contract Foodservice Management (Outsourced Catering), with a secondary code of BPAAADAF, Upsell/Cross-sell & Customer Expansion Calling. Its NAICS code is 722310 and its SIC code is 8742.