Mindtraining

What Mindtraining does

Mindtraining is a Barcelona/Madrid-based mental training and coaching organization, founded in 2010 by Alejandra Sánchez Yagüe as a sole proprietorship. It delivers services across two tracks: individual/personal programs (Co-Active coaching with NLP, the 30-hour MBSR stress-reduction program accredited by the University of Massachusetts Center for Mindfulness, emotional well-being training, a 6-session PAS/HSP program, in-depth mindfulness, and clinical mindfulness training) and corporate/organizational programs (talks and conferences, in-company training, organizational consulting, executive and team coaching, the Harvard negotiation program, and a leadership-in-uncertainty program). The founder holds MB-R accredited instructor status from the University of Massachusetts, ICF co-active coaching certification, and NLP Practitioner credentials, and the company is supported by seven named professionals based in Barcelona, Madrid, Málaga, and Hamburg, with services delivered in Spanish, Catalan, English, French, and German.

The business model is professional-services-led: corporate engagements are sold through direct sales with custom quotes and multi-year contracts; individual programs are sold through website contact forms and offered as 6-session subscriptions (coaching and mindfulness) with a free first session; the founder's book 'Entrena tu mente para tu salud y bienestar emocional' is sold at €5.95 per copy and functions simultaneously as a revenue stream and a content-marketing lead-generation asset. Distribution combines direct enterprise sales with a content-led inbound engine (blog, monthly newsletter, podcast appearances, media coverage in El Español, Telva and Hola, and book presentations at Fnac and the Madrid Book Fair). The company's value proposition rests on the integration of MBSR evidence-based methodology, ICF coaching standards, and NLP techniques, packaged under the registered Mindtraining® trademark and a proprietary 'Slow Coaching' methodology taught at the ICF España Professional Coaching Conference. The model is bootstrapped, with no external funding, no parent company, and no disclosed revenue figures.

Customer engagement spans 40+ named organizations across chemicals (Kemira, Covestro), beverages (Mahou, Familia Torres, Equatorial Coca-Cola), pharmaceuticals/healthcare (Bayer, Mylan, Braun, Hospital Vall Hebron), fashion/retail (Puma, Mango), infrastructure (Acciona), humanitarian (Cruz Roja), and education (UOC, IE Business School, CSIC, Generalitat de Catalunya), alongside unnamed individual consumers purchasing subscription coaching or one-off books. The company has no proprietary software product, no mobile app, no API, and no AI components; delivery is entirely human-led by ICF-certified coaches, psychologists, and certified instructors.

Name

Mindtraining

Legal name

Alejandra Sánchez Yagüe (Mindtraining)

Website

https://mindtraining.es

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Mindtraining is a Spain-based mental training and coaching organization founded in 2010, integrating MBSR mindfulness, ICF co-active coaching, and NLP methodologies to deliver individual programs and corporate training across multiple European markets and five languages.

Ownership category

akta.pro rank

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Corporate Training and Consulting: In-company training programs, talks, conferences, and consulting services for organizations on topics including stress reduction (MBSR), high performance, leadership, workplace health and safety, effective communication, negotiation, and time management.
2. Executive and Team Coaching: One-on-one and team coaching sessions available in-person and online, delivered by ICF-certified coaches.
3. Individual Training Programs: 6-session coaching programs, mindfulness programs, and 30-hour in-depth mindfulness training for individual consumers.
4. Book Sales: Sale of the book 'Entrena tu mente para tu salud y bienestar emocional' (Train Your Mind for Your Health and Emotional Well-being) at €5.95 per copy.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Mindtraining provides behavioral and mental training services combining coaching, mindfulness (MBSR), and Neuro-Linguistic Programming (NLP) for both individuals and organizations. Its portfolio includes individual programs (Co-Active Coaching, MBSR stress reduction, emotional well-being, Highly Sensitive Persons PAS program, in-depth and clinical mindfulness training) and corporate offerings (talks, in-company training, organizational consulting, executive and team coaching), delivered in Spanish, Catalan, English, French, and German.

Product overview

Mindtraining is a coaching, mindfulness, and Neuro-Linguistic Programming (PNL) training organization offering services to both individuals and organizations. The portfolio is structured around two main service tracks: (1) individual/personal services — including Coaching y PNL, the MBSR stress reduction program (30-hour standard and 16-hour Low Dose versions), emotional well-being programs, a PAS (Highly Sensitive Persons) 6-session program, in-depth and clinical mindfulness training, and individual co-active coaching programs; and (2) corporate/organizational services — including talks and conferences, in-company training, organizational consulting, and executive/team coaching. The company also publishes the book 'Entrena tu mente para tu salud y bienestar emocional' (now in its 2nd edition). Programs are delivered in Spanish, Catalan, English, French, and German, in-person, semi-presencial, and online formats, from offices in Barcelona, Madrid, and Hamburg.

Differentiator

Problem solved

Functional benefit

Products and services

• Coaching y PNL Coaching and Neuro-Linguistic Programming (NLP) sessions offered to individuals in both in-person and online formats, focused on personal and professional growth and leadership development.
• Programa MBSR de reducción del estrés Mindfulness-Based Stress Reduction (MBSR) program based on the University of Massachusetts medical center, offered both in-person and online, lasting 30 hours, with a 16-hour Low Dose version available for organizations.
• Bienestar emocional Emotional well-being program focused on understanding and managing emotions, helping individuals develop skills for emotional regulation and mental health.
• Programa PAS (Personas Altamente Sensibles) Six-session program specifically designed for Highly Sensitive Persons (PAS), offered as a 6-session program for both individuals and organizations.
• Charlas y conferencias corporativas Corporate talks and conference sessions focused on improving and inspiring internal organizational processes including high-performance teams, leadership, communication, workplace mindfulness, and soft skills.
• Formaciones in company In-company training programs and short-format sessions in both in-person and virtual formats, addressing specific corporate challenges such as MBSR-based stress reduction, high performance, leadership, and occupational health and safety.
• Consultoría organizacional Consulting services drawing on extensive experience in well-being, occupational health and safety, leadership, and high-performance areas for organizations.
• Coaching ejecutivo y de equipos Executive and team coaching sessions offered in-person and online, conducted by certified coaches who are members of the International Coaching Federation.
• PNL en el entorno educativo Neuro-Linguistic Programming training tailored for the educational environment, focused on improving classroom performance through PNL techniques.
• Gestión de las emociones en el aula Emotional management training for educational settings, helping teachers and students develop emotional regulation skills in the classroom.
• Mindfulness en el entorno educativo Mindfulness programs adapted for educational institutions and universities, designed to improve performance and well-being in academic settings.
• Programa de negociación de Harvard Harvard negotiation program training for organizations, teaching structured negotiation techniques based on the Harvard Negotiation Project methodology.
• Liderar en la incertidumbre Leadership training program focused on guiding teams and organizations through uncertainty, building resilience and adaptive management skills.
• Entrena tu mente para tu salud y bienestar emocional Book authored by Alejandra Sánchez Yagüe offering keys to maintain emotional balance and transform adverse circumstances into opportunity, covering mental training effects on health, neuroplasticity, stress management, emotional self-regulation, and practical tools. Currently in its 2nd edition.

Quantifiable outcome

• MBSR 8-week program certified by University of Massachusetts
• +1 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Ifeel: Spain-founded corporate mental wellbeing platform serving enterprises with psychologists, coaching, and structured programs. Directly comparable: similar geography, enterprise customer profile, and mental-wellness/coaching/mindfulness offering, making it the closest head-to-head competitor.
• BetterUp: Global coaching and mental wellbeing platform for organizations combining 1:1 coaching with digital programs. Comparable on coaching-led corporate mental training, though at much larger scale and with platform/AI tooling that Mindtraining lacks.
• CoachHub: European digital coaching platform for organizations offering 1:1 coaching across the continent. Comparable on enterprise coaching, structured programs (e.g., Mindtraining's co-active coaching), and multilingual delivery to multinationals.
• Unmind: UK-based mental wellbeing platform providing organizations with measurement, coaching, and content. Comparable in targeting corporate buyers with mindfulness, coaching, and resilience content delivered digitally across European markets.
• OpenUp: European mental wellbeing provider offering online psychologists, coaches, and meditation programs to organizations. Comparable on corporate mindfulness/coaching delivery in Europe and on multilingual cross-border enterprise servicing.

Others

• Spring Health: US-based mental health benefits platform offering organizations a measured, multi-modal mental health benefit. Adjacent — overlaps on corporate mental wellbeing buyer, but emphasizes clinical care over mindfulness/coaching.
• Wellhub (Gympass): Corporate wellbeing platform aggregating gyms, mindfulness apps, and wellness services for employees. Adjacent category — overlaps with Mindtraining on the corporate wellness buyer, but operates as a marketplace rather than a direct mindfulness provider.

Broad incumbents

• Calm: Global mindfulness and sleep app with Calm Business for enterprise rollout. Comparable on mindfulness content and corporate mindfulness demand, though Mindtraining's accredited MBSR + coaching contrasts with Calm's app-first delivery.
• Headspace Health: Mass-market mindfulness and mental health platform with a strong enterprise SaaS offering (Headspace for Work). Comparable on mindfulness IP and corporate clients, though at much broader consumer reach and digital-first delivery versus Mindtraining's instructor-led MBSR.

Emerging players

• Meditopia: International mindfulness and mental wellness app with localized content in many languages including Spanish. Comparable on multilingual mindfulness delivery, but consumer/app-first versus Mindtraining's credentialed instructor-led model.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/mindtrainings
• YouTubeyoutube.com/user/MindtrainingInstitut
• Facebookfacebook.com/mindtrainings
• LinkedInlinkedin.com/company/mindtraining
• Instagraminstagram.com/mindtraining.es

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mindtraining