LifeWise Digital
- Company typePrivate
- Founded2022
- HeadquartersBluffton, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
LifeWise Digital firmographics
Firmographics- Name
- LifeWise Digital
- Legal name
- LifeWise Digital, Inc.
- Website
- https://lifewisedigital.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
LifeWise Digital industry classification
Industry- Product category
- Programmatic Advertising Software (AdTech)
- NAICS
- Software Publishers (5132), Media Buying Agencies (54183), Other Services Related to Advertising (541890)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Performance Marketing Automation & Bid Management Services (MPAAACAM)
- akta.pro secondary industries
- Programmatic Display & Retargeting (DSP) (MPAAACAE), Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
Keywords
Where LifeWise Digital is headquartered
LocationHeadquarters
- HQ city
- Bluffton
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
LifeWise Digital business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS/Platform Subscription: Monthly SaaS fees from davie.ai platform subscriptions. Advertising Sales Agents earn commission-based compensation with uncapped earning potential.
- Influencer Referral Program: Earn $100 sign-up bonus for referring new business clients, 20% of ongoing SaaS/monthly fees, 20% of media commissions, plus cash/stock bonuses for milestones. Additional earning from user download referrals ($1 per user) and DavieExperts listing fees (10%).
- Publisher Commission: Revenue from PerkPlusUSA.com platform connecting advertisers with group discounts and affinity programs.
- Programmatic Advertising: Revenue from programmatic ad placement through DSP/SSP platform with RTB capabilities across exchanges, private networks, and direct publisher connections.
- DavieExperts Marketplace: Online marketplace connecting businesses with freelance professionals offering digital services. Operates on gig system with fixed price or hourly rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Influencer Program with tiered earning structure |
| Other | Pay-as-you-go | DavieExperts freelance services marketplace |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels7 records
LifeWise Digital product offering
Product offeringCore offering
LifeWise Digital operates the davie.ai AI-driven advertising ecosystem, which combines a Smart Ad Server, Demand Side Platform (DSP), Supply Side Platform (SSP), Real-Time Bidding (RTB) engine, and template-driven ad creation tool to enable small and medium-sized businesses to run programmatic, geo-targeted, and lifestyle-targeted digital advertising campaigns without agencies. The offering is reinforced by consumer-facing mobile coupon apps (davie deals, NearBuyLife), the PerkPlusUSA group-discount platform, and the davieexperts freelance marketplace for davie.ai services.
Product overview
LifeWise Digital operates as an AI AdTech company offering a unified platform centered on davie.ai, complemented by consumer-facing mobile apps and service marketplaces. davie.ai serves as the core advertising platform combining DSP (Demand Side Platform) for advertisers to manage digital ad inventory and SSP (Supply Side Platform) for publishers to monetize inventory, along with campaign creation tools (davieads) and audience extension capabilities. The ecosystem includes davie deals (consumer coupon/shopping app), NearBuyLife (lifestyle deals app), PerkPlusUSA (group discount platform), and davieexperts (freelance marketplace for davie.ai services). The company also runs an influencer program for referrals. The platform is positioned as an affordable alternative for SMBs to access programmatic advertising capabilities previously available only to large advertisers.
Differentiator
Problem solved
Functional benefit
Brands
- davie.ai: AI-driven advertising platform for small and medium-sized businesses. A self-service platform that enables SMBs to create and manage AI-targeted online campaigns with programmatic, search, and digital marketing tools. Described as the advertising equivalent of Intuit's Quickbooks for Small and Medium Businesses.
- davie deals
- davie experts
- PerkPlusUSA.com
Products and services
- davie.ai AI-driven self-service advertising platform for SMBs that combines a DSP, SSP, RTB engine, Smart Ad Server, and davieads creation tool to enable programmatic campaign management, lifestyle-based targeting, and optimization without agency support.
- davie deals User-curated mobile coupon and shopping app that delivers local and national deals targeted to user lifestyle preferences via swipe-to-save interactions, available on Apple App Store and Google Play.
- davieexperts Online marketplace connecting businesses with freelance professionals offering digital services such as graphic design, digital marketing, content writing, programming, and video editing for davie.ai platform users. Operates on a gig system with fixed-price or hourly rates.
- PerkPlusUSA Advertising-supported digital web platform providing group discounts and affinity programs for businesses, organizations, communities, clubs, and neighborhood groups, with publisher relationship management capabilities.
- NearBuyLife Proprietary consumer engagement app that identifies, likes, and shares deals using geo-targeting and user-lifestyle targeting with a matching algorithm connecting customers to their favorite merchants.
Companies that use LifeWise Digital
Customer profileSegments3 records
Ideal customer profiles3 records
LifeWise Digital technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature7 records
LifeWise Digital partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
LifeWise Digital competitors and assessment
Company assessmentDirect peers
- Smartly.io: AI-driven advertising automation platform offering programmatic campaign management, creative tooling, and optimization across channels. Closely comparable to davie.ai in combining programmatic buying, AI-based optimization, and creative production within a unified workflow for advertisers.
- StackAdapt: Multi-channel programmatic DSP with native, display, video, and connected TV capabilities plus AI-driven targeting and optimization. Comparable to davie.ai on the DSP/SSP/RTB stack and SMB-to-mid-market advertiser focus.
- AdRoll (NextRoll): SMB-focused programmatic advertising and retargeting platform with self-service tools and AI-driven campaign optimization. Very comparable to davie.ai's 'Quickbooks for SMB advertising' positioning and small-business advertiser segment.
- Choozle: Cloud-based programmatic DSP explicitly built for SMB and mid-market advertisers, with self-serve campaign management and data-driven targeting. Directly comparable to davie.ai in target customer profile and platform design.
- Simpli.fi: Programmatic advertising platform specializing in localized, audience-targeted campaigns for SMBs and agencies. Comparable to davie.ai on the SMB advertiser focus, programmatic buying, and audience-targeting capabilities.
- AdTheorent: Machine-learning-driven programmatic advertising platform focused on predictive targeting, audience identification, and outcome-based campaign optimization. Directly comparable to davie.ai's predictive AI, lifestyle-based targeting, and programmatic buying stack.
Broad incumbents
- The Trade Desk: Largest independent programmatic DSP offering omnichannel buying across display, video, audio, and CTV. Operates in the same DSP/RTB category as davie.ai but serves enterprise clients and represents the entrenched incumbent against which SMB-focused platforms must differentiate.
- MediaMath: Established enterprise programmatic DSP offering omnichannel campaign management, data integration, and RTB across major exchanges. Comparable as a full-stack DSP incumbent operating in the same category as davie.ai's programmatic stack.
- Criteo: Global retargeting-focused programmatic platform with heavy investment in AI-driven personalization and cookieless targeting. Overlaps with davie.ai on AI-based audience targeting and the SMB-to-mid-market advertiser base, though at vastly greater scale.
Emerging players
- Moloco: AI/ML-native programmatic advertising and monetization platform with machine-learning-driven bidding and audience targeting. Comparable to davie.ai's predictive AI lifestyle targeting and DSP capabilities, but at a more advanced stage of commercial scale and capital backing.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
LifeWise Digital social profiles
Digital presenceLifeWise Digital financial estimates
Financial estimateRevenue estimate
Valuation estimate
LifeWise Digital leadership team
Management profileNumber of profiles
Profiles7 records
LifeWise Digital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LifeWise Digital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LifeWise Digital
What does LifeWise Digital do?
LifeWise Digital operates the davie.ai AI-driven advertising ecosystem, which combines a Smart Ad Server, Demand Side Platform (DSP), Supply Side Platform (SSP), Real-Time Bidding (RTB) engine, and template-driven ad creation tool to enable small and medium-sized businesses to run programmatic, geo-targeted, and lifestyle-targeted digital advertising campaigns without agencies. The offering is reinforced by consumer-facing mobile coupon apps (davie deals, NearBuyLife), the PerkPlusUSA group-discount platform, and the davieexperts freelance marketplace for davie.ai services.
Is LifeWise Digital a public or private company?
LifeWise Digital is a private company. It is classified as venture growth investor backed and is currently operating.
When was LifeWise Digital founded?
LifeWise Digital was founded in 2022. It employs 11 to 50 people.
Where is LifeWise Digital based?
LifeWise Digital is headquartered in Bluffton, United States, in the North America region.
How does LifeWise Digital make money?
Five revenue lines are on record. SaaS/Platform Subscription is the primary driver. The others are influencer Referral Program, publisher Commission, programmatic Advertising and davieExperts Marketplace.
Who are LifeWise Digital's main competitors?
Direct peers on record are Smartly.io, StackAdapt, AdRoll (NextRoll), Choozle, Simpli.fi and AdTheorent. Broad incumbents are The Trade Desk, MediaMath and Criteo. Moloco is listed as an emerging player.
Does LifeWise Digital have an API?
No public API is recorded for LifeWise Digital.
What industry is LifeWise Digital in?
LifeWise Digital's product category is Programmatic Advertising Software (AdTech). Its primary akta.pro industry code is MPAAACAM, Performance Marketing Automation & Bid Management Services, with a secondary code of MPAAACAE, Programmatic Display & Retargeting (DSP). Its NAICS code is 5132 and its SIC code is 7372.