Lobero Theatre
- Company typePrivate
- Founded1873
- HeadquartersSanta Barbara, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Lobero Theatre firmographics
Firmographics- Name
- Lobero Theatre
- Legal name
- Lobero Theatre Foundation
- Website
- https://lobero.org
- Company type
- Private
- Founded year
- 1873
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Lobero Theatre industry classification
Industry- Product category
- Performing Arts Venue
- NAICS
- Other Performing Arts Companies (711190)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)
- akta.pro secondary industries
- Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB), Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC)
Keywords
Where Lobero Theatre is headquartered
LocationHeadquarters
- HQ city
- Santa Barbara
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lobero Theatre business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Ticket Sales: Primary revenue stream from ticket sales to performances and events. Tickets are sold online with a $3 web order fee, $3 phone order fee, and a $7 facility fee per ticket. The facility fee supports maintenance and improvement of the theatre as a registered California Historic Landmark.
- Venue Rental: The 604-seat theatre is rented to outside producers and organizations for concerts, conferences, film screenings, dance performances, theater, benefits, lectures, and graduation ceremonies. Ticketing, marketing, and technical support are available to renters.
- Individual Giving and Donations: Donations through Individual Giving programs including Ghostlight Society (major donors), Brubeck Circle Membership (jazz supporters), Heritage Giving (planned gifts), and general contributions. The theatre is a 501(c)(3) nonprofit.
- Corporate Sponsorship: Corporate sponsors support the Lobero LIVE series with packages ranging from $2,500 to $20,000, including advertising in BACKSTAGE magazine, logo placement, ticket packages, and VIP pre-show party opportunities. Culinary sponsors provide in-kind food services for VIP events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | General Admission - $30-$40 |
| Unit Pricing | Pay-as-you-go | Section A-B Prime Seating - $143.50 |
| Unit Pricing | Pay-as-you-go | Classical Music - $65-$125 |
| Unit Pricing | Pay-as-you-go | VIP Soundcheck Packages - $525-$650 |
| Unit Pricing | Pay-as-you-go | Jazz Events - $100 Premium |
| Unit Pricing | Pay-as-you-go | Youth/Family Events - $24-$50 |
| Subscription | Annual | Corporate Sponsorship - $2,500-$20,000 |
| Subscription | Annual | Brubeck Circle Membership |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Lobero Theatre product offering
Product offeringCore offering
Lobero Theatre is a historic 604-seat performing arts venue in Santa Barbara, California, founded in 1873 and recognized as the oldest continuously operating theatre in California. It presents and hosts live performances, concerts, film screenings, conferences, community programs, and private events, and rents the venue to corporate and private clients. The theatre operates as a 501(c)(3) nonprofit and offers digital ticketing through its website and a dedicated mobile app.
Product overview
Lobero Theatre is a historic performing arts venue (established 1873, California’s oldest continuously operating theatre) offering venue rental services for events, digital ticketing via its website and mobile app (The Lobero App), and hosting multiple event series including Jazz at the Lobero, Lobero LIVE, Opera Santa Barbara, State Street Ballet, Music Academy of the West, and Earl Minnis Presents. The venue operates membership programs (Circle/Brubeck Circle) providing exclusive pre-sale access and supports community youth programs through education subsidies and ticket outreach initiatives.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- More than $100,000 in annual subsidies to local performing arts and youth organizations
- +2 more outcomes
Companies that use Lobero Theatre
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Lobero Theatre technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Lobero Theatre partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Opera Santa BarbaracoreResident opera company performing multiple productions annually at the Lobero including Rigoletto, The Barber of Seville, and Riders of the Purple Sage. Opera Santa Barbara brings raw power of rock show energy combined with virtuosic vocal talent to the historic stage.
- State Street BalletcoreInternational dance company drawing dancers from around the globe. Performs captivation performances combining timeless classics and innovative new works at the Lobero.
- Music Academy of the WestcoreCreates space where exceptional talent thrives through transformative educational and performance experiences. Provides classically trained musicians and diverse audiences with summer festival programming at the Lobero.
- Flamenco Arts FestivalcoreLatino 501(c)(3) arts and education nonprofit presenting flamenco performances. Supports Access to the Arts Initiative (ATTA) providing free or reduced community access tickets.
- Santa Barbara County Office of Arts & CulturecoreFunding partner for Jazz at the Lobero and Lobero LIVE series through Events and Festivals Program partnership with City of Santa Barbara.
- KCBXminorLocal public radio station supporting jazz programming at the Lobero as community partner.
- Montecito Bank and TrustminorCorporate sponsor listed among supporters of the Lobero Theatre with logo display on website and at events.
- Margerum Wine CompanyminorCorporate sponsor and culinary partner providing wine for events and receptions.
- Cottage HealthminorCorporate sponsor supporting Lobero programming with healthcare community partnership.
- Fess Parker Winery & VineyardminorCorporate sponsor and vintner partner for events and hospitality.
Scale indicators6 records
Recent moves3 records
Expansion highlights5 records
Lobero Theatre competitors and assessment
Company assessmentBroad incumbents
- Massey Hall: Historic concert hall recently renovated, comparable in legacy brand and presenting model to the Lobero but serving a much larger metropolitan market and running higher-grossing orchestral programming.
- Ryman Auditorium: Iconic historic American performance venue with strong tourism and presenting brand. Comparable in heritage positioning and acoustic intimacy but operates at substantially larger scale and commercial intensity.
- Segerstrom Center for the Arts: Larger California presenting organization with comparable resident-company model (Pacific Symphony, Philharmonic Society) and presenting series. Operates at significantly larger scale than the Lobero.
Direct peers
- Yoshi's Oakland: Historic California jazz venue with restaurant integration, comparable in intimate scale and jazz-programming identity to the Lobero's Jazz at the Lobero series.
- Blue Note Jazz Club: Internationally recognized jazz presenting venue with multiple locations and DownBeat recognition. Comparable in jazz programming prestige and presenting-as-core-model approach, though commercial rather than nonprofit.
- McCarter Theatre Center: Mid-sized nonprofit presenting theater with a similar mix of self-presented programming series, resident company partnerships, and community/youth education programming in a comparable mid-sized market.
- The Granada Theatre: The other principal historic performing arts venue in Santa Barbara. It is the most direct competitor for resident companies, touring productions, sponsorships, and audience in the same small market.
- Café Lena: One of the oldest continuously operating folk/jazz venues in the US, nonprofit-led, with similar legacy brand, intimate scale, and presenting model to the Lobero.
Regional players
- Smothers Theatre (Pepperdine University): Malibu-area performing arts venue presenting touring and university programming to a Southern California audience that partially overlaps the Lobero's draw.
- Campbell Hall (UCSB Arts & Lectures): University-presented performance venue in Santa Barbara County competing for the same regional audience base, though operates with university-subsidized economics rather than independent nonprofit model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Lobero Theatre social profiles
Digital presenceLobero Theatre compliance and trust
Trust signalCompliance1 record
Lobero Theatre financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lobero Theatre leadership team
Management profileNumber of profiles
Lobero Theatre funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lobero Theatre M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lobero Theatre
What does Lobero Theatre do?
Lobero Theatre is a historic 604-seat performing arts venue in Santa Barbara, California, founded in 1873 and recognized as the oldest continuously operating theatre in California. It presents and hosts live performances, concerts, film screenings, conferences, community programs, and private events, and rents the venue to corporate and private clients. The theatre operates as a 501(c)(3) nonprofit and offers digital ticketing through its website and a dedicated mobile app.
Is Lobero Theatre a public or private company?
Lobero Theatre is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Lobero Theatre founded?
Lobero Theatre was founded in 1873. It employs 11 to 50 people.
Where is Lobero Theatre based?
Lobero Theatre is headquartered in Santa Barbara, United States, in the North America region.
How does Lobero Theatre make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are venue Rental, individual Giving and Donations and corporate Sponsorship.
Who are Lobero Theatre's main competitors?
Broad incumbents on record are Massey Hall, Ryman Auditorium and Segerstrom Center for the Arts. Direct peers are Yoshi's Oakland, Blue Note Jazz Club, McCarter Theatre Center, The Granada Theatre and Café Lena. Regional players are Smothers Theatre (Pepperdine University) and Campbell Hall (UCSB Arts & Lectures).
Does Lobero Theatre have an API?
No public API is recorded for Lobero Theatre.
What industry is Lobero Theatre in?
Lobero Theatre's product category is Performing Arts Venue. Its primary akta.pro industry code is MPAGABAM, Performing Arts Centers & Presenters (Programming/Booking), with a secondary code of MPAGALAB, Theater & Performing Arts Venue Operations (Playhouses, Opera Houses). Its NAICS code is 711190 and its SIC code is 7900.