Wrenly AI
Wrenly AI is an employee experience platform embedded in Slack and Microsoft Teams, offering feedback, surveys, performance reviews, recognition, and AI-driven culture insights for HR and people teams.
- Company typePrivate
- Founded2021
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Wrenly AI does
Wrenly AI, operated by Delaware-incorporated Incognito Apps Inc. and founded in 2021, is an employee experience platform delivered natively inside Slack and Microsoft Teams. Its product surface spans suggestion boxes, engagement and onboarding surveys, performance reviews with goals/OKRs and a 9-box talent grid, peer recognition with a rewards catalog, celebrations (birthdays/anniversaries), a whistleblower portal, and a Feedback Fridays automation feature. The platform also ships AI-driven features — Culture Score, HR Assistant, Smart Nudges, recognition suggestions, and an AI Meeting Coach that joins 1:1 meetings on Zoom or Google Meet to transcribe and generate coaching reports — all built on OpenAI's ChatGPT. Data is hosted on AWS via Heroku with AES-256 encryption, SOC 2 Type II certification, and GDPR-compliant EU hosting.
The business model is a freemium-to-paid SaaS structure organized into three core modules — Engage ($3/user/month), Perform ($5/user/month), and Recognize (+$1/user/month) — with two premium AI add-on tiers: AI Suite (contact-sales priced, bundling HR Assistant, nudges, recognition suggestions, culture scores, performance reports) and AI Copilot & Coach ($34/manager/month). A free tier with limited quotas drives self-serve adoption, while enterprise prospects follow a demo-request sales motion with dedicated success managers and Slack Connect-based priority support.
The company is privately held with no disclosed institutional funding, 1–10 employees, and claims 350+ customer people teams and 450k+ users. Named customers span large enterprises (Salesforce, LinkedIn, NVIDIA, Wise, Zapier, Emurgo) and mid-market accounts (Coro, Data Clymer, ShootProof). Go-to-market is hybrid product-led growth (Slack/Teams app store listing, free tools, SEO-driven comparison pages) layered with sales-led enterprise conversion, distributed globally through Slack and Microsoft Teams marketplaces.
Wrenly AI firmographics
Firmographics- Name
- Wrenly AI
- Legal name
- Incognito Apps Inc.
- Website
- https://wrenly.ai
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wrenly AI is an employee experience platform embedded in Slack and Microsoft Teams, offering feedback, surveys, performance reviews, recognition, and AI-driven culture insights for HR and people teams.
- Ownership category
- akta.pro rank
Wrenly AI industry classification
Industry- Product category
- Employee Engagement Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
- akta.pro secondary industry
- AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)
Keywords
Where Wrenly AI is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wrenly AI business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription - Per User (Perform, Engage, Recognize modules): Monthly or annual subscription tiers billed per user. Engage module at $3/user/month, Perform module at $5/user/month, with Recognize as an add-on at +$1/user/month. Annual subscriptions receive approximately 20-33% discount. A free tier with limited quotas (3 engagement surveys/month, 5 feedbacks/month, 10 peer recognitions/month) is available to drive adoption.
- AI Copilot & Coach Add-on: AI meeting coach and 1:1 notetaker add-on at $34/manager/month, including auto-recording and transcription of 1:1 meetings (20 hrs/manager/month), post-meeting reports, and pre-meeting reminders.
- AI Suite: Contact-us priced HR AI Assistant, smart nudges, recognition suggestions, performance reports, and culture scores sold as a bundle to enterprise customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier - limited feedback, surveys, and recognitions |
| Per seat | Monthly | Engage - Suggestion boxes, surveys, whistleblower |
| Per seat | Monthly | Perform - Reviews, competencies, goals, peer feedback |
| Per seat | Monthly | Recognize add-on - Recognitions, rewards, celebrations |
| Subscription | Monthly | AI Suite - HR Assistant, nudges, reports, culture scores |
| Subscription | Monthly | AI Copilot & Coach - Meeting bot, 1:1 transcription, reports |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Wrenly AI product offering
Product offeringCore offering
Wrenly AI provides an employee experience platform that operates natively within Slack and Microsoft Teams, enabling organizations to collect anonymous feedback, run engagement and onboarding surveys, conduct performance reviews with goals and OKRs, facilitate peer recognition and rewards, capture and summarize 1:1 meetings, and generate AI-powered culture scores. The platform is sold in modular subscriptions (Engage, Perform, Recognize) with AI add-ons (AI Suite and AI Copilot & Coach), targeting HR, People Operations, and Employee Experience leaders at mid-market and enterprise companies.
Product overview
Wrenly AI is a unified employee engagement and culture platform that operates natively within Slack and Microsoft Teams. The core platform is organized into three pricing tiers: Perform (Performance Reviews, Competencies, Goals & OKRs, Peer Feedback, Talent Insights at $5/user/mo), Engage (Suggestion Boxes, Engagement Surveys, Onboarding Surveys, Whistleblower Portal at $3/user/mo), and Recognize (Peer Recognitions, Rewards, Custom Rewards, Celebrations). Add-on modules include AI Suite (HR Assistant, Smart Nudges, Recognition Suggestions, Culture Scores) and AI Copilot & Coach (meeting transcription and coaching at $34/manager/mo). All features integrate directly with Slack and Microsoft Teams, enabling feedback collection, performance reviews, peer recognition, and AI-powered insights without leaving the work communication tools teams already use.
Differentiator
Problem solved
Functional benefit
Products and services
- Wrenly Engage Module (Suggestion Boxes, Pulse Surveys, Whistleblower Portal) Sold as a per-seat subscription tier at $3/user/month, the Engage module provides anonymous suggestion boxes with upvotes and comments, customizable engagement and onboarding surveys (including 30/60/90 day intervals), Feedback Fridays automations, public feedback moderation, department suggestion boxes, and a confidential whistleblower portal for reporting bullying, discrimination, or data privacy issues. It is targeted at HR and People Operations teams that need to surface honest employee feedback inside Slack and Microsoft Teams.
- Wrenly Perform Module (Performance Reviews, Goals & OKRs, Peer Feedback) Sold as a per-seat subscription tier at $5/user/month, the Perform module enables flexible performance review cycles with self, peer, manager, upward, and direct reports reviews, customizable questions, 9-box talent grid visualization, AI-powered calibration insights, goals and OKR tracking linked to reviews, peer feedback workflows, and talent insights. It is targeted at HR leaders and managers running quarterly or annual review cycles.
- Wrenly Recognize Module (Recognition & Rewards, Celebrations) Sold as an add-on at +$1/user/month that requires Engage or Perform, the Recognize module provides public and private peer shoutouts tied to company values with GIFs and images, leaderboards, automated birthday and work anniversary celebrations, points-based rewards redeemable for 220+ gift cards or charitable donations, and AI-generated recognition suggestions. It is targeted at People teams driving culture and retention through frequent, visible appreciation.
- Wrenly AI Suite (HR Assistant, Smart Nudges, Culture Scores) Sold as a contact-sales priced AI bundle, the AI Suite adds an HR AI Assistant, smart nudges delivered in Slack or MS Teams to flag trends and action items, AI-generated recognition suggestions, AI-powered performance reports, and culture score dashboards with sentiment analysis and demographic filters. It is targeted at mid-market and enterprise HR and People Analytics teams seeking executive-ready insights without manual reporting.
- Wrenly AI Copilot & Coach (1:1 Meeting Notetaker) Sold as a subscription at $34/manager/month, the AI Copilot & Coach acts as a meeting bot or desktop recorder that auto-records and transcribes 1:1 meetings with up to 20 hours of transcription per manager per month on Zoom, Google Meet, or calendar-linked meetings. It produces structured post-meeting reports with action items, wins, challenges, skills analyzed, coaching tips, pre-meeting reminders, and sentiment analysis. It is targeted at people managers seeking to elevate 1:1 conversations without manual note-taking.
Quantifiable outcome
- 85% survey response rate on first NPS pulse survey for a customer using Slack-based delivery
- +2 more outcomes
Companies that use Wrenly AI
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles1 record
Wrenly AI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability7 records
Feature6 records
Wrenly AI partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and supporting.
- Slack Technologies, LLCcoreWrenly operates as a Slack app integrated natively into the Slack platform. It uses Slack's OAuth for authentication, Granular Permissions for access control, and Slack as the primary communication channel for notifications, feedback collection, and recognition delivery. Wrenly has access only to public channels it is invited to, private channels it creates, and direct messages sent to the Wrenly bot.
- MicrosoftcoreWrenly operates as a Microsoft Teams app, accessible via the Teams app toolbar. Uses Microsoft Teams for notifications, feedback collection, and recognition delivery, mirroring its Slack integration functionality.
- Amazon Web Services (via Heroku)coreWrenly's data and services are hosted with AWS through the Heroku platform, leveraging Heroku's world-class security infrastructure and PCI-compliant payment processing.
- Stripe, Inc.coreStripe serves as Wrenly's payment provider for subscription billing. Stripe is PCI compliant with strong security practices. No credit card information is stored on Wrenly's servers.
- HubSpot, Inc.supportingHubSpot is used by Wrenly for customer relationship management (CRM) purposes, handling customer data and support ticket management.
- Salesforce, Inc. (via Heroku)supportingSalesforce serves as Wrenly's server, application, and database hosting provider through the Heroku platform.
- Google LLCsupportingGoogle is used for Gmail and Google Calendar integration, enabling the AI Meeting Coach feature to join calendar invites and send meeting summaries via email.
- OpenAI, L.L.C.coreOpenAI's ChatGPT is used for AI content creation including feedback summarization, recognition summaries, performance report generation, culture score analysis, and meeting transcription analysis. All Wrenly users have the option to opt out of this sub-processor.
- WorkdaysupportingWrenly integrates with Workday as part of its 200+ integrations with HRIS and payroll systems, enabling data import for user group creation and organizational structure mapping.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Wrenly AI competitors and assessment
Company assessmentDirect peers
- Polly: Polly is a Slack and Microsoft Teams-native survey and engagement platform offering pulse surveys, feedback, and lightweight analytics. It directly competes with Wrenly's Engage module in the same buyer persona (HR/People Ops) on the same collaboration surfaces.
- Geekbot: Geekbot runs standups, retros, and lightweight surveys directly inside Slack and Microsoft Teams. Like Wrenly, it pursues product-led adoption through app-store distribution and competes for the same Slack-native engagement budget.
- Officevibe: Officevibe (by Limeade) is an employee engagement and pulse survey tool benchmarking culture scores across organizations. It directly overlaps Wrenly's culture-score and engagement-survey use cases, though as a standalone product rather than Slack/Teams-native.
- Bonusly: Bonusly is a peer recognition and rewards platform with Slack and Teams integrations, offering points-based redemption and public shoutouts. It competes head-on with Wrenly's Recognize module and rewards catalog.
- HeyTaco: HeyTaco is a Slack-native peer recognition bot that lets teammates send tacos convertible to rewards. Wrenly explicitly publishes competitive comparison pages against HeyTaco, making it a direct peer in the Slack recognition niche.
- Karma (Karma Bot): Karma is a Slack-native recognition and feedback bot issuing points and leaderboards within channels. Wrenly lists Karma among its compared competitors, indicating direct overlap on Slack-first recognition.
- Matter: Matter is a Slack and Teams-based feedback and recognition tool with AI-generated suggestions. It targets the same HR buyer and feedback/recognition use cases, and Wrenly publishes competitive content against it.
Broad incumbents
- Lattice: Lattice is a leading performance management and employee development platform covering reviews, goals, and engagement. It competes with Wrenly's Perform module and broader people-ops positioning but operates as a standalone web app with broader HR suite capabilities.
- Culture Amp: Culture Amp is a comprehensive employee experience platform spanning engagement surveys, performance, and development. Wrenly's blog explicitly lists Culture Amp alternatives, signaling it as a primary incumbent competitor across the broader people-ops category.
- 15Five: 15Five combines engagement surveys, performance reviews, and OKR tracking into a horizontal people-ops platform. It is named in Wrenly's competitor comparison content and overlaps Perform, Engage, and culture-score use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Wrenly AI social profiles
Digital presenceWrenly AI compliance and trust
Trust signalCompliance3 records
Wrenly AI financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wrenly AI leadership team
Management profileNumber of profiles
Profiles4 records
Wrenly AI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wrenly AI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wrenly AI
What does Wrenly AI do?
Wrenly AI provides an employee experience platform that operates natively within Slack and Microsoft Teams, enabling organizations to collect anonymous feedback, run engagement and onboarding surveys, conduct performance reviews with goals and OKRs, facilitate peer recognition and rewards, capture and summarize 1:1 meetings, and generate AI-powered culture scores. The platform is sold in modular subscriptions (Engage, Perform, Recognize) with AI add-ons (AI Suite and AI Copilot & Coach), targeting HR, People Operations, and Employee Experience leaders at mid-market and enterprise companies.
Is Wrenly AI a public or private company?
Wrenly AI is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wrenly AI founded?
Wrenly AI was founded in 2021. It employs 1 to 10 people.
Where is Wrenly AI based?
Wrenly AI is headquartered in New York, United States, in the North America region.
How does Wrenly AI make money?
Three revenue lines are on record. Subscription - Per User (Perform, Engage, Recognize modules) is the primary driver. The others are AI Copilot & Coach Add-on and AI Suite.
Who are Wrenly AI's main competitors?
Direct peers on record are Polly, Geekbot, Officevibe, Bonusly, HeyTaco, Karma (Karma Bot) and Matter. Broad incumbents are Lattice, Culture Amp and 15Five.
Does Wrenly AI have an API?
No public API is recorded for Wrenly AI.
What industry is Wrenly AI in?
Wrenly AI's product category is Employee Engagement Software. Its primary akta.pro industry code is HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs), with a secondary code of HDAEANAI, AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI). Its NAICS code is 5132 and its SIC code is 7372.