Border Magic
Border Magic is a Waco, Texas-based franchisor of decorative concrete landscape edging, operating nearly 50 franchise locations across the United States and serving residential homeowners, commercial properties, ranches, schools, and golf courses using proprietary admixtures and a 10-year warranty since 1992.
- Company typePrivate
- Founded1992
- HeadquartersWaco, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Border Magic does
Border Magic, founded in 1992 and headquartered in Waco, Texas, is the only franchised decorative concrete landscape edging company in the United States. The company sells and installs continuous concrete curbing, lawn edging, stepping stones, walkways, and commercial curbing through a franchise network of nearly 50 locations stretching from Vermont to Arizona. Its core technology is a proprietary concrete admixture that the company claims delivers superior strength and durability, enabling an industry-unique 10-year limited warranty. The product line is fully customizable, offering 30 sized styles, 15 patterns, and 23 colors across the Natural Designer Series, Clean Cut Series (with an extended-grass-barrier design that eliminates string-trimming), stepping stone, residential, and commercial product families.
The company's revenue model combines franchise fees and licensing with downstream product and installation revenue generated by independently owned franchisees who serve local residential and commercial customers. Pricing is project-based and quote-driven, varying by property size, style, color, and complexity; customers locate representatives through the company website's locator (searchable by zip code and radius from 10 to 500 miles). Border Magic is privately held under the ownership of the Mogavero family, following a 2016 acquisition that also brought sister company Boulder Designs under common ownership; Les Sander, a former franchise owner-turned-National Franchise Representative since 2005, serves as COO. Corporate staff numbers 11-50 and supports franchisee training, marketing, legal, and accounting functions.
Customer acquisition relies on a mix of content marketing (website and blog), organic social (Facebook, Twitter/X, LinkedIn), customer review/testimonial showcases, and franchise opportunity lead generation. Border Magic serves primarily residential homeowners but also markets to commercial businesses, ranches and farms, schools/non-profits, and golf courses and recreation facilities. The ecosystem extends across the Boulder Designs sister brand, which shares corporate headquarters and cross-referrals. No venture capital, institutional investment, or public funding signals were identified, and the company operates as a closely held family-owned franchisor with stable, long-tenured corporate staff.
Border Magic firmographics
Firmographics- Name
- Border Magic
- Legal name
- Border Magic
- Website
- https://bordermagic.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Border Magic is a Waco, Texas-based franchisor of decorative concrete landscape edging, operating nearly 50 franchise locations across the United States and serving residential homeowners, commercial properties, ranches, schools, and golf courses using proprietary admixtures and a 10-year warranty since 1992.
- Ownership category
- akta.pro rank
Where Border Magic is headquartered
LocationHeadquarters
- HQ city
- Waco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Border Magic business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Franchise Fees and Licensing: Border Magic generates revenue through franchising, offering low-cost buy-ins to entrepreneurs who want to own and operate a Border Magic decorative landscape edging business. Franchisees pay to join the system and receive training, support, and access to the Border Magic brand and proprietary products.
- Product Sales and Installation Services: Franchise locations generate revenue through the sale and installation of decorative concrete landscape edging, curbing, stepping stones, and walkways to residential and commercial customers. Services are priced per project and vary based on property size and customization options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Project-based pricing - quotes provided upon consultation |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Border Magic product offering
Product offeringCore offering
Border Magic designs, manufactures, and installs decorative concrete landscape edging, curbing, stepping stones, and walkways for residential and commercial properties. The company distributes its products and installation services exclusively through a franchise network of nearly 50 locations across the United States, with all products featuring proprietary admixtures that support an industry-unique 10-year limited warranty.
Product overview
Border Magic is a decorative concrete landscape edging company offering a portfolio of curbing and edging products and services since 1992. The product lineup consists of the Natural Designer Series (the most popular fully-custom concrete curbing), the Clean Cut Series (lawn edging with extended grass barrier for mower-over trimming elimination), Concrete Stepping Stones & Pathways (decorative walkways), Residential Landscape Edging (custom borders with 30 styles, 15 patterns, 23 colors), and Commercial Applications (parking lot and business curbing). All products feature exclusive admixtures for durability and are backed by an industry-unique 10-year limited warranty. The company operates through a franchise model with nearly 50 locations serving customers from Vermont to Arizona.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 10-year limited warranty on all products - the only warranty of its kind in the concrete curbing and landscape edging industry
- +3 more outcomes
Companies that use Border Magic
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
Border Magic technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Border Magic partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Boulder DesignscoreSister company under the same ownership (Robin Mogavero and family). Boulder Designs and Border Magic share corporate headquarters and staff, operate under similar franchise systems, and cross-refer customers. Both companies specialize in decorative concrete products for landscaping with nearly identical product offerings and franchise opportunities.
Scale indicators4 records
Recent moves4 records
Expansion highlights4 records
Border Magic competitors and assessment
Company assessmentDirect peers
- Boulder Designs: Border Magic's sister company under the Mogavero family; operates a parallel franchise system for decorative concrete boulders with shared HQ, staff, and customer-referral pipeline. Direct peer because both brands sell decorative concrete landscape products through franchised operators.
- Concrete Craft: National franchised decorative concrete services company offering stamped, stained, and resurfaced concrete solutions for residential and commercial customers. Direct peer due to franchise-based decorative concrete services model and overlapping residential home improvement target market.
Broad incumbents
- SUNDEK: Established US manufacturer and installer of decorative concrete coatings, overlays, and resurfacing systems with a national contractor network. Broad incumbent because it operates in the wider decorative concrete category with overlapping residential and commercial customers, but does not focus on landscape curbing.
- Belgard: Major US manufacturer of pavers, retaining walls, and outdoor hardscape products distributed through a contractor/dealer network. Broad incumbent serving overlapping landscape and outdoor-living customers with hardscape edging-adjacent products.
- EP Henry: Large US manufacturer of concrete pavers, walls, and outdoor living products sold through authorized dealers. Broad incumbent with overlapping landscaping/outdoor-living customers and concrete product expertise.
- Pavestone: National manufacturer of concrete pavers, retaining wall systems, and landscape products distributed through dealers. Broad incumbent serving overlapping landscape and hardscape customers but focused on segmental paving rather than continuous curbing.
Others
- Permaloc: US manufacturer of aluminum and steel landscape edging products sold to contractors and distributors. Adjacent rather than competing because Permaloc supplies rigid metal edging materials while Border Magic installs continuous concrete curbing, but both compete for the same landscape-edging budget.
- Oly-Ola Edgings: Manufacturer and distributor of commercial and residential landscape edging products, including aluminum, steel, and plastic edging. Adjacent supplier serving overlapping landscape-edging customers and competing for the same budget allocation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key highlights6 records
Customer concentration
Border Magic social profiles
Digital presenceBorder Magic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Border Magic leadership team
Management profileNumber of profiles
Border Magic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Border Magic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Border Magic
What does Border Magic do?
Border Magic designs, manufactures, and installs decorative concrete landscape edging, curbing, stepping stones, and walkways for residential and commercial properties. The company distributes its products and installation services exclusively through a franchise network of nearly 50 locations across the United States, with all products featuring proprietary admixtures that support an industry-unique 10-year limited warranty.
Is Border Magic a public or private company?
Border Magic is a private company. It is classified as family owned and is currently operating.
When was Border Magic founded?
Border Magic was founded in 1992. It employs 11 to 50 people.
Where is Border Magic based?
Border Magic is headquartered in Waco, United States, in the North America region.
How does Border Magic make money?
Two revenue lines are on record. Franchise Fees and Licensing is the primary driver. The others are product Sales and Installation Services.
Who are Border Magic's main competitors?
Direct peers on record are Boulder Designs and Concrete Craft. Broad incumbents are SUNDEK, Belgard, EP Henry and Pavestone. Others are Permaloc and Oly-Ola Edgings.
Does Border Magic have an API?
No public API is recorded for Border Magic.