What Ketzal does

Ketzal Digital Marketing is a bilingual (Spanish-English) digital marketing agency operating as a border business, founded in 2020 with headquarters in Ensenada, Baja California, Mexico and a US general office in Valencia, California. The firm serves both B2B and B2C clients across Mexico and the United States across verticals that include petrochemicals (Gulf México), insurance (La Segura México Insurance), food/trade (immi México), communication, audiovisual, festivals, technology/education, consulting, and pet services, delivering against pain points such as weak digital presence, ineffective marketing strategies, and lack of measurable results.

The company organizes its offering around two service pillars marketed as MarTech: Intelligent Marketing (SEO and lead generation, SEM, digital strategy and consulting, branding and design, social media management) and Innovation Technology (UX/UI design, web and e-commerce development, and data and analytics). Technology is integration-based rather than proprietary, leveraging Google Analytics for analytics and Shopify, Magento, and WooCommerce for e-commerce; no patents, trademarks, in-house APIs/SDKs, or AI/ML capabilities are disclosed. The firm operates 100% remotely, enabling a distributed team of 1-10 employees and access to freelancers.

Revenue is generated through professional services on a project or retainer basis, with free initial consultancy used as a lead-generation mechanism. Distribution combines direct website contact ([email protected]), social channels (Facebook, LinkedIn, Instagram), email newsletter, and in-person consultations at both offices. The firm maintains a Core strategic alliance with US technology company Advancio, which is also a client; no funding rounds, M&A activity, regulatory actions, or disclosed revenue figures exist in the available data.

Name

Ketzal

Legal name

Ketzal Digital Marketing

Website

https://ketzalmarketing.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Ketzal Digital Marketing is a bilingual Spanish-English MarTech agency, founded in 2020, offering SEO, SEM, social media, branding, UX/UI design, web development, and analytics services to SMB and enterprise clients across Mexico and the United States from offices in Ensenada and Valencia, California.

Ownership category

akta.pro rank

Headquarters

HQ city

Ensenada

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Digital Marketing Services: Professional services including SEO, SEM, social media management, branding, design, web development, UX/UI design, and data analytics for B2B and B2C clients. Services are sold on a project or retainer basis with bilingual capabilities for Mexican and American markets.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Ketzal is a bilingual Spanish-English MarTech agency that provides digital marketing and innovation technology services to businesses in Mexico and the United States. Its core offerings span SEO and lead generation, SEM, digital strategy and consulting, branding and design, social media management, UX/UI design, web and e-commerce development, and data and analytics, delivered as an integrated all-in-one panel leveraging a strategic alliance with US technology firm Advancio.

Product overview

Ketzal Digital Marketing is a bilingual (Spanish-English) MarTech agency offering an integrated suite of digital marketing and innovation technology services. The portfolio consists of two main service pillars: Intelligent Marketing (SEO/lead generation, SEM, digital strategy and consulting, branding/design, and social media management) and Innovation Technology (UX/UI design, web development/e-commerce, and data/analytics). Services are delivered as a unified all-in-one panel approach, combining marketing expertise with technology solutions for clients in Mexico and the United States.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO and Lead Generation Generates brand positioning and potential leads through organic search and website metadata development for businesses in Mexico and the United States. Includes content marketing, technical SEO, SEO audits, and lead generation through mailing, newsletters, and blogs.
• SEM (Search Engine Marketing) Paid search campaigns on platforms like Google, including remarketing, retargeting, and multichannel PPC advertising across social networks and apps for businesses seeking customer acquisition.
• Digital Strategy and Consulting Comprehensive digital media planning from diagnosis to measurable results, including competitor benchmarking, omnichannel strategy, and cross-media planning for businesses seeking digital transformation.
• Branding and Design Corporate graphic design, photography and video, motion graphics, and stock photography services to make brands commercially attractive for businesses seeking brand enhancement.
• Social Media Management Social media strategy, community management, audience segmentation, and static and animated graphic design for social platforms targeting businesses seeking audience engagement.
• UX/UI Design Visual and digital mobility strategy ensuring user comfort during navigation, including UX research, information architecture, usability studies, responsive prototyping, and lead journey strategy for businesses seeking improved user experience.
• Web Development and E-commerce Website development from concept to launch, including one-page sites, landing pages, e-commerce management, reservation systems, hosting, domain, SSL certificates, and UX copywriting for businesses seeking online presence and sales channels.
• Data and Analytics Data-driven decision making through Google Analytics setup, usability workshops, and performance monitoring to inform marketing strategies for businesses seeking measurable insights.

Quantifiable outcome

• 70% of companies audited don't know how to benefit from their competitive advantages; working with Ketzal results in increased conversions and decreased expenses.

Named customers12 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature8 records

Partnerships

One partnership is on record.

• AdvanciocoreStrategic or Co-development PartnerStrategic alliance with Advancio, described as a leading US technology company. This partnership enables Ketzal's specialization in digital transformation, combining Advancio's technological innovation capabilities with Ketzal's marketing intelligence expertise (MarTech). Advancio is also a client of Ketzal's services.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Grupo W: Mexican digital marketing and advertising agency offering integrated digital services to B2B and B2C clients, directly comparable to Ketzal in geography, service mix, and SMB-to-enterprise client profile.
• Another Company: Mexico-based digital creative agency offering branding, content, and digital marketing services; comparable to Ketzal as a similarly-sized Latin American digital shop competing for similar regional clients.
• Right Side Up: US-based performance marketing agency specializing in paid media, SEO, and analytics for growth-stage companies; comparable to Ketzal in service mix (SEM, SEO, analytics) and SMB/mid-market positioning, though operating primarily in English-speaking markets.
• Acceleration Partners: US-based digital marketing agency with strong affiliate and partner marketing capabilities; comparable to Ketzal in offering integrated digital marketing services to a mix of enterprise and growth clients across categories.

Broad incumbents

• MediaMonks (Monks): Global digital production and marketing powerhouse offering the same SEO, SEM, social, content, and creative services as Ketzal but at vastly greater scale, with operations across the Americas including Mexico.
• DEPT: Global digital agency offering end-to-end marketing, technology, and creative services; competes with Ketzal in the same client RFPs but operates at a much larger scale and across many more geographies.
• Huge: Global experience design and digital marketing agency offering UX/UI, web development, branding, and data-driven marketing — directly overlapping Ketzal's service pillars but serving global enterprise clients.
• Razorfish: Large global digital agency delivering marketing, technology, and analytics services to enterprise clients; comparable to Ketzal in service mix (digital strategy, data, creative, media) but at materially greater scale.
• R/GA: Global digital agency known for innovation, brand design, and digital product work; overlaps with Ketzal in branding, UX/UI, and digital strategy services but serves primarily global enterprise brands.

Regional players

• Súper Lógica: Argentina-based digital agency offering web development, e-commerce, and digital marketing services; comparable to Ketzal in service mix and SMB-to-mid-market client base, but primarily serving Spanish-speaking South American rather than Mexican/US markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ketzalmarketing
• LinkedInlinkedin.com/company/ketzalmarketing
• Instagraminstagram.com/ketzalmarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ketzal