Pickle Barrel Group of Restaurants
- Company typePrivate
- Founded1971
- HeadquartersMarkham, Canada
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
Pickle Barrel Group of Restaurants firmographics
Firmographics- Name
- Pickle Barrel Group of Restaurants
- Legal name
- Recipe Unlimited Corporation
- Website
- https://picklebarrel.ca
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Where Pickle Barrel Group of Restaurants is headquartered
LocationHeadquarters
- HQ city
- Markham
- HQ country
- Canada
- HQ region
- North America
Offices6 records
Markets served
Pickle Barrel Group of Restaurants business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Dine-in Restaurant Sales: Food and beverage sales from customer dining at restaurant locations across Ontario
- Online Ordering and Delivery: Direct online ordering through picklebarrel.xdineapp.com for takeout and delivery, with third-party delivery integration
- Catering Services: Corporate and event catering across GTA with delivery of classic platters, sandwiches, and BBQ packages
- Gift Cards and Loyalty: Sale of Ultimate Dining Cards and loyalty program (Deli Club) for customer retention
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Happy Hour Drink Specials |
| Unit Pricing | Pay-as-you-go | Happy Hour Food Specials |
| Unit Pricing | Pay-as-you-go | $5 Brunch Beverages |
| Transaction based/ take rate | Pay-as-you-go | Kids Eat Free Tuesdays |
| Unit Pricing | Pay-as-you-go | Regular Menu Pricing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Pickle Barrel Group of Restaurants product offering
Product offeringCore offering
Pickle Barrel Group of Restaurants operates a chain of full-service upscale casual dining restaurants founded in 1971, offering over 300 menu items spanning deli sandwiches, pastas, steaks, burgers, salads, and shareables across 6 locations in the Greater Toronto Area (Ontario, Canada). The company serves dine-in customers, takeout and delivery orders via an owned online ordering platform, group/private event bookings, and corporate/event catering.
Differentiator
Problem solved
Functional benefit
Products and services
- Dine-In Restaurant Services Full-service casual dining at 6 Ontario locations offering a 300-item menu of deli sandwiches, burgers, pastas, steaks, salads, and shareables. Serves families, groups, and individual diners for in-restaurant meals.
- Online Ordering
Quantifiable outcome
- Served families for over 50 years with continued loyalty from original customers
Companies that use Pickle Barrel Group of Restaurants
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Pickle Barrel Group of Restaurants technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Pickle Barrel Group of Restaurants partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- OpenTablecoreOpenTable reservation platform integration allowing customers to make online reservations at Pickle Barrel locations. Supports group booking requests for parties over specified thresholds at each location.
- SCENE and CAA RewardsminorTransaction data sharing with third-party partner programs for customer loyalty and rewards administration in accordance with partner program terms.
- Third-Party Food Delivery ServicescoreIntegration with third-party delivery aggregators for off-premise food delivery orders. Enables delivery coverage in service areas including Brampton, Mississauga, Pickering, Ajax, and GTA-wide catering.
- Conestoga Mall (Waterloo)coreWaterloo location operates within Conestoga Mall property, providing built-in customer foot traffic from mall shoppers.
- Yorkdale Shopping CentrecoreYorkdale location operates within Yorkdale Shopping Centre, one of Canada's premier shopping destinations.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Pickle Barrel Group of Restaurants competitors and assessment
Company assessmentDirect peers
- Swiss Chalet: Sister brand under Recipe Unlimited Corporation operating full-service casual dining restaurants across Canada with comparable dine-in, delivery, catering, and loyalty programme offerings.
- Harvey's: Sister brand under Recipe Unlimited Corporation operating Canadian casual dining locations; directly comparable on parent ownership, multi-channel revenue model, and loyalty integration.
- Montana's BBQ & Bar: Recipe Unlimited sibling brand operating full-service casual dining with broad menus, dine-in and off-premise channels, and similar family-occasion positioning.
- The Burger's Priest: Recipe Unlimited portfolio brand in the Canadian casual dining space; comparable on parent ownership, digital ordering, and urban dine-in footprint.
- Boston Pizza: Largest Canadian casual dining chain with sports- and family-oriented positioning, broad menu, dine-in/takeout/delivery/catering, and multi-province footprint — directly comparable competitive set.
- Jack Astor's Bar and Grill: Canadian full-service casual dining chain with broad menus, energetic bar programme, and GTA presence — closely comparable concept to Pickle Barrel.
Broad incumbents
- The Keg Steakhouse + Bar: Established Canadian upscale-casual steakhouse chain; comparable on full-service dining, bar/happy hour programming, and Canadian multi-location footprint.
- Cactus Club Cafe: Premium Canadian casual dining chain with broad menus, cocktails, and GTA expansion; competitive overlap in the upscale casual segment Pickle Barrel targets.
- Earls Kitchen + Bar: Canadian full-service casual dining chain with broad menus, bar programming, and major presence in Ontario and Western Canada; direct competitive overlap.
- Milestones Grill + Bar: Canadian casual dining chain with broad menus and bar programming; competes in the same GTA family- and casual-occasion dining occasions as Pickle Barrel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Pickle Barrel Group of Restaurants social profiles
Digital presencePickle Barrel Group of Restaurants financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pickle Barrel Group of Restaurants leadership team
Management profileNumber of profiles
Profiles1 record
Pickle Barrel Group of Restaurants funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pickle Barrel Group of Restaurants M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pickle Barrel Group of Restaurants
What does Pickle Barrel Group of Restaurants do?
Pickle Barrel Group of Restaurants operates a chain of full-service upscale casual dining restaurants founded in 1971, offering over 300 menu items spanning deli sandwiches, pastas, steaks, burgers, salads, and shareables across 6 locations in the Greater Toronto Area (Ontario, Canada). The company serves dine-in customers, takeout and delivery orders via an owned online ordering platform, group/private event bookings, and corporate/event catering.
Is Pickle Barrel Group of Restaurants a public or private company?
Pickle Barrel Group of Restaurants is a private company. It is classified as corporate owned and is currently operating.
When was Pickle Barrel Group of Restaurants founded?
Pickle Barrel Group of Restaurants was founded in 1971. It employs 501 to 1,000 people.
Where is Pickle Barrel Group of Restaurants based?
Pickle Barrel Group of Restaurants is headquartered in Markham, Canada, in the North America region.
How does Pickle Barrel Group of Restaurants make money?
Four revenue lines are on record. Dine-in Restaurant Sales are the primary driver. The others are online Ordering and Delivery, catering Services and gift Cards and Loyalty.
Who are Pickle Barrel Group of Restaurants's main competitors?
Direct peers on record are Swiss Chalet, Harvey's, Montana's BBQ & Bar, The Burger's Priest, Boston Pizza and Jack Astor's Bar and Grill. Broad incumbents are The Keg Steakhouse + Bar, Cactus Club Cafe, Earls Kitchen + Bar and Milestones Grill + Bar.
Does Pickle Barrel Group of Restaurants have an API?
No public API is recorded for Pickle Barrel Group of Restaurants.