Malia Mills
- Company typePrivate
- Founded1993
- HeadquartersBrooklyn, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Malia Mills firmographics
Firmographics- Name
- Malia Mills
- Website
- https://maliamills.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Malia Mills industry classification
Industry- Product category
- Luxury Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Clothing and Clothing Accessories Retailers (45811)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)
- akta.pro secondary industry
- Bras & Bralettes (CRAAAIAA)
Keywords
Where Malia Mills is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Malia Mills business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Retail Sales: Direct sales through 7 physical boutique locations and e-commerce website. Physical retail is a significant channel with store appointments and personalized Fit & Style Sessions.
- E-commerce: Online sales through maliamills.com website, offering full product catalog including swimwear, ready-to-wear, accessories, and gifts
- Trunk Shows: Seasonal trunk show events at various locations featuring product collections with direct customer engagement
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Stevie Slip Dress - $425.00 |
| Unit Pricing | Pay-as-you-go | Amber Slip Dress - $595.00 |
| Unit Pricing | Pay-as-you-go | Susan Belt - $235.00 |
| Unit Pricing | Pay-as-you-go | Audi Pants - $238.00 (sale price, was $595.00) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Malia Mills product offering
Product offeringCore offering
Malia Mills designs, produces, and sells luxury bra-sized swimwear (covering cup sizes 30A through 44DDD/F) and a complementary ready-to-wear collection of dresses, jumpsuits, cover-ups, pants, skirts, blouses, sweaters, and silk slips/lingerie. The company sells directly to consumers through seven owned boutique locations across New York, the Hamptons, and California, an e-commerce website featuring a proprietary 'Bikini Builder' customization tool, and seasonal trunk shows. Personalized Fit & Style Sessions are offered by appointment at retail locations.
Product overview
Malia Mills is a New York-based luxury swimwear and ready-to-wear brand founded in 1993, operating on a direct-to-consumer e-commerce platform and seven physical boutique locations across the US. The core product offering centers on bra-sized swimwear (sizes 30A–44DDD/F) including bikini tops, bottoms, one-pieces, and bridal styles, complemented by a comprehensive ready-to-wear collection spanning dresses, jumpsuits, cover-ups, pants, skirts, blouses, sweaters, and silk slips. The brand also offers a 'Bikini Builder' customization tool, accessories including the Susan Belt, and retail services such as Fit & Style Sessions and Trunk Shows. Products are positioned in the luxury segment, with silk slip dresses ranging from $425–$595 and the brand's 'Love Thy Differences' philosophy emphasizing inclusive sizing and body positivity.
Differentiator
Problem solved
Functional benefit
Products and services
- Bra-Sized Swimwear Luxury swimwear available in bra sizes 30A through 44DDD/F, including bikini tops, bikini bottoms, one-piece maillots, and bridal swimwear. Designed around the 'Love Thy Differences' philosophy to fit diverse body types, sold via e-commerce and seven US boutiques.
- Bikini Builder Custom swimwear configuration tool that lets customers build their own bikini by selecting and combining different top and bottom styles, available on maliamills.com. The tool supports the brand's bra-sized and inclusive-fit swimwear line.
- Ready-to-Wear Collection Full ready-to-wear line including dresses, jumpsuits, cover-ups, pants, skirts, blouses, t-shirts, sweaters, and silk slips/lingerie. Designed for transitions from sea to sun to soirée, with silk slip dresses priced $425–$595.
- Accessories Accessories including belts (e.g., the Susan Belt leather belt in ivory, black, sage, and navy) and complementary items designed to pair with the ready-to-wear collection.
- Gift Cards Gift cards available for purchase on maliamills.com, redeemable across the brand's product assortment.
- Fit & Style Sessions Appointment-based personalized fit and style sessions offered at all seven boutique locations (Madison Avenue NY, SoHo NY, Hamptons NY, Santa Monica CA, Larkspur CA, Montecito CA, Presidio Heights CA), with bra-fitting specialists guiding customers through sizing and styling.
- Trunk Shows Seasonal mobile boutique events held at partner venues including Galerie (Palo Alto, CA), Cameron Marks (Santa Cruz, CA), and Bella Cucina (Atlanta, GA), showcasing product collections and engaging customers directly outside the permanent boutique footprint.
Companies that use Malia Mills
Customer profileSegments1 record
Ideal customer profiles1 record
Malia Mills technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Malia Mills partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Galerie (Palo Alto, CA)minorGalerie in Palo Alto hosts Malia Mills trunk shows as part of their seasonal retail events calendar
- Cameron Marks (Santa Cruz, CA)minorCameron Marks in Santa Cruz hosts Malia Mills trunk shows as part of their seasonal retail events calendar
- Bella Cucina (Atlanta, GA)minorBella Cucina in Atlanta hosts Malia Mills trunk shows as part of their seasonal retail events calendar
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Malia Mills competitors and assessment
Company assessmentDirect peers
- Solid & Striped: Direct luxury swimwear peer targeting a similar premium, design-conscious female customer with a parallel ready-to-wear extension. Overlaps with Malia Mills on premium swimwear positioning and DTC-led retail strategy.
- Mara Hoffman: Luxury swimwear and ready-to-wear brand with a similar sustainability- and body-positive-driven positioning. Competes for the same premium female customer shopping for elevated swim and RTW pieces.
- Vitamin A: California-based luxury swimwear brand with comparable eco-luxury materials and DTC boutique presence. Closely matches Malia Mills on price architecture, sustainability messaging, and coastal U.S. customer base.
- LSpace: Luxury swimwear and beachwear brand with comparable size-inclusive ranges and boutique distribution. Operates in the same premium swimwear category with overlapping design sensibility and customer profile.
- Beach Riot: Contemporary premium swimwear brand with a similarly bold design aesthetic and DTC-first distribution. Targets a younger, social-media-driven luxury swim customer with overlap in product and channel strategy.
Emerging players
- Summersalt: Digitally-native inclusive-size swimwear brand that competes for the same body-positive customer, though at a lower price point. Threatens Malia Mills' inclusive-sizing positioning from a value/DTC angle.
- Eidon: Small-batch luxury swimwear brand with a focus on inclusive sizing and elevated design. Competes for a similar premium, fit-conscious customer with a comparable boutique-and-online distribution model.
- Cupshe: Fast-growing inclusive-size swimwear DTC brand targeting similar cup-size considerations. Pressures Malia Mills from a value-segment angle, particularly online, but lacks the premium boutique positioning.
Broad incumbents
- Tory Burch: Broader luxury lifestyle incumbent with a meaningful swimwear and ready-to-wear assortment. Competes indirectly for the same luxury female customer's wardrobe share, though Malia Mills operates in a much more specialized niche.
Regional players
- Aqua Blu: Australian luxury swimwear brand with comparable premium pricing, fabrication quality, and inclusive-size range. Comparable as a luxury swim peer but serves a primarily Australian/international customer base rather than the U.S. market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Malia Mills social profiles
Digital presenceMalia Mills financial estimates
Financial estimateRevenue estimate
Valuation estimate
Malia Mills leadership team
Management profileNumber of profiles
Malia Mills funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Malia Mills M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Malia Mills
What does Malia Mills do?
Malia Mills designs, produces, and sells luxury bra-sized swimwear (covering cup sizes 30A through 44DDD/F) and a complementary ready-to-wear collection of dresses, jumpsuits, cover-ups, pants, skirts, blouses, sweaters, and silk slips/lingerie. The company sells directly to consumers through seven owned boutique locations across New York, the Hamptons, and California, an e-commerce website featuring a proprietary 'Bikini Builder' customization tool, and seasonal trunk shows. Personalized Fit & Style Sessions are offered by appointment at retail locations.
Is Malia Mills a public or private company?
Malia Mills is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Malia Mills founded?
Malia Mills was founded in 1993. It employs 11 to 50 people.
Where is Malia Mills based?
Malia Mills is headquartered in Brooklyn, United States, in the North America region.
How does Malia Mills make money?
Three revenue lines are on record. Retail Sales are the primary driver. The others are E-commerce and trunk Shows.
Who are Malia Mills's main competitors?
Direct peers on record are Solid & Striped, Mara Hoffman, Vitamin A, LSpace and Beach Riot. Emerging players are Summersalt, Eidon and Cupshe. Tory Burch is listed as a broad incumbent. Aqua Blu is listed as a regional player.
Does Malia Mills have an API?
No public API is recorded for Malia Mills.
What industry is Malia Mills in?
Malia Mills's product category is Luxury Apparel. Its primary akta.pro industry code is CRAAAAAF, Intimates, Lingerie, Swimwear & Sleepwear Brands, with a secondary code of CRAAAIAA, Bras & Bralettes. Its NAICS code is 458110 and its SIC code is 5621.