Heritage House Realty

What Heritage House Realty does

Heritage House Realty, Inc. is a privately held, locally owned real estate brokerage headquartered in Kirksville, Missouri, serving Kirksville and the broader Northeast Missouri region including Schuyler County and Adair County. The firm operates through a team of 17 licensed real estate agents under Broker/Owner Mike LaBeth, who acquired the brokerage in 2013 and has been active in the industry since 2004. Its service lines span residential, residential-with-acreage, commercial, lots and land, and rental property transactions for both buyers and sellers, with agents handling the full lifecycle from valuation and marketing through negotiation and closing.

The underlying technology is a Placester-powered website offering property search, featured listings, a mortgage calculator, a home value estimator, a rental application system, a service request form, and an educational blog. There is no proprietary technology platform; all digital infrastructure is supplied by the third-party Placester stack. The firm publishes buyer-education content and aggregates reviews from Google, Zillow, and NEXT! Ad Agency to support lead generation and trust-building.

The business model is traditional brokerage commission on closed transactions, with rates not publicly disclosed. The customer base consists entirely of individual residential and small-commercial clients in a defined rural geography. No venture capital, private equity, or institutional backing is indicated; ownership is concentrated with Mike LaBeth, and there are no subsidiaries, formal alliances, or partnerships disclosed.

Name

Heritage House Realty

Legal name

Heritage House Realty, INC

Website

https://kirksvillerealestate.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Heritage House Realty is a privately held real estate brokerage in Kirksville, Missouri, serving Northeast Missouri with 17 licensed agents. It provides residential, commercial, land, and rental property transaction services through a Placester-powered website platform.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Land & Development Site Brokerage (BPAJABAG), Rural Residential & Acreage Homesites Brokerage (BPAJADAE)

Keywords

• Residential real estate brokerage
• Commercial property sales
• Lots and land services
• Rental property management
• Real estate agent services

Headquarters

HQ city

Kirksville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: Traditional real estate brokerage earning commissions on residential and commercial property transactions. Agents represent buyers and sellers in Kirksville and Northeast Missouri, with the brokerage taking a percentage of each completed transaction. Services include listing properties, conducting showings, negotiating deals, and facilitating closings.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Heritage House Realty is a locally owned real estate brokerage in Kirksville, Missouri that represents buyers and sellers in residential, commercial, lots and land, residential with acreage, and rental property transactions. Services are delivered through a team of 17 licensed real estate agents who handle the full transaction lifecycle from initial consultation and property search through marketing, negotiation, and closing.

Product overview

Heritage House Realty is a locally owned real estate agency offering a comprehensive suite of property services. The core offering consists of residential, commercial, lots and land, and rental property services, supported by an online property search platform. Additional tools include a mortgage calculator for buyers and a home value estimator for sellers. The agency serves buyers, sellers, and renters in Kirksville, MO and surrounding Northeast Missouri areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Services Real estate brokerage services for buying and selling residential homes, including single-family residences, in Kirksville and surrounding Northeast Missouri areas. Targeted at individual and family residential buyers and sellers.
• Commercial Property Services Brokerage services for buying and selling commercial real estate including retail, office, and industrial spaces in Northeast Missouri. Targeted at business owners and commercial real estate investors.
• Lots and Land Services Brokerage services for buying and selling undeveloped land and lots intended for residential or commercial development in Kirksville and Northeast Missouri.
• Residential with Acreage Services Specialized brokerage services for residential properties with additional land, farms, and acreage in Northeast Missouri. Targeted at agricultural operators and buyers seeking larger parcels with residential dwellings.
• Rental Property Services Rental property listings, tenant placement, and lease support services for landlords and renters in the Kirksville area. Includes online rental application processing.

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Century 21: National real estate franchise with widespread presence in small and mid-sized U.S. markets — directly competes for the same residential, land, and rural brokerage clients as Heritage House.
• Coldwell Banker: National residential brokerage franchise with local affiliated offices across the U.S. — directly comparable as a competitor in residential sales in the same geography, but operating at vastly greater scale with brand recognition and tech infrastructure that Heritage House lacks.
• RE/MAX: One of the largest global real estate franchisors with local offices in nearly every U.S. market including Northeast Missouri — comparable as a residential brokerage competing for the same buyers and sellers.
• EXIT Realty: Mid-sized national real estate franchise with strong presence in secondary markets and rural areas — comparable in targeting similar residential and small-town buyers/sellers.
• Realty Executives: National real estate franchise serving small and mid-sized markets across the U.S. — direct competitor in residential and rural brokerage with a similar local-office operating model.
• Better Homes and Gardens Real Estate: National real estate franchise affiliated with Better Homes & Gardens brand — competes in similar residential and lifestyle-property segments, with comparable offerings to Heritage House.
• Keller Williams Realty: Large U.S. residential brokerage with a strong agent-centric model — comparable business model and target customer base (residential buyers and sellers), though at much larger scale.
• NextHome: National real estate franchise focused on providing tech-enabled brokerage tools to local agents and small offices — comparable in serving small markets with a tech-forward twist.

Direct peers

• United Country Real Estate: Franchise specializing in rural, small-town, and country properties — highly comparable to Heritage House's 'Residential with Acreage,' farm, and land brokerage offerings, with very similar target customer profile in rural Missouri.

Emerging players

• Zillow (Premier Agent / Showcase): Digital real estate marketplace with Premier Agent advertising in local markets — competing for buyer/seller leads in the same Kirksville geography, though operating a fundamentally different (platform) business model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/kirksvillerealestate
• LinkedInlinkedin.com/company/heritage-house-realty-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heritage House Realty