Global Team Coaching Institute

What Global Team Coaching Institute does

Global Team Coaching Institute operates as Coaching.com, a Coaching Enablement Platform that combines cloud-based coaching management software, professional education, and a two-sided coaching marketplace into a single integrated offering. The platform is built around four interlocking surfaces: (i) a Coaching Management Software suite covering engagement management, scheduling, messaging, contracts, payments, resource sharing, and data/reporting dashboards; (ii) an Education Hub featuring a Membership program, Masterclasses, live courses, certification programs (including Team Development Essentials and the Systemic Team Coaching Practitioner program developed with Prof. Peter Hawkins and Dr. Catherine Carr), and an on-demand library of 200+ expert sessions; (iii) a Marketplace where individual coaches and coaching companies list services and clients search by expertise, industry, language, and availability; and (iv) a Global Coaching Community that includes Coaching Circles (small peer groups of 8-12 coaches meeting monthly) and live Mastery and Implementation Sessions. The platform integrates with calendar systems (Google, Microsoft Exchange/Outlook, iCloud, Yahoo), identity providers (Okta, Auth0, Google OAuth), payment processing (Stripe), document storage (Google Drive, Dropbox, Box, OneDrive), and assessment tools (Hogan Assessment Systems, PrinciplesYou, TRUCSFORE) via OAuth-based workflows, with mobile access through iOS and Android applications.

The company serves two distinct customer segments on the same platform: individual professional coaches and enterprise organizations. Individual coaches subscribe to the Membership at $197/month or $1,970/year (a 12-month commitment with two months free), which includes live learning, on-demand content, 100+ ICF CCEUs annually, and community access; 62% of members report 6+ years of coaching experience. Coaches also pay 15-25% transaction fees on payments processed through the Marketplace via Stripe. Enterprise buyers (including EY, State Farm, Blanchard, Hult, Hogan Assessment Systems, Right Management/ManpowerGroup, and Saudi Electricity Company) license the Coaching Management Software under quote-based subscriptions with annual billing, and receive Professional Services for implementation. The Certification programs (Team Development Essentials, Systemic Team Coaching) generate additional revenue while anchoring the company's push into the team-coaching vertical, where case-study outcomes include a 37% reduction in product development cycle at a global pharmaceutical company and 42% improvement in cross-functional collaboration at a technology firm. Founded in 2012 by Alex Pascal as CoachLogix, the company is a private Delaware corporation headquartered at 9800 Wilshire Blvd, Beverly Hills, California, operating across 25+ countries under the legal entity CoachLogix, Inc.

Name

Global Team Coaching Institute

Legal name

CoachLogix, Inc.

Website

https://coaching.com

Company type

Private

Founded year

2012

Operating status

Operating

Short description

Coaching.com (legal entity CoachLogix, Inc.) operates an integrated Coaching Enablement Platform combining coaching management software, professional education (Membership, certifications), and a two-sided marketplace serving individual professional coaches and enterprise customers across 25+ countries.

Ownership category

akta.pro rank

Product category

Coaching Management Software

NAICS

Professional and Management Development Training (61143), Custom Computer Programming Services (541511)

SIC

Services-Educational Services (8200), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Strategy, Decision-Making & Business Acumen Coaching (EDABANAH)

akta.pro secondary industry

Career, Purpose & Executive Wellbeing Coaching (EDABANAI)

Keywords

• Coaching management software
• Team coaching certification
• Coaching marketplace platform
• Professional development subscription
• Executive coaching platform

Headquarters

HQ city

Beverly Hills

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Coaching Management Solution Subscription: Coaches and organizations pay subscription fees for access to the Coaching Management Platform, including scheduling, client management, reporting, and payment processing tools. Fees are charged monthly or annually per subscription.
2. Membership Subscription: Individual coaches pay $197/month (or $1,970/year for a 12-month commitment) for the Membership tier, which includes live Mastery Sessions, Implementation Sessions, Coaching Circles, Resource Vault, on-demand library, and 100+ ICF CCEUs annually.
3. Marketplace Transaction Fees: Coaching.com charges a transaction fee of 15-25% on payments processed through the platform for Marketplace transactions between coaches and clients. Payments are facilitated via Stripe.
4. Professional Services: From coaching strategy to software implementation, professional services provide guidance and support to organizations deploying the coaching platform.
5. Team Coaching Certification Programs: Revenue from paid certification programs such as Team Development Essentials and Systemic Team Coaching Practitioner, which offer ICF CCEUs, EMCC CPD hours, and SHRM PDCs.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Coaching.com operates an integrated Coaching Enablement Platform that combines coaching management software (engagement management, scheduling, messaging, contracts, payments, reporting), education and certification programs (Membership, Masterclasses, Team Development Essentials, Systemic Team Coaching), a marketplace where coaches and coaching companies list themselves for client discovery, and a global peer community anchored by Coaching Circles and live Mastery Sessions. It sells primarily to individual professional coaches and to enterprise organizations running internal coaching programs at scale.

Product overview

Coaching.com operates as a comprehensive Coaching Enablement Platform offering an integrated suite of products: the core Coaching Management Software for managing coaching engagements (scheduling, contracts, payments, reporting), the Education Hub with Membership subscriptions, Masterclasses, and Certification programs (including Team Development Essentials and Systemic Team Coaching), the Marketplace for coach discovery and hiring, and the Global Coaching Community for peer networking. The platform integrates with calendar systems (Google, Outlook, iCloud), identity providers (Okta, Auth0), payment processors (Stripe), and assessment tools (Hogan, Truscore, Principles). Recent product expansion includes enhanced Group Coaching Module launched September 2024. The company also offers Professional Services for implementation support.

Differentiator

Problem solved

Functional benefit

Products and services

• Coaching Management Software Software platform for managing coaching engagements end-to-end, including engagement management, scheduling, messaging, contracts, payments, and resource sharing, with dashboards and custom reporting for tracking coaching utilization, outcomes, and program ROI. Used by individual coaches and enterprise organizations running coaching programs at scale.
• Membership All-inclusive subscription product for individual professional coaches priced at $197/month or $1,970/year with a 15-day money-back guarantee. Includes 3 live Coaching Mastery Sessions per month, Implementation Mastery Sessions, monthly Coaching Circles, 200+ session on-demand library, Resource Vault, global peer community, 100+ ICF CCEUs annually, and Business Growth Studio hosted by Jonathan Reitz.
• Marketplace Marketplace enabling coaches to create profiles, showcase credentials, and list coaching services, and enabling clients and organizations to find and hire coaches by expertise, industry, language, and availability. Stripe processes payments with a 15-25% transaction fee retained by Coaching.com.
• Team Development Essentials 13-week certification program in systemic team coaching co-led by Prof. Peter Hawkins and Dr. Catherine Carr, combining 6 video modules, 6 live practicums, and 2 live Q&A sessions. Includes 15 client-ready team coaching tools and the Five Disciplines Model framework; awards 26 ICF CCEUs, 26 EMCC CPD Hours, and 26 SHRM PDCs.
• Systemic Team Coaching Advanced certification program in Systemic Team Coaching developed with Prof. Peter Hawkins and Dr. Catherine Carr, covering methodologies for working with leadership teams. ICF AATC accredited.
• Group Coaching Module Enhanced group coaching module allowing organizations to create, customize, and conduct multiple group coaching engagements with integrated video conferencing and collaboration tools. Designed for cultivating cross-functional collaboration, problem-solving, and leadership development at scale.
• Professional Services Coaching strategy and software implementation guidance and support services for organizations deploying the Coaching Enablement Platform at scale, covering program design, rollout, and adoption.
• Global Coaching Community Global network platform for professional coaches that provides peer dialogue, resource sharing, accountability, and inspiration, accessible at community.coaching.com and integrated with the Coaching Enablement Platform.

Quantifiable outcome

• 62% of members have 6+ years of coaching experience, with 45% having 10+ years, indicating high professional credibility.
• +4 more outcomes

Named customers8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

Feature5 records

Partnerships

18 partnerships are on record, tiered core and supporting.

• Hogan Assessment SystemscoreTechnology or IntegrationStrategic partnership to elevate executive coaching with embedded predictive personality insights. The Hogan assessment tools are integrated into the Coaching.com platform, allowing coaches to leverage personality data within coaching engagements. This is a featured integration on the integrations page and highlighted in the blog announcement of April 22, 2025.
• Right ManagementcoreStrategic or Co-development PartnerA documented partnership success story between Right Management and Coaching.com, focused on transforming global leadership development. Right Management is a workforce solutions brand of ManpowerGroup, indicating a significant enterprise-level co-development relationship.
• Saudi Electricity CompanycoreOthersFeatured as a case study customer that used Coaching.com's platform to revolutionize enterprise coaching. The case study (Powering Leadership Through Technology) documents how Saudi Electricity Company deployed Coaching.com for large-scale coaching programs.
• Google CalendarsupportingTechnology or Integration2-way calendar sync integration allowing coaches to manage scheduling with clients through the Coaching.com platform. OAuth-based connection without storing credentials.
• Microsoft Exchange / OutlooksupportingTechnology or IntegrationCalendar integration with Microsoft Exchange and Outlook for scheduling sessions, supporting enterprise coaches and organizations using Microsoft infrastructure.
• Auth0supportingTechnology or IntegrationAuthentication integration via Auth0 for identity management and access control, supporting enterprise SSO requirements.
• OktasupportingTechnology or IntegrationSSO integration via Okta for enterprise identity management, enabling coaches and organizations to use existing Okta credentials for platform access.
• StripecoreTechnology or IntegrationPayment processing integration for automated invoicing and payments. Stripe processes all Marketplace transactions and membership payments. Coaching.com connects coaches to Stripe for receiving client payments, with 15-25% transaction fee retained.
• ZoomsupportingTechnology or IntegrationVideo conferencing integration within the group coaching module, allowing coaches to conduct live video sessions directly through the platform.
• SlacksupportingTechnology or IntegrationProductivity integration with Slack for streamlining processes like session scheduling and content sharing notifications.
• Google DrivesupportingTechnology or IntegrationDocument integration for accessing and sharing files stored in Google Drive directly through the coaching platform.
• DropboxsupportingTechnology or IntegrationDocument integration for accessing and sharing files stored in Dropbox directly through the coaching platform.
• BoxsupportingTechnology or IntegrationDocument integration for accessing and sharing enterprise files stored in Box directly through the coaching platform.
• Microsoft OneDrivesupportingTechnology or IntegrationDocument integration for accessing and sharing files stored in Microsoft OneDrive directly through the coaching platform.
• PrinciplesYousupportingTechnology or IntegrationAssessment integration with PrinciplesYou, a personality assessment platform, available as an integration on the integrations page.
• TRUCSFOREsupportingTechnology or IntegrationAssessment integration with TRUCSFORE available on the integrations page for coaches to incorporate assessment data into coaching engagements.
• Professor Peter HawkinscoreOthersGlobal thought leader in Systemic Team Coaching who co-developed the Team Development Essentials and Systemic Team Coaching Practitioner programs with Coaching.com. Peter Hawkins has 40+ years of experience developing teams in 50 countries and authored books translated into 10+ languages.
• Dr. Catherine CarrcoreOthersLeadership and Team Coach, author, and Principal Consultant with Renewal Associates who co-leads the Team Development Essentials certification program with Prof. Peter Hawkins. Holds a doctorate in Leadership and Professional Coaching from Middlesex University.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Torch: Torch is an enterprise coaching platform delivering 1:1 leadership coaching, group coaching, and manager development with a coach network and reporting tools. Comparable to Coaching.com in combining software, coach network, and team/group coaching capabilities for corporate buyers.
• CoachAccountable: CoachAccountable is a coaching practice management platform for individual and group coaches offering scheduling, client management, metrics tracking, and document sharing. Closest pure-play direct competitor to Coaching.com's Coaching Management Software at the individual-coach segment.
• BetterUp: BetterUp is the leading venture-backed enterprise coaching and mental health platform combining 1:1 coaching, AI-driven development tools, and a marketplace of coaches. Direct competitor to Coaching.com in the professional coaching software and enterprise coaching category, with substantially greater capital and brand investment.
• Sounding Board: Sounding Board provides enterprise leadership coaching with a curated coach marketplace, structured engagements, and ROI reporting for Fortune 1000 L&D buyers. Closely comparable to Coaching.com's enterprise coaching software motion, though focused on enterprise rather than individual coaches.
• EZRA (LHH): EZRA, part of LHH (a leader in talent and career transition), delivers enterprise coaching globally with technology-enabled matching, session delivery, and impact measurement. Direct competitor in the enterprise coaching platform category with strong corporate distribution via parent LHH.

Emerging players

• Right Management (ManpowerGroup): Right Management is ManpowerGroup's workforce solutions brand delivering global leadership development, career transition, and coaching at scale. Documented strategic partner of Coaching.com with deep enterprise distribution — both an adjacent partner and a partial competitor in the global enterprise coaching market.
• Marshall Goldsmith Group: Marshall Goldsmith Group, led by the globally renowned executive coach Marshall Goldsmith, delivers leadership development, executive coaching, and stakeholder-centered coaching programs. Partial overlap with Coaching.com's thought leadership content and enterprise coaching engagements, with Marshall Goldsmith frequently featured as a speaker on the platform.
• Growth Coaching International: Growth Coaching International specializes in team and leadership coaching training and certification programs globally. Partial overlap with Coaching.com's Team Development Essentials and Systemic Team Coaching certification offerings, though they are more of a training institution than a platform.

Others

• International Coaching Federation (ICF): ICF is the leading global credentialing body for professional coaches, awarding CCEUs that power much of Coaching.com's Membership value proposition. Adjacent ecosystem participant — not a competitor, but a foundational standards body whose credentialing framework underpins Coaching.com's educational offering.

Broad incumbents

• LinkedIn Learning: LinkedIn Learning (Microsoft) is a massive enterprise L&D content platform covering leadership, coaching, and professional development. Overlaps with Coaching.com's Education Hub and certification content at a much broader scale, though it lacks a dedicated coaching marketplace and live community.

Market position

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/coachingdotcom
• YouTubeyoutube.com/@coachingdotcom
• Facebookfacebook.com/coachingdotcom
• LinkedInlinkedin.com/company/coachingdotcom
• Instagraminstagram.com/coachingdotcom

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Global Team Coaching Institute