Cloud On Demand
Cloud On Demand is a South African cloud distributor and aggregator serving MSPs, ISVs, and resellers through its Hypergrowth platform, which unifies multi-vendor billing, provisioning, and support. It is an Alviva Group subsidiary holding key Microsoft designations.
- Company typePrivate
- Founded2012
- HeadquartersScottish Borders, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Cloud On Demand does
Cloud On Demand is a South African cloud solutions distributor and aggregator headquartered in Johannesburg, founded in 2012 originally under the Tarsus On Demand name and rebranded in 2024 under the Alviva Group. It serves managed service providers (MSPs), independent software vendors (ISVs), and resellers through a channel-led go-to-market, offering a single operating layer for multi-vendor cloud services.
The company's core product is the Hypergrowth platform, which integrates a multi-vendor catalogue, provisioning, billing, support, and a marketplace into one stack. Partnerships span Microsoft (Azure, Microsoft 365, Copilot), AWS, AvePoint, BlueVision, ESET, Mimecast, NinjaOne, StorVault, and CloudBlue. The platform is supplemented by a Tech Startup Programme targeting ISVs and a managed services capability surfaced through partner products. The firm is ISO/IEC 27001:2022 certified and holds a Level 1 B-BBEE rating in South Africa, and in 2026 it earned both the Microsoft Security Designation and Microsoft Support Services Designation.
Revenue mechanics combine distribution margins on third-party cloud services, recurring license resale, and value-added services such as FinOps and managed support. Pricing is positioned around a guaranteed return-on-effort model for partners. The only named end-customer deployment publicly cited is SPAR Group's Microsoft 365 Copilot rollout, while day-to-day revenue is generated across a broad reseller base rather than concentrated direct enterprise contracts.
Cloud On Demand firmographics
Firmographics- Name
- Cloud On Demand
- Legal name
- Cloud On Demand (Pty) Ltd
- Website
- https://cloudondemand.co.za
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Cloud On Demand is a South African cloud distributor and aggregator serving MSPs, ISVs, and resellers through its Hypergrowth platform, which unifies multi-vendor billing, provisioning, and support. It is an Alviva Group subsidiary holding key Microsoft designations.
- Ownership category
- akta.pro rank
Cloud On Demand industry classification
Industry- Product category
- Cloud Solutions Distribution & Aggregation
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373), Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Cloud Managed Services (M365/Azure/AWS/GCP) (BPAEABAE)
- akta.pro secondary industries
- Cloud FinOps & SaaS Spend Management (BPAEAOAH), Cloud Managed Services (Operations, Monitoring, Patching) (BPAEACAF), Cloud Operations Outsourcing (Cloud Managed Operations) (BPAEAMAC)
Keywords
Where Cloud On Demand is headquartered
LocationHeadquarters
- HQ city
- Scottish Borders
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Cloud On Demand business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Cloud Solutions Distribution and Aggregation: Cloud On Demand acts as a distributor and aggregator of cloud solutions, enabling MSPs, ISVs, and resellers to source, provision, bill, and support cloud services through one platform. The company generates revenue by aggregating multiple cloud vendor relationships and providing consolidated billing in South African Rands, simplifying licensing and providing technical support throughout the partner lifecycle.
- Marketplace and Platform Fees: Through the CloudBlue marketplace and Hypergrowth platform, partners can list and consume cloud solutions. The platform enables white-labelled marketplaces for partners, extending reach through partner and public marketplaces and generating platform-based revenue from transaction facilitation.
- Professional Services: Cloud On Demand delivers professional services including migrations, optimisation projects, and end-to-end security services. The Professional Services team supports partners in building capability, closing skills gaps, and expanding revenue through structured advisory and implementation engagements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | BlueVision Fusion Cloud - Fixed per seat or per domain pricing |
| Usage-based | Pay-as-you-go | StorVault - Pay-as-you-use billing in South African Rands |
| Subscription | Monthly | Hypergrowth - Predictable billing aligned to Microsoft cost prices with guaranteed RoE |
| Subscription | Monthly | Tech Startup Programme - 7% Azure cost reduction |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Cloud On Demand product offering
Product offeringCore offering
Cloud On Demand is a South African cloud solutions distributor and aggregator that provides partners (MSPs, ISVs, resellers, tech startups) with one platform to sell, provision, bill, and manage leading cloud technologies without juggling multiple vendor relationships. It aggregates a curated catalogue of cloud infrastructure (Microsoft Azure, AWS), security, backup, and collaboration solutions, offering consolidated invoicing in South African Rands, simplified licensing, and local technical support throughout the partner lifecycle. The company generates revenue through the Hypergrowth platform, marketplace transactions, and professional services for migrations, optimisation, and security deployments.
Product overview
Cloud On Demand operates as a South African cloud services distributor and aggregator offering a platform-plus-partner ecosystem model. The core Hypergrowth platform provides integrated billing, provisioning, support, and marketplace capabilities, while the product portfolio spans cloud infrastructure (Microsoft Azure, AWS), security (ESET, Mimecast, BlueVision Fusion Cloud), backup and data protection (NinjaOne, StorVault, AvePoint), and modern workplace productivity (Microsoft 365, Modern Work and Security). The Tech Startup Programme extends the ecosystem to ISVs. Partners access these through CloudBlue marketplace orchestration and Cloud On Demand's consolidated billing in South African Rands.
Differentiator
Problem solved
Functional benefit
Brands
- HyperGrowth: A complete cloud business solution that combines billing, provisioning, support, and marketplace capabilities into one streamlined solution designed for cloud resellers, service providers, and consultancies to scale their Microsoft cloud business.
Products and services
- Hypergrowth An integrated cloud business platform for cloud resellers, service providers and consultancies that combines billing, provisioning, support and marketplace capabilities. Features guaranteed Rate of Exchange per billing period, ERP-ready billing engine, white-labelled marketplace, and co-funded Marketing as a Service.
- Microsoft Azure Cloud infrastructure platform offering secure, scalable cloud computing with South African data residency through Azure Johannesburg region, supporting compliance, governance, and regional performance requirements.
- AWS Amazon Web Services cloud infrastructure providing flexible, cost-effective cloud services with the Africa (Cape Town) region for data sovereignty and compliance needs.
- BlueVision Fusion Cloud Continuous attack-surface monitoring and managed detection and response (MDR) service combining enterprise-grade threat detection with channel-accessible fixed per-seat or per-domain pricing for South African mid-market organisations, with onboarding under 10 days.
- AvePoint Cloud governance and data protection solution for Microsoft 365 providing automation, visibility, and recovery capabilities to help MSPs and businesses manage data sprawl, permissions, and compliance.
- StorVault South African cloud backup and recovery solution providing scalable in-country data protection against cyber threats and compliance demands, with pay-as-you-use billing entirely in South African Rands.
- ESET Endpoint security and antivirus solutions providing protection against cyber threats for business environments.
- NinjaOne SaaS Backup SaaS backup solution for protecting business data across cloud applications with automated backup and recovery capabilities.
- Mimecast Security Advanced email security solutions protecting organisations from email-borne threats, phishing, and data loss.
- Modern Work and Security Microsoft 365 productivity, collaboration, and hybrid work solutions including Teams and Microsoft 365 Copilot readiness tailored for South African business needs.
- Tech Startup Programme A partner programme for software developers, dev houses, and ISVs providing 7% Azure cost reduction, access to Azure specialists, 30-day flexible payment terms, marketing support, environment support, and marketplace expansion opportunities.
- CloudBlue Marketplace Orchestration Marketplace platform enabling partners to streamline provisioning, automate billing, and manage multiple cloud services from one centralised location, increasing operational efficiency and reducing manual overhead.
- Professional Services Cloud On Demand delivers migrations, optimisation projects, and end-to-end security services to support partners in building capability, closing skills gaps, and expanding revenue through structured advisory and implementation engagements.
Quantifiable outcome
- 67% active user adoption and 89 working days saved annually for SPAR Group's Microsoft 365 Copilot deployment
- +4 more outcomes
Companies that use Cloud On Demand
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles3 records
Cloud On Demand technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability9 records
Feature4 records
Cloud On Demand partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and secondary.
- BlueVisioncoreCloud On Demand signed a distribution agreement with cybersecurity firm BlueVision to offer the Fusion Cloud service, combining continuous attack-surface monitoring and managed detection and response (MDR), to South Africa's mid-market through channel partners. BlueVision, founded in 2015, operates across South Africa, Canada, and Dubai and is accredited by CREST. The service is priced at a fixed rate per seat or per domain with onboarding under 10 days.
- StorVaultcoreCloud On Demand partnered with South African cloud backup and recovery company StorVault to provide organisations with scalable cloud delivery and in-country data protection against cyber threats and compliance demands. The collaboration features a pay-as-you-use pricing model billed entirely in South African Rands, addressing both technical gaps in enterprise backup solutions and the economic challenge of unpredictable global cloud costs for local firms.
- AvePointcoreCloud On Demand, as a distributor of AvePoint, enhances cloud governance for South African organisations using Microsoft 365, addressing rising cyber risks and compliance requirements. AvePoint provides automation, visibility, and recovery capabilities that complement Microsoft 365's security features, helping MSPs and businesses improve governance and resilience while managing data sprawl, permissions, and compliance.
- MicrosoftcoreCloud On Demand is a key Microsoft partner operating as a distributor and solutions aggregator. The company holds both the Microsoft Security Designation and Microsoft Support Services Designation, covering Azure and Modern Work. The partnership focuses on Microsoft Azure, Microsoft 365, Teams, Power Platform, and Microsoft 365 Copilot, supporting South African organisations with cloud adoption, AI integration, and compliance (including POPIA and data residency).
- AWScoreCloud On Demand provides AWS cloud solutions as part of its curated vendor catalogue, supporting partners in delivering secure, scalable cloud foundations with South African data residency options via AWS Africa (Cape Town) for compliance and regional performance requirements.
- ESETsecondaryESET provides endpoint and cybersecurity solutions available through Cloud On Demand's partner ecosystem, supporting the company's security and protection layer for cloud and hybrid environments.
- MimecastsecondaryMimecast provides advanced email security solutions available through Cloud On Demand's partner ecosystem, forming part of the company's security and protection solutions for organisations using Microsoft 365 and other platforms.
- NinjaOnesecondaryNinjaOne SaaS Backup is offered as a cloud backup solution through Cloud On Demand's vendor catalogue, providing partners with an additional option for delivering reliable SaaS backup capabilities to end customers.
- CloudBluecoreThrough the CloudBlue marketplace platform, Cloud On Demand enables partners to streamline provisioning, automate billing, and manage multiple cloud services from one centralised platform, increasing operational efficiency and reducing manual overhead. CloudBlue is a global marketplace and cloud distribution platform.
- Alviva GroupcoreCloud On Demand is proudly part of the Alviva Group. Founded in 2012 and originally known as Tarsus On Demand, the company was rebranded in 2024 as Cloud On Demand. Alviva Holdings is a major South African ICT holding company that was listed on the JSE before its delisting, providing the broader corporate infrastructure and backing for Cloud On Demand's operations.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Cloud On Demand competitors and assessment
Company assessmentDirect peers
- Sherweb: Cloud solutions distributor and managed services provider for Microsoft cloud, serving MSPs and IT providers. Comparable business model to Cloud On Demand with consolidated billing, partner enablement, and Microsoft-focused aggregation.
- Pax8: Global cloud solutions distributor and aggregator focused on SMB and MSP channel partners. Directly comparable to Cloud On Demand as a multi-vendor cloud aggregator built on the CloudBlue marketplace, serving partners across Microsoft, security, and backup stacks.
- Crayon: Cloud economics and software asset management company. Comparable to Cloud On Demand's FinOps offering and multi-vendor cloud aggregation, with similar emphasis on cloud cost optimisation and partner enablement.
Regional players
- Westcon-Comstor: Global value-added distributor specializing in security, networking, and collaboration with strong presence in Africa. Comparable to Cloud On Demand's channel distribution model for Microsoft, security, and infrastructure vendors across the African continent.
- Tarsus Distribution: Major South African IT distribution company and former parent of Cloud On Demand before its acquisition by Alviva Group. Operates as a broad-line technology distributor with overlapping vendor relationships and competitor positioning in the local South African market.
- Datacentrix: South African ICT solutions provider and Alviva Group sister company. Provides integrated technology solutions including cloud, with overlapping enterprise customer base in South Africa and potential channel/collaboration dynamics with Cloud On Demand.
- BCX (Business Connexion): Major South African ICT services and solutions provider offering cloud, networking, and managed services. Comparable as a regional cloud player, though heavier on direct enterprise services rather than pure channel distribution.
- First Distribution: South African value-added IT distributor for enterprise and SMB markets. Comparable to Cloud On Demand as a regional distributor serving resellers in South Africa, with overlapping vendor portfolio in cloud, security, and infrastructure.
Broad incumbents
- ALSO Group: European-headquartered IT and cloud distribution company operating the ALSO Cloud Marketplace. Comparable as a broad- incumbent cloud distributor with marketplace platforms, serving SMB and MSP channels across multiple geographies.
- Ingram Micro Cloud: One of the largest global IT distributors with a major cloud marketplace business. Acts as a broader incumbent offering cloud distribution and aggregation as part of a much wider IT distribution portfolio, with greater scale and geographic reach than Cloud On Demand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Cloud On Demand social profiles
Digital presenceCloud On Demand compliance and trust
Trust signalCompliance1 record
Cloud On Demand financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cloud On Demand leadership team
Management profileNumber of profiles
Profiles5 records
Cloud On Demand funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cloud On Demand M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cloud On Demand
What does Cloud On Demand do?
Cloud On Demand is a South African cloud solutions distributor and aggregator that provides partners (MSPs, ISVs, resellers, tech startups) with one platform to sell, provision, bill, and manage leading cloud technologies without juggling multiple vendor relationships. It aggregates a curated catalogue of cloud infrastructure (Microsoft Azure, AWS), security, backup, and collaboration solutions, offering consolidated invoicing in South African Rands, simplified licensing, and local technical support throughout the partner lifecycle. The company generates revenue through the Hypergrowth platform, marketplace transactions, and professional services for migrations, optimisation, and security deployments.
Is Cloud On Demand a public or private company?
Cloud On Demand is a private company. It is classified as corporate owned and is currently operating.
When was Cloud On Demand founded?
Cloud On Demand was founded in 2012. It employs 51 to 100 people.
Where is Cloud On Demand based?
Cloud On Demand is headquartered in Scottish Borders, United Kingdom, in the Europe region.
How does Cloud On Demand make money?
Three revenue lines are on record. Cloud Solutions Distribution and Aggregation is the primary driver. The others are marketplace and Platform Fees and professional Services.
Who are Cloud On Demand's main competitors?
Direct peers on record are Sherweb, Pax8 and Crayon. Regional players are Westcon-Comstor, Tarsus Distribution, Datacentrix, BCX (Business Connexion) and First Distribution. Broad incumbents are ALSO Group and Ingram Micro Cloud.
Does Cloud On Demand have an API?
No public API is recorded for Cloud On Demand.
What industry is Cloud On Demand in?
Cloud On Demand's product category is Cloud Solutions Distribution & Aggregation. Its primary akta.pro industry code is BPAEABAE, Cloud Managed Services (M365/Azure/AWS/GCP), with a secondary code of BPAEAOAH, Cloud FinOps & SaaS Spend Management. Its NAICS code is 518 and its SIC code is 7370.