BottleShop

What BottleShop does

BottleShop Technologies Pvt. Ltd. is a vertical SaaS company building India's first AI-powered POS and back-office system specifically for liquor retail. The platform combines sub-second Android-based POS billing (300ms average bill time), offline-first operation, inventory intelligence, multi-store dashboards, and built-in excise compliance for 10 Indian states into a single subscription product priced at Rs. 25,000 per store per year.

The company layers six branded AI modules on top of this core: a live AI Inventory Manager that parses purchase invoices, a live AI Sales Manager that handles WhatsApp delivery and bulk orders, an AI Business Analyst that flags dead stock and reorder needs, and three forthcoming AI modules for scheme ROI, excise compliance, and SKU catalog management. The product connects directly into Tally ERP for accounting and into state excise portals (UP MST, Maharashtra SCM, Goa VAT, Rajasthan RSBCL, Odisha eAbkari, West Bengal e-Abgari, Assam Excise), functioning as the operating system of record for Indian wine shops.

The business model is PLG/self-serve SaaS distribution with a 7-day free trial and same-day onboarding; the company reports 1,000+ paying stores across 10+ states and 134 cities, with customers ranging from single-store SMBs to chains of up to 2,500 outlets. Revenue mechanics are entirely subscription-based at the headline price point, with AI modules likely functioning as attach/up-tier features. BottleShop is privately held, headquartered in New Delhi, and operates with a 1-10 person team; no institutional funding rounds are disclosed in the available data.

Name

BottleShop

Legal name

BottleShop Technologies Pvt. Ltd.

Website

https://bottleshop.in

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

BottleShop Technologies is an India-based vertical SaaS company that builds AI-powered POS, inventory, and multi-state excise compliance software for liquor retailers. It serves over 1,000 wine shops across 10+ states at a Rs. 25,000 per store per year subscription.

Ownership category

akta.pro rank

Product category

Liquor Retail Management Software

NAICS

Beer, Wine, and Liquor Retailers (445320), Beer, Wine, and Liquor Retailers (44532)

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Liquor Stores (Off-Premise Spirits Retail) (CRANABAA)

akta.pro secondary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• Liquor retail software
• POS billing system
• Inventory management
• Excise compliance software
• AI retail automation

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Annual Software Subscription: Subscription-based pricing at Rs. 25,000 per year (approximately Rs. 70/day). Includes billing, inventory management, AI features, and multi-state compliance. Free 7-day trial available.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

BottleShop offers an AI-powered wine shop management SaaS platform for Indian liquor retailers, combining fast counter billing (POS), inventory intelligence, and state-specific excise compliance in one Android-based application. The product is sold as an annual subscription (Rs. 25,000/year) and includes AI employee modules for invoice processing, WhatsApp sales, business analytics, scheme management, and excise filings, with offline-first operation and multi-store dashboard capabilities.

Product overview

BottleShop is a unified wine shop management software built specifically for Indian liquor retail, combining billing/POS, inventory management, multi-state excise compliance, and AI-powered automation into one platform. The core offering is the BottleShop POS system, complemented by six AI employee modules (AI Inventory Manager, AI Sales Manager, AI Business Analyst, AI Scheme Manager, AI Compliance Manager, and AI Product Master). The system operates across 10 Indian states with state-specific excise compliance built-in, supports offline-first operation on Android devices, and includes customer loyalty, WhatsApp integration, and multi-store dashboard features. Pricing starts at ₹25,000/year (approximately ₹70/day).

Differentiator

Problem solved

Functional benefit

Products and services

• BottleShop Wine Shop Management Software Unified SaaS platform for Indian liquor retailers combining sub-second (300ms) counter billing, inventory intelligence, multi-state excise compliance (10 states), multi-store dashboard, Tally ERP integration, WhatsApp-based reporting, customer loyalty program, and AI-powered automation modules. Built for Android with full offline capability and automatic sync. Sold as an annual subscription at Rs. 25,000/year (approximately Rs. 70/day) with a 7-day free trial and no upfront payment, targeting single-store and multi-store liquor retailers across India.

Quantifiable outcome

• ₹9,000/month savings in staff time on manual purchase entry
• +7 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability6 records

Feature8 records

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Toast: Toast is a leading US-based cloud POS and management platform for restaurants, known for integrated billing, inventory, and multi-location features. It is comparable to BottleShop as a global horizontal POS incumbent whose offline-first architecture, sub-second billing, and AI add-ons (Toast AI) represent the benchmark BottleShop is implicitly competing against.
• Gofrugal Technologies: Gofrugal provides POS and ERP solutions for retail and restaurant chains in India, with multi-store and inventory management features. It is comparable to BottleShop as an established retail-tech player serving SMB and chain retailers with similar POS/inventory functionality.
• LimeTray: LimeTray provides online ordering, POS, and CRM tools for restaurants and food businesses in India. It is comparable to BottleShop as a horizontal F&B tech player targeting SMBs with similar billing and customer-management functionality, and could expand into liquor-adjacent verticals.
• Square (Block): Square is a global SMB commerce platform offering POS, payments, and business management tools. It is comparable to BottleShop as a horizontal SMB POS incumbent whose mobile-first, hardware-light architecture and rapid onboarding pioneered the product-led growth playbook BottleShop uses in India.
• Petpooja: Petpooja is one of the largest restaurant POS and management platforms in India, serving tens of thousands of restaurants with billing, inventory, and integrations. It is comparable to BottleShop as a broad-incumbent Indian SMB POS that overlaps on multi-outlet management and could credibly enter liquor retail.
• Posist: Posist is a leading cloud-based POS platform for the Indian restaurant and food-service industry, with features including inventory, billing, and multi-outlet management. It is comparable to BottleShop as a horizontal POS incumbent in India that could expand into liquor retail or compete for similar SMB F&B-adjacent customers.

Direct peers

• Khatabook: Khatabook is an Indian digital ledger and SMB management app widely used by small retailers and distributors for credit tracking and invoicing. It is comparable to BottleShop as a competing India SMB financial-management app, with overlapping credit-ledger, customer-tracking, and daily-reporting features.
• Vyapar: Vyapar is a popular Indian GST billing and inventory management app for small retailers, including distributors and small shops. It is comparable to BottleShop as a directly competing SMB billing/inventory app for Indian retailers, though without liquor-specific excise compliance.
• Dukaan: Dukaan is an Indian e-commerce and POS platform that enables small merchants to set up digital storefronts and manage orders. It is comparable to BottleShop as a competing SMB commerce-enablement platform in India, with overlapping POS, catalog, and customer-facing landing page capabilities.

Emerging players

• Refrens: Refrens is an Indian SaaS platform offering invoicing, accounting, and business management tools for freelancers and SMBs. It is comparable to BottleShop as an emerging Indian SMB SaaS player that overlaps on invoicing and business management workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BottleShop_in

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BottleShop