BottleShop
BottleShop Technologies is an India-based vertical SaaS company that builds AI-powered POS, inventory, and multi-state excise compliance software for liquor retailers. It serves over 1,000 wine shops across 10+ states at a Rs. 25,000 per store per year subscription.
- Company typePrivate
- Founded2023
- HeadquartersNew Delhi, India
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What BottleShop does
BottleShop Technologies Pvt. Ltd. is a vertical SaaS company building India's first AI-powered POS and back-office system specifically for liquor retail. The platform combines sub-second Android-based POS billing (300ms average bill time), offline-first operation, inventory intelligence, multi-store dashboards, and built-in excise compliance for 10 Indian states into a single subscription product priced at Rs. 25,000 per store per year.
The company layers six branded AI modules on top of this core: a live AI Inventory Manager that parses purchase invoices, a live AI Sales Manager that handles WhatsApp delivery and bulk orders, an AI Business Analyst that flags dead stock and reorder needs, and three forthcoming AI modules for scheme ROI, excise compliance, and SKU catalog management. The product connects directly into Tally ERP for accounting and into state excise portals (UP MST, Maharashtra SCM, Goa VAT, Rajasthan RSBCL, Odisha eAbkari, West Bengal e-Abgari, Assam Excise), functioning as the operating system of record for Indian wine shops.
The business model is PLG/self-serve SaaS distribution with a 7-day free trial and same-day onboarding; the company reports 1,000+ paying stores across 10+ states and 134 cities, with customers ranging from single-store SMBs to chains of up to 2,500 outlets. Revenue mechanics are entirely subscription-based at the headline price point, with AI modules likely functioning as attach/up-tier features. BottleShop is privately held, headquartered in New Delhi, and operates with a 1-10 person team; no institutional funding rounds are disclosed in the available data.
BottleShop firmographics
Firmographics- Name
- BottleShop
- Legal name
- BottleShop Technologies Pvt. Ltd.
- Website
- https://bottleshop.in
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BottleShop Technologies is an India-based vertical SaaS company that builds AI-powered POS, inventory, and multi-state excise compliance software for liquor retailers. It serves over 1,000 wine shops across 10+ states at a Rs. 25,000 per store per year subscription.
- Ownership category
- akta.pro rank
BottleShop industry classification
Industry- Product category
- Liquor Retail Management Software
- NAICS
- Beer, Wine, and Liquor Retailers (445320), Beer, Wine, and Liquor Retailers (44532)
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Liquor Stores (Off-Premise Spirits Retail) (CRANABAA)
- akta.pro secondary industry
- Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)
Keywords
Where BottleShop is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
BottleShop business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Annual Software Subscription: Subscription-based pricing at Rs. 25,000 per year (approximately Rs. 70/day). Includes billing, inventory management, AI features, and multi-state compliance. Free 7-day trial available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard annual subscription for single or multi-store liquor retailers |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
BottleShop product offering
Product offeringCore offering
BottleShop offers an AI-powered wine shop management SaaS platform for Indian liquor retailers, combining fast counter billing (POS), inventory intelligence, and state-specific excise compliance in one Android-based application. The product is sold as an annual subscription (Rs. 25,000/year) and includes AI employee modules for invoice processing, WhatsApp sales, business analytics, scheme management, and excise filings, with offline-first operation and multi-store dashboard capabilities.
Product overview
BottleShop is a unified wine shop management software built specifically for Indian liquor retail, combining billing/POS, inventory management, multi-state excise compliance, and AI-powered automation into one platform. The core offering is the BottleShop POS system, complemented by six AI employee modules (AI Inventory Manager, AI Sales Manager, AI Business Analyst, AI Scheme Manager, AI Compliance Manager, and AI Product Master). The system operates across 10 Indian states with state-specific excise compliance built-in, supports offline-first operation on Android devices, and includes customer loyalty, WhatsApp integration, and multi-store dashboard features. Pricing starts at ₹25,000/year (approximately ₹70/day).
Differentiator
Problem solved
Functional benefit
Products and services
- BottleShop Wine Shop Management Software Unified SaaS platform for Indian liquor retailers combining sub-second (300ms) counter billing, inventory intelligence, multi-state excise compliance (10 states), multi-store dashboard, Tally ERP integration, WhatsApp-based reporting, customer loyalty program, and AI-powered automation modules. Built for Android with full offline capability and automatic sync. Sold as an annual subscription at Rs. 25,000/year (approximately Rs. 70/day) with a 7-day free trial and no upfront payment, targeting single-store and multi-store liquor retailers across India.
Quantifiable outcome
- ₹9,000/month savings in staff time on manual purchase entry
- +7 more outcomes
Companies that use BottleShop
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles2 records
BottleShop technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability6 records
Feature8 records
BottleShop partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights6 records
BottleShop competitors and assessment
Company assessmentBroad incumbents
- Toast: Toast is a leading US-based cloud POS and management platform for restaurants, known for integrated billing, inventory, and multi-location features. It is comparable to BottleShop as a global horizontal POS incumbent whose offline-first architecture, sub-second billing, and AI add-ons (Toast AI) represent the benchmark BottleShop is implicitly competing against.
- Gofrugal Technologies: Gofrugal provides POS and ERP solutions for retail and restaurant chains in India, with multi-store and inventory management features. It is comparable to BottleShop as an established retail-tech player serving SMB and chain retailers with similar POS/inventory functionality.
- LimeTray: LimeTray provides online ordering, POS, and CRM tools for restaurants and food businesses in India. It is comparable to BottleShop as a horizontal F&B tech player targeting SMBs with similar billing and customer-management functionality, and could expand into liquor-adjacent verticals.
- Square (Block): Square is a global SMB commerce platform offering POS, payments, and business management tools. It is comparable to BottleShop as a horizontal SMB POS incumbent whose mobile-first, hardware-light architecture and rapid onboarding pioneered the product-led growth playbook BottleShop uses in India.
- Petpooja: Petpooja is one of the largest restaurant POS and management platforms in India, serving tens of thousands of restaurants with billing, inventory, and integrations. It is comparable to BottleShop as a broad-incumbent Indian SMB POS that overlaps on multi-outlet management and could credibly enter liquor retail.
- Posist: Posist is a leading cloud-based POS platform for the Indian restaurant and food-service industry, with features including inventory, billing, and multi-outlet management. It is comparable to BottleShop as a horizontal POS incumbent in India that could expand into liquor retail or compete for similar SMB F&B-adjacent customers.
Direct peers
- Khatabook: Khatabook is an Indian digital ledger and SMB management app widely used by small retailers and distributors for credit tracking and invoicing. It is comparable to BottleShop as a competing India SMB financial-management app, with overlapping credit-ledger, customer-tracking, and daily-reporting features.
- Vyapar: Vyapar is a popular Indian GST billing and inventory management app for small retailers, including distributors and small shops. It is comparable to BottleShop as a directly competing SMB billing/inventory app for Indian retailers, though without liquor-specific excise compliance.
- Dukaan: Dukaan is an Indian e-commerce and POS platform that enables small merchants to set up digital storefronts and manage orders. It is comparable to BottleShop as a competing SMB commerce-enablement platform in India, with overlapping POS, catalog, and customer-facing landing page capabilities.
Emerging players
- Refrens: Refrens is an Indian SaaS platform offering invoicing, accounting, and business management tools for freelancers and SMBs. It is comparable to BottleShop as an emerging Indian SMB SaaS player that overlaps on invoicing and business management workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BottleShop social profiles
Digital presenceBottleShop financial estimates
Financial estimateRevenue estimate
Valuation estimate
BottleShop leadership team
Management profileNumber of profiles
Profiles1 record
BottleShop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BottleShop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BottleShop
What does BottleShop do?
BottleShop offers an AI-powered wine shop management SaaS platform for Indian liquor retailers, combining fast counter billing (POS), inventory intelligence, and state-specific excise compliance in one Android-based application. The product is sold as an annual subscription (Rs. 25,000/year) and includes AI employee modules for invoice processing, WhatsApp sales, business analytics, scheme management, and excise filings, with offline-first operation and multi-store dashboard capabilities.
Is BottleShop a public or private company?
BottleShop is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BottleShop founded?
BottleShop was founded in 2023. It employs 11 to 50 people.
Where is BottleShop based?
BottleShop is headquartered in New Delhi, India, in the Asia region.
How does BottleShop make money?
One revenue line is on record: annual Software Subscription.
Who are BottleShop's main competitors?
Broad incumbents on record are Toast, Gofrugal Technologies, LimeTray, Square (Block), Petpooja and Posist. Direct peers are Khatabook, Vyapar and Dukaan. Refrens is listed as an emerging player.
Does BottleShop have an API?
No public API is recorded for BottleShop.
What industry is BottleShop in?
BottleShop's product category is Liquor Retail Management Software. Its primary akta.pro industry code is CRANABAA, Liquor Stores (Off-Premise Spirits Retail), with a secondary code of CRANABAB, Wine Retail (Bottle Shops & Wine Merchants). Its NAICS code is 445320 and its SIC code is 5734.