What The Yacht Week does

The Yacht Week is a privately held travel company founded in 2006 that packages 7-day sailing holidays across 8+ global destinations including Croatia, Greece, Sicily, the British Virgin Islands, Mexico's Sea of Cortez, Tahiti, and Thailand. The company sells directly to consumers via its website (theyachtweek.com), offering either per-person cabin bookings (Classic Monohull from €768 to Premium Catamaran at €1,993) or per-yacht charters (€719 to €1,375+), with themed routes adding music-festival programming through partnerships with Drumcode, Hot Creations, and Ultra Europe. Its customer base skews to social travelers aged 20-40 (average 27-30), with no sailing experience required and a curated crowd balanced for even gender ratios; a group concierge service handles 25-100+ guest corporate, MBA alumni, and celebration cohorts.

The underlying technology is a web-based booking platform with an integrated Trip Planner for crew coordination (date voting, cost review), a Crew Finder matching tool for solo travelers, and the Day8 mobile app for real-time crew communication during trips. The platform supports installment payment plans (€100 deposit plus structured installments) and cost-splitting for full yacht bookings across crew profiles. Supporting assets include the Yacht Week Collective alumni community (post-trip membership with early access, merch drops, events), the ON TOUR // ON SHORE off-season events program, and exclusive physical venues such as Fort George (acquired 2013) and Carpe Diem Beach Club partnerships.

Revenue is generated primarily through yacht and cabin package bookings, with additional streams from group concierge and bespoke-route services for large parties, brand and music partnership activation fees (Red Bull, GoPro, Soundboks, Daniel Wellington, Grey Goose, Tinder, Sebago, Void Acoustics, NA-KD, Blenders Eyewear, Vacay), optional on-board add-ons (host/chef services, drinks packages, transfers), and itinerary-tier upsells. The business is privately owned by Day 8 AB, a Swedish private limited company registered in Stockholm, with Day 8 Experiences Ltd operating as the UK travel-entity; The Ski Week and Quarterdeck operate as sibling brands under the same corporate umbrella. No venture or private equity investment is disclosed.

Name

The Yacht Week

Legal name

Day 8 AB

Website

https://theyachtweek.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

The Yacht Week is a privately held travel company that packages 7-day sailing holidays and floating festival experiences across 8+ global destinations, selling cabin and full-yacht bookings directly to consumers aged 20-40 who want curated social travel with music, events, and professional skippers included.

Ownership category

akta.pro rank

Product category

Adventure & Experiential Travel

NAICS

Scenic and Sightseeing Transportation, Water (48721)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Water Transportation (4400)

akta.pro primary industry

Sailing Experiences (Lessons, Regattas, Day Sails) (THAJAJAG)

akta.pro secondary industries

Cabin Charters & Shared Yacht Trips (THAEADAH), Luxury Sailing Cruises (Windjammers & Tall Ships) (THAEADAB)

Keywords

• Sailing holiday packages
• Yacht charter vacations
• Floating festival experiences
• Group travel booking
• Adventure travel agency

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Yacht and Cabin Package Bookings: Customers pay per person (cabin bookings) or per yacht (full yacht bookings) for 7-night sailing holiday packages across themed routes. Pricing varies by destination, yacht type (monohull vs catamaran), tier (Classic vs Premium), and season. Additional revenue comes from optional add-ons including host/chef services, drinks packages, and transfer services.
2. Installment Payment Processing: Payment plan option allowing customers to pay in 3 installments (€100 deposit, 10% at 24 hours, 30% at 30 days, 60% balance at 90 days) or automated monthly payments up to 30 days before departure. Full yacht bookings can be split across crew members with each creating their own profile and paying their share.
3. Group Concierge and Custom Booking Services: Concierge service for groups of 25+ guests and bespoke route creation for groups of 100+ guests, with group booking discounts starting at 3 yachts. Custom yacht options (2014-2026, 38-62 ft, 6-12 guests) generate premium per-yacht revenue.
4. Brand and Music Partnership Activation Fees: Partnerships with music labels (Drumcode, Hot Creations), festival brands (Ultra Europe), and consumer brands (Red Bull, Daniel Wellington, NA-KD, Grey Goose, GoPro, Tinder, Sebago, Soundboks, Void Acoustics) generate revenue through co-marketed events, branded content, and exclusive programming on themed routes.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

The Yacht Week sells 7-day yacht-based sailing holidays that combine chartered yachts (booked per cabin or full yacht), professional skippers, curated social events, exclusive parties with international DJs, and island-hopping itineraries across 8+ global destinations. It packages logistics, crew coordination, and festival-style programming into a single consumer travel product requiring no sailing experience.

Product overview

The Yacht Week is a floating festival and sailing adventure company offering multi-day yacht-based vacations across 8+ global destinations. The core product is a 7-day sailing experience combining yacht charters (cabin or full yacht options), professional skippering, curated social events (circle rafts, regattas, beach parties), exclusive venue access, and international DJ soundtracks. The portfolio includes Original Routes (Croatia, Greece, Sicily, Mexico Sea of Cortez, Tahiti, Thailand), Themed Routes (Croatia Ultra-EDM, Croatia Rhythm & Waves-Hip Hop, Greece Discophoria-Disco/House), and Special Routes (Caribbean NYE). Supporting products include the Yacht Week App for trip coordination, Crew Finder for group building, the Yacht Week Collective loyalty program, the Planner tool for booking management, and the ON TOUR // ON SHORE off-season event series.

Differentiator

Problem solved

Functional benefit

Products and services

• Yacht Week Core Experience A 7-day floating festival experience combining sailing, curated events, exclusive parties with international DJs, and social activities across multiple global destinations. Guests choose between cabin bookings (shared or private) or full yacht charters, with professional skippers and optional hosts included.
• Croatia, Original The original Yacht Week route featuring sailing across the Dalmatian Coast through Trogir, Split, Bol, Milna, Vis, and Hvar, with circle raft parties, regatta events, and access to Croatia's party venues and medieval towns. From $652/pp.
• Greece, Original An island-hopping Mediterranean route departing from Athens Marina, sailing to Poros, Ermioni, and Hydra, featuring tunnel raft parties, circle raft brunches, paddleboarding, beach parties, and hikes. From $915/pp.
• Sicily, Original A 7-day sailing adventure through the Aeolian Islands departing from Portorosa Marina, featuring volcano hikes on Stromboli, wine tastings, rooftop venues, scooter rides on Lipari, and raft parties. From $1,257/pp.
• Mexico, Sea of Cortez (Explorer Route) An 'Explorer' route sailing through Baja California Sur's protected islands including Isla Espíritu Santo, featuring wildlife encounters, marine safaris, reef snorkeling, stargazing, and a conservation-focused 'Expedition Code'. From $1,226/pp.
• Tahiti (French Polynesia), Original A Polynesian sailing adventure departing from Raiatea, featuring coral reef snorkeling, Bora Bora parties, line raft events, Polynesian feasts, pearl farm visits, ATV and jet ski tours, and cultural immersion. From $1,636/pp.
• Thailand, Original A December sailing experience departing from Phuket, featuring Phi Phi island parties, Emerald Cave swims, Koh Lanta beach visits, Railay cliffside dining, Thai massage, sunset yoga, and ATV exploration. From $1,238/pp.
• Croatia, Rhythm & Waves A hip-hop and dance music themed takeover of the Croatia Original route, featuring DJs spinning Hip Hop, Reggaeton, Soca, Afro beats, and Dancehall across Hvar, Vis, and Milna with beach club parties.
• Croatia, Ultra An EDM festival experience combining Yacht Week with VIP access to Ultra Europe in Split, featuring 2-day festival passes, tunnel raft nights, Carpe Diem Beach Party, and Adriatic sailing across three islands. From $1,054/pp.
• Greece, Discophoria A disco and house music themed route along the Athenian Riviera, featuring dockside disco parties, glitterball parties at Cavo Bianco beach club, natural hikes on Moni Island, and a curated disco/techno/house soundtrack. From $945/pp.
• Caribbean, NYE A New Year's Eve celebration sailing through the British Virgin Islands from Nanny Cay Marina, featuring NYE parties at Pirate's Bight, visits to The Baths, Soggy Dollar Beach Bar, Foxy's Bar, and snorkeling at Norman Island.
• Cabin Booking Per-person cabin booking options for solo and group travelers, including whole cabin (private double bed) and shared cabin (with same-gender solo traveler) across Classic Monohull, Premium Monohull, Classic Catamaran, and Premium Catamaran categories.
• Full Yacht Booking Private yacht charter option for groups of 6-12 guests, offering Classic Monohull, Premium Monohull, Classic Catamaran, Premium Catamaran, and Custom yacht categories with optional host and drinks package add-ons.
• Yacht Week App A mobile application for guest communication with skippers, crew coordination, group chat creation, itinerary access, and real-time updates during the sailing week.
• Crew Finder An online platform connecting solo travelers, duos, and smaller groups with active bookings to find additional crew members, featuring profile posting and direct contact functionality.
• Yacht Week Collective A post-trip membership program offering early access to exclusive deals, private events, merchandise drops, and discounts for guests who have completed their first Yacht Week.
• ON TOUR // ON SHORE A global off-season events series bringing the Yacht Week community together through rooftop parties, late-night dance events, and city-based gatherings in locations like NYC and London.

Quantifiable outcome

• 4.81/5 aggregate review score from 43,027 verified guest reviews
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

21 partnerships are on record, tiered flagship, core and minor.

• DrumcodeflagshipGTM or Marketing Partner · 1 January 2022Yacht Week's flagship music partnership since 2022. Drumcode, one of the world's biggest techno labels, partnered with Yacht Week to create a fully programmed themed route with exclusive music content, headline DJs, and curated events at sea. Julia Fox joined as a special collaborator. This partnership defined the 'Yacht Week Presents' concept.
• Hot CreationsflagshipGTM or Marketing Partner · 1 January 2022Hot Creations, the label founded by Jamie Jones (one of techno/house music's most prominent figures), partnered with Yacht Week for exclusive music programming on themed routes. The partnership brought world-class DJs and a dedicated soundtrack to the floating festival experience.
• Fort George (Croatia)flagshipStrategic or Co-development Partner · 1 January 2013Fort George is a 200-year-old fort in Croatia that Yacht Week acquired in 2013 as one of its exclusive venues. It serves as a unique event space for the Disco Dockside Party and other exclusive events, providing a distinctive historical backdrop.
• Day8 ABcoreOthersDay 8 AB is the parent company that owns the Yacht Week brand and concept. It is a private limited company registered in Stockholm, Sweden. Day 8 Experiences Ltd acts as the travel agent on behalf of Yacht Week. The parent company also operates The Ski Week (sibling brand) and Quarterdeck.
• The Ski WeekminorStrategic or Co-development PartnerThe Ski Week is a sibling brand under the Day 8 group, offering a ski-based version of the Yacht Week concept during winter months. It was officially launched in 2014.
• QuarterdeckminorStrategic or Co-development PartnerQuarterdeck is a related platform under the Day 8 group, providing additional travel and adventure programming in the Day 8 ecosystem.
• Ultra EuropeflagshipGTM or Marketing PartnerUltra Europe, the world-renowned EDM festival held in Split, Croatia, is partnered with Yacht Week for the Croatia Ultra route. Package includes 2-day Ultra VIP festival pass. Yacht Week operates a shuttle bus between the marina and the festival venue.
• Red BullcoreGTM or Marketing PartnerRed Bull is a brand partner of Yacht Week, appearing on the partner page with other consumer brands for co-marketing activations and brand visibility across Yacht Week routes and events.
• NA-KDminorGTM or Marketing PartnerNA-KD is a fashion brand partner of Yacht Week, featured alongside other lifestyle brands for co-marketing and brand collaboration opportunities.
• Daniel WellingtonminorGTM or Marketing PartnerDaniel Wellington is a watch brand partner of Yacht Week, featured on the partner page for brand collaboration and co-marketing initiatives.
• Grey GooseminorGTM or Marketing PartnerGrey Goose vodka is a brand partner of Yacht Week, included in the partner ecosystem for co-branded events and bar activations.
• TinderminorGTM or Marketing PartnerTinder is a brand partner of Yacht Week, co-marketed as a platform that helps travelers connect before and during their Yacht Week experience.
• GoProminorGTM or Marketing PartnerGoPro is a technology partner providing action camera equipment and co-branded content opportunities for Yacht Week's video and photography documentation.
• SoundboksminorGTM or Marketing PartnerSoundboks is a performance speaker brand partner of Yacht Week, providing audio equipment for onboard and event use on the water.
• Void AcousticsminorGTM or Marketing PartnerVoid Acoustics is an audio equipment partner that powered the Buzz Boat event in Croatia since 2018, providing professional sound systems for floating events.
• SebagominorGTM or Marketing PartnerSebago is a footwear and apparel brand partner of Yacht Week, included in the brand partner ecosystem for co-marketing.
• Blenders EyewearminorGTM or Marketing PartnerBlenders Eyewear is a sunglasses brand partner of Yacht Week for co-branded summer eyewear activations.
• VacayminorGTM or Marketing PartnerVacay is a travel/lifestyle brand partner of Yacht Week, included in the partner ecosystem for brand collaborations.
• Marina Costa Baja (La Paz, Mexico)coreTechnology or IntegrationMarina Costa Baja is the operational marina partner for the Sea of Cortez, Mexico route. Located at Carretera a Pichilingue Km 7.5, Lomas de Palmira, 23010 La Paz, Baja California Sur, Mexico. Provides free WiFi at docks, shuttle service to La Paz city center, and serves as the departure point for the Explorer route.
• SEMARNAT / CONANP (Mexico Environmental Authorities)coreStrategic or Co-development PartnerYacht Week works exclusively with SEMARNAT/CONANP-certified charter partners and captains for the Sea of Cortez route, particularly for regulated activities like whale shark encounters that require specific training and separate vessel licensing. Every guest's ticket funds park fees, local guides, and enforcement in the protected waters.
• Carpe Diem Beach ClubflagshipGTM or Marketing PartnerExclusive venue partner for Yacht Week events in Croatia. Carpe Diem Beach Club hosts one of the biggest parties of the summer — the Carpe Diem Beach Party on the Croatia Ultra route, described as the 'St Tropez of Croatia.'

Scale indicators14 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• The Ski Week: Sibling brand under Day 8 AB applying the same floating-festival, social-travel, group-coordination playbook to ski resorts. Operationally and demographically the closest comparable to Yacht Week.
• MedSailors: UK-based sailing flotilla operator running cabin-charter and full-yacht weeks across Croatia, Greece, and Italy for a similar 20s–30s social traveler demographic. Directly competes with Yacht Week on the same routes and customer profile.
• Sailogy: Yacht charter platform offering bareboat and skippered Mediterranean charters with similar cabin-share functionality. Competes for the same end customer seeking a Croatian or Greek sailing holiday.
• GlobeSailor: Online yacht-charter marketplace aggregating bareboat, skippered, and cabin-charter options across the Mediterranean. Overlaps directly with Yacht Week on Croatia and Greece cabin-charter inventory.
• Dream Yacht Charter: One of the world's largest yacht charter operators with owned fleet across the Mediterranean, Caribbean, and Thailand. Competes with Yacht Week on full-yacht charters and cabin-charter experiences in shared geographies.

Broad incumbents

• Contiki: Established youth-group tour operator serving a similar 18–35 social-travel demographic across Europe. Less overlap on sailing specifically, but directly competes for the same adventure-travel wallet share.
• Topdeck Travel: Group adventure-travel operator targeting 18–30s with packaged European itineraries. Competes with Yacht Week for the same young-adult experiential-travel budget, though land-based.
• Intrepid Travel: Global small-group adventure travel operator. While not sailing-focused, it competes with Yacht Week for the same experiential, social, and sustainability-minded traveler in destinations like Croatia and Greece.

Emerging players

• Flash Pack: Solo-friendly small-group adventure travel brand for 30–45 year olds. Comparable to Yacht Week on the curated-group, social-connection proposition but skews slightly older and into broader geographies.
• Virgin Voyages: Adults-only cruise brand that has adopted Yacht Week-style festival/event programming on its ships. Tangential competitor for the festival-at-sea experiential-traveler, but with much larger capital and brand backing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/theyachtweek
• Facebookfacebook.com/theyachtweek
• Instagraminstagram.com/theyachtweek
• TikToktiktok.com/@theyachtweek

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Yacht Week