Southeast Petro
Southeast Petro is a family-owned wholesale fuel distributor and gas station owner-operator serving independent fuel retailers across Florida, Georgia, and Alabama, supplying 450+ independently owned stations and operating 200+ company-owned sites under major fuel brands.
- Company typePrivate
- Founded1980
- HeadquartersCocoa, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Southeast Petro does
Southeast Petro Distributors Inc. is a family-owned wholesale fuel distributor and gas station owner-operator headquartered in Cocoa, Florida. Founded in 1980 by Mike and Rashmi Shah with a single gas station, the company has grown over more than 45 years to operate over 200 company-owned gas stations and supply fuel to more than 450 independently owned stations across Florida, Georgia, and Alabama. Its core offering comprises wholesale fuel distribution for branded programs (bp, Amoco, Chevron, Texaco, Exxon, Mobil, Sunoco, Shell, 76, Marathon, Sunfleet) and unbranded fuel, paired with real estate services (sale or lease of station properties), creative dealer financing, branding and image-upgrade support, build/remodel services, training, and loyalty/fleet program access. The technology stack is conventional logistics software centered on real-time fuel inventory monitoring and coordinated delivery scheduling across a regional carrier network.
The company serves independent gas station and convenience store operators — primarily SMB entrepreneurs and multi-site owner-operators — who rely on Southeast Petro for fuel procurement under multiple brand identities, site acquisition or leasing, financing, and ongoing operational support. Its go-to-market combines direct enterprise-style field sales through territory managers and on-site relationship management with a contact-form-driven inbound lead capture process from the website. Revenue is generated through per-gallon fuel margins on wholesale distribution, real estate transactions and lease income from owned properties, financing-related deal structuring fees, and royalties/fees tied to branded fuel supply agreements. The Shah family retains active leadership: Mike Shah serves as CEO, Summit Shah as President, Monica Shah as Vice President, and Rashmi Shah as Board Secretary, supported by dedicated VPs of Wholesale Operations and Retail Operations plus functional heads across legal, accounting, HR, IT, and environmental/risk management.
Distribution is anchored by long-standing carrier relationships across the Southeast US, with brand partnerships with all major U.S. fuel majors providing dealer-partners with optionality across branded and unbranded programs. The website (southeastpetro.com) functions as the primary digital presence, complemented by LinkedIn, Facebook, and Twitter profiles, a client login portal, and customer testimonials as a referral channel. The company is privately held, discloses no revenue, and operates exclusively within the United States.
Southeast Petro firmographics
Firmographics- Name
- Southeast Petro
- Legal name
- Southeast Petro Distributors Inc.
- Website
- https://southeastpetro.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Southeast Petro is a family-owned wholesale fuel distributor and gas station owner-operator serving independent fuel retailers across Florida, Georgia, and Alabama, supplying 450+ independently owned stations and operating 200+ company-owned sites under major fuel brands.
- Ownership category
- akta.pro rank
Southeast Petro industry classification
Industry- Product category
- Wholesale Fuel Distribution
- NAICS
- Gasoline Stations and Fuel Dealers (457), Fuel Dealers (45721)
- SIC
- Wholesale-Petroleum Bulk Stations & Terminals (5171), Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD)
Keywords
Where Southeast Petro is headquartered
LocationHeadquarters
- HQ city
- Cocoa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Southeast Petro business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Others
Revenue model
- Wholesale fuel distribution: Supply of branded (bp, Amoco, Chevron, Texaco, Exxon, Mobil, Sunoco, Shell, 76) and unbranded fuels to independently owned gas stations and convenience stores. Revenue generated through fuel sales with flexible contract terms and transparent pricing models.
- Gas station sale/lease: Sale or lease of owned gas station properties to independent operators. Flexible purchase or lease options available. Properties include turnkey operations, remodel-ready sites, and ground-up development opportunities.
- Financing and deal structuring: Creative financing solutions and loan guidance for dealers acquiring stations. Innovative financing packages negotiated to bring favorable terms to closing table.
- Brand and supply agreements: Revenue from branded fuel programs where dealers operate under major fuel brand names with associated royalties and supply agreements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Gas station sale options - price varies by property |
| Subscription | Monthly | Gas station lease options - terms vary by property |
| Transaction based/ take rate | Pay-as-you-go | Wholesale fuel supply contracts - pricing negotiated |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Southeast Petro product offering
Product offeringCore offering
Southeast Petro is a wholesale fuel distributor that supplies branded and unbranded gasoline to independently owned gas stations and convenience stores across Florida, Georgia, and Alabama. The company owns and operates 200+ gas station properties available for sale or lease and supplies fuel to 450+ locations, supported by financing, branding, training, and operational consulting services.
Product overview
Southeast Petro operates as a fuel distribution platform and strategic partner for independent gas station operators. The company's core offering consists of wholesale fuel distribution across multiple branded (bp, Amoco, Chevron, Texaco, Exxon, Mobil, Sunoco, Shell, 76) and unbranded fuel programs, supported by gas station real estate for sale or lease. These foundational services are supplemented by a suite of operational support modules including convenience store business consulting, creative financing solutions, branding programs, training and operational support, loyalty and fleet programs, market performance consulting, and fuel station build/remodel services. The integrated approach combines fuel supply with business development resources to serve entrepreneurs building or expanding fuel retail operations across the Southeast U.S.
Differentiator
Problem solved
Functional benefit
Products and services
- Wholesale Fuel Distribution Supply of branded (bp, Amoco, Chevron, Texaco, Exxon, Mobil, Sunoco, Shell, 76) and unbranded fuels to independently owned gas stations and convenience stores across Florida, Georgia, and Alabama, with flexible contracts, competitive pricing, and bulk transport deliveries.
- Gas Station For Sale/Lease Sale or lease of owned gas station properties, including turnkey operations, remodel-ready sites, and ground-up development opportunities, with flexible purchase or lease options and financing assistance for entrepreneurs.
- Convenience Store Business Consulting Expert consulting covering site selection, market analysis, design and remodeling assistance, vendor support, layout and merchandising guidance, and business planning to help gas station operators optimize retail operations.
- Creative Financing Solutions Innovative financing options and loan guidance designed to help independent operators overcome traditional financing barriers when building, acquiring, or expanding gas station and convenience store businesses.
- Fuel Station Build & Remodel Services Full support for new construction and renovation projects including design assistance, vendor recommendations, compliance support, and project management customized to minimize operational disruption.
- Branding & Brand Partner Programs Access to nationally recognized fuel brands (bp, Amoco, Chevron, Texaco, Exxon, Mobil, Sunoco, Shell, 76) with brand alignment analysis, requirements guidance, and marketing support for dealer operators.
- Training & Operational Support Educational training seminars, onboarding workshops for new dealers, webinars, and operational resources covering store layout, safety, and performance enhancement for branded and independent fuel retailers.
- Loyalty & Fleet Programs Branded fleet, consumer, and loyalty programs designed to drive customer traffic into partnered gas station convenience stores.
- Market Performance Consulting Fuel, branding, and market performance consulting services including market trend analysis and ROI improvement strategies for fuel retail operators.
Quantifiable outcome
- Customer doubled gas volume within one year by leveraging Southeast Petro's management advice and support
- +1 more outcomes
Companies that use Southeast Petro
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Southeast Petro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Southeast Petro partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- bpcoreSoutheast Petro supplies bp-branded fuel to independent gas station operators. The partnership allows dealers to operate under the bp brand with associated fuel supply, branding, and marketing support.
- AmococoreSoutheast Petro supplies Amoco-branded fuel to independent gas station operators. The partnership enables brand-aligned fuel retail operations.
- ChevroncoreSoutheast Petro supplies Chevron-branded fuel to independent gas station operators with full brand program support.
- TexacocoreSoutheast Petro supplies Texaco-branded fuel to independent gas station operators through brand partnership agreements.
- ExxoncoreSoutheast Petro supplies Exxon-branded fuel to independent gas station operators as part of comprehensive brand portfolio options.
- MobilcoreSoutheast Petro supplies Mobil-branded fuel to independent gas station operators as one of multiple brand options.
- SunococoreSoutheast Petro supplies Sunoco-branded fuel to independent gas station operators, providing brand program access.
- ShellcoreSoutheast Petro supplies Shell-branded fuel to independent gas station operators as part of their brand portfolio.
- 76coreSoutheast Petro supplies 76-branded fuel to independent gas station operators, offering brand diversity options.
- MarathoncoreSoutheast Petro is powered by strong partnerships with Marathon brand for wholesale fuel distribution to branded and unbranded opportunities.
- SunfleetcoreSoutheast Petro maintains partnerships with Sunfleet brand for fuel distribution services.
- Motiva ShellcoreSoutheast Petro supplies Motiva Shell-branded fuel to the Edgewater, FL location.
- Starz Express Foodmart & Car WashcoreSoutheast Petro-branded commercial foodmart and car wash location in Jacksonville, FL.
- American Association of Shell Marketers (AASOA)minorIndustry association membership supporting fuel retail operators.
- Florida Retail AssociationminorState retail association membership providing advocacy and networking.
- Petroleum Marketing Association (PPMA)minorIndustry association for petroleum marketers supporting business interests.
- Black Petroleum Marketers Association (BPAMA)minorIndustry association supporting minority-owned petroleum marketing businesses.
- Coalition for Thriving Petroleum Marketers (CTPMA)minorIndustry coalition supporting petroleum marketing industry interests.
- istageminorIndustry partner organization supporting marketing and technology initiatives.
Scale indicators7 records
Recent moves8 records
Expansion highlights5 records
Southeast Petro competitors and assessment
Company assessmentDirect peers
- ARKO Corp (GPM Investments): ARKO Corp operates GPM Investments, one of the largest US convenience store and fuel distributors with a multi-brand, multi-state wholesale and retail model. Most directly comparable to Southeast Petro given the shared wholesale fuel distribution + c-store + multi-brand portfolio approach.
- Murphy USA: Murphy USA operates a large network of low-cost retail fuel stations, primarily near Walmart locations, and also supplies fuel wholesale. Comparable to Southeast Petro in retail station ownership scale and fuel supply operations across the Southeast US.
- RaceTrac: RaceTrac is a family-owned regional convenience store and fuel retailer operating hundreds of stores across the Southeast US, with its own RaceTrac fuel brand. Closely comparable given Southeast US focus, family ownership, and integrated fuel/c-store model.
- Maverik: Maverik operates a regional fuel and convenience store chain with wholesale fuel distribution. Comparable to Southeast Petro in combining owned retail stations with fuel supply and convenience store operations across a regional footprint.
- Wawa: Wawa is a privately held regional convenience store and fuel retailer with a strong brand identity, now expanding into the Southeast US (including Florida). Comparable given the combination of fuel retail, c-store operations, and family/private ownership culture.
- Sheetz: Sheetz is a family-owned regional convenience store and fuel chain known for integrated food service and fuel. Comparable to Southeast Petro's family-owned, integrated fuel/c-store operating model, though Sheetz operates further north.
Broad incumbents
- Sunoco LP: Sunoco LP is one of the largest wholesale fuel distributors in the US, with partnerships across many oil majors. Comparable to Southeast Petro's wholesale fuel distribution model, though at significantly larger national scale and more fuel-focused (less retail).
- Parkland Corporation: Parkland is a Canadian-based fuel and convenience retailer operating across the Americas with retail, wholesale, and distribution businesses. Comparable as a multi-jurisdictional fuel marketer with both retail and wholesale operations.
- Casey's General Stores: Casey's operates a large network of convenience stores with integrated fuel retail across the Midwest and South. Comparable to Southeast Petro's combined fuel supply and c-store focus, though at much larger scale and with a stronger prepared-food brand.
- 7-Eleven Inc. 7-Eleven is the largest US convenience store chain, operating thousands of franchised and corporate locations including the former Speedway network. Comparable as a major fuel/c-store retailer but at vastly larger national scale than Southeast Petro.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Southeast Petro social profiles
Digital presenceSoutheast Petro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Southeast Petro leadership team
Management profileNumber of profiles
Profiles6 records
Southeast Petro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Southeast Petro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Southeast Petro
What does Southeast Petro do?
Southeast Petro is a wholesale fuel distributor that supplies branded and unbranded gasoline to independently owned gas stations and convenience stores across Florida, Georgia, and Alabama. The company owns and operates 200+ gas station properties available for sale or lease and supplies fuel to 450+ locations, supported by financing, branding, training, and operational consulting services.
Is Southeast Petro a public or private company?
Southeast Petro is a private company. It is classified as family owned and is currently operating.
When was Southeast Petro founded?
Southeast Petro was founded in 1980. It employs 11 to 50 people.
Where is Southeast Petro based?
Southeast Petro is headquartered in Cocoa, United States, in the North America region.
How does Southeast Petro make money?
Four revenue lines are on record. Wholesale fuel distribution is the primary driver. The others are gas station sale/lease, financing and deal structuring and brand and supply agreements.
Who are Southeast Petro's main competitors?
Direct peers on record are ARKO Corp (GPM Investments), Murphy USA, RaceTrac, Maverik, Wawa and Sheetz. Broad incumbents are Sunoco LP, Parkland Corporation, Casey's General Stores and 7-Eleven Inc..
Does Southeast Petro have an API?
No public API is recorded for Southeast Petro.
What industry is Southeast Petro in?
Southeast Petro's product category is Wholesale Fuel Distribution. Its primary akta.pro industry code is EUALAIAD, Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery). Its NAICS code is 457 and its SIC code is 5171.