Name

Plateful

Legal name

VERDiMAT AS

Website

https://plateful.no

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Moss

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Surplus Food Resale: Purchases quality ingredients from known suppliers that cannot be sold through traditional channels (overproduction, cosmetic defects, expiring dates) and resells them to professional customers at discounted prices. Margin earned on the spread between purchase price and sale price.
2. Own-label Products: Develops proprietary products from surplus raw materials (e.g., Bresaola, Norwegian Guanciale) and sells them as branded items

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Plateful is a B2B wholesaler and online marketplace that purchases quality surplus food from Norwegian producers and wholesalers and resells it to professional buyers (canteens, restaurants, hotels, and caterers) at discounted prices. The company operates a digital platform (online store powered by Millum TRADE and a Supplier Portal) backed by its own Moss warehouse and nationwide delivery fleet, and supplements resale with proprietary own-label products developed from rescued raw materials.

Product overview

Plateful operates as a B2B food surplus marketplace and wholesale distributor connecting food producers/suppliers with professional customers (canteens, restaurants, hotels, caterers). The core offering consists of the Plateful Online Store (nettbutikk) — a digital marketplace powered by Millum TRADE — where customers purchase surplus but quality food ingredients at competitive prices. The Supplier Portal (leverandørplattformen) enables producers and wholesalers to list surplus inventory. Plateful also develops private label products from rescued raw materials, including Bresaola and Norwegian Guanciale (in collaboration with Jens Eide), and juice concentrates from Norwegian surplus fruit and berries. An internal procurement platform was launched as a pilot to streamline supplier-customer communication. The company operates its own logistics (warehouse in Moss, delivery fleet) to transport food items to customers nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Plateful Online Store (Nettbutikk) B2B digital marketplace (powered by Millum TRADE) where registered professional customers — canteens, restaurants, hotels, and caterers — browse and purchase quality surplus food ingredients at competitive prices on a first-come-first-served basis, supported by daily 06:00 push notifications.
• Plateful Supplier Portal (Leverandørplattformen) Digital portal enabling producers and wholesalers to list and sell their surplus food inventory to Plateful's professional buyer base, streamlining supply-side onboarding and inventory posting.
• Plateful Own-Brand / Private Label Products (Bresaola, Norwegian Guanciale) Proprietary product line developed by Plateful from rescued surplus raw materials, including Bresaola (cured beef) and Norwegian Guanciale (cured pork cheek) developed in partnership with butcher Jens Eide AS. Single-freezing packaging is handled in collaboration with producers such as Den Stolte Hane.
• Plateful Juice Concentrates (Juicekonsentrat) Concentrates produced from Norwegian surplus fruit and berries, sold to professional kitchens for use in beverages, sauces, and desserts.
• Plateful Procurement Platform (Innkjøpsplattformen, pilot) Proprietary procurement platform piloted by Plateful to streamline communication between market demand and supplier production, supporting efficient disposal of surplus stock.

Quantifiable outcome

• 6,600 tons of food saved in total operations
• +3 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core, minor and major.

• Compass GroupcoreGTM or Marketing Partner · 1 January 2023World's leading catering company partnered with Plateful as new supplier to reduce food waste. Plateful introduced own-label products at Compass Group's 2023 strategic gathering for 140 managers. Partnership ensures surplus production is utilized for good food at competitive prices.
• Miss GinminorStrategic or Co-development Partner · 1 January 2023Family-run smallholding producing Bao Buns and hand-rolled spring rolls using Plateful surplus ingredients. Collaboration increased production volume and employees. Long-term partnership in development.
• Jens Eide AScoreStrategic or Co-development Partner · 1 January 2022Family-owned butcher since 1947 collaborated with Plateful to develop Norwegian Guanciale (cured pork cheek). Plateful's purchasing power combined with Jens Eide's meat expertise created award-nominated product. Partnership includes development of 20+ new product lines.
• Bransjeavtalen (Industry Agreement)coreOthers · 1 January 2022Plateful signed the industry agreement commitment to halve food waste in Norway by 2030. Company reports food waste data and implements reduction measures as part of this framework aligned with UN Sustainable Development Goal 17.
• StrawberrymajorGTM or Marketing PartnerNorwegian hotel chain engaged with Plateful at their Stockholm winter conference. Plateful showcased meatballs, toppings, and juice concentrate to demonstrate food waste reduction products.
• ASKOcoreChannel Partner/ Reseller/ DistributorASKO warehouses and stocks some of Plateful's highest volume items. This partnership provides significant distribution capacity and inventory management for large volume products.
• SINmajorGTM or Marketing PartnerFoodservice company listed as customer partner in HoReCa market collaboration.
• KNIFmajorGTM or Marketing PartnerFoodservice group listed as customer partner in HoReCa market collaboration.
• NORESmajorGTM or Marketing PartnerFoodservice organization listed as customer partner in HoReCa market collaboration.
• NHO Reiseliv InnkjøpskjedenmajorGTM or Marketing PartnerNorwegian Hospitality Association's purchasing chain listed as customer partner.
• KonsumgruppenmajorGTM or Marketing PartnerFoodservice purchasing group listed as customer partner.
• 4ServicemajorGTM or Marketing PartnerLong-standing partnership valued for food waste reduction and access to quality surplus ingredients. 4Service describes Plateful as an important partner for sustainability.
• SodexomajorGTM or Marketing PartnerGlobal foodservice company listed as customer partner.
• Den Stolte HanecoreStrategic or Co-development PartnerNorway's largest chicken producer packages products directly into Plateful packaging. Partnership allows single-freezing of surplus in Plateful's own brand. Den Stolte Hane awarded 'Supplier of the Year' by Plateful in 2024.
• MatvettcoreOthersNorwegian food waste organization whose research shows 450,000 tons of edible food wasted in Norway annually. Plateful positions itself as a solution to this problem.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Karma: Swedish surplus food marketplace app connecting restaurants and food retailers with consumers buying surplus meals. Closely comparable B2B/B2C marketplace model in a neighboring Nordic market.
• Phenix: French surplus food marketplace connecting retailers, caterers, and consumers. Operates the same anti-waste marketplace model in continental Europe with both B2B and B2C offerings.
• Olio: UK-based surplus food sharing app connecting households, retailers, and food businesses. Closely comparable peer operating a marketplace that reduces food waste through peer-to-peer and B2B channels.
• FoodCloud: Irish B2B surplus food redistribution platform connecting food businesses with charities and community groups. Directly comparable B2B surplus food model with strong enterprise and institutional customer base.
• ResQ: Finnish surplus food app and marketplace with restaurant and retail partners across the Nordics. Operates the same surplus food marketplace model in an adjacent Nordic geography.
• Wefood: Denmark's surplus food retail concept selling rescued food through physical stores and online. Directly comparable surplus food model with a strong Nordic presence.
• Too Good To Go: Danish-founded B2B and B2C surplus food marketplace operating across Europe including Norway. Directly competes with Plateful in the same surplus food category, serving both consumers and professional buyers through a mobile marketplace.
• Matsmart: Swedish online retailer selling surplus and short-dated food at discount. Comparable surplus-driven digital commerce model targeting both consumers and food professionals in the Nordics.
• SirPlus: German surplus food retailer and online marketplace selling rescued and discounted food directly to consumers and businesses. Comparable surplus food marketplace model at larger European scale.

Broad incumbents

• ASKO: Norway's largest foodservice wholesaler and an existing Plateful warehousing partner. Operates the broader foodservice distribution category in which Plateful competes and could represent both partner and competitive threat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xfacebook.com/plateful.no
• Facebookfacebook.com/plateful.no
• LinkedInlinkedin.com/company/verdimat
• Instagraminstagram.com/plateful.no

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plateful