Schaller and Partner

What Schaller and Partner does

Schaller & Partner GmbH is a privately held, owner-managed full-service advertising agency group headquartered in Mannheim, Baden-Württemberg, Germany. Founded by Dieter Schaller and now led by managing shareholders Max Schaller (CEO since 2006), Anja Göttlicher (since 2013), Michael Schmitt (since 2013), and Michael Böhmer, the agency employs 118 full-time staff organized across multiple wholly-owned subsidiaries (Schaller Digital GmbH, Schaller Unit 1-3 GmbH, Neonminds GmbH) and sub-brands (Schaller Health, Schaller Digital, Employer Branding). It is ranked #1 among owner-managed advertising agencies in Baden-Württemberg and #21 nationally in Germany as of 2025, up from #25 in 2023.

The agency's portfolio is organized into verticalized service units covering B2B/Industrial, Digital, Agriculture, Retail, Healthcare/Pharma, Consumer Goods, Public Sector, Automotive, and Building Technology, plus horizontal capabilities in packaging design, social media, corporate publishing, TV/film/radio production, and employer branding. An in-house film studio spanning over 500 square meters supports cost-effective video production. The client base includes blue-chip German and international enterprises such as Bosch (across Building Technologies, Automotive, Car Service, and Security Systems divisions), BASF, Michelin, thyssenkrupp, Südzucker, EDEKA, Bauhaus, STADA, Heel, KWS, Bayerische Polizei, and Aristo Pharma. The agency holds ISO 9001 certification and maintains active social, newsletter, and events-driven marketing channels.

Schaller & Partner generates revenue through professional services fees on a project and multi-year contract basis with enterprise and mid-market clients across multiple verticals. The go-to-market motion is sales-led and owner-driven, with managing directors personally leading key account relationships and new business development. Services are customized per engagement and pricing is not publicly disclosed. Geographic operations are concentrated in Germany, primarily Baden-Württemberg and adjacent regions, with no disclosed international offices.

Name

Schaller and Partner

Legal name

Schaller & Partner GmbH

Website

https://schaller-werbung.de

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Schaller & Partner is a privately held, owner-managed full-service advertising agency in Mannheim, Germany, employing 118 staff across verticalized units (B2B, Healthcare, Digital, Agriculture, Automotive, Retail, Public Sector) and serving blue-chip enterprise clients including Bosch, BASF, Michelin, and Südzucker.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

akta.pro secondary industries

Industry-Specific B2B Trade Show Organizers (THAHABAB), Brand Ambassadors, Models & Promotional Talent Staffing (HSACAHAJ)

Keywords

• Advertising agency services
• B2B marketing communications
• Digital marketing solutions
• Pharmaceutical healthcare marketing
• Creative production services

Headquarters

HQ city

Mannheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising and Marketing Services: Full-service advertising agency providing comprehensive communication services including B2B, digital, agrar, trade, healthcare, consumer goods, public sector, automotive, construction, packaging design, TV/film production, social media, corporate publishing, and employer branding. Revenue is generated through project-based professional service fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Schaller & Partner is a full-service, owner-managed advertising agency group that provides strategy, branding, campaign creation, digital communications, social media, TV/film production, packaging design, corporate publishing, employer branding, and public-sector communications to enterprise and mid-market clients. The agency operates 14 service units (B2B, Schaller Digital, Agrar, Healthcare/Schaller Health, Consumer Goods, Automotive, Public Sector, Building Technology, Retail, Packaging Design, Social Media, Corporate Publishing, TV/Film, Employer Branding) and serves world market leaders, mid-sized hidden champions, and innovative start-ups across Germany and Europe.

Product overview

Schaller & Partner is a full-service independent advertising agency group offering a unified portfolio of marketing and communication services organized into distinct service units: B2B (B2B marketing), Schaller Digital (digital agency), Agrar (agriculture sector), Healthcare / Schaller Health (pharmaceutical and healthcare), Consumer Goods, Automotive, Öffentlicher Dienst (public sector), Bau- und Gebäudetechnik (building technology), Handel (retail), Packungsdesign (packaging design), Social Media, Corporate Publishing, TV/Film/Funk (production studio), and Employer Branding. The group employs 118 staff and serves world market leaders, hidden champions, and innovative start-ups. The flagship digital unit (Schaller Digital) operates with a 30-person team, while Schaller Health focuses on healthcare-specific campaigns. The agency also operates an in-house film studio spanning over 500 sqm for TV, film, and video production. Services range from strategic consulting and brand development through to campaign execution across classical, digital, and social channels.

Differentiator

Problem solved

Functional benefit

Brands

• Schaller Health: Healthcare unit specializing in pharma marketing, OTC, and Rx campaigns
• Schaller Digital
• Schaller & Partner Employer Branding

Products and services

• B2B Marketing & Communications Full-service B2B marketing and communications for world market leaders, mid-sized hidden champions, and innovative start-ups across automotive, building technology, chemicals, engineering, and machinery.
• Schaller Digital Complete digital communication services including websites, online shops, performance marketing, lead generation, content marketing, social media strategy, UX design, and web development, delivered by a 30-person dedicated team.
• Agricultural Sector Communications Communications services for the agricultural sector covering seed launches, fertilizer products, plant protection campaigns, and digital farming, with long-standing relationships with market leaders and hidden champions.
• Schaller Health (Healthcare Communications) Healthcare communications specialized in Rx and OTC pharmaceutical campaigns, leveraging multidisciplinary teams to analyze data and deliver audience-oriented solutions for pharma brand teams.
• Consumer Goods Communications Brand development and retail execution for fast-moving consumer goods, covering brand strategy, consumer insights, product design, online and offline advertising, and trade marketing.
• Automotive Communications Automotive sector communications spanning suppliers, parts manufacturers, tire producers, trade fair organizers, and workshop concepts, with expertise in digitalization, change communication, AI, and e-mobility.
• Public Sector Communications (Öffentlicher Dienst) Communications services for the public sector including federal states, cities, counties, institutions, and NGOs, covering digital transformation, website strategy, and employer branding.
• Building & Construction Technology Communications Communications services for building and construction technology clients leveraging over twenty years of sector experience, providing targeted messaging for building technology companies.
• Retail Communications (Handel) Full-service retail communications including TV commercials, radio spots, print, and out-of-home advertising, supported by a 30-person digital team handling website design, shop development, and social media strategy.
• Packaging Design (Packungsdesign) Specialized packaging design for brand articles and private labels encompassing brand positioning, naming, logo design, and visual packaging execution.
• Social Media Marketing Services Social media strategy, channel selection, content creation, and influencer partnerships helping clients build genuine fan communities across relevant platforms.
• Corporate Publishing Corporate publishing services spanning customer and employee magazines, long-term customer loyalty programs, and credibility-building content publishing (e.g., Volksbank member magazine, ZOO & Co. customer magazine).
• TV / Film / Radio Production TV, film, and radio production including TV spots, image films, viral spots, corporate videos, explainer videos, and recruitment films, supported by an in-house 500+ sqm film studio with cyclorama and multiple free-use sets.
• Employer Branding Employer branding services including employee value proposition (EVP) development, recruitment campaigns, job postings, and touchpoint strategy, centered on placing candidates at the core of employer messaging.

Named customers28 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Landeskunstgymnasium (State Art Academy)minorStrategic or Co-development PartnerCollaboration with the State Art Academy (Landeskunstgymnasium) for the development of a new logo for Landkreis Alzey-Worms, demonstrating community engagement in design development.

Scale indicators3 records

Expansion highlights6 records

Direct peers

• Kempertrautmann: Hamburg-based independent creative agency. Comparable as a German independent creative agency of similar scale competing for brand-building mandates in B2B and consumer categories.
• Serviceplan Group: Largest owner-managed agency group in Germany and Europe, headquartered in Munich. Directly comparable as a full-service independent German advertising group with similar vertical breadth and owner-managed DNA—only larger in scale.
• Scholz & Friends: Berlin/Hamburg-based independent creative and advertising agency with WPP minority investment. Closely comparable as a Germany-based owner-led agency with strong B2B and consumer credentials, competing in similar pitch environments.
• thjnk: Hamburg-headquartered independent agency group with multi-location German presence. Comparable in independent, owner-influenced positioning and full-service offering across strategy, creative, and digital.
• Antoni: Berlin-based creative agency (now part of Omnicom-linked Vara Group). Comparable in independent-agency DNA and creative-led German brand work; useful as a benchmark for the structural transition from independent to network-affiliated.
• Grabarz & Partner: Hamburg-based independent creative agency with strong automotive and B2B credentials. Comparable mid-sized independent German agency competing for similar enterprise clients in automotive, retail, and industrial sectors.
• Jung von Matt: Hamburg-headquartered independent creative agency group with strong B2B, automotive, and consumer work. Comparable in independent owner-managed positioning and creative-led service breadth across German Mittelstand and enterprise clients.
• Kolle Rebbe: Hamburg-based independent creative agency. Comparable as a German mid-sized independent owner-managed agency pursuing brand strategy, creative campaigns, and integrated communications for enterprise clients.

Broad incumbents

• DDB Germany (DDB Worldwide): German arm of the global DDB/Omnicom network. Comparable as an established competitor providing integrated advertising and communications services across B2B, consumer, automotive, and healthcare—offering global scale advantages Schaller & Partner lacks.
• BBDO Group Germany: German operations of BBDO Worldwide (Omnicom). Comparable as a broad incumbent offering creative, digital, and healthcare communications, often pitching against Schaller & Partner for automotive, retail, and consumer-goods clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/schallerpartner
• Facebookfacebook.com/SchallerUndPartner/?locale=de_DE
• LinkedInlinkedin.com/company/schaller-&-partner/?originalSubdomain=de
• Instagraminstagram.com/schallerundpartner

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schaller and Partner